Airbnb Market Analytics, Statistics and Data in Stonington, Southeastern Connecticut Planning Region, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stonington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stonington:
How much do Airbnb hosts make on average per month in Stonington?
The short-term rental market in Stonington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,833 per month
- Strong performing properties (top 25%) make $6,375 or more
- Best-in-class properties (top 10%) achieve $9,436+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,003
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stonington
The market in Stonington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stonington
Daily rates in Stonington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $273 per night
- Strong performing properties (top 25%) secure $383 or more
- Best-in-class properties (top 10%) pull in $524+ per night
- Entry-level properties (bottom 25%) earn around $178
Daily Rate Variations by Month
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Seasonality patterns in Stonington
Peak Season (August, July, June)
- Revenue peaks at $7316.75 per month
- Occupancy rates reach 63.33%
- Daily rates average $354.40
Shoulder Season
- Revenue averages $4694.64 per month
- Occupancy maintains 45.22%
- Daily rates hold at $316.58
Low Season (December, February, January)
- Revenue drops to $2758.28 per month
- Occupancy decreases to 30.54%
- Daily rates adjust to $290.71
Is it still profitable to do Airbnb in Stonington in 2025?
Yes! Stonington demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $4695 and With 281 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stonington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mystic | Charming seaside village with rich maritime history, popular for its attractions and waterfront views. Ideal for tourists looking for a quaint New England experience. | Mystic Seaport, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan, Mystic River Bascule Bridge |
| Stonington Borough | Historic coastal village known for its picturesque harbor and colonial architecture. A great spot for visitors seeking a peaceful getaway with local shops and dining. | Stonington Lighthouse Museum, Stonington Borough, Saltwater Farm Vineyard, DuBois Beach, Historic Stonington |
| Noank | Small, scenic village known for its marinas and seafood restaurants. Offers a laid-back, nautical atmosphere, perfect for vacationers. | Noank Historical Society, Harbor for boats, Abel Beeman Park, Mason's Island, Seafood dining experiences |
| New London | A vibrant city with rich history and cultural diversity; features waterfront parks and art venues appealing to tourists and locals alike. | Lyman Allyn Art Museum, Ocean Beach Park, New London Harbor Light, Mitchell College, U.S. Coast Guard Academy |
| Groton | Centrally located with a mix of urban and suburban charm; close to military attractions and parks. Attracts families and business travelers. | Submarine Force Museum, Fort Griswold State Park, Mystic Aquarium, Groton Monument, Connecticut College |
| Old Saybrook | Picturesque riverside town with beautiful beaches and rich literary history; perfect for a relaxing coastal experience. | Saybrook Point State Park, Harvey's Beach, The Katharine Hepburn Cultural Arts Center, Old Saybrook Lighthouse, Katherine Hepburn's Home |
| East Lyme | Families and tourists love this area for its beaches and outdoor activities, including parks and nature reserves. | Niantic Bay Boardwalk, McCook Point Beach, Cedar Lake, East Lyme Historical Society, Niantic Village |
| Waterford | Suburban town with easy access to major attractions, perfect for families seeking convenience and leisure activities. | Harkness Memorial State Park, Waterford Beach Park, Crystal Mall, Connecticut College Arboretum, Garde Arts Center |
Do you need a license for Airbnb in Stonington?
We recommend checking directly with Stonington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stonington
4BR Private Indoor Heated Pool - Lux Mystic Home
Entire Place • 4 bedrooms
2 KING BEDS Nautical Theme! Unique Home & Cottage
Entire Place • 6 bedrooms
Unique, Historic, 6BR, Downtown Mystic, Home
Entire Place • 6 bedrooms
The Mooring House, Mystic! Walk to downtown, train
Entire Place • 4 bedrooms
Nautical "Hallmark" Retreat~ 5 Toasty Fireplaces!
Entire Place • 5 bedrooms
Perfect New England Getaway has a pool/ hot tub
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Stonington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 18 | $961,033 | 1370 | 5.00/5.0 |
| Paul | 6 | $477,406 | 354 | 4.87/5.0 |
| Great Gull | 4 | $426,146 | 588 | 4.98/5.0 |
| Peter | 8 | $361,625 | 326 | 4.27/5.0 |
| Shaun | 4 | $292,687 | 968 | 4.92/5.0 |
| Kevin | 5 | $277,217 | 1080 | 4.91/5.0 |
| Paul | 6 | $255,671 | 478 | 4.95/5.0 |
| Fran | 7 | $237,442 | 346 | 4.90/5.0 |
| Jason | 1 | $211,372 | 86 | 4.99/5.0 |
| Aleksander | 12 | $191,054 | 330 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stonington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and apartment & condo properties comprising 87.9% of inventory
- Untapped potential in outdoor & mobile, others segments (6.0% combined)
Room Capacity Distribution
Analysis of 281 properties in Stonington shows that 3 bedrooms properties are most prevalent, making up 25.3% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 49.8% of all listings.
Key Insights
- Most common: 3 bedrooms (25.3%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 49.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 281 properties in Stonington reveals that 6 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 42.7% of the market.
Key Insights
- Most common capacity: 6 guests (23.8% of market)
- Least common capacity: 7 guests (3.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 42.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 281 properties in Stonington, the most common availability pattern is 181-270 days (37.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.7% of properties).
Key Insights
- Most common availability window: 181-270 days (37.4%)
- Most common booking duration: 91-180 days (37.7%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.8%
Minimum Stay Distributions
1 Night
70 listings
26.7% of total
2 Nights
136 listings
51.9% of total
3 Nights
36 listings
13.7% of total
4-6 Nights
5 listings
1.9% of total
7-29 Nights
4 listings
1.5% of total
30+ Nights
11 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.6%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
25 listings
9.4% of total
Moderate
84 listings
31.5% of total
Firm
92 listings
34.5% of total
Strict
65 listings
24.3% of total
Key Insights
- Firm is the preferred policy at 34.5% of listings
- The market shows a balanced distribution between guest-friendly (40.9%) and strict (58.8%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 87 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 39 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Stonington
Below is the distribution of amenities across listings in Stonington:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.8%) and Canada (0.5%)
- English is the top language at 79.9%, followed by Spanish (10.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stonington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
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