College Station Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in College Station in 2025? Explore comprehensive Airbnb analytics for College Station, Texas, United States to uncover income potential. This 2025 STR market report for College Station, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 451 active listings.
Whether you're considering an Airbnb investment in College Station, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the College Station Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key College Station Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in College Station (2025)
Understanding the monthly revenue variations for Airbnb listings in College Station is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in College Station is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in College Station across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,934+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,534 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,205, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in College Station
College Station Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the College Station STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in College Station:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in College Station
Average Daily Rate (ADR) Airbnb Trends in College Station (2025)
Effective short term rental pricing strategy in College Station involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in College Station typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $648+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $351 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in College Station
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Airbnb Seasonality Analysis & Trends in College Station (2025)
Peak Season (May, June, April)
- Revenue averages $4,923 per month
- Occupancy rates average 39.1%
- Daily rates average $306
Shoulder Season
- Revenue averages $4,064 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $324
Low Season (January, February, March)
- Revenue drops to average $2,026 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $304
Seasonality Insights for College Station
- The Airbnb seasonality in College Station shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases College Station's highest earning potential, with monthly revenues capable of climbing to $5,299, occupancy reaching a high of 53.3%, and ADRs peaking at $360.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,800, occupancy could drop to 32.2%, and ADRs may adjust down to $302.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in College Station.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these College Station seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in College Station (2025)
Exploring the top neighborhoods for short-term rentals in College Station? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown College Station | The central hub for shopping, dining, and entertainment, Downtown College Station is a hotspot for visitors, especially during college events and game days. | MSC Forsyth Center Galleries, Star Park, The George H.W. Bush Presidential Library and Museum, Great Oak Tree, Northgate District |
| Northgate | A vibrant area known for its nightlife and proximity to Texas A&M University, Northgate is ideal for hosting college students and visitors during special events. | The Dixie Chicken, O'Malley's Street Corner, The 101, Northgate bars and restaurants, Texas A&M University Events |
| South College Station | This suburban area offers a quieter environment while still being close to major attractions, making it appealing for families and longer-term stays. | Woodson Park, Brazos Valley Farmers Market, College Station Medical Center, Shopping centers, Parks and recreational areas |
| Briarcrest | This area has many residential homes and is close to shopping and dining, providing a comfortable stay for visitors seeking convenience. | Post Oak Mall, Briarcrest Crossing, Restaurants and cafes, Clubs and recreational facilities, Local parks |
| Texas A&M University Area | Being adjacent to one of the largest universities in the US, this area attracts students, faculty, and parents visiting for events. | Kyle Field, Reed Arena, Texas A&M Campus, Bonfire Memorial, George P. Mitchell '76 Library |
| Wolf Pen Creek | Known for its beautiful park and outdoor events, Wolf Pen Creek is great for visitors who enjoy nature and community events. | Wolf Pen Creek Park, Wolf Pen Creek Amphitheater, Travis Bryan Midtown Park, Outdoor festivals, Scenic walking trails |
| Eagle Springs | A family-friendly neighborhood that is popular among visitors looking for longer-term stays, it offers comfort and amenities. | Eagle Springs Park, Local restaurants, Shopping centers, Community events, Proximity to recreational facilities |
| Southwest College Station | This growing area offers new developments and is desirable for families and groups looking for comfortable accommodations near the city. | Parks and recreational areas, Shopping centers, Family-friendly amenities, Local dining options, Nearby schools |
Understanding Airbnb License Requirements & STR Laws in College Station (2025)
While College Station, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for College Station to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in College Station (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in College Stationbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Rudder House - Home for all Aggies
Entire Place • 6 bedrooms
Water's Edge - A Relaxing Lakeside Retreat
Entire Place • 4 bedrooms
Family & kid friendly 4 bedroom
Entire Place • 4 bedrooms
Farmhouse in the Woods - Aggie Game Days
Entire Place • 6 bedrooms
City Escape
Entire Place • 4 bedrooms
Close (~3 miles) to Texas A&M - Kyle Field
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in College Station (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in College Station based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aggieland Vacation | 19 | $654,738 | 213 | 4.07/5.0 |
| Paul | 1 | $506,427 | 5 | 5.00/5.0 |
| Shawn | 8 | $287,848 | 266 | 4.88/5.0 |
| Page | 9 | $281,624 | 2019 | 4.68/5.0 |
| Hosted | 8 | $273,859 | 628 | 4.61/5.0 |
| Evolve | 9 | $269,118 | 71 | 4.36/5.0 |
| Jeremy | 6 | $265,543 | 166 | 4.13/5.0 |
| Shane | 4 | $263,578 | 130 | 4.95/5.0 |
| Juliana | 1 | $252,969 | 18 | 5.00/5.0 |
| Mandy | 14 | $228,893 | 1037 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in College Station.
Dive Deeper: Advanced College Station STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for College Station. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCollege Station Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for College Station
- The College Station Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 451 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in College Station, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
College Station Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for College Station
- The dominant room capacity in College Station is 3 bedrooms listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.3% of the active Airbnb listings in College Station, indicating a high concentration in these sizes.
- A significant 53.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in College Station.
College Station Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for College Station
- The most common guest capacity trend in College Station vacation rentals is listings accommodating 8+ guests (39.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the College Station STR market, accounting for 61.0% of listings.
- 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in College Station.
- On average, properties in College Station are equipped to host 5.8 guests.
College Station Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for College Station
- The most common availability pattern in College Station falls within the 181-270 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in College Station (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
College Station Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
140 listings
33% of total
2 Nights
203 listings
47.9% of total
3 Nights
4 listings
0.9% of total
4-6 Nights
3 listings
0.7% of total
7-29 Nights
13 listings
3.1% of total
30+ Nights
61 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in College Station is 2 Nights, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the College Station Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in College Station, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.9% of College Station hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in College Station.
College Station Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.7% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
61 listings
14.8% of total
Moderate
96 listings
23.3% of total
Firm
146 listings
35.4% of total
Strict
105 listings
25.5% of total
Cancellation Policy Insights for College Station
- The prevailing Airbnb cancellation policy trend in College Station is Firm, used by 35.4% of listings.
- A majority (60.9%) of hosts in College Station utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in College Station.
- Regularly review your cancellation policy against competitors and market demand shifts in College Station.
College Station STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for College Station
- The overall average booking lead time for vacation rentals in College Station is 58 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in College Station.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these College Station averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in College Station (2025)
Amenity Prevalence
Amenity Insights for College Station
- Essential amenities in College Station that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for College Station: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in College Station to stay competitive.
College Station Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for College Station
- The typical guest profile for Airbnb in College Station consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Mexico (0.4%).
- Top languages spoken are English (75.5%) followed by Spanish (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the College Station Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Friendswood | 28 | $3,947 | $350.60 | 50% |
| Fairfield | 12 | $3,782 | $312.53 | 46% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |