Aubrey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Aubrey in 2025? Explore comprehensive Airbnb analytics for Aubrey, Texas, United States to uncover income potential. This 2025 STR market report for Aubrey, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 36 active listings.

Whether you're considering an Airbnb investment in Aubrey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aubrey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Aubrey Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$237
The average rental revenue earned for an occupied room per day in Aubrey.
Occupancy Rate(?)
31.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,343
Typical annual income for an Airbnb listing in Aubrey. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.2%
Slight decrease (-3.2%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Aubrey.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Aubrey.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
36
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Aubrey (2025)

Understanding the monthly revenue variations for Airbnb listings in Aubrey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aubrey is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aubrey across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,890+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,422 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,252 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,096, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Aubrey

Aubrey Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Aubrey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aubrey:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Aubrey

Average Daily Rate (ADR) Airbnb Trends in Aubrey (2025)

Effective short term rental pricing strategy in Aubrey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aubrey typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
  • Typical properties (Median) charge around $239 per night.
  • Entry-level properties (Bottom 25%) earn around $154 per night.

Average Daily Rate (ADR) Trend by Month in Aubrey

Get Live Aubrey Market Intelligence 👇

Discover Aubrey Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Aubrey (2025)

Peak Season (October, May, August)
  • Revenue averages $3,056 per month
  • Occupancy rates average 43.0%
  • Daily rates average $236
Shoulder Season
  • Revenue averages $2,632 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $243
Low Season (January, February, April)
  • Revenue drops to average $1,817 per month
  • Occupancy decreases to average 25.3%
  • Daily rates adjust to average $228

Seasonality Insights for Aubrey

  • The Airbnb seasonality in Aubrey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Aubrey's highest earning potential, with monthly revenues capable of climbing to $3,136, occupancy reaching a high of 47.9%, and ADRs peaking at $283.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,302, occupancy could drop to 22.9%, and ADRs may adjust down to $214.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aubrey.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Aubrey seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Aubrey (2025)

Exploring the top neighborhoods for short-term rentals in Aubrey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Aubrey Historic District
Charming historic area with unique homes and a close-knit community feel. Attracts visitors looking for a quaint, small-town experience.
Aubrey Historic Museum, Aubrey Town Center, local shops and restaurants, Aubrey Community Park, annual community events
Lake Lewisville
A popular destination for water sports and outdoor activities, perfect for families and nature lovers. Visitors enjoy the lake for fishing, boating, and relaxation.
Lake Lewisville State Park, docks and marinas, water sports rentals, picnic areas, nature trails
Aubrey's Main Street
Vibrant area with various dining options and boutique shops. Ideal for visitors seeking local experiences and culture.
local cafes, craft shops, Aubrey's Farmers Market, fairs and festivals
The Reserve at Lake Lewisville
Upscale community with luxury homes near the lake, appealing to those looking for a serene getaway with scenic views.
golf courses, lake access, walkable paths, clubhouse amenities, community events
Denton County
Surrounding area known for its beautiful landscapes and college town atmosphere, popular among young travelers and families.
University of North Texas, Texas Woman's University, Denton Square, festivals and live music
Northwest ISD
Growing community with good schools and family-oriented activities, attractive to families visiting or relocating.
playgrounds, community centers, sporting events, family-friendly parks
Prosper (nearby town)
A rapidly growing suburb with a blend of residential and commercial developments, appealing to visitors for its modern amenities.
luxury shopping, family-friendly parks, local restaurants, annual events and fairs
Little Elm
Neighboring town along Lake Lewisville, ideal for those looking to enjoy both lake activities and suburban vibes, attracting both tourists and locals.
Little Elm Beach, Eldorado Parkway, waterfront restaurants, local festivals

Understanding Airbnb License Requirements & STR Laws in Aubrey (2025)

While Aubrey, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aubrey to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Aubrey (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Aubreybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxe Farmhouse Nestled on 10 Acre Ranch

Luxe Farmhouse Nestled on 10 Acre Ranch

Entire Place • 4 bedrooms

$65,341
Revenue
47.5%
Occupancy
$371.93
Daily Rate
Beautiful Farmhouse w/ pool on 6 acres ranch

Beautiful Farmhouse w/ pool on 6 acres ranch

Entire Place • 4 bedrooms

$61,632
Revenue
41.7%
Occupancy
$385.43
Daily Rate
The Nut House

The Nut House

Entire Place • 1 bedroom

$54,784
Revenue
56.5%
Occupancy
$265.02
Daily Rate
NEW: Oak Grove Retreat - Vacation Homestead

NEW: Oak Grove Retreat - Vacation Homestead

Entire Place • 5 bedrooms

$50,330
Revenue
40.1%
Occupancy
$331.20
Daily Rate
NEW: Lake Ridge Homestead (Main House)

NEW: Lake Ridge Homestead (Main House)

Entire Place • 3 bedrooms

$44,653
Revenue
39.0%
Occupancy
$305.47
Daily Rate
Modern Bungalow

Modern Bungalow

Entire Place • 2 bedrooms

$40,613
Revenue
53.0%
Occupancy
$229.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Aubrey (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Aubrey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jillyn4$154,6702324.92/5.0
Evolve3$97,776624.88/5.0
Charles1$65,341475.00/5.0
Alpa1$61,632555.00/5.0
Katie1$54,784844.98/5.0
Beth1$40,613374.95/5.0
Erin1$29,7891014.86/5.0
Courtney1$29,487704.97/5.0
Hmr Grand2$28,590354.74/5.0
LuxeStay1$27,497534.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aubrey.

Dive Deeper: Advanced Aubrey STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aubrey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Aubrey Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Aubrey

  • The Aubrey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 36 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Aubrey, House properties are the most common (77.8%), reflecting the local real estate landscape.
  • Houses represent a significant 77.8% portion, catering likely to families or larger groups.

Aubrey Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Aubrey

  • The dominant room capacity in Aubrey is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 44.4% of the active Airbnb listings in Aubrey, indicating a high concentration in these sizes.
  • A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aubrey.

Aubrey Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Aubrey

  • The most common guest capacity trend in Aubrey vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Aubrey STR market, accounting for 52.8% of listings.
  • 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aubrey.
  • On average, properties in Aubrey are equipped to host 4.9 guests.

Aubrey Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Aubrey

  • The most common availability pattern in Aubrey falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Aubrey (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Aubrey Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (41.7%)

1 Night

15 listings

41.7% of total

2 Nights (33.3%)

2 Nights

12 listings

33.3% of total

3 Nights (2.8%)

3 Nights

1 listings

2.8% of total

4-6 Nights (2.8%)

4-6 Nights

1 listings

2.8% of total

7-29 Nights (2.8%)

7-29 Nights

1 listings

2.8% of total

30+ Nights (16.7%)

30+ Nights

6 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Aubrey is 1 Night, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the Aubrey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Aubrey, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 41.7% of Aubrey hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aubrey.

Aubrey Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40%)

Flexible

14 listings

40% of total

Moderate (8.6%)

Moderate

3 listings

8.6% of total

Firm (25.7%)

Firm

9 listings

25.7% of total

Strict (25.7%)

Strict

9 listings

25.7% of total

Cancellation Policy Insights for Aubrey

  • The prevailing Airbnb cancellation policy trend in Aubrey is Flexible, used by 40% of listings.
  • A majority (51.4%) of hosts in Aubrey utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40% market standard in Aubrey.
  • Regularly review your cancellation policy against competitors and market demand shifts in Aubrey.

Aubrey STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Aubrey

  • The overall average booking lead time for vacation rentals in Aubrey is 38 days.
  • Guests book furthest in advance for stays during November (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (55 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Aubrey.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Aubrey averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Aubrey (2025)

Amenity Prevalence

Amenity Insights for Aubrey

  • Essential amenities in Aubrey that guests expect include: Kitchen, Wifi, TV, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Heating, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Aubrey: Kitchen, Wifi, TV, Air conditioning, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Aubrey to stay competitive.

Aubrey Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Aubrey

  • The typical guest profile for Airbnb in Aubrey consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.5% of guests.
  • Key international markets include United States (97.5%) and Canada (0.8%).
  • Top languages spoken are English (79.4%) followed by Spanish (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Austin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Aubrey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor12$5,384$650.1036%
Valley View26$4,543$450.0140%
Highland Village15$3,987$324.6453%
Anna21$3,836$282.9743%
DeSoto35$3,593$278.1444%
Wilburton18$3,431$277.9137%
Kennedale10$3,378$370.5341%
Azle60$3,317$303.0040%
Flower Mound85$3,301$289.3347%
Sanger17$3,226$267.3445%

Maximize Your Airbnb Income in Aubrey

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights