Stonington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southeastern Connecticut Planning Region, United States
Is Airbnb profitable in Stonington in 2025? Explore comprehensive Airbnb analytics for Stonington, Southeastern Connecticut Planning Region, United States to uncover income potential. This 2025 STR market report for Stonington, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 278 active listings.
Whether you're considering an Airbnb investment in Stonington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stonington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stonington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stonington (2025)
Understanding the monthly revenue variations for Airbnb listings in Stonington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stonington is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stonington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,992 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,666 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,039, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stonington
Stonington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stonington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stonington:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stonington
Average Daily Rate (ADR) Airbnb Trends in Stonington (2025)
Effective short term rental pricing strategy in Stonington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stonington typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $538+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $388 or more.
- Typical properties (Median) charge around $274 per night.
- Entry-level properties (Bottom 25%) earn around $181 per night.
Average Daily Rate (ADR) Trend by Month in Stonington
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Airbnb Seasonality Analysis & Trends in Stonington (2025)
Peak Season (August, July, June)
- Revenue averages $6,684 per month
- Occupancy rates average 57.9%
- Daily rates average $350
Shoulder Season
- Revenue averages $4,357 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $318
Low Season (January, February, March)
- Revenue drops to average $2,545 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $293
Seasonality Insights for Stonington
- The Airbnb seasonality in Stonington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stonington's highest earning potential, with monthly revenues capable of climbing to $7,187, occupancy reaching a high of 63.2%, and ADRs peaking at $355.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,390, occupancy could drop to 32.6%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stonington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stonington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stonington (2025)
Exploring the top neighborhoods for short-term rentals in Stonington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mystic | Quaint seaside village known for its maritime history, attractions like the Mystic Seaport Museum, and a charming downtown area. It's a popular destination for families and couples looking for a relaxing getaway. | Mystic Seaport Museum, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan, Mystic River Bascule Bridge |
| Stonington Borough | Historic village with beautiful waterfront views and rich colonial history. Visitors are drawn to its picturesque streets, boutique shops, and local dining options. | Stonington Harbor, Stonington Lighthouse Museum, Watt's Patisserie, DuBois Beach, Saltwater Farm Vineyard |
| Noank | Charming coastal village known for its marinas and seafood. It's ideal for visitors wanting to enjoy the coastal lifestyle and fresh seafood dining. | Noank Village, Ferguson Boatworks, Noank Diners, Saltwater Farm Vineyard |
| Pawcatuck | Close to the Rhode Island border and offers a small-town feel. Ideal for travelers visiting both Connecticut and Rhode Island attractions. | Wilcox Park, Babcock Ridge Winery, Old River Road Park |
| Stonington Point | Scenic views and excellent for beachgoers and outdoor enthusiasts. A part of Stonington with close access to beaches and trails. | Stonington Point Beach, Water Street, Lighthouse Point, Nearby hiking trails |
| Greenmanville Avenue | Centrally located in Mystic with proximity to various shops and restaurants. A bustling throughfare that offers convenient access to attractions and amenities. | Mystic Museum of Art, Local shops, Restaurants, Mystic River |
| West Mystic | Quiet residential area with access to the Mystic River and scenic walking trails. Appeals to families and those seeking a peaceful retreat. | Mystic River Park, Nature trails, Local dining |
| East Mystic | Close to attractions and offers a blend of residential and visitor accommodations. Great for those wanting a quieter place while being close to Mystic's main attractions. | Old Mystic Village, Local breweries, Mystic Aquarium |
Understanding Airbnb License Requirements & STR Laws in Stonington (2025)
While Stonington, Southeastern Connecticut Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stonington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stonington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stoningtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4BR Private Indoor Heated Pool - Lux Mystic Home
Entire Place • 4 bedrooms
2 KING BEDS Nautical Theme! Unique Home & Cottage
Entire Place • 6 bedrooms
Unique, Historic, 6BR, Downtown Mystic, Home
Entire Place • 6 bedrooms
Nautical "Hallmark" Retreat~ 5 Toasty Fireplaces!
Entire Place • 5 bedrooms
Perfect New England Getaway has a pool/ hot tub
Entire Place • 4 bedrooms
Chateau Stonington
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stonington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stonington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 18 | $958,647 | 1370 | 5.00/5.0 |
| Great Gull | 4 | $410,691 | 588 | 4.98/5.0 |
| Paul | 6 | $364,831 | 354 | 4.87/5.0 |
| Peter | 8 | $356,822 | 326 | 4.27/5.0 |
| Shaun | 4 | $285,444 | 968 | 4.92/5.0 |
| Paul | 6 | $264,561 | 478 | 4.95/5.0 |
| Kevin | 5 | $263,883 | 1080 | 4.91/5.0 |
| Jason | 1 | $215,042 | 86 | 4.99/5.0 |
| Fran | 7 | $214,399 | 346 | 4.90/5.0 |
| Aleksander | 12 | $193,342 | 330 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stonington.
Dive Deeper: Advanced Stonington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stonington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStonington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stonington
- The Stonington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 278 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stonington, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.0%) offer potential for unique stay experiences.
Stonington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stonington
- The dominant room capacity in Stonington is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.4% of the active Airbnb listings in Stonington, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stonington.
Stonington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stonington
- The most common guest capacity trend in Stonington vacation rentals is listings accommodating 6 guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Stonington STR market, accounting for 43.9% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stonington.
- On average, properties in Stonington are equipped to host 4.8 guests.
Stonington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stonington
- The most common availability pattern in Stonington falls within the 181-270 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stonington (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stonington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
25.2% of total
2 Nights
127 listings
48.5% of total
3 Nights
34 listings
13% of total
4-6 Nights
6 listings
2.3% of total
7-29 Nights
3 listings
1.1% of total
30+ Nights
26 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Stonington is 2 Nights, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Stonington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.5% of Stonington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stonington.
Stonington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Flexible
24 listings
9.1% of total
Moderate
81 listings
30.8% of total
Firm
92 listings
35% of total
Strict
65 listings
24.7% of total
Cancellation Policy Insights for Stonington
- The prevailing Airbnb cancellation policy trend in Stonington is Firm, used by 35% of listings.
- A majority (59.7%) of hosts in Stonington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Stonington.
- Regularly review your cancellation policy against competitors and market demand shifts in Stonington.
Stonington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stonington
- The overall average booking lead time for vacation rentals in Stonington is 55 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Stonington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Stonington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stonington (2025)
Amenity Prevalence
Amenity Insights for Stonington
- Essential amenities in Stonington that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stonington: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stonington to stay competitive.
Stonington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stonington
- The typical guest profile for Airbnb in Stonington consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and United Kingdom (0.8%).
- Top languages spoken are English (74%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stonington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |