Airbnb Market Analytics, Statistics and Data in Amarillo, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Amarillo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Amarillo:
How much do Airbnb hosts make on average per month in Amarillo?
The short-term rental market in Amarillo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,706 per month
- Strong performing properties (top 25%) make $2,563 or more
- Best-in-class properties (top 10%) achieve $3,588+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,040
Revenue Variations by Month
Occupancy Rates Throughout the Year in Amarillo
The market in Amarillo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Amarillo
Daily rates in Amarillo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $183+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Amarillo
Peak Season (June, May, March)
- Revenue peaks at $2639.77 per month
- Occupancy rates reach 59.21%
- Daily rates average $129.11
Shoulder Season
- Revenue averages $2011.87 per month
- Occupancy maintains 50.25%
- Daily rates hold at $119.18
Low Season (September, February, January)
- Revenue drops to $1343.65 per month
- Occupancy decreases to 37.21%
- Daily rates adjust to $111.19
Is it still profitable to do Airbnb in Amarillo in 2025?
Yes! Amarillo demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2012 and With 490 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Amarillo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| West Amarillo | A rapidly growing area with a mix of residential and commercial properties. It's known for its convenient access to shopping centers, parks, and schools, making it appealing for families and long-term stays. | Hodgetown, Amarillo Botanical Gardens, Westgate Mall, Palo Duro Canyon State Park, Amarillo Zoo |
| Downtown Amarillo | The heart of Amarillo, filled with cultural sites, restaurants, and entertainment venues. A great choice for guests looking for urban experiences and proximity to local events. | Amarillo Civic Center, Route 66 Historic District, Cadillac Ranch, The Amusement Hub, The Globe-News Center for the Performing Arts |
| Canyon | Just a short drive from Amarillo, Canyon offers a quieter atmosphere with beautiful scenery. It's popular with tourists visiting Palo Duro Canyon and the Texas Tech University campus. | Palo Duro Canyon State Park, Texas Tech University, Panhandle-Plains Historical Museum, Canyon Main Street, Buffalo Lake National Wildlife Refuge |
| East Amarillo | An affordable area that is experiencing growth. Close to several major highways, providing easy access to the rest of the Texas panhandle and nearby attractions. | Amarillo College, Unified Championship Wrestling, The Don Harrington Discovery Center, Amarillo VA Medical Center, East Amarillo Park |
| Palo Duro Canyon Area | One of the biggest attractions in the region, offering stunning natural beauty and outdoor activities. Ideal for nature enthusiasts and travelers looking to explore Texas’s stunning landscapes. | Palo Duro Canyon, Hiking Trails, Camping Facilities, Amphitheater for outdoor shows |
| South Amarillo | A family-friendly suburb with a mix of homes and green spaces. It's appealing for families visiting the area or those looking for a quieter stay. | West Texas A&M University, Amarillo Town Square, South Georgia Plaza, Parks and Recreation areas |
| North Amarillo | A diverse area with a mix of residential neighborhoods and access to amenities and schooling. It's a growing community suitable for longer stays. | Amarillo Public Library, North Heights Historic District, Shopping centers, Parks and Recreation areas |
| High Plains | An area rich in agricultural and ranching history, offering unique cultural experiences. Ideal for travelers seeking an authentic Texas experience. | Historic ranches, Local markets, Palo Duro Canyon nearby, Cultural festivals and events |
Do you need a license for Airbnb in Amarillo?
We recommend checking directly with Amarillo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Amarillo
West Texas Barndo
Entire Place • 6 bedrooms
Private indoor mineral pool & spa retreat house
Entire Place • 4 bedrooms
The Big White House - Spacious 7 Bedroom Home
Entire Place • 7 bedrooms
Spacious Amarillo Home: 6 Mi to Downtown!
Entire Place • 5 bedrooms
Family Gathering Paradise-Game Room-Work Out Room
Entire Place • 4 bedrooms
Vast feel, with clandestine appeal! It has it all!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Amarillo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 7 | $355,731 | 176 | 4.88/5.0 |
| Angel | 15 | $347,513 | 510 | 4.80/5.0 |
| Lizzy | 9 | $270,580 | 628 | 4.40/5.0 |
| Matt | 24 | $269,026 | 6752 | 4.69/5.0 |
| Rick & Brandon | 11 | $203,685 | 4613 | 4.93/5.0 |
| Andria | 12 | $197,845 | 1101 | 4.76/5.0 |
| Juan And Naomi | 2 | $181,079 | 93 | 4.96/5.0 |
| Paige | 4 | $163,043 | 785 | 4.91/5.0 |
| Matthew | 5 | $135,804 | 514 | 4.72/5.0 |
| Kristi | 5 | $129,071 | 2732 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Amarillo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with house and boutique & hotels properties comprising 87.0% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (6.3% combined)
Room Capacity Distribution
Analysis of 490 properties in Amarillo shows that 3 bedrooms properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 3 bedrooms (34.3%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 490 properties in Amarillo reveals that 6 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 49.0% of the market.
Key Insights
- Most common capacity: 6 guests (26.7% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 49.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 490 properties in Amarillo, the most common availability pattern is 91-180 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.6% of properties).
Key Insights
- Most common availability window: 91-180 days (37.1%)
- Most common booking duration: 181-270 days (38.6%)
- Properties with high availability (180+ days): 52.4%
- Properties with long-term bookings (180+ days): 49.6%
Minimum Stay Distributions
1 Night
321 listings
70.9% of total
2 Nights
84 listings
18.5% of total
3 Nights
13 listings
2.9% of total
4-6 Nights
11 listings
2.4% of total
7-29 Nights
15 listings
3.3% of total
30+ Nights
9 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.4%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
202 listings
45.1% of total
Moderate
119 listings
26.6% of total
Firm
52 listings
11.6% of total
Strict
75 listings
16.7% of total
Key Insights
- Flexible is the preferred policy at 45.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, May, averaging 38 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 23 days
- Summer shows the longest average booking window at 33 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 33 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Amarillo
Below is the distribution of amenities across listings in Amarillo:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.3%)
- English is the top language at 80.5%, followed by Spanish (15.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Austin and Dallas markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Amarillo. These nearby markets offer diverse opportunities for property investors and hosts:
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