Airbnb Market Analytics, Statistics and Data in Bryan, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bryan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bryan:
How much do Airbnb hosts make on average per month in Bryan?
The short-term rental market in Bryan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,428 per month
- Strong performing properties (top 25%) make $4,449 or more
- Best-in-class properties (top 10%) achieve $8,325+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,351
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bryan
The market in Bryan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bryan
Daily rates in Bryan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $191 per night
- Strong performing properties (top 25%) secure $355 or more
- Best-in-class properties (top 10%) pull in $639+ per night
- Entry-level properties (bottom 25%) earn around $115
Daily Rate Variations by Month
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Seasonality patterns in Bryan
Peak Season (November, October, June)
- Revenue peaks at $4935.25 per month
- Occupancy rates reach 51.49%
- Daily rates average $334.76
Shoulder Season
- Revenue averages $3775.40 per month
- Occupancy maintains 39.48%
- Daily rates hold at $292.11
Low Season (September, February, January)
- Revenue drops to $2030.25 per month
- Occupancy decreases to 30.84%
- Daily rates adjust to $261.28
Is it still profitable to do Airbnb in Bryan in 2025?
Yes! Bryan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3775 and With 436 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bryan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Texas A&M University | Home to a large student population and numerous visitors year-round, making it an ideal location for short-term rentals catering to students, families, and visitors. | Texas A&M University, Kyle Field, George Bush Presidential Library, The Gardens at Texas A&M, MSC Forsyth Center Galleries |
| Downtown Bryan | A charming historic district that attracts visitors to its shops, galleries, and restaurants. It offers a unique blend of culture and convenience, perfect for tourists and business travelers. | Virginia Street, The Palace Theatre, Brazos Valley Courthouse, Downtown Bryan Farmers Market, Art galleries |
| Bryan-College Station Area | The combined area of Bryan and College Station makes for a bustling locale, with a multitude of events and attractions linked to both cities, ideal for hosting various types of guests. | The George Bush Library and Museum, Messina Hof Winery, Research Park, Brazos Valley Museum of Natural History |
| Lake Bryan | A natural recreational area that attracts families and outdoor enthusiasts looking for adventures like fishing, hiking, and picnicking, offering a unique experience away from urban life. | Lake Bryan, Hiking Trails, Fishing Spots, Picnic Areas, Kayaking |
| Brazos Valley | Rich in culture and history, this area offers a range of outdoor festivities and events throughout the year, making it an attractive location for holiday visitors. | Brazos Valley Farmers Market, Local Festivals, Historical Sites, Parks and Recreation Areas |
| Historic Bryan | A historic area with beautiful architecture, unique shops, and restaurants. It brings in visitors interested in history and local culture, providing a cozy atmosphere. | Historic Homes, Local Shops, Bryan Arts Council, Community Events, Cultural Festivals |
| Southwest Bryan | A suburban area that offers easy access to the amenities of Bryan and nearby College Station, appealing to families and travelers looking for comfort and convenience. | Local Parks, Family-friendly businesses, Shopping Centers, Grocery Stores |
| Northwest Bryan | This quiet neighborhood appeals to families and long-term visitors alike, with its peaceful environment and proximity to major roads for easy access to surrounding attractions. | Residential Parks, Community Centers, Local Schools, Nearby Amenities |
Do you need a license for Airbnb in Bryan?
We recommend checking directly with Bryan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bryan
Beautiful Golf Course Home w/ Hot Tub
Entire Place • 3 bedrooms
Whoop Acres Ranch-sleeps 25!
Entire Place • 6 bedrooms
The Texas Heritage House
Entire Place • 6 bedrooms
Gather all your Favorite People!
Entire Place • 3 bedrooms
Massive 6 Bedroom Downtown Home
Entire Place • 6 bedrooms
Midmod Mansion < 1 Mile to A&M
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bryan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Randy & Kelly | 50 | $1,189,735 | 4732 | 4.93/5.0 |
| Shane | 7 | $647,284 | 393 | 4.94/5.0 |
| Aggieland Vacation Rentals | 20 | $559,377 | 269 | 4.71/5.0 |
| Evolve | 12 | $488,727 | 115 | 3.93/5.0 |
| Nicole | 4 | $433,883 | 43 | 3.71/5.0 |
| Jeremy | 10 | $409,717 | 337 | 4.95/5.0 |
| Chase | 8 | $364,437 | 505 | 4.93/5.0 |
| Shelby | 5 | $317,928 | 125 | 4.95/5.0 |
| Hayley | 2 | $306,787 | 56 | 4.93/5.0 |
| Kasie | 3 | $233,735 | 70 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bryan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with house and apartment & condo properties comprising 89.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (10.8% combined)
Room Capacity Distribution
Analysis of 436 properties in Bryan shows that 3 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 53.9% of all listings.
Key Insights
- Most common: 3 bedrooms (29.4%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 436 properties in Bryan reveals that 8+ guests properties dominate the market, representing 38.5% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 57.6% of the market.
Key Insights
- Most common capacity: 8+ guests (38.5% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 436 properties in Bryan, the most common availability pattern is 181-270 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.8%)
- Most common booking duration: 91-180 days (35.6%)
- Properties with high availability (180+ days): 66.1%
- Properties with long-term bookings (180+ days): 35.3%
Minimum Stay Distributions
1 Night
169 listings
41.6% of total
2 Nights
201 listings
49.5% of total
3 Nights
4 listings
1% of total
4-6 Nights
3 listings
0.7% of total
7-29 Nights
9 listings
2.2% of total
30+ Nights
20 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.1%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 92.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.8% of total
Flexible
114 listings
28.5% of total
Moderate
79 listings
19.8% of total
Firm
123 listings
30.8% of total
Strict
81 listings
20.3% of total
Key Insights
- Firm is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (48.3%) and strict (51.1%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Apr, averaging 72 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 31 days
- Spring shows the longest average booking window at 58 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Bryan
Below is the distribution of amenities across listings in Bryan:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.3%) and Canada (0.3%)
- English is the top language at 78.3%, followed by Spanish (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bryan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Anderson | 10 | $3,753 | $299.19 | 40% |
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