Airbnb Market Analytics, Statistics and Data in Dallas, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Dallas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Dallas:
How much do Airbnb hosts make on average per month in Dallas?
The short-term rental market in Dallas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,492 per month
- Strong performing properties (top 25%) make $4,351 or more
- Best-in-class properties (top 10%) achieve $7,048+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,326
Revenue Variations by Month
Occupancy Rates Throughout the Year in Dallas
The market in Dallas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Dallas
Daily rates in Dallas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $225 or more
- Best-in-class properties (top 10%) pull in $369+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Dallas
Peak Season (November, June, March)
- Revenue peaks at $4253.74 per month
- Occupancy rates reach 56.07%
- Daily rates average $235.28
Shoulder Season
- Revenue averages $3376.15 per month
- Occupancy maintains 48.58%
- Daily rates hold at $196.00
Low Season (August, February, January)
- Revenue drops to $2678.72 per month
- Occupancy decreases to 42.18%
- Daily rates adjust to $176.94
Is it still profitable to do Airbnb in Dallas in 2025?
Yes! Dallas demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3376 and As a mature market with 3652 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Dallas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Deep Ellum | Vibrant arts and entertainment district known for its live music scene, restaurants, and street murals. A hotspot for younger travelers and those looking for nightlife. | Deep Ellum Arts Festival, Dallas Super Bowl 2023, The Bomb Factory, Trees, Majestic Theatre |
| Bishop Arts District | A charming neighborhood with indie boutiques, eateries, and a strong sense of community. Appeals to travelers seeking local culture and unique shopping. | Bishop Arts Theatre, The Kessler Theater, Bishop Cider Co., Lucky Dog Books, Eno's Pizza Tavern |
| Uptown | Trendy, walkable area filled with upscale shopping, dining, and nightlife options. Popular with professionals and tourists looking for a luxury experience. | West Village, Katy Trail, Uptown Dallas, The Stoneleigh Hotel, Reunion Tower |
| Downtown Dallas | The bustling business district with iconic skyscrapers and cultural institutions. A prime location for business travelers and tourists alike. | Dealey Plaza, Sixth Floor Museum, Dallas Arts District, Klyde Warren Park, Perot Museum of Nature and Science |
| Oak Lawn | Diverse neighborhood known for its vibrant LGBTQ+ scene, cafes, and nightlife. Attracts a younger, eclectic crowd looking for excitement and community. | The Round-Up Saloon, Oak Lawn Park, The Grapevine Bar, Kessler Park, The Uptown Theatre |
| Lakewood | Scenic neighborhood near White Rock Lake, perfect for outdoor enthusiasts. Attracts families and nature lovers seeking a quieter stay. | White Rock Lake, Dallas Arboretum, Lakewood Theater, Santa Fe Trail, The Cottonwood Arts Festival |
| West End | Historic district with preserved buildings, shops, and restaurants. A top choice for tourists wanting a mix of history and modern attractions. | The Sixth Floor Museum, Dallas World Aquarium, Old Red Museum, West End Marketplace, The Farmers Market |
| Greenville Avenue | Known for its lively atmosphere, restaurants, and bars. Excellent choice for those looking for a vibrant social scene with local charm. | Greenville Ave Pizza Company, The Granada Theater, Barley House, The Truck Yard, The Mockingbird Station |
Do you need a license for Airbnb in Dallas?
We recommend checking directly with Dallas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Dallas
The Black Mansion - Luxe - Huge Pool & Backyard!
Entire Place • 7 bedrooms
The White Mansion - High End Luxury - 7 Bedrooms!
Entire Place • 7 bedrooms
Large Contemporary 5 BR Home
Entire Place • 5 bedrooms
Modern Luxury 8 Bedroom/8 Bath Connected Duplex
Entire Place • 8 bedrooms
The Mansion at Lover's Lane
Entire Place • 6 bedrooms
A Higher Frequency Off Henderson
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Dallas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Noemi | 39 | $2,090,120 | 2868 | 4.78/5.0 |
| Paul | 34 | $2,077,947 | 1675 | 4.95/5.0 |
| Kayli | 38 | $2,005,193 | 2904 | 4.87/5.0 |
| Carpediem | 20 | $1,849,097 | 2201 | 4.88/5.0 |
| Paolo | 37 | $1,536,136 | 650 | 3.87/5.0 |
| Micreyl | 37 | $1,456,335 | 552 | 3.36/5.0 |
| Grace | 35 | $1,441,718 | 1904 | 4.53/5.0 |
| Blake | 13 | $1,369,298 | 1051 | 4.85/5.0 |
| Randel | 38 | $1,317,329 | 523 | 2.91/5.0 |
| Braden | 66 | $952,348 | 755 | 4.15/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Dallas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.9%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.0% combined)
Room Capacity Distribution
Analysis of 3,652 properties in Dallas shows that 1 bedroom properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (42.2%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,652 properties in Dallas reveals that 8+ guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 43.9% of the market.
Key Insights
- Most common capacity: 8+ guests (24.1% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,652 properties in Dallas, the most common availability pattern is 271-366 days (31.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.1% of properties).
Key Insights
- Most common availability window: 271-366 days (31.1%)
- Most common booking duration: 91-180 days (30.1%)
- Properties with high availability (180+ days): 61.9%
- Properties with long-term bookings (180+ days): 40.1%
Minimum Stay Distributions
1 Night
803 listings
26.8% of total
2 Nights
945 listings
31.6% of total
3 Nights
293 listings
9.8% of total
4-6 Nights
143 listings
4.8% of total
7-29 Nights
291 listings
9.7% of total
30+ Nights
517 listings
17.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.4%
- Mid-length stays (4-6 nights) represent 4.8% of listings
- Monthly+ stays (17.3%) suggest a stable extended-stay market
- High market flexibility with 68.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
25 listings
0.9% of total
Super Strict 30 Days
14 listings
0.5% of total
Flexible
470 listings
16.6% of total
Moderate
837 listings
29.6% of total
Firm
586 listings
20.7% of total
Strict
899 listings
31.8% of total
Key Insights
- Strict is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (46.2%) and strict (52.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Jun, averaging 55 days
- Shortest booking windows are in Sep, Jan, Dec, averaging 30 days
- Spring shows the longest average booking window at 48 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 48 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Dec when lead times are shortest
Popular Airbnb Amenities in Dallas
Below is the distribution of amenities across listings in Dallas:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and Mexico (1%)
- English is the top language at 75.1%, followed by Spanish (19%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Dallas and Houston markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Dallas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| Anna | 11 | $5,712 | $318.31 | 45% |
| Valley View | 23 | $5,277 | $607.88 | 40% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Flower Mound | 67 | $4,146 | $281.70 | 50% |
| Rowlett | 81 | $4,046 | $321.57 | 45% |
| Sanger | 17 | $3,886 | $237.54 | 51% |
| Corinth | 14 | $3,876 | $238.78 | 50% |
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