Brady Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Brady in 2025? Explore comprehensive Airbnb analytics for Brady, Texas, United States to uncover income potential. This 2025 STR market report for Brady, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Brady, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brady Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Brady Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Brady.
Occupancy Rate(?)
37.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,010
Typical annual income for an Airbnb listing in Brady. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.1%
Positive growth (6.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Brady.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Brady.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Brady (2025)

Understanding the monthly revenue variations for Airbnb listings in Brady is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brady is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brady across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,160 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,537 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $677, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Brady

Brady Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Brady STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brady:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Brady

Average Daily Rate (ADR) Airbnb Trends in Brady (2025)

Effective short term rental pricing strategy in Brady involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brady typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $638+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Brady

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Airbnb Seasonality Analysis & Trends in Brady (2025)

Peak Season (May, November, March)
  • Revenue averages $3,515 per month
  • Occupancy rates average 43.6%
  • Daily rates average $221
Shoulder Season
  • Revenue averages $2,515 per month
  • Occupancy maintains around 33.9%
  • Daily rates hold near $248
Low Season (January, July, September)
  • Revenue drops to average $1,917 per month
  • Occupancy decreases to average 29.4%
  • Daily rates adjust to average $248

Seasonality Insights for Brady

  • The Airbnb seasonality in Brady shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Brady's highest earning potential, with monthly revenues capable of climbing to $4,474, occupancy reaching a high of 50.4%, and ADRs peaking at $289.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,638, occupancy could drop to 20.9%, and ADRs may adjust down to $184.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brady.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Brady seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Brady (2025)

Exploring the top neighborhoods for short-term rentals in Brady? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Brady
A picturesque lake area ideal for fishing, boating, and relaxation. Attracts families and travelers seeking outdoor activities and serene views.
Brady Lake, Fishing areas, Picnic spots, Camping sites, Nature trails
Historic Downtown Brady
The charming downtown area offers a glimpse into Brady's history with unique shops, local eateries, and cultural events that appeal to tourists and locals alike.
Brady Theatre, Local boutiques, Brady Museum, Restaurants and cafes, Live music events
Fort Phantom Lake
Another beautiful lake location known for its recreational activities, including fishing and hiking. Popular with outdoor enthusiasts and nature lovers.
Fort Phantom Hill, Fishing spots, Hiking trails, Scenic views, Picnicking areas
Brady's Historic District
A district filled with historic homes and buildings that showcases the rich heritage of Brady. Attracts history buffs and architecture enthusiasts.
Historic homes, Cultural landmarks, Walking tours, Local art galleries, Heritage festivals
Brady Mountain
A scenic hill offering panoramic views of the surrounding area. Great for hiking and outdoor adventures, appealing to nature tourists.
Hiking trails, Scenic overlooks, Wildlife viewing, Photography spots, Campsites
Brady Golf Course
A local golf destination that attracts golf lovers and offers a relaxed atmosphere for guests. Ideal for those seeking leisure activities.
Brady Golf Course, Clubhouse, Golf tournaments, Beautiful landscaping, Outdoor dining
Local Wineries and Vineyards
The surrounding area features delightful wineries and vineyards, attracting wine enthusiasts and those looking for a taste of local culture.
Wine tasting tours, Vineyard events, Picnic areas, Local artisan shops, Scenic views
Art Galleries and Local Craft Shops
Brady has a growing arts scene with galleries and craft shops that attract visitors interested in local culture and handmade products.
Local art exhibitions, Craft fairs, Workshops, Artisan markets, Cultural festivals

Understanding Airbnb License Requirements & STR Laws in Brady (2025)

While Brady, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brady to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Brady (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bradybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

1000 Acre Selah Springs Ranch - sleeps 45

1000 Acre Selah Springs Ranch - sleeps 45

Entire Place • 10 bedrooms

$150,721
Revenue
30.9%
Occupancy
$1439.32
Daily Rate
Pet-Friendly Brady Vacation Home Near Wineries!

Pet-Friendly Brady Vacation Home Near Wineries!

Entire Place • 3 bedrooms

$47,868
Revenue
62.2%
Occupancy
$206.29
Daily Rate
The Graceful Goat
3 Bedrooms 4 beds
2 Bath

The Graceful Goat 3 Bedrooms 4 beds 2 Bath

Entire Place • 3 bedrooms

$42,196
Revenue
49.7%
Occupancy
$186.97
Daily Rate
The Heart of Texas House 🏡

The Heart of Texas House 🏡

Entire Place • 4 bedrooms

$42,025
Revenue
74.6%
Occupancy
$145.47
Daily Rate
4th Street House

4th Street House

Entire Place • 2 bedrooms

$36,942
Revenue
46.4%
Occupancy
$167.85
Daily Rate
SunSet Guesthouse: cozy, convenient, comfortable

SunSet Guesthouse: cozy, convenient, comfortable

Entire Place • 3 bedrooms

$36,328
Revenue
69.4%
Occupancy
$129.37
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Brady (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Brady based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Phil1$150,721165.00/5.0
Rachel2$79,1381035.00/5.0
Lisa3$77,544354.86/5.0
Evolve1$47,86855.00/5.0
Shane And Bobbi1$42,025724.81/5.0
Heather8$41,6721753.92/5.0
LaVonta1$27,9291214.88/5.0
Lisa1$23,752964.97/5.0
Host #278574041$3,544144.14/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brady.

Dive Deeper: Advanced Brady STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brady. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Brady Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Brady

  • The Brady Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Brady, House properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 47.4% portion, catering likely to families or larger groups.
  • The presence of 42.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Brady Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Brady

  • The dominant room capacity in Brady is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 52.6% of the active Airbnb listings in Brady, indicating a high concentration in these sizes.
  • A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brady.

Brady Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Brady

  • The most common guest capacity trend in Brady vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Brady STR market, accounting for 57.9% of listings.
  • 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brady.
  • On average, properties in Brady are equipped to host 4.7 guests.

Brady Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Brady

  • The most common availability pattern in Brady falls within the 271-366 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Brady (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Brady Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (64.7%)

1 Night

11 listings

64.7% of total

2 Nights (29.4%)

2 Nights

5 listings

29.4% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Brady is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.1%) of the Brady Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 64.7% of Brady hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brady.

Brady Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (57.9%)

Flexible

11 listings

57.9% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Brady

  • The prevailing Airbnb cancellation policy trend in Brady is Flexible, used by 57.9% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 57.9% market standard in Brady.
  • Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Brady.

Brady STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Brady

  • The overall average booking lead time for vacation rentals in Brady is 45 days.
  • Guests book furthest in advance for stays during April (average 129 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (85 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Brady.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Brady averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Brady (2025)

Amenity Prevalence

Amenity Insights for Brady

  • Essential amenities in Brady that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Essentials, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Brady: Free parking on premises.
  • Consider adding popular differentiators like Essentials or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Brady to stay competitive.

Brady Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Brady

  • The typical guest profile for Airbnb in Brady consists of primarily domestic travelers (99%), often arriving from nearby Lubbock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and Latvia (0.7%).
  • Top languages spoken are English (77.3%) followed by Spanish (18.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lubbock and Amarillo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Brady Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Strawn19$8,394$645.4632%
Kingsland266$4,443$502.2528%
Dripping Springs409$3,768$366.5235%
Woodcreek13$3,730$289.1838%
Briarcliff38$3,575$381.1431%
Granite Shoals68$3,542$359.7637%
Gordon10$3,539$307.9339%
Fredericksburg2,032$3,530$303.7137%
Graford101$3,517$382.9531%
Round Mountain15$3,483$568.6034%

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