Airbnb Market Analytics, Statistics and Data in Denison, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Denison? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Denison:

Average Daily Rate

$154

Occupancy Rate

42.55%

Annual Revenue

$22,233

Revenue Growth YoY

3.08%

Best Month

November

Worst Month

January

Regulation

Low

Active Listings

How much do Airbnb hosts make on average per month in Denison?

The short-term rental market in Denison shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,165 per month
Strong performing properties (top 25%) make $3,307 or more
Best-in-class properties (top 10%) achieve $4,695+ monthly
Entry-level properties (bottom 25%) typically earn around $1,096

Revenue Variations by Month

Occupancy Rates Throughout the Year in Denison

The market in Denison shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 42% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 20%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Denison

Daily rates in Denison vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $133 per night
Strong performing properties (top 25%) secure $169 or more
Best-in-class properties (top 10%) pull in $226+ per night
Entry-level properties (bottom 25%) earn around $104

Daily Rate Variations by Month

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Seasonality patterns in Denison

Peak Season (November, June, March)

Revenue peaks at $3001.74 per month
Occupancy rates reach 53.63%
Daily rates average $166.55

Shoulder Season

Revenue averages $2505.14 per month
Occupancy maintains 43.30%
Daily rates hold at $154.26

Low Season (February, September, January)

Revenue drops to $1682.01 per month
Occupancy decreases to 35.74%
Daily rates adjust to $143.30

Is it still profitable to do Airbnb in Denison in 2025?

Yes! Denison demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2505 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Denison

Area	Why Choose This Area	Key Attractions
Downtown Denison	The heart of Denison, offering a mix of historic charm and modern amenities. Great for travelers looking to explore local culture and dine at unique restaurants.	Denison Arts and Cultural District, Downtown Denison shops, The Historic Iron Horse Train Depot, Local festivals and events imbued with community spirit
Lake Texoma	A popular recreational area known for fishing, boating, and water sports. Ideal for families and outdoor enthusiasts looking to enjoy nature and tranquility.	Lake Texoma State Park, Denison Dam, Tishomingo National Wildlife Refuge, Wide variety of water activities and camping sites
Heritage Park	A well-established residential area featuring parks and community spaces. Convenient for families visiting Denison who prefer a quieter environment close to amenities.	Heritage Park, Playground and picnic areas, Community events like farmers' markets, Nearby retail shops and local eateries
Lakeside Estates	A serene neighborhood by the lake that offers a peaceful stay. Attracts visitors looking for a relaxing getaway with scenic views.	Scenic lake views, Peaceful walking trails, Proximity to boating and fishing spots, Nature-related activities
West End	A vibrant area with an eclectic mix of dining, shopping, and entertainment. Perfect for those looking to experience local culture and nightlife.	Local diners and coffee shops, Art galleries and local shops, West Denison Park
North Denison	A developing area with new shops and attractions, appealing to visitors looking for a local experience and easy access to main highways.	Local grocery stores, New dining options, Interstate access for easy travel
Denison Historical District	Rich in history with beautifully preserved homes and buildings. Great for guests interested in history and architecture.	Historic homes, Cultural landmarks, Local historical museums, Annual historical reenactments
Austin College Area	Home to Austin College, this area is bustling with students and academic events. Ideal for families visiting students or potential college visitors.	Austin College campus, Local cafes and student hangouts, Community events and college sports

Do you need a license for Airbnb in Denison?

$398.40

Daily Rate

Top Performing Professional Hosts in Denison

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Justin	12	$199,999	1331	4.96/5.0
Erica	4	$131,779	89	4.90/5.0
Rebeca	3	$104,498	95	4.85/5.0
Betty	3	$96,451	65	4.85/5.0
Selina	2	$94,989	46	4.79/5.0
339364685	2	$76,091	298	4.93/5.0
Whitney	1	$73,917	31	5.00/5.0
KVKGlobal	3	$69,182	174	4.89/5.0
Cristi	2	$65,529	10	4.60/5.0
Victor Hugo	3	$60,549	69	4.72/5.0

Additional analytics on vacation rental, real estate, short term rental data in Denison

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 79.6% of inventory
Strong specialty sector (19.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays, others segments (7.2% combined)

Room Capacity Distribution

Analysis of 98 properties in Denison shows that 3 bedrooms properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 65.3% of all listings.

Key Insights

Most common: 3 bedrooms (35.7%)
Least common: 5+ bedrooms (1%)
Market concentration: 65.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 98 properties in Denison reveals that 8+ guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.0% of the market.

Key Insights

Most common capacity: 8+ guests (26.5% of market)
Least common capacity: 7 guests (3.1% of market)
Average guest capacity: 5.4 guests per property
Market concentration: 51.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 98 properties in Denison, the most common availability pattern is 181-270 days (34.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).

Key Insights

Most common availability window: 181-270 days (34.7%)
Most common booking duration: 91-180 days (32.7%)
Properties with high availability (180+ days): 64.3%
Properties with long-term bookings (180+ days): 39.8%

Minimum Stay Distributions

1 Night (22.1%)

1 Night

19 listings

22.1% of total

2 Nights (65.1%)

2 Nights

56 listings

65.1% of total

3 Nights (1.2%)

3 Nights

1 listings

1.2% of total

4-6 Nights (2.3%)

4-6 Nights

2 listings

2.3% of total

7-29 Nights (4.7%)

7-29 Nights

4 listings

4.7% of total

30+ Nights (4.7%)

30+ Nights

4 listings

4.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 87.2%
Mid-length stays (4-6 nights) represent 2.3% of listings
Monthly+ stays (4.7%) suggest a stable extended-stay market
High market flexibility with 88.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1.1%)

Super Strict 30 Days

1 listings

1.1% of total

Flexible (26.4%)

Flexible

24 listings

26.4% of total

Moderate (33%)

Moderate

30 listings

33% of total

Firm (19.8%)

Firm

18 listings

19.8% of total

Strict (19.8%)

Strict

18 listings

19.8% of total

Key Insights

Moderate is the preferred policy at 33.0% of listings
The market shows a balanced distribution between guest-friendly (59.4%) and strict (39.6%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 1.1% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Apr, Nov, Jul, averaging 39 days
Shortest booking windows are in Feb, Sep, Jan, averaging 21 days
Spring shows the longest average booking window at 34 days, while Winter has the shortest at 25 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Denison

Every property in Denison comes standard with Air conditioning, and Kitchen. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98.4% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.4%) and Germany (0.3%)
English is the top language at 79.7%, followed by Spanish (17.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%

Recommendations

Target marketing campaigns for Dallas and Houston markets
Develop localized content for Canada and Germany
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Denison. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Star Harbor	14	$6,133	$581.78	38%
Anna	11	$5,712	$318.31	45%
Valley View	23	$5,277	$607.88	40%
Malakoff	27	$4,816	$458.97	33%
Wilburton	18	$4,731	$265.70	41%
Flower Mound	67	$4,146	$281.70	50%
Rowlett	81	$4,046	$321.57	45%
Sanger	17	$3,886	$237.54	51%
Corinth	14	$3,876	$238.78	50%
Azle	57	$3,785	$275.26	42%

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