Airbnb Market Analytics, Statistics and Data in College Station, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in College Station? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in College Station:
How much do Airbnb hosts make on average per month in College Station?
The short-term rental market in College Station shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,644 per month
- Strong performing properties (top 25%) make $4,800 or more
- Best-in-class properties (top 10%) achieve $8,156+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,297
Revenue Variations by Month
Occupancy Rates Throughout the Year in College Station
The market in College Station shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in College Station
Daily rates in College Station vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $200 per night
- Strong performing properties (top 25%) secure $359 or more
- Best-in-class properties (top 10%) pull in $644+ per night
- Entry-level properties (bottom 25%) earn around $120
Daily Rate Variations by Month
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Seasonality patterns in College Station
Peak Season (November, October, June)
- Revenue peaks at $5289.98 per month
- Occupancy rates reach 52.88%
- Daily rates average $361.66
Shoulder Season
- Revenue averages $4019.35 per month
- Occupancy maintains 38.80%
- Daily rates hold at $317.74
Low Season (March, February, January)
- Revenue drops to $2051.65 per month
- Occupancy decreases to 29.31%
- Daily rates adjust to $285.02
Is it still profitable to do Airbnb in College Station in 2025?
Yes! College Station demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4019 and With 443 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in College Station
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Texas A&M University | Home to a large student body, this area attracts college students, visiting professors, and their families, making it a prime location for short-term rentals. | Texas A&M University, Kyle Field, George Bush Presidential Library, Bonfire Memorial, Sam Houston Sanders Corps of Cadets Center |
| Downtown College Station | A vibrant area with shops, restaurants, and nightlife, downtown College Station is perfect for those wanting to experience the local culture and entertainment. | The Bush School of Government and Public Service, Northgate District, College Station Parks, Local shops and restaurants, Community events and festivals |
| South College Station | A suburban area with family-friendly neighborhoods, parks, and schools, making it ideal for families visiting the area for events at the university. | Brazos Valley Museum of Natural History, Lick Creek Park, Local family-friendly restaurants, Parks and recreation areas, Shopping centers |
| Northgate | Known for its nightlife and proximity to the university, Northgate is popular among students and young professionals looking for rental options. | Night clubs and bars, Local dining options, Close to campus activities, Social events and live music, Local shops |
| East College Station | A growing area that offers a mix of residential and commercial properties, appealing to those looking for affordability and community. | Parks and recreational areas, Local shopping and dining, New residential developments, Community events, Family-friendly spaces |
| West Loop | A residential area that combines convenience and tranquility, attracting visitors who prefer a quieter stay while still being close to the main attractions. | Access to nature parks, Shopping centers, Nearby family-friendly activities, Team sports facilities, Community events |
| College Station Expo Center | Hosts various events, conventions, and fairs, making it a great option for visitors seeking accommodations when events are in town. | Agricultural events, Trade shows, Local fairs, Convention activities, Entertainment events |
| Cedar Creek | A picturesque area with natural beauty, attracting those who want a relaxing stay away from the hustle of the city while being close enough to major attractions. | Cedar Creek Park, Outdoor activities, Nature trails, Fishing spots, Family-friendly picnic areas |
Do you need a license for Airbnb in College Station?
We recommend checking directly with College Station's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in College Station
Historic Rudder House - Home for all Aggies
Entire Place • 6 bedrooms
Water's Edge - A Relaxing Lakeside Retreat
Entire Place • 4 bedrooms
Family & kid friendly 4 bedroom
Entire Place • 4 bedrooms
City Escape
Entire Place • 4 bedrooms
Close (~3 miles) to Texas A&M - Kyle Field
Entire Place • 3 bedrooms
Modern Retreat! - 4BR Home 1.5 miles from TAMU
Entire Place • 4 bedrooms
Top Performing Professional Hosts in College Station
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aggieland Vacation Rentals | 19 | $645,578 | 213 | 4.07/5.0 |
| Paul | 1 | $534,149 | 5 | 5.00/5.0 |
| Page | 9 | $348,165 | 2019 | 4.68/5.0 |
| Juliana | 1 | $305,123 | 18 | 5.00/5.0 |
| Hosted | 8 | $298,625 | 628 | 4.61/5.0 |
| Shawn | 8 | $291,993 | 266 | 4.88/5.0 |
| Shane | 4 | $256,428 | 130 | 4.95/5.0 |
| Jeremy | 6 | $246,699 | 166 | 4.13/5.0 |
| Mandy | 14 | $244,362 | 1037 | 4.86/5.0 |
| Evolve | 8 | $236,619 | 57 | 4.28/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in College Station
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and apartment & condo properties comprising 89.0% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 443 properties in College Station shows that 3 bedrooms properties are most prevalent, making up 27.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 54.6% of all listings.
Key Insights
- Most common: 3 bedrooms (27.8%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 54.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 443 properties in College Station reveals that 8+ guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.9% of the market.
Key Insights
- Most common capacity: 8+ guests (39.7% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 60.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 443 properties in College Station, the most common availability pattern is 181-270 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 181-270 days (35.4%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 67.0%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
158 listings
38% of total
2 Nights
208 listings
50% of total
3 Nights
6 listings
1.4% of total
4-6 Nights
4 listings
1% of total
7-29 Nights
9 listings
2.2% of total
30+ Nights
31 listings
7.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.0%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (7.5%) suggest a stable extended-stay market
- High market flexibility with 89.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
3 listings
0.7% of total
Flexible
61 listings
15% of total
Moderate
93 listings
22.9% of total
Firm
145 listings
35.7% of total
Strict
103 listings
25.4% of total
Key Insights
- Firm is the preferred policy at 35.7% of listings
- Stricter policies (Firm & Strict) dominate at 61.1% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 61.1% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Apr, averaging 83 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 41 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in College Station
Below is the distribution of amenities across listings in College Station:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.4%) and Canada (0.4%)
- English is the top language at 79%, followed by Spanish (18%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Houston and San Antonio markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding College Station. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Anderson | 10 | $3,753 | $299.19 | 40% |
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