Carrollton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Carrollton in 2025? Explore comprehensive Airbnb analytics for Carrollton, Texas, United States to uncover income potential. This 2025 STR market report for Carrollton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 156 active listings.

Whether you're considering an Airbnb investment in Carrollton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carrollton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Carrollton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$186
The average rental revenue earned for an occupied room per day in Carrollton.
Occupancy Rate(?)
48.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,716
Typical annual income for an Airbnb listing in Carrollton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
32.5%
Strong growth (32.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Carrollton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Carrollton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
156
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Carrollton (2025)

Understanding the monthly revenue variations for Airbnb listings in Carrollton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrollton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrollton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,437+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,772 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,206 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,028, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Carrollton

Carrollton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Carrollton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrollton:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Carrollton

Average Daily Rate (ADR) Airbnb Trends in Carrollton (2025)

Effective short term rental pricing strategy in Carrollton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrollton typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Carrollton

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Airbnb Seasonality Analysis & Trends in Carrollton (2025)

Peak Season (May, July, November)
  • Revenue averages $3,932 per month
  • Occupancy rates average 57.2%
  • Daily rates average $179
Shoulder Season
  • Revenue averages $3,292 per month
  • Occupancy maintains around 49.4%
  • Daily rates hold near $173
Low Season (January, February, September)
  • Revenue drops to average $2,596 per month
  • Occupancy decreases to average 46.8%
  • Daily rates adjust to average $174

Seasonality Insights for Carrollton

  • The Airbnb seasonality in Carrollton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Carrollton's highest earning potential, with monthly revenues capable of climbing to $4,161, occupancy reaching a high of 64.2%, and ADRs peaking at $204.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,378, occupancy could drop to 42.4%, and ADRs may adjust down to $165.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carrollton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Carrollton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Carrollton (2025)

Exploring the top neighborhoods for short-term rentals in Carrollton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Carrollton
The vibrant heart of the city, featuring shops, restaurants, and entertainment. It's close to public transportation, making it appealing for visitors.
Carrollton Town Center, Theatre at Grand Prairie, Carrollton Square, Historic Downtown Carrollton, Cafes and restaurants
Carrollton Farmers Branch
A bustling area known for its parks and outdoor events. Great for families and those looking for a community feel.
Farmers Branch Historical Park, Valley View Center, Parks and recreation areas, Local farmers markets, Events and festivals
Castle Hills
An upscale, planned community with stunning homes and amenities. Appeals to those looking for a more suburban and luxurious experience.
Castle Hills Village Shops, Parks and trails, Golf clubs, Community events, Dining options
Hebron
Offers a blend of residential and commercial spaces, attracting visitors to its dining and shopping options.
Hebron Park, Dining and retail in the area, Close to major highways, Family-friendly atmosphere, Recreational activities
Addison
Just a short drive from Carrollton, known for its vibrant nightlife and dining scene. Attracts a younger crowd and business travelers alike.
Addison Circle Park, Vitruvian Park, Addison Improv, Dining and nightlife, Shopping
Oak Creek
A quieter suburban neighborhood with a great community vibe. Appeals to families and those looking for a peaceful stay.
Oak Creek Park, Family-friendly amenities, Shopping areas nearby, Local schools and community, Parks
The Highlands
A newer development that attracts visitors looking for modern amenities and conveniences, great for both short and long stays.
Shopping centers, Community parks, Recreational facilities, Access to main roads, Dining options
North Carrollton
Offers a mix of residential and commercial areas, with easy access to public transport, making it convenient for travelers.
Parks and green spaces, Access to major highways, Local dining options, Shops and markets, Family-friendly environment

Understanding Airbnb License Requirements & STR Laws in Carrollton (2025)

While Carrollton, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carrollton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Carrollton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrolltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Grand Gem for Large Groups - Pool+Cinema+Playroom

Grand Gem for Large Groups - Pool+Cinema+Playroom

Entire Place • 5 bedrooms

$192,109
Revenue
55.1%
Occupancy
$852.69
Daily Rate
Cheerful 5 Bedroom Home with Heated Pool

Cheerful 5 Bedroom Home with Heated Pool

Entire Place • 5 bedrooms

$132,068
Revenue
61.8%
Occupancy
$573.21
Daily Rate
Hot Tub, Putting Green, Game Room!

Hot Tub, Putting Green, Game Room!

Entire Place • 3 bedrooms

$109,559
Revenue
90.8%
Occupancy
$326.20
Daily Rate
Pool Table, Gym, Whirlpool, Work Room, Scenic Pond

Pool Table, Gym, Whirlpool, Work Room, Scenic Pond

Entire Place • 5 bedrooms

$103,552
Revenue
62.4%
Occupancy
$527.79
Daily Rate
Trendy Home with Heated Pool and Game Room

Trendy Home with Heated Pool and Game Room

Entire Place • 6 bedrooms

$99,564
Revenue
82.2%
Occupancy
$303.84
Daily Rate
Spectacular 4BR/2.5B Holiday Home with Pool and Gr

Spectacular 4BR/2.5B Holiday Home with Pool and Gr

Entire Place • 5 bedrooms

$91,005
Revenue
65.1%
Occupancy
$320.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Carrollton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Carrollton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
RSB Living3$234,225914.87/5.0
Marina1$192,1091104.65/5.0
Angela3$141,708944.94/5.0
Huy1$132,068955.00/5.0
Pasquale1$109,5592304.99/5.0
Cuevas Hospitality Services LL3$108,6561154.94/5.0
Joan1$103,552554.96/5.0
Jake1$99,564944.96/5.0
AboutAway2$93,585225.00/5.0
Deisy2$88,637514.65/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrollton.

Dive Deeper: Advanced Carrollton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrollton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Carrollton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Carrollton

  • The Carrollton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.4% of the 156 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 34.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Carrollton, House properties are the most common (91.7%), reflecting the local real estate landscape.
  • Houses represent a significant 91.7% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, others, hotel/boutique (combined 8.4%) offer potential for unique stay experiences.

Carrollton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Carrollton

  • The dominant room capacity in Carrollton is 3 bedrooms listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 43.5% of the active Airbnb listings in Carrollton, indicating a high concentration in these sizes.
  • A significant 53.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carrollton.

Carrollton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Carrollton

  • The most common guest capacity trend in Carrollton vacation rentals is listings accommodating 8+ guests (40.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Carrollton STR market, accounting for 52.6% of listings.
  • 55.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrollton.
  • On average, properties in Carrollton are equipped to host 4.6 guests.

Carrollton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Carrollton

  • The most common availability pattern in Carrollton falls within the 91-180 days range, representing 35.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 55.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Carrollton (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Carrollton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.3%)

1 Night

29 listings

20.3% of total

2 Nights (28%)

2 Nights

40 listings

28% of total

3 Nights (9.8%)

3 Nights

14 listings

9.8% of total

4-6 Nights (7%)

4-6 Nights

10 listings

7% of total

7-29 Nights (20.3%)

7-29 Nights

29 listings

20.3% of total

30+ Nights (14.7%)

30+ Nights

21 listings

14.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Carrollton is 2 Nights, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.7%) caters to monthly stays (30+ nights) in Carrollton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28% of Carrollton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrollton.

Carrollton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.8%)

Flexible

25 listings

18.8% of total

Moderate (30.8%)

Moderate

41 listings

30.8% of total

Firm (23.3%)

Firm

31 listings

23.3% of total

Strict (27.1%)

Strict

36 listings

27.1% of total

Cancellation Policy Insights for Carrollton

  • The prevailing Airbnb cancellation policy trend in Carrollton is Moderate, used by 30.8% of listings.
  • A majority (50.4%) of hosts in Carrollton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.8% market standard in Carrollton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Carrollton.

Carrollton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Carrollton

  • The overall average booking lead time for vacation rentals in Carrollton is 32 days.
  • Guests book furthest in advance for stays during April (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (42 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Carrollton.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Carrollton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Carrollton (2025)

Amenity Prevalence

Amenity Insights for Carrollton

  • Essential amenities in Carrollton that guests expect include: Air conditioning, Wifi, Smoke alarm, Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Carrollton: Air conditioning, Wifi, Smoke alarm, Hot water, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Hot water, Heating.
  • Consider adding popular differentiators like Washer or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Carrollton to stay competitive.

Carrollton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Carrollton

  • The typical guest profile for Airbnb in Carrollton consists of primarily domestic travelers (94%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.3% of guests.
  • Key international markets include United States (94.3%) and Canada (0.7%).
  • Top languages spoken are English (66.5%) followed by Spanish (15.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Austin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Carrollton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Streetman14$3,778$297.0243%
Valley Mills19$3,770$379.2736%

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