Bay City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Bay City in 2025? Explore comprehensive Airbnb analytics for Bay City, Texas, United States to uncover income potential. This 2025 STR market report for Bay City, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 102 active listings.

Whether you're considering an Airbnb investment in Bay City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bay City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bay City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$229
The average rental revenue earned for an occupied room per day in Bay City.
Occupancy Rate(?)
30.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,455
Typical annual income for an Airbnb listing in Bay City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.9%
Positive growth (6.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Bay City.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Bay City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
102
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bay City (2025)

Understanding the monthly revenue variations for Airbnb listings in Bay City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bay City is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bay City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,181+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,938 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,656 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $773, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bay City

Bay City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bay City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bay City:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bay City

Average Daily Rate (ADR) Airbnb Trends in Bay City (2025)

Effective short term rental pricing strategy in Bay City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bay City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $416+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
  • Typical properties (Median) charge around $206 per night.
  • Entry-level properties (Bottom 25%) earn around $110 per night.

Average Daily Rate (ADR) Trend by Month in Bay City

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Airbnb Seasonality Analysis & Trends in Bay City (2025)

Peak Season (July, June, May)
  • Revenue averages $2,598 per month
  • Occupancy rates average 32.4%
  • Daily rates average $237
Shoulder Season
  • Revenue averages $2,021 per month
  • Occupancy maintains around 32.7%
  • Daily rates hold near $220
Low Season (February, September, December)
  • Revenue drops to average $1,699 per month
  • Occupancy decreases to average 31.9%
  • Daily rates adjust to average $216

Seasonality Insights for Bay City

  • The Airbnb seasonality in Bay City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bay City's highest earning potential, with monthly revenues capable of climbing to $2,974, occupancy reaching a high of 37.9%, and ADRs peaking at $239.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,600, occupancy could drop to 29.6%, and ADRs may adjust down to $213.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bay City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bay City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bay City (2025)

Exploring the top neighborhoods for short-term rentals in Bay City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Bay City
The heart of Bay City, featuring charm and convenient access to shopping and dining. It's increasingly popular for travelers seeking a local experience.
Matagorda County Museum, Historic Downtown, Bay City Riverwalk, The Eagle Point, Bay City Arts Council
Matagorda Bay
A beautiful natural area perfect for outdoor enthusiasts. Popular for fishing, boating, and relaxing by the water. Attracts families and nature lovers.
Matagorda Bay Nature Park, Fishing on Matagorda Bay, Matagorda Island State Park, Birdwatching, Kayaking Opportunities
Palacios
Just a short drive from Bay City, this coastal town offers beautiful waterfront views and is great for beach lovers seeking a laid-back atmosphere.
Palacios Waterfront Park, Fishing Pier, Palacios Museum, Birding in the area, Local Seafood Restaurants
Van Vleck
A tranquil area with rural charm that offers a less urban feel. Perfect for those seeking a quiet getaway while still being close to attractions.
Local Parks, Agricultural Tours, Community Events, Nature Trails, Birdwatching Opportunities
Sargent
Known for its beach and outdoor activities. Ideal for travelers looking for a relaxing beach retreat or water sports.
Sargent Beach, Kayaking and Paddleboarding, Local Seafood Restaurants, Outdoor Festivals, Fishing Spots
Brazoria National Wildlife Refuge
A unique nature reserve attracting eco-tourists and nature enthusiasts. It's great for hiking, wildlife viewing, and serene getaways.
Wildlife Viewing, Birdwatching Trails, Photography Spots, Nature Trails, Fishing
Francitas
A quiet and serene neighborhood perfect for those wanting to escape the busyness of city life but remain near Bay City attractions.
Nature Trails, Fishing Opportunities, Community Parks, Quiet Atmosphere, Rural Charm
El Campo
Nearby city with its own set of attractions and amenities, providing a blend of urban and rural hospitality for visitors.
El Campo Museum, Fishing and Water Sports, Local Festivals, Nearby Parks, Historic Downtown

Understanding Airbnb License Requirements & STR Laws in Bay City (2025)

While Bay City, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bay City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bay City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bay Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Coastal Luxury Home- Infinity Pool and Beach Views

Coastal Luxury Home- Infinity Pool and Beach Views

Entire Place • 3 bedrooms

$60,244
Revenue
50.0%
Occupancy
$431.32
Daily Rate
Large Home Near the Caney Y with Pool!

Large Home Near the Caney Y with Pool!

Entire Place • 4 bedrooms

$51,832
Revenue
35.6%
Occupancy
$460.20
Daily Rate
The Ultimate Fishing Getaway

The Ultimate Fishing Getaway

Entire Place • 3 bedrooms

$46,068
Revenue
49.9%
Occupancy
$272.55
Daily Rate
A luxury vacation home with world class fishing

A luxury vacation home with world class fishing

Entire Place • 3 bedrooms

$44,437
Revenue
48.0%
Occupancy
$227.53
Daily Rate
Gorgeous water front home on Caney Creek

Gorgeous water front home on Caney Creek

Entire Place • 5 bedrooms

$43,819
Revenue
32.8%
Occupancy
$369.57
Daily Rate
Stylish Studio ICW fishing & Sargent Beach view

Stylish Studio ICW fishing & Sargent Beach view

Entire Place • 1 bedroom

$42,743
Revenue
55.8%
Occupancy
$204.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bay City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bay City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kandas23$408,5491414.82/5.0
Susan6$100,4152544.98/5.0
Shari4$82,731694.96/5.0
Priya2$69,9401754.82/5.0
Marci2$47,7291034.96/5.0
Heath1$46,068474.94/5.0
Evolve3$44,656714.52/5.0
Sara1$44,437444.98/5.0
Matt1$43,819674.96/5.0
Carla6$43,645484.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bay City.

Dive Deeper: Advanced Bay City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bay City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bay City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bay City

  • The Bay City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 102 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bay City, House properties are the most common (81.4%), reflecting the local real estate landscape.
  • Houses represent a significant 81.4% portion, catering likely to families or larger groups.
  • The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.

Bay City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bay City

  • The dominant room capacity in Bay City is 3 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Bay City, indicating a high concentration in these sizes.
  • A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bay City.

Bay City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bay City

  • The most common guest capacity trend in Bay City vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Bay City STR market, accounting for 61.8% of listings.
  • 65.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bay City.
  • On average, properties in Bay City are equipped to host 5.9 guests.

Bay City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bay City

  • The most common availability pattern in Bay City falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bay City (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bay City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

17 listings

16.7% of total

2 Nights (47.1%)

2 Nights

48 listings

47.1% of total

3 Nights (8.8%)

3 Nights

9 listings

8.8% of total

4-6 Nights (2%)

4-6 Nights

2 listings

2% of total

7-29 Nights (1%)

7-29 Nights

1 listings

1% of total

30+ Nights (24.5%)

30+ Nights

25 listings

24.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Bay City is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.8%) of the Bay City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (24.5%) caters to monthly stays (30+ nights) in Bay City, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.1% of Bay City hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • A 2-night minimum appears standard (47.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bay City.

Bay City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18%)

Flexible

18 listings

18% of total

Moderate (28%)

Moderate

28 listings

28% of total

Firm (44%)

Firm

44 listings

44% of total

Strict (10%)

Strict

10 listings

10% of total

Cancellation Policy Insights for Bay City

  • The prevailing Airbnb cancellation policy trend in Bay City is Firm, used by 44% of listings.
  • A majority (54.0%) of hosts in Bay City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 44% market standard in Bay City.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bay City.

Bay City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bay City

  • The overall average booking lead time for vacation rentals in Bay City is 24 days.
  • Guests book furthest in advance for stays during July (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (31 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Bay City.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 31 days) to capture early planners.
  • Monitor your own booking lead times against these Bay City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bay City (2025)

Amenity Prevalence

Amenity Insights for Bay City

  • Essential amenities in Bay City that guests expect include: TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bay City: TV, Air conditioning.
  • Prioritize adding missing essentials: TV, Air conditioning.
  • Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bay City to stay competitive.

Bay City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bay City

  • The typical guest profile for Airbnb in Bay City consists of primarily domestic travelers (99%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.6% of guests.
  • Key international markets include United States (98.6%) and Germany (0.3%).
  • Top languages spoken are English (70.9%) followed by Spanish (23%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Spring.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bay City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Midfield10$3,995$528.4722%
Jamaica Beach195$3,627$374.7536%
Crystal Beach154$3,256$392.2031%
Friendswood31$3,154$244.9651%
Bolivar Peninsula833$3,085$375.8032%
Columbus20$2,972$378.5929%
Meadows Place10$2,659$252.2247%
Weimar14$2,657$251.1336%
Freeport159$2,651$354.0131%
San Leon80$2,623$293.2035%

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