Brookeland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Brookeland in 2025? Explore comprehensive Airbnb analytics for Brookeland, Texas, United States to uncover income potential. This 2025 STR market report for Brookeland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Brookeland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brookeland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brookeland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brookeland (2025)
Understanding the monthly revenue variations for Airbnb listings in Brookeland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookeland is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookeland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,483 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookeland
Brookeland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brookeland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookeland:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookeland
Average Daily Rate (ADR) Airbnb Trends in Brookeland (2025)
Effective short term rental pricing strategy in Brookeland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookeland typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $472+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Brookeland
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Airbnb Seasonality Analysis & Trends in Brookeland (2025)
Peak Season (June, May, April)
- Revenue averages $5,269 per month
- Occupancy rates average 42.3%
- Daily rates average $272
Shoulder Season
- Revenue averages $2,617 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $267
Low Season (January, September, October)
- Revenue drops to average $2,063 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $262
Seasonality Insights for Brookeland
- The Airbnb seasonality in Brookeland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brookeland's highest earning potential, with monthly revenues capable of climbing to $5,677, occupancy reaching a high of 45.3%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,995, occupancy could drop to 24.8%, and ADRs may adjust down to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brookeland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brookeland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brookeland (2025)
Exploring the top neighborhoods for short-term rentals in Brookeland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Sam Rayburn | A popular destination for fishing, boating, and outdoor activities. The lake attracts tourists year-round, making it a prime location for vacation rentals. | Lake Sam Rayburn State Park, Rayburn Marina, Fishing spots, Boat ramps, Nature trails |
| Brookeland | A small, charming town that offers a peaceful retreat. The area's rich history and local events attract visitors looking to escape the city. | Historic sites, Annual community events, Local dining options, Nature parks, Community activities |
| Wildwood | A nearby small community known for its proximity to nature and outdoor activities. Ideal for those seeking a quiet getaway close to the great outdoors. | Nature trails, Bird watching, Fishing spots, Community events, Quiet neighborhoods |
| Jasper | A larger nearby town with attractions and amenities such as shopping and dining. It serves as a convenient location for visitors exploring the area. | Jasper County Historical Museum, Nearby parks, Local shopping, Dining options, Annual festivals |
| Kirbyville | Another small town nearby with natural beauty and a welcoming atmosphere. Great for those looking to host travelers interested in rural Texas charm. | Local parks, Nature walks, Community gatherings, Small-town events, Quiet environment |
| Woodville | Offers a blend of outdoor activities and cultural experiences. Hosts events that draw visitors looking for unique Texas experiences. | Woodville Civic Center, Local art shows, Nature parks, Fishing areas, Historical landmarks |
| Silsbee | A nearby town that boasts access to retail and dining, making it a good base for visitors exploring the region around Brookeland. | Local shops, Restaurants, Community parks, Annual events, Close proximity to nature |
| Lufkin | A larger city with various attractions and amenities, making it suitable for a diverse range of visitors from business to leisure. | Lufkin Zoo, Museum of East Texas, Local theaters, Dining and shopping, Nature and parks |
Understanding Airbnb License Requirements & STR Laws in Brookeland (2025)
While Brookeland, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brookeland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brookeland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brookelandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 16 Waterfront @ Tiger Creek Retreat
Entire Place • 5 bedrooms
Sleeps 22-Direct Water Access-6 Bdrm-$0 clean fee!
Entire Place • 6 bedrooms
Waterfront house on Sam Rayburn
Entire Place • 4 bedrooms
Lakeshore Lodge - Waterfront at Lake Sam Rayburn
Entire Place • 5 bedrooms
Cool Breeze Waterfront Getaway IS Heaven in Nature
Entire Place • 3 bedrooms
“The Lakehouse” on Mulberry Beach - Sleeps 26
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brookeland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brookeland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 1 | $147,187 | 30 | 5.00/5.0 |
| Rayburn | 3 | $95,165 | 31 | 4.63/5.0 |
| Jessica | 2 | $91,929 | 27 | 4.95/5.0 |
| J. | 2 | $86,475 | 170 | 4.84/5.0 |
| Stay And Play | 2 | $81,162 | 21 | 4.61/5.0 |
| Aaron | 1 | $80,438 | 33 | 4.94/5.0 |
| Amber | 1 | $70,088 | 13 | 5.00/5.0 |
| Evolve | 2 | $64,410 | 15 | 2.50/5.0 |
| Joanna | 1 | $52,754 | 21 | 4.52/5.0 |
| Host #377389372 | 1 | $52,042 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookeland.
Dive Deeper: Advanced Brookeland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookeland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookeland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookeland
- The Brookeland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brookeland, House properties are the most common (82.8%), reflecting the local real estate landscape.
- Houses represent a significant 82.8% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, unique stays (combined 6.8%) offer potential for unique stay experiences.
Brookeland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookeland
- The dominant room capacity in Brookeland is 3 bedrooms listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Brookeland, indicating a high concentration in these sizes.
- A significant 70.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brookeland.
Brookeland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookeland
- The most common guest capacity trend in Brookeland vacation rentals is listings accommodating 8+ guests (63.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Brookeland STR market, accounting for 82.8% of listings.
- 88.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookeland.
- On average, properties in Brookeland are equipped to host 7.1 guests.
Brookeland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookeland
- The most common availability pattern in Brookeland falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brookeland (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brookeland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
24.5% of total
2 Nights
34 listings
64.2% of total
3 Nights
3 listings
5.7% of total
30+ Nights
3 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Brookeland is 2 Nights, adopted by 64.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.7%) of the Brookeland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 64.2% of Brookeland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookeland.
Brookeland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2% of total
Flexible
10 listings
20.4% of total
Moderate
15 listings
30.6% of total
Firm
14 listings
28.6% of total
Strict
9 listings
18.4% of total
Cancellation Policy Insights for Brookeland
- The prevailing Airbnb cancellation policy trend in Brookeland is Moderate, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.0%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Brookeland.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookeland.
Brookeland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookeland
- The overall average booking lead time for vacation rentals in Brookeland is 43 days.
- Guests book furthest in advance for stays during April (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Brookeland.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Brookeland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brookeland (2025)
Amenity Prevalence
Amenity Insights for Brookeland
- Essential amenities in Brookeland that guests expect include: TV, Kitchen, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookeland: TV, Kitchen, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookeland to stay competitive.
Brookeland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brookeland
- The typical guest profile for Airbnb in Brookeland consists of primarily domestic travelers (99%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Colombia (0.4%).
- Top languages spoken are English (85.5%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Lumberton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brookeland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fairfield | 12 | $3,782 | $312.53 | 46% |
| Waller | 16 | $3,222 | $302.15 | 46% |
| Shenandoah | 13 | $3,114 | $204.71 | 57% |
| Bullard | 28 | $3,088 | $202.91 | 49% |
| Edgewood | 11 | $3,057 | $191.82 | 44% |
| Benton | 17 | $3,049 | $219.07 | 46% |
| Crockett | 13 | $2,973 | $355.23 | 34% |
| Milam | 12 | $2,894 | $300.19 | 38% |
| Holly Lake Ranch | 13 | $2,884 | $298.29 | 45% |
| Frankston | 20 | $2,803 | $225.71 | 43% |