Thompson's Station Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Thompson's Station in 2025? Explore comprehensive Airbnb analytics for Thompson's Station, Tennessee, United States to uncover income potential. This 2025 STR market report for Thompson's Station, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Thompson's Station, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thompson's Station Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thompson's Station Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thompson's Station (2025)
Understanding the monthly revenue variations for Airbnb listings in Thompson's Station is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thompson's Station is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thompson's Station across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,812+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thompson's Station
Thompson's Station Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thompson's Station STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thompson's Station:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thompson's Station
Average Daily Rate (ADR) Airbnb Trends in Thompson's Station (2025)
Effective short term rental pricing strategy in Thompson's Station involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thompson's Station typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $649+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Thompson's Station
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Airbnb Seasonality Analysis & Trends in Thompson's Station (2025)
Peak Season (December, May, June)
- Revenue averages $4,811 per month
- Occupancy rates average 46.8%
- Daily rates average $340
Shoulder Season
- Revenue averages $3,850 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $334
Low Season (January, February, March)
- Revenue drops to average $2,829 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $285
Seasonality Insights for Thompson's Station
- The Airbnb seasonality in Thompson's Station shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thompson's Station's highest earning potential, with monthly revenues capable of climbing to $5,277, occupancy reaching a high of 56.2%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,675, occupancy could drop to 28.5%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thompson's Station.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thompson's Station seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thompson's Station (2025)
Exploring the top neighborhoods for short-term rentals in Thompson's Station? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thompson's Station Main Street | A charming area known for its historic appeal and close-knit community vibe. It attracts visitors looking for a quaint small-town experience, while also being near local shops and restaurants. | Brentwood Library, Thompson's Station Park, Local Vine, The Factory at Franklin, Nolensville Park |
| Aero Estates | A peaceful, rural neighborhood with stunning views and nature trails. Perfect for guests seeking relaxation and outdoor activities in a serene environment. | Natchez Trace Parkway, Timberland Park, The Birdsong Trail, local camping spots |
| Spring Hill | Adjacent to Thompson's Station, this area offers shopping and dining options, appealing to families and business travelers. Its proximity to major highways makes it easily accessible. | The Crossings of Spring Hill, Murray Lane Park, Spring Hill City Hall Park, Riverview Park |
| Franklin Historic District | A historic town nearby that draws many visitors due to its rich history, cultural heritage, and events like the Franklin Rodeo. A popular spot for tourists. | Carnton Plantation, The Lotz House Museum, Franklin Theatre, Downtown Franklin shops |
| Arrington Vineyards | Known for its beautiful vineyards and wine tastings, this area attracts those looking to enjoy local wines and outdoor picnics in a picturesque setting. | Winery tastings, Outdoor concerts, Picnic areas, Scenic vineyards |
| Rucker Steadman | A suburban neighborhood offering a mix of family-friendly amenities and outdoor spaces making it a great spot for short-term rentals targeting families and groups. | Dixon Park, The Water Tower, Chickasaw Trace Park |
| Nolensville | Another nearby town that offers a small-town feel with local markets and recreational areas, appealing to guests who want to explore the region beyond Thompson's Station. | Nolensville Park, Historic Nolensville, Local farmer's markets |
| Brentwood | An affluent suburb close to Thompson's Station, known for its golf courses, parks and upscale dining. Ideal for guests looking for luxury and comfort in a peaceful environment. | Brentwood Country Club, Crockett Park, The Cool Springs Galleria, edgemont Park |
Understanding Airbnb License Requirements & STR Laws in Thompson's Station (2025)
While Thompson's Station, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thompson's Station to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thompson's Station (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thompson's Stationbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Estate on 8 Acres w/ Views & Pool *4th Night FREE*
Entire Place • 5 bedrooms
Private Retreat@Burwood*8 acres*Hot Tub & Firepit
Entire Place • 3 bedrooms
Stunning and Cozy Thompson's Station Retreat
Entire Place • 3 bedrooms
Cabin with Porch, Sunrise Views & Musical Roots
Entire Place • 4 bedrooms
#1 Country House/Game Room/BBQ/Near Nashville! TA
Entire Place • 4 bedrooms
Historic Stone Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thompson's Station (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thompson's Station based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer Michelle | 1 | $193,267 | 52 | 4.98/5.0 |
| Gretchen | 1 | $98,256 | 47 | 5.00/5.0 |
| Hina | 2 | $84,139 | 26 | 4.92/5.0 |
| Christl | 1 | $81,105 | 7 | 5.00/5.0 |
| Stacy | 1 | $78,712 | 139 | 4.97/5.0 |
| Dave | 1 | $60,266 | 27 | 4.44/5.0 |
| Cliff | 1 | $56,477 | 25 | 5.00/5.0 |
| Dabney | 1 | $54,543 | 205 | 5.00/5.0 |
| Suzanne | 1 | $48,609 | 60 | 4.88/5.0 |
| Angela | 1 | $44,108 | 94 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thompson's Station.
Dive Deeper: Advanced Thompson's Station STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thompson's Station. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThompson's Station Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thompson's Station
- The Thompson's Station Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thompson's Station, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Thompson's Station Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thompson's Station
- The dominant room capacity in Thompson's Station is 3 bedrooms listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.7% of the active Airbnb listings in Thompson's Station, indicating a high concentration in these sizes.
- A significant 51.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thompson's Station.
Thompson's Station Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thompson's Station
- The most common guest capacity trend in Thompson's Station vacation rentals is listings accommodating 8+ guests (31.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Thompson's Station STR market, accounting for 54.3% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thompson's Station.
- On average, properties in Thompson's Station are equipped to host 5.3 guests.
Thompson's Station Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thompson's Station
- The most common availability pattern in Thompson's Station falls within the 181-270 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thompson's Station (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thompson's Station Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25% of total
2 Nights
16 listings
50% of total
3 Nights
2 listings
6.3% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
5 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Thompson's Station is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Thompson's Station Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Thompson's Station, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Thompson's Station hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thompson's Station.
Thompson's Station Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.1% of total
Flexible
5 listings
15.6% of total
Moderate
11 listings
34.4% of total
Firm
8 listings
25% of total
Strict
7 listings
21.9% of total
Cancellation Policy Insights for Thompson's Station
- The prevailing Airbnb cancellation policy trend in Thompson's Station is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (46.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Thompson's Station.
- Regularly review your cancellation policy against competitors and market demand shifts in Thompson's Station.
Thompson's Station STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thompson's Station
- The overall average booking lead time for vacation rentals in Thompson's Station is 42 days.
- Guests book furthest in advance for stays during September (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Thompson's Station.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Thompson's Station averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thompson's Station (2025)
Amenity Prevalence
Amenity Insights for Thompson's Station
- Essential amenities in Thompson's Station that guests expect include: TV, Heating, Wifi, Air conditioning, Smoke alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thompson's Station: TV, Heating, Wifi, Air conditioning, Smoke alarm, Coffee maker.
- Prioritize adding missing essentials: Coffee maker.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thompson's Station to stay competitive.
Thompson's Station Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thompson's Station
- The typical guest profile for Airbnb in Thompson's Station consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Mexico (0.7%).
- Top languages spoken are English (85.8%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Franklin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thompson's Station Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Lookout Mountain | 75 | $3,588 | $295.52 | 49% |