Airbnb Market Analytics, Statistics and Data in Brenham, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brenham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brenham:
How much do Airbnb hosts make on average per month in Brenham?
The short-term rental market in Brenham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,207 per month
- Strong performing properties (top 25%) make $3,984 or more
- Best-in-class properties (top 10%) achieve $6,530+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,264
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brenham
The market in Brenham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brenham
Daily rates in Brenham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $204 per night
- Strong performing properties (top 25%) secure $273 or more
- Best-in-class properties (top 10%) pull in $446+ per night
- Entry-level properties (bottom 25%) earn around $147
Daily Rate Variations by Month
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Seasonality patterns in Brenham
Peak Season (October, March, May)
- Revenue peaks at $4476.56 per month
- Occupancy rates reach 44.62%
- Daily rates average $323.58
Shoulder Season
- Revenue averages $3207.45 per month
- Occupancy maintains 33.34%
- Daily rates hold at $282.73
Low Season (September, August, January)
- Revenue drops to $2058.79 per month
- Occupancy decreases to 23.01%
- Daily rates adjust to $266.49
Is it still profitable to do Airbnb in Brenham in 2025?
Yes! Brenham demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $3207 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brenham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Brenham | A charming area with historic buildings, local shops, and restaurants. It serves as a central point for visitors looking to explore the city and its cultural heritage. | Brenham Heritage Museum, Blue Bell Creameries, Historic Downtown, Brenham Town Green Park, Local Art Galleries |
| Brenham Texas State Park | A beautiful natural area offering outdoor recreational activities, making it popular for families and nature lovers looking for a getaway. | Hiking Trails, Fishing, Picnicking Areas, Wildlife Viewing, Scenic Views |
| Washington-on-the-Brazos | Rich in history, this area was the site of Texas' declaration of independence. Attracts history buffs and visitors interested in Texas heritage. | Washington-on-the-Brazos State Historic Site, Independence Hall, Museum, Park Trails, Historic Marker Sites |
| Lake Somerville | A scenic lake area perfect for boating, fishing, and camping. Ideal for outdoor enthusiasts and families. | Lake Somerville State Park, Water Activities, Campgrounds, Nature Trails, Fishing Spots |
| Brenham's Antique Row | This area is known for its antique shops and unique local finds, attracting vintage lovers and treasure hunters. | Antique Shops, Collectibles, Local Markets, Artisans, Unique Gifts |
| Chappell Hill | Nearby town famous for its bluebonnet blooms and unique shops. Great for day trips and exploring small-town Texas charm. | Historic Town, Bluebonnet Trails, Local Festivals, Antique Shops, Parks |
| Brenham's Wine Country | A popular area for wine lovers with vineyards and wine-tasting events that draw both tourists and locals. | Local Wineries, Wine Tours, Tastings, Grapevine Trails, Food Pairing Events |
| Somerville Town | A small, friendly town perfect for relaxation and short getaways, with access to natural attractions and community events. | Lake Somerville, Parks, Community Events, Locally-Owned Shops, Fishing Areas |
Do you need a license for Airbnb in Brenham?
We recommend checking directly with Brenham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brenham
PermaVista Ranch & Resort
Entire Place • 9 bedrooms
12 Armadillos Barndo: Sleeps 28! New Firepit Area!
Entire Place • 8 bedrooms
Getaway w/ 3 Houses, a Pool, a Pond, & Pickleball
Entire Place • 9 bedrooms
Rockin’ star ranch. 150 acres to explore and enjoy
Private Room • 12 bedrooms
Downtown elegance, The Brenham Schoolhouse hotel
Private Room • 11 bedrooms
Rosalinda Farm-Party Barn and Pickleball Court
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Brenham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Koze | 19 | $598,285 | 102 | 2.70/5.0 |
| Darrell | 12 | $462,728 | 761 | 4.96/5.0 |
| Christa | 3 | $326,838 | 186 | 5.00/5.0 |
| Kristina | 15 | $289,840 | 29 | 2.23/5.0 |
| Robert | 1 | $213,503 | 92 | 4.99/5.0 |
| Clover And Rachel | 11 | $204,608 | 205 | 4.95/5.0 |
| Bryan | 1 | $183,673 | 34 | 4.94/5.0 |
| Adrienne | 2 | $146,834 | 151 | 4.99/5.0 |
| Brad | 7 | $131,545 | 28 | 2.81/5.0 |
| Cynthia | 5 | $116,898 | 234 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brenham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.7%), with house and outdoor & mobile properties comprising 85.5% of inventory
- Strong specialty sector (29.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, others segments (4.4% combined)
Room Capacity Distribution
Analysis of 180 properties in Brenham shows that 1 bedroom properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.2% of all listings.
Key Insights
- Most common: 1 bedroom (32.8%)
- Least common: 5+ bedrooms (5.6%)
- Market concentration: 62.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Brenham reveals that 8+ guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 54.4% of the market.
Key Insights
- Most common capacity: 8+ guests (28.9% of market)
- Least common capacity: 3 guests (3.3% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 54.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Brenham, the most common availability pattern is 271-366 days (46.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.1% of properties).
Key Insights
- Most common availability window: 271-366 days (46.7%)
- Most common booking duration: 91-180 days (36.1%)
- Properties with high availability (180+ days): 78.3%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
64 listings
37.6% of total
2 Nights
91 listings
53.5% of total
3 Nights
1 listings
0.6% of total
30+ Nights
14 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 91.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
26.7% of total
Moderate
41 listings
27.3% of total
Firm
46 listings
30.7% of total
Strict
23 listings
15.3% of total
Key Insights
- Firm is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (46.0%) policies
- Strict policies are least common at 15.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Mar, averaging 73 days
- Shortest booking windows are in Jan, Sep, Feb, averaging 41 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Brenham
Every property in Brenham comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.3%) and Mexico (0.2%)
- English is the top language at 81.5%, followed by Spanish (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for United Kingdom and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brenham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Anderson | 10 | $3,753 | $299.19 | 40% |
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