Airbnb Market Analytics, Statistics and Data in Abilene, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Abilene? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Abilene:
How much do Airbnb hosts make on average per month in Abilene?
The short-term rental market in Abilene shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,068 per month
- Strong performing properties (top 25%) make $3,277 or more
- Best-in-class properties (top 10%) achieve $5,013+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,135
Revenue Variations by Month
Occupancy Rates Throughout the Year in Abilene
The market in Abilene shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Abilene
Daily rates in Abilene vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $175 or more
- Best-in-class properties (top 10%) pull in $262+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Abilene
Peak Season (June, May, November)
- Revenue peaks at $3080.25 per month
- Occupancy rates reach 55.56%
- Daily rates average $150.40
Shoulder Season
- Revenue averages $2516.76 per month
- Occupancy maintains 48.53%
- Daily rates hold at $145.85
Low Season (August, February, January)
- Revenue drops to $2037.28 per month
- Occupancy decreases to 37.54%
- Daily rates adjust to $139.47
Is it still profitable to do Airbnb in Abilene in 2025?
Yes! Abilene demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2517 and With 332 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Abilene
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Abilene | The heart of Abilene with a vibrant community feel, featuring shops, restaurants, and local events. Ideal for guests seeking convenience and cultural experiences. | Abilene Cultural Affairs Council, Paramount Theatre, Abilene Convention Center, Frontier Texas!, Taylor County Courthouse |
| Dyess Air Force Base Area | Proximity to the Dyess Air Force Base attracts military personnel and families looking for temporary housing. A reliable market for short- and long-term stays. | Dyess Air Force Base, Abilene Zoo, Mall of Abilene, Cedar Creek Park |
| Bowie Elementary Area | Family-friendly neighborhood close to parks and schools, ideal for families visiting the area or relocating. A welcoming community atmosphere perfect for extended stays. | Bowie Elementary School, Abilene State Park, Elliott's Restaurant |
| Historic Abilene | Charming neighborhood with historic homes and a rich history, attracting tourists interested in culture and local heritage. A picturesque area perfect for unique stays. | Abilene History Museum, Frontier Texas!, The Grace Museum, The 12th Armored Division Memorial Museum |
| Southern Hills | A peaceful suburban area known for its spacious homes and access to parks. Great for families and travelers looking for a quiet getaway close to amenities. | Southern Hills Park, Cedar Creek Golf Course, Abilene Country Club |
| the Mall of Abilene Area | A hub of shopping and dining, this area attracts visitors looking for entertainment and retail therapy. A great location for travelers who enjoy convenience and amenities. | Mall of Abilene, Kirkley Center, Lakeside Park |
| Westwood | Residential area with easy access to the city outskirts, popular among families and travelers seeking a home-like environment with nearby parks and recreational options. | Abilene State Park, Lytle Lake Park, Westwood Park |
| North Abilene | An area with a mixture of residential and commercial properties, catering to a diverse group of travelers. Ideal for longer stays and those working in the area. | Abilene Regional Medical Center, Little League Park, Huntington University |
Do you need a license for Airbnb in Abilene?
We recommend checking directly with Abilene's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Abilene
Chandeliers at SODA District Courtyard
Entire Place • 3 bedrooms
Storybook Resort!
Entire Place • 6 bedrooms
The Texan - great for large groups - walk to ACU
Entire Place • 6 bedrooms
Gather! Modern Farmhouse Abilene 6BR 4BA Sleeps 18
Entire Place • 6 bedrooms
Family Playcation! Hot Tub, Games, 1pm Checkout.
Entire Place • 3 bedrooms
Historic & Luxurious Fulwiler House near Downtown
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Abilene
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kauai | 5 | $327,977 | 474 | 4.97/5.0 |
| The EIM Hosting Team | 10 | $301,776 | 689 | 4.95/5.0 |
| Zach | 6 | $301,769 | 134 | 4.93/5.0 |
| B&B Hosting | 9 | $289,234 | 225 | 4.86/5.0 |
| Colt | 8 | $211,919 | 270 | 4.93/5.0 |
| Pat | 4 | $186,699 | 212 | 5.00/5.0 |
| Ann | 3 | $180,058 | 103 | 5.00/5.0 |
| Nathan & Kristi | 2 | $140,289 | 105 | 5.00/5.0 |
| Nicole | 2 | $121,556 | 51 | 4.99/5.0 |
| Jason | 4 | $119,494 | 98 | 3.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Abilene
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.5%), with house and apartment & condo properties comprising 88.2% of inventory
- Untapped potential in others, outdoor & mobile segments (4.5% combined)
Room Capacity Distribution
Analysis of 332 properties in Abilene shows that 3 bedrooms properties are most prevalent, making up 34.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 58.4% of all listings.
Key Insights
- Most common: 3 bedrooms (34.9%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 332 properties in Abilene reveals that 8+ guests properties dominate the market, representing 28% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 48.8% of the market.
Key Insights
- Most common capacity: 8+ guests (28% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 48.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 332 properties in Abilene, the most common availability pattern is 91-180 days (34.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.5% of properties).
Key Insights
- Most common availability window: 91-180 days (34.6%)
- Most common booking duration: 181-270 days (35.5%)
- Properties with high availability (180+ days): 52.4%
- Properties with long-term bookings (180+ days): 49.7%
Minimum Stay Distributions
1 Night
137 listings
44.5% of total
2 Nights
101 listings
32.8% of total
3 Nights
24 listings
7.8% of total
4-6 Nights
19 listings
6.2% of total
7-29 Nights
8 listings
2.6% of total
30+ Nights
19 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.3%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
92 listings
30.2% of total
Moderate
88 listings
28.9% of total
Firm
53 listings
17.4% of total
Strict
72 listings
23.6% of total
Key Insights
- Flexible is the preferred policy at 30.2% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (41.0%) policies
- Firm policies are least common at 17.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 43 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 20 days
- Spring shows the longest average booking window at 38 days, while Winter has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 38 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Abilene
Every property in Abilene comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and Germany (0.3%)
- English is the top language at 80.3%, followed by Spanish (17.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Abilene and Lubbock markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Abilene. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $9,926 | $676.48 | 35% |
| Graford | 98 | $3,998 | $409.88 | 32% |
| Graham | 55 | $3,481 | $316.50 | 39% |
| Palo Pinto | 15 | $3,277 | $286.97 | 39% |
| Tuscola | 12 | $3,253 | $210.20 | 42% |
| Cisco | 10 | $2,883 | $171.80 | 51% |
| Stephenville | 76 | $2,643 | $197.85 | 40% |
| Brownwood | 71 | $2,637 | $221.27 | 42% |
| San Angelo | 111 | $2,596 | $184.08 | 47% |
| Seymour | 14 | $2,179 | $183.99 | 43% |
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