Canton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Canton in 2025? Explore comprehensive Airbnb analytics for Canton, Texas, United States to uncover income potential. This 2025 STR market report for Canton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.

Whether you're considering an Airbnb investment in Canton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Canton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Canton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$190
The average rental revenue earned for an occupied room per day in Canton.
Occupancy Rate(?)
27.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$19,862
Typical annual income for an Airbnb listing in Canton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
33.7%
Strong growth (33.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Canton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Canton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
88
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Canton (2025)

Understanding the monthly revenue variations for Airbnb listings in Canton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Canton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Canton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,835+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,150 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,055 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $498, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Canton

Canton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Canton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Canton:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Canton

Average Daily Rate (ADR) Airbnb Trends in Canton (2025)

Effective short term rental pricing strategy in Canton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Canton typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $110 per night.

Average Daily Rate (ADR) Trend by Month in Canton

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Airbnb Seasonality Analysis & Trends in Canton (2025)

Peak Season (May, April, June)
  • Revenue averages $2,715 per month
  • Occupancy rates average 29.0%
  • Daily rates average $180
Shoulder Season
  • Revenue averages $1,956 per month
  • Occupancy maintains around 29.7%
  • Daily rates hold near $186
Low Season (February, March, September)
  • Revenue drops to average $1,475 per month
  • Occupancy decreases to average 22.5%
  • Daily rates adjust to average $186

Seasonality Insights for Canton

  • The Airbnb seasonality in Canton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Canton's highest earning potential, with monthly revenues capable of climbing to $3,114, occupancy reaching a high of 35.5%, and ADRs peaking at $192.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 21.9%, and ADRs may adjust down to $179.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Canton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Canton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Canton (2025)

Exploring the top neighborhoods for short-term rentals in Canton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Canton Town Square
The heart of Canton with a charming downtown area that attracts visitors for the famous Canton First Monday Trade Days. This vibrant square offers shopping, dining, and a quaint atmosphere perfect for short-term stays.
First Monday Trade Days, Canton Town Square, Heritage Park, Canton Museum of History, local shops and restaurants
Canton Lake
Canton Lake offers a beautiful natural setting for outdoor activities. It's a sought-after destination for families and nature lovers looking to enjoy fishing, boating, and picnicking.
Canton Lake, Canton Fishing Pier, boat rentals, picnic areas, nature trails
Old Downtown Canton
Known for its historic charm and antique shops, Old Downtown Canton attracts visitors who enjoy exploring unique finds and local culture. A great spot for guests who appreciate history and shopping.
historic architecture, antique shops, Canton Farmers Market, local cafés, art galleries
Canton's Trade Days
A major draw for visitors, this area comes alive during the Trade Days with vendors and entertainment, making it a prime location for short-term rental hosts.
Canton First Monday Trade Days, live music events, farmers markets, local food trucks, community events
Van Zandt County Fairgrounds
This area hosts various events throughout the year, including fairs and festivals that attract tourists. Renting here capitalizes on seasonal events.
Van Zandt County Fair, community events, family entertainment, food booths, livestock shows
East Texas Arboretum
Nature enthusiasts are drawn to the East Texas Arboretum, which features beautiful gardens and walking paths, making it perfect for peaceful getaways.
East Texas Arboretum, walking trails, nature exhibits, seasonal floral displays, child-friendly activities
Lake Tawakoni State Park
Just a short drive from Canton, this state park offers outdoor recreational opportunities that appeal to visitors looking for adventure and relaxation by the water.
Lake Tawakoni, hiking trails, camping sites, fishing, swimming areas
Canton Arts and Crafts
A growing art community that attracts visitors interested in local art and crafts, making it a good spot for those looking to experience Canton’s creative side.
local art galleries, craft fairs, workshops, art demonstrations, theater performances

Understanding Airbnb License Requirements & STR Laws in Canton (2025)

While Canton, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Canton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Canton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cantonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Magnificent Escape on 400 Acres

Magnificent Escape on 400 Acres

Entire Place • 5 bedrooms

$167,406
Revenue
38.0%
Occupancy
$844.03
Daily Rate
Peaceful Canton Home w/ Pool

Peaceful Canton Home w/ Pool

Entire Place • 4 bedrooms

$116,930
Revenue
57.4%
Occupancy
$554.92
Daily Rate
F5 Ranch Stay with pool

F5 Ranch Stay with pool

Entire Place • 4 bedrooms

$113,634
Revenue
67.3%
Occupancy
$609.08
Daily Rate
The Black Barn

The Black Barn

Entire Place • 3 bedrooms

$92,777
Revenue
70.4%
Occupancy
$345.28
Daily Rate
Luxury Cabin~Retreat~Reunion~Large Family~Pool~Spa

Luxury Cabin~Retreat~Reunion~Large Family~Pool~Spa

Entire Place • 6 bedrooms

$87,762
Revenue
28.7%
Occupancy
$969.30
Daily Rate
Dragonfly Inn - Room 5

Dragonfly Inn - Room 5

Private Room • 1 bedroom

$60,383
Revenue
91.1%
Occupancy
$195.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Canton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Canton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chase And Colette1$167,40685.00/5.0
Bev19$162,9792414.42/5.0
Brian1$116,930135.00/5.0
Natalie1$113,634394.90/5.0
WN Premier Properties, LLC4$102,9932624.96/5.0
Two Bunch'S6$96,8082724.79/5.0
Tori1$92,77774.71/5.0
Julie And Sarah1$87,762475.00/5.0
Kristin2$72,765355.00/5.0
Jason & Jennifer5$62,4152064.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Canton.

Dive Deeper: Advanced Canton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Canton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Canton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Canton

  • The Canton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.5% of the 88 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Canton, Outdoor/Unique properties are the most common (27.3%), reflecting the local real estate landscape.
  • Houses represent a significant 26.1% portion, catering likely to families or larger groups.
  • The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, apartment/condo (combined 3.4%) offer potential for unique stay experiences.

Canton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Canton

  • The dominant room capacity in Canton is 1 bedroom listings, making up 72.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Canton, indicating a high concentration in these sizes.
  • With over half the market (72.7%) consisting of studios or 1-bedroom units, Canton is particularly well-suited for individuals or couples.

Canton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Canton

  • The most common guest capacity trend in Canton vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Canton STR market, accounting for 45.5% of listings.
  • 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Canton.
  • On average, properties in Canton are equipped to host 4.8 guests.

Canton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Canton

  • The most common availability pattern in Canton falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Canton (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Canton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.5%)

1 Night

48 listings

58.5% of total

2 Nights (37.8%)

2 Nights

31 listings

37.8% of total

30+ Nights (3.7%)

30+ Nights

3 listings

3.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Canton is 1 Night, adopted by 58.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.3%) of the Canton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.5% of Canton hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Canton.

Canton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9%)

Flexible

7 listings

9% of total

Moderate (43.6%)

Moderate

34 listings

43.6% of total

Firm (11.5%)

Firm

9 listings

11.5% of total

Strict (35.9%)

Strict

28 listings

35.9% of total

Cancellation Policy Insights for Canton

  • The prevailing Airbnb cancellation policy trend in Canton is Moderate, used by 43.6% of listings.
  • There's a relatively balanced mix between guest-friendly (52.6%) and stricter (47.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.6% market standard in Canton.
  • With 35.9% using Strict terms, this is a viable option in Canton, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Canton.

Canton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Canton

  • The overall average booking lead time for vacation rentals in Canton is 57 days.
  • Guests book furthest in advance for stays during April (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 40 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (88 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Canton.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Canton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Canton (2025)

Amenity Prevalence

Amenity Insights for Canton

  • Essential amenities in Canton that guests expect include: Air conditioning, TV, Smoke alarm, Heating, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Canton: Air conditioning, TV, Smoke alarm, Heating, Free parking on premises, Hot water.
  • Prioritize adding missing essentials: TV, Smoke alarm, Heating, Free parking on premises, Hot water.
  • Consider adding popular differentiators like Wifi or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Canton to stay competitive.

Canton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Canton

  • The typical guest profile for Airbnb in Canton consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.1% of guests.
  • Key international markets include United States (98.1%) and Peru (0.3%).
  • Top languages spoken are English (86.2%) followed by Spanish (10.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Houston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Canton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Rowlett80$3,855$332.1945%
Streetman14$3,778$297.0243%
Rockwall65$3,621$272.5148%
DeSoto34$3,443$257.4840%
Pilot Point15$3,291$362.8336%
Waxahachie57$3,203$253.1251%

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