Abilene Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Abilene in 2025? Explore comprehensive Airbnb analytics for Abilene, Texas, United States to uncover income potential. This 2025 STR market report for Abilene, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 338 active listings.

Whether you're considering an Airbnb investment in Abilene, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Abilene Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Abilene Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$149
The average rental revenue earned for an occupied room per day in Abilene.
Occupancy Rate(?)
50.4%
High demand. Good booking frequency.
Median Annual Revenue(?)
$24,332
Typical annual income for an Airbnb listing in Abilene. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.4%
Positive growth (1.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Abilene.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Abilene.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
338
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Abilene (2025)

Understanding the monthly revenue variations for Airbnb listings in Abilene is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Abilene is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Abilene across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,348 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,140 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,198, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Abilene

Abilene Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Abilene STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Abilene:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Abilene

Average Daily Rate (ADR) Airbnb Trends in Abilene (2025)

Effective short term rental pricing strategy in Abilene involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Abilene typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Abilene

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Airbnb Seasonality Analysis & Trends in Abilene (2025)

Peak Season (June, May, December)
  • Revenue averages $3,023 per month
  • Occupancy rates average 50.5%
  • Daily rates average $151
Shoulder Season
  • Revenue averages $2,556 per month
  • Occupancy maintains around 50.9%
  • Daily rates hold near $149
Low Season (January, February, September)
  • Revenue drops to average $2,202 per month
  • Occupancy decreases to average 50.9%
  • Daily rates adjust to average $146

Seasonality Insights for Abilene

  • The Airbnb seasonality in Abilene shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Abilene's highest earning potential, with monthly revenues capable of climbing to $3,141, occupancy reaching a high of 56.0%, and ADRs peaking at $151.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,166, occupancy could drop to 37.5%, and ADRs may adjust down to $145.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Abilene.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Abilene seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Abilene (2025)

Exploring the top neighborhoods for short-term rentals in Abilene? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Abilene
The vibrant heart of Abilene, this area offers a mix of shops, restaurants, and cultural attractions, making it attractive for both business and leisure travelers.
Abilene Museum of Art, Paramount Theatre, Frontier Texas!, Cedar Street, The Grace Museum
Abilene Christian University Area
This area attracts a large number of students, parents, and visitors because of the university's events and activities throughout the year.
Abilene Christian University, Onstead-Packer Biblical Studies Building, Moody Coliseum, Wildcat Stadium
Dyess Air Force Base Area
Proximity to the military base brings in travelers visiting family or attending events, making this area a solid choice for short-term rentals.
Dyess Air Force Base, Mural of Dyess Airforce Base, Abilene State Park
Buffalo Gap Historic Village
A historic area that draws visitors interested in Texas history and culture, providing unique lodging experiences close to attractions.
Buffalo Gap Historic Village, Log Cabin Village, Abilene State Park
Premier Area (Near Mall of Abilene)
This area is known for shopping, dining, and entertainment options, appealing to travelers looking for convenience and variety during their stay.
Mall of Abilene, Cinemark Abilene, Abilene Zoo, Hendrick Medical Center
Southwest Abilene
Residential areas with parks and community events, appealing to families and those looking for a quieter stay, while still close to the city.
Elder Park, Cedar Creek Park, Southwest Park
Northwest Abilene
Close to key amenities and attractions, this area offers a mix of residential and commercial options, ideal for visitors.
Abilene Golf Course, Parks and Recreation, Families in Faith Community Center
Taylor County Coliseum Area
This area is popular for hosting events and fairs, making it a favorable spot for visitors during large gatherings or conventions.
Taylor County Coliseum, West Texas Fair & Rodeo, Abilene Horse Show Arena

Understanding Airbnb License Requirements & STR Laws in Abilene (2025)

While Abilene, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Abilene to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Abilene (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Abilenebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Storybook Resort!

Storybook Resort!

Entire Place • 6 bedrooms

$126,947
Revenue
31.9%
Occupancy
$1086.96
Daily Rate
The Texan - great for large groups  - walk to ACU

The Texan - great for large groups - walk to ACU

Entire Place • 6 bedrooms

$115,605
Revenue
44.6%
Occupancy
$545.66
Daily Rate
Chandeliers at SODA District Courtyard

Chandeliers at SODA District Courtyard

Entire Place • 3 bedrooms

$109,311
Revenue
64.6%
Occupancy
$408.45
Daily Rate
Gather! Modern Farmhouse Abilene 6BR 4BA Sleeps 18

Gather! Modern Farmhouse Abilene 6BR 4BA Sleeps 18

Entire Place • 6 bedrooms

$100,951
Revenue
57.2%
Occupancy
$465.52
Daily Rate
Historic & Luxurious Fulwiler House near Downtown

Historic & Luxurious Fulwiler House near Downtown

Entire Place • 6 bedrooms

$97,837
Revenue
42.2%
Occupancy
$629.94
Daily Rate
Home with 5 king beds near ACU,HSU,McMurry, Dwntwn

Home with 5 king beds near ACU,HSU,McMurry, Dwntwn

Entire Place • 5 bedrooms

$89,475
Revenue
65.2%
Occupancy
$375.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Abilene (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Abilene based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Zach6$344,7261344.93/5.0
Kauai5$329,8424744.97/5.0
B&B Hosting10$298,5242324.86/5.0
The EIM Hosting Team10$296,0996894.95/5.0
Colt8$259,2622704.93/5.0
Ann3$207,6481035.00/5.0
Pat4$207,2642125.00/5.0
Nathan & Kristi2$152,6831055.00/5.0
Nicole2$138,344514.99/5.0
Abigail2$116,5622574.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Abilene.

Dive Deeper: Advanced Abilene STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Abilene. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Abilene Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Abilene

  • The Abilene Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 338 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Abilene, House properties are the most common (79.6%), reflecting the local real estate landscape.
  • Houses represent a significant 79.6% portion, catering likely to families or larger groups.
  • The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.

Abilene Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Abilene

  • The dominant room capacity in Abilene is 3 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 57.4% of the active Airbnb listings in Abilene, indicating a high concentration in these sizes.
  • A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Abilene.

Abilene Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Abilene

  • The most common guest capacity trend in Abilene vacation rentals is listings accommodating 8+ guests (27.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Abilene STR market, accounting for 48.5% of listings.
  • 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Abilene.
  • On average, properties in Abilene are equipped to host 5.1 guests.

Abilene Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Abilene

  • The most common availability pattern in Abilene falls within the 91-180 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 53.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Abilene (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 48.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Abilene Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.5%)

1 Night

137 listings

43.5% of total

2 Nights (30.2%)

2 Nights

95 listings

30.2% of total

3 Nights (7.3%)

3 Nights

23 listings

7.3% of total

4-6 Nights (4.4%)

4-6 Nights

14 listings

4.4% of total

7-29 Nights (3.2%)

7-29 Nights

10 listings

3.2% of total

30+ Nights (11.4%)

30+ Nights

36 listings

11.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Abilene is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.7%) of the Abilene Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.4%) caters to monthly stays (30+ nights) in Abilene, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.5% of Abilene hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Abilene.

Abilene Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29.8%)

Flexible

93 listings

29.8% of total

Moderate (29.5%)

Moderate

92 listings

29.5% of total

Firm (17.3%)

Firm

54 listings

17.3% of total

Strict (23.4%)

Strict

73 listings

23.4% of total

Cancellation Policy Insights for Abilene

  • The prevailing Airbnb cancellation policy trend in Abilene is Flexible, used by 29.8% of listings.
  • There's a relatively balanced mix between guest-friendly (59.3%) and stricter (40.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 29.8% market standard in Abilene.
  • Regularly review your cancellation policy against competitors and market demand shifts in Abilene.

Abilene STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Abilene

  • The overall average booking lead time for vacation rentals in Abilene is 30 days.
  • Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Abilene.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Abilene averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Abilene (2025)

Amenity Prevalence

Amenity Insights for Abilene

  • Essential amenities in Abilene that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Abilene: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Abilene to stay competitive.

Abilene Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Abilene

  • The typical guest profile for Airbnb in Abilene consists of primarily domestic travelers (98%), often arriving from nearby Abilene, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.5% of guests.
  • Key international markets include United States (97.5%) and Germany (0.3%).
  • Top languages spoken are English (77.6%) followed by Spanish (17%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Abilene and Lubbock.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Abilene Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Strawn19$8,394$645.4632%
Gordon10$3,539$307.9339%
Graford101$3,517$382.9531%
Graham57$3,133$301.8739%
Palo Pinto15$2,888$293.2738%
Tuscola12$2,820$210.4041%
Cisco11$2,575$166.4046%
Stephenville77$2,470$202.1140%
Brownwood74$2,452$226.6341%
San Angelo113$2,431$186.3546%

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