Airbnb Market Analytics, Statistics and Data in Brownsville, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brownsville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brownsville:
How much do Airbnb hosts make on average per month in Brownsville?
The short-term rental market in Brownsville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,604 per month
- Strong performing properties (top 25%) make $2,754 or more
- Best-in-class properties (top 10%) achieve $4,080+ monthly
- Entry-level properties (bottom 25%) typically earn around $761
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brownsville
The market in Brownsville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brownsville
Daily rates in Brownsville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $141 or more
- Best-in-class properties (top 10%) pull in $194+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Brownsville
Peak Season (June, March, February)
- Revenue peaks at $2591.02 per month
- Occupancy rates reach 56.87%
- Daily rates average $118.93
Shoulder Season
- Revenue averages $1990.25 per month
- Occupancy maintains 43.11%
- Daily rates hold at $113.84
Low Season (October, September, January)
- Revenue drops to $1353.36 per month
- Occupancy decreases to 36.36%
- Daily rates adjust to $106.76
Is it still profitable to do Airbnb in Brownsville in 2025?
Yes! Brownsville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1990 and With 345 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brownsville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Brownsville | Rich in history and culture, this area features beautifully preserved buildings and offers insights into the city's heritage. Perfect for tourists interested in history and local culture. | Historic Brownsville Museum, Battle of Palmito Ranch, Old Brownsville, Texas Southmost College, Brownsville Farmers Market |
| Nature and Outdoors | Close to natural attractions such as the Resaca de la Palma State Park, this area is ideal for nature lovers and tourists looking for outdoor activities. | Resaca de la Palma State Park, Boca Chica State Park, Sabal Palm Sanctuary, South Padre Island, Laguna Atascosa National Wildlife Refuge |
| Downtown Brownsville | The bustling heart of the city where visitors can enjoy local dining, shops, and attractions. Great for those looking for an urban experience. | Brownsville Museum of Fine Arts, Market Square, The Historic Stillman House Museum, Texas Southmost College, Gladys Porter Zoo |
| South Padre Island | A popular beach destination just a short drive from Brownsville, ideal for guests wanting sun, sand, and water activities. | South Padre Island Beach, Sea Turtle Inc., Schlitterbahn Waterpark, South Padre Island Birding and Nature Center, Whaling Wall |
| Los Tomates | A residential area that is not overly touristy, appealing for long-term rentals and quiet stays away from the hustle. | Local parks, Family-friendly neighborhoods |
| El Jardin | A peaceful neighborhood that provides a local living experience, suitable for those looking for a homely environment. | Local shops, Nearby parks, Easy access to major roads |
| North Brownsville | A growing area with new developments, attractive for families and business travelers. | Shopping centers, Community parks, Restaurants |
| Resaca de la Palma | This scenic area offers wonderful views and recreational activities, appealing to tourists and local explorers alike. | Resacas for kayaking, Fishing spots, Nature trails |
Do you need a license for Airbnb in Brownsville?
We recommend checking directly with Brownsville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brownsville
Ultra Luxury; Indoor Pool, Waterfront, Kayaks! +
Entire Place • 4 bedrooms
Split Level Duplex Oasis
Entire Place • 5 bedrooms
Bella Vista : Full Duplex with EV Chargers
Entire Place • 6 bedrooms
LUX Home w/ Pool, Theatre, Near SPI (Sleeps 15)
Entire Place • 6 bedrooms
La Casa Resaca-waterfront XL Pool w/slide*near SPI
Entire Place • 3 bedrooms
Ultimate Family Fun 4BR Waterfront Home w/ Pool!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Brownsville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maya | 3 | $270,435 | 319 | 4.95/5.0 |
| Ali | 4 | $209,502 | 94 | 4.96/5.0 |
| Christian | 6 | $155,528 | 238 | 4.86/5.0 |
| Saketa Stays | 6 | $140,169 | 62 | 4.80/5.0 |
| Evolve | 5 | $126,113 | 103 | 4.72/5.0 |
| Cynthia | 2 | $117,015 | 59 | 4.94/5.0 |
| Linda | 3 | $94,324 | 64 | 4.97/5.0 |
| Susana | 1 | $87,971 | 36 | 4.75/5.0 |
| Roberto | 10 | $83,360 | 89 | 2.48/5.0 |
| Elena | 3 | $80,568 | 352 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brownsville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.1%), with house and apartment & condo properties comprising 89.3% of inventory
- Untapped potential in others, outdoor & mobile segments (5.5% combined)
Room Capacity Distribution
Analysis of 345 properties in Brownsville shows that 1 bedroom properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.8% of all listings.
Key Insights
- Most common: 1 bedroom (29.3%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 56.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 345 properties in Brownsville reveals that 6 guests properties dominate the market, representing 19.7% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 38.3% of the market.
Key Insights
- Most common capacity: 6 guests (19.7% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 38.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 345 properties in Brownsville, the most common availability pattern is 271-366 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (37.1%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 66.4%
- Properties with long-term bookings (180+ days): 35.9%
Minimum Stay Distributions
1 Night
100 listings
32.5% of total
2 Nights
138 listings
44.8% of total
3 Nights
35 listings
11.4% of total
4-6 Nights
13 listings
4.2% of total
7-29 Nights
11 listings
3.6% of total
30+ Nights
11 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.3%
- Mid-length stays (4-6 nights) represent 4.2% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 88.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
110 listings
37.5% of total
Moderate
68 listings
23.2% of total
Firm
48 listings
16.4% of total
Strict
67 listings
22.9% of total
Key Insights
- Flexible is the preferred policy at 37.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.7% of the market
- Firm policies are least common at 16.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jul, averaging 35 days
- Shortest booking windows are in Aug, Dec, Sep, averaging 23 days
- Spring shows the longest average booking window at 31 days, while Fall has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 31 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Brownsville
Below is the distribution of amenities across listings in Brownsville:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.8% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (9.7%) and Canada (0.6%)
- English is the top language at 56.6%, followed by Spanish (40%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Houston and San Antonio markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brownsville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Port Mansfield | 21 | $3,578 | $340.37 | 33% |
| South Padre Island | 2,296 | $3,003 | $314.90 | 37% |
| Rio Hondo | 46 | $2,792 | $300.59 | 31% |
| Alton | 16 | $1,967 | $321.23 | 36% |
| Port Isabel | 234 | $1,879 | $202.41 | 36% |
| Rancho Viejo | 32 | $1,737 | $141.75 | 39% |
| Laguna Vista | 100 | $1,691 | $203.70 | 36% |
| Harlingen | 114 | $1,592 | $136.39 | 43% |
| Mission | 124 | $1,587 | $131.59 | 43% |
| McAllen | 460 | $1,402 | $120.01 | 43% |
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