Brenham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Brenham in 2025? Explore comprehensive Airbnb analytics for Brenham, Texas, United States to uncover income potential. This 2025 STR market report for Brenham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 179 active listings.
Whether you're considering an Airbnb investment in Brenham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brenham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brenham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brenham (2025)
Understanding the monthly revenue variations for Airbnb listings in Brenham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brenham is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brenham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,482+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,936 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brenham
Brenham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brenham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brenham:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brenham
Average Daily Rate (ADR) Airbnb Trends in Brenham (2025)
Effective short term rental pricing strategy in Brenham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brenham typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Brenham
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Airbnb Seasonality Analysis & Trends in Brenham (2025)
Peak Season (October, May, March)
- Revenue averages $4,171 per month
- Occupancy rates average 40.5%
- Daily rates average $310
Shoulder Season
- Revenue averages $3,298 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $289
Low Season (January, February, August)
- Revenue drops to average $2,099 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $286
Seasonality Insights for Brenham
- The Airbnb seasonality in Brenham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brenham's highest earning potential, with monthly revenues capable of climbing to $4,314, occupancy reaching a high of 44.6%, and ADRs peaking at $326.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,985, occupancy could drop to 24.3%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brenham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brenham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brenham (2025)
Exploring the top neighborhoods for short-term rentals in Brenham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brenham | The heart of Brenham, filled with historic charm, local boutiques, and dining options. A popular spot for visitors attending local events and festivals. | Brenham Heritage Museum, Blue Bell Creameries, Historic Downtown Brenham, Lovely Lane Chapel |
| Washington County | Scenic rural area that attracts nature lovers and those interested in local history. Great for guests who want to explore the Texas countryside and visit wineries. | Historic Brenham, Chappell Hill, Texas Bluebonnet Wine Trail, Antique shops |
| Brenham's Main Street | Bustling area lined with shops, cafes, and eateries. Ideal for those wanting to experience local culture and food. | Brenham Market, Main Street Shops, Local restaurants, Art galleries |
| Brenham State Park | Offers outdoor activities and access to nature trails. Ideal for families and outdoor enthusiasts looking for a relaxing getaway. | Hiking trails, Picnic areas, Wildlife viewing |
| Lake Livingston | Popular for lakeside activities and camping. Attracts families and groups for water-based fun during the warmer months. | Fishing, Boating, Swimming, Camping |
| Old Town | Charming area known for its preserved historic buildings. Perfect for guests interested in history and local architecture. | Old Historic Courthouse, Shopping in historic buildings, Local festivals |
| Bluebonnet Fields | Famous for its stunning bloom in spring, attracting photographers and nature lovers. Provides a unique seasonal experience. | Wildflower viewing, Photography spots, Nature walks |
| Local Wineries | The Brenham area is known for its wineries and vineyards. Attracts wine enthusiasts and those looking for wine tours and tastings. | Wine tastings, Vineyard tours, Wine festivals |
Understanding Airbnb License Requirements & STR Laws in Brenham (2025)
While Brenham, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brenham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brenham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brenhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Getaway w/ 3 Houses, a Pool, a Pond, & Pickleball
Entire Place • 9 bedrooms
PermaVista Ranch & Resort
Entire Place • 9 bedrooms
12 Armadillos Barndo: Sleeps 28! New Firepit Area!
Entire Place • 8 bedrooms
Downtown elegance, The Brenham Schoolhouse hotel
Private Room • 11 bedrooms
Pickle ball + fire pit | Luxury Family Getaway!
Entire Place • 5 bedrooms
Rockin’ star ranch. 150 acres to explore and enjoy
Private Room • 12 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brenham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brenham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Koze | 19 | $682,615 | 102 | 2.70/5.0 |
| Darrell | 12 | $419,540 | 761 | 4.96/5.0 |
| Kristina | 15 | $373,595 | 29 | 2.23/5.0 |
| Christa | 3 | $329,388 | 186 | 5.00/5.0 |
| Clover And Rachel | 11 | $205,385 | 205 | 4.95/5.0 |
| Bryan | 1 | $198,973 | 34 | 4.94/5.0 |
| Robert | 1 | $198,831 | 92 | 4.99/5.0 |
| Adrienne | 2 | $149,034 | 151 | 4.99/5.0 |
| Cynthia | 5 | $133,800 | 234 | 4.99/5.0 |
| Brad | 7 | $132,754 | 28 | 2.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brenham.
Dive Deeper: Advanced Brenham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brenham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrenham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brenham
- The Brenham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brenham, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 4.5%) offer potential for unique stay experiences.
Brenham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brenham
- The dominant room capacity in Brenham is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Brenham, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brenham.
Brenham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brenham
- The most common guest capacity trend in Brenham vacation rentals is listings accommodating 8+ guests (29.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Brenham STR market, accounting for 54.8% of listings.
- 45.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brenham.
- On average, properties in Brenham are equipped to host 5.0 guests.
Brenham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brenham
- The most common availability pattern in Brenham falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brenham (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brenham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
37.1% of total
2 Nights
79 listings
46.5% of total
30+ Nights
28 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brenham is 2 Nights, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Brenham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Brenham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.5% of Brenham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brenham.
Brenham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
40 listings
26.8% of total
Moderate
41 listings
27.5% of total
Firm
46 listings
30.9% of total
Strict
22 listings
14.8% of total
Cancellation Policy Insights for Brenham
- The prevailing Airbnb cancellation policy trend in Brenham is Firm, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (45.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.9% market standard in Brenham.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brenham.
Brenham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brenham
- The overall average booking lead time for vacation rentals in Brenham is 58 days.
- Guests book furthest in advance for stays during November (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Brenham.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Brenham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brenham (2025)
Amenity Prevalence
Amenity Insights for Brenham
- Essential amenities in Brenham that guests expect include: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brenham: Air conditioning, Heating, TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Heating, TV, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brenham to stay competitive.
Brenham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brenham
- The typical guest profile for Airbnb in Brenham consists of primarily domestic travelers (99%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and United Kingdom (0.4%).
- Top languages spoken are English (78.7%) followed by Spanish (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brenham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Friendswood | 28 | $3,947 | $350.60 | 50% |
| Fairfield | 12 | $3,782 | $312.53 | 46% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |