Brownwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Brownwood in 2025? Explore comprehensive Airbnb analytics for Brownwood, Texas, United States to uncover income potential. This 2025 STR market report for Brownwood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Brownwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brownwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brownwood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brownwood (2025)
Understanding the monthly revenue variations for Airbnb listings in Brownwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brownwood is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brownwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,994+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,366 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,588 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brownwood
Brownwood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brownwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brownwood:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brownwood
Average Daily Rate (ADR) Airbnb Trends in Brownwood (2025)
Effective short term rental pricing strategy in Brownwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brownwood typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $474+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Brownwood
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Airbnb Seasonality Analysis & Trends in Brownwood (2025)
Peak Season (May, June, April)
- Revenue averages $4,894 per month
- Occupancy rates average 47.2%
- Daily rates average $246
Shoulder Season
- Revenue averages $3,151 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $238
Low Season (January, February, March)
- Revenue drops to average $1,941 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $221
Seasonality Insights for Brownwood
- The Airbnb seasonality in Brownwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brownwood's highest earning potential, with monthly revenues capable of climbing to $4,957, occupancy reaching a high of 57.1%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,627, occupancy could drop to 28.6%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brownwood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brownwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brownwood (2025)
Exploring the top neighborhoods for short-term rentals in Brownwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brownwood | The heart of the city with a mix of historical charm and modern conveniences. Great for tourists wanting to explore local shops and dining options. | Brownwood Depot, Historic Brown County Courthouse, May Palace, Lions Club Park, Brownwood Museum of History |
| Lake Brownwood | A popular destination for those seeking outdoor recreation and relaxation, making it ideal for vacation rentals. | Lake Brownwood State Park, fishing and boating opportunities, camping sites, scenic views, nature trails |
| University Area | Close to Howard Payne University, attracting students, families, and visitors to campus events. | Howard Payne University, local cafes, student events, parks, community activities |
| Cecil's Lake | A serene area ideal for nature lovers and those looking to escape the city hustle, popular for family gatherings. | Cecil's Lake Park, picnic areas, hiking trails, wildlife watching |
| Gordon Wood Stadium Area | Attracts sports enthusiasts during football season and events, great for hosting fans and families. | Gordon Wood Stadium, local sports events, community activities, tailgating experiences |
| Hideout Golf Club Area | An excellent choice for golf lovers and those looking for a peaceful getaway with beautiful surroundings. | Hideout Golf Club, golfing events, swimming pools, community events |
| Historic District | Rich in history with beautiful architecture. Visitors interested in culture and heritage often flock to this area. | Brownwood Historic District, heritage homes, local artisans, historical tours |
| East Brownwood | A residential area with family-friendly parks and schools, appealing to long-term rental seekers. | East Side Park, family-friendly amenities, community events, shopping centers |
Understanding Airbnb License Requirements & STR Laws in Brownwood (2025)
While Brownwood, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brownwood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brownwood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brownwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cool and Comfy Lakefront Property with Boat Dock
Entire Place • 5 bedrooms
The Tree House on Lake Brownwood
Entire Place • 6 bedrooms
Lakehouse in Cason Cove
Entire Place • 4 bedrooms
Lake Brownwood Waterfront
Entire Place • 4 bedrooms
Hidden Paradise in Central Texas with Pool/Hot Tub
Entire Place • 5 bedrooms
Retro Game Room - Highland Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brownwood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brownwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 4 | $228,470 | 115 | 3.60/5.0 |
| William | 2 | $126,098 | 90 | 4.98/5.0 |
| Jordan | 3 | $110,687 | 101 | 4.91/5.0 |
| Evolve | 3 | $98,183 | 88 | 4.58/5.0 |
| Tiena | 1 | $92,279 | 103 | 4.99/5.0 |
| Tiffany | 2 | $90,923 | 81 | 4.98/5.0 |
| Susie | 7 | $87,534 | 294 | 4.96/5.0 |
| Claire | 1 | $86,511 | 22 | 4.95/5.0 |
| Tony | 1 | $75,063 | 12 | 4.75/5.0 |
| Host #102631086 | 1 | $72,037 | 31 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brownwood.
Dive Deeper: Advanced Brownwood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brownwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrownwood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brownwood
- The Brownwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brownwood, House properties are the most common (60.8%), reflecting the local real estate landscape.
- Houses represent a significant 60.8% portion, catering likely to families or larger groups.
Brownwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brownwood
- The dominant room capacity in Brownwood is 1 bedroom listings, making up 24.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.9% of the active Airbnb listings in Brownwood, indicating a high concentration in these sizes.
- A significant 40.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brownwood.
Brownwood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brownwood
- The most common guest capacity trend in Brownwood vacation rentals is listings accommodating 8+ guests (39.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Brownwood STR market, accounting for 55.4% of listings.
- 51.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brownwood.
- On average, properties in Brownwood are equipped to host 5.4 guests.
Brownwood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brownwood
- The most common availability pattern in Brownwood falls within the 181-270 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brownwood (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brownwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
30.4% of total
2 Nights
32 listings
46.4% of total
3 Nights
5 listings
7.2% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
4 listings
5.8% of total
30+ Nights
6 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Brownwood is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the Brownwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Brownwood hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brownwood.
Brownwood Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
20% of total
Moderate
21 listings
30% of total
Firm
14 listings
20% of total
Strict
21 listings
30% of total
Cancellation Policy Insights for Brownwood
- The prevailing Airbnb cancellation policy trend in Brownwood is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Brownwood.
- Regularly review your cancellation policy against competitors and market demand shifts in Brownwood.
Brownwood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brownwood
- The overall average booking lead time for vacation rentals in Brownwood is 33 days.
- Guests book furthest in advance for stays during June (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Brownwood.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Brownwood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brownwood (2025)
Amenity Prevalence
Amenity Insights for Brownwood
- Essential amenities in Brownwood that guests expect include: Air conditioning, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brownwood: Air conditioning, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brownwood to stay competitive.
Brownwood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brownwood
- The typical guest profile for Airbnb in Brownwood consists of primarily domestic travelers (99%), often arriving from nearby Lubbock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.3% of guests.
- Key international markets include United States (99.3%) and Mexico (0.2%).
- Top languages spoken are English (70.9%) followed by Spanish (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lubbock and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brownwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |
| Granite Shoals | 68 | $3,542 | $359.76 | 37% |
| Gordon | 10 | $3,539 | $307.93 | 39% |
| Fredericksburg | 2,032 | $3,530 | $303.71 | 37% |
| Graford | 101 | $3,517 | $382.95 | 31% |
| Round Mountain | 15 | $3,483 | $568.60 | 34% |