New London Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southeastern Connecticut Planning Region, United States
Is Airbnb profitable in New London in 2025? Explore comprehensive Airbnb analytics for New London, Southeastern Connecticut Planning Region, United States to uncover income potential. This 2025 STR market report for New London, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in New London, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New London Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New London Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New London (2025)
Understanding the monthly revenue variations for Airbnb listings in New London is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New London is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New London across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,599+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,187 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,766, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New London
New London Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New London STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New London:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New London
Average Daily Rate (ADR) Airbnb Trends in New London (2025)
Effective short term rental pricing strategy in New London involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New London typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $605+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
- Typical properties (Median) charge around $212 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in New London
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Airbnb Seasonality Analysis & Trends in New London (2025)
Peak Season (August, July, June)
- Revenue averages $7,948 per month
- Occupancy rates average 60.9%
- Daily rates average $291
Shoulder Season
- Revenue averages $4,450 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $289
Low Season (January, February, March)
- Revenue drops to average $2,708 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $311
Seasonality Insights for New London
- The Airbnb seasonality in New London shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New London's highest earning potential, with monthly revenues capable of climbing to $8,530, occupancy reaching a high of 66.6%, and ADRs peaking at $329.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,316, occupancy could drop to 25.0%, and ADRs may adjust down to $256.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New London.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New London seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New London (2025)
Exploring the top neighborhoods for short-term rentals in New London? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| New London Waterfront | A picturesque waterfront area that attracts tourists and offers stunning views of Long Island Sound. Visitors enjoy water activities and dining by the sea. | Ocean Beach Park, State Pier, Fort Trumbull State Park, Custom House Maritime Museum, Connecticut College Arboretum |
| Downtown New London | The cultural heart of the city, featuring a mix of historic architecture, local shops, and restaurants. Close to the Thames River and ferry services. | Lyman Allyn Art Museum, Garde Arts Center, United States Coast Guard Museum, New London City Hall, Waterfront Park |
| East Lyme | A charming coastal town known for its beautiful beaches and family-friendly atmosphere. Popular among families and beachgoers during summer. | Hole-in-the-Wall Beach, McCook Point Park, Niantic Bay Boardwalk, East Lyme Historic Society, Niantic Village |
| Old Lyme | Known for its historic homes and the Florence Griswold Museum, this area attracts art lovers and those interested in culture and history. | Florence Griswold Museum, Lyme Art Association, Old Lyme Historic District, Higganum Cove State Park, Connecticut River Museum |
| Mystic | Just outside New London, Mystic offers a historic seaport and charming downtown, drawing tourists for its maritime attractions and seafood. | Mystic Seaport Museum, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan Ship, Mystic River Bascule Bridge |
| Groton | A diverse town that includes both scenic waterfront and suburban living. Popular for its historical sites and proximity to the naval base. | Submarine Force Museum, USS Nautilus, Fort Griswold State Park, Poquonnock River Walk, Eastern Point Beach |
| Waterford | A suburban town that offers convenient access to beaches and shopping, making it appealing for both residents and tourists alike. | Waterford Speedbowl, Harkness Memorial State Park, Lake of Isles, Waterford Plaza Shopping Center, Jordan Cove |
| Niantic | A small coastal village with a charming atmosphere and a beautiful beach. Often sought after for summer vacations and getaways. | Niantic Bay Beach, Crescent Beach, Niantic River, Heathecote Park, Niantic Boardwalk |
Understanding Airbnb License Requirements & STR Laws in New London (2025)
While New London, Southeastern Connecticut Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New London to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New London (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Londonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Oceanview Villa (Sleeps 22)
Entire Place • 8 bedrooms
Grand Victorian on the Thames
Entire Place • 7 bedrooms
Beautiful home walking distance to Ocean Beach
Entire Place • 7 bedrooms
Historical New England coastal holiday home
Entire Place • 7 bedrooms
Sunset Oasis @ Ocean Beach: $1Mil View w/ 6 Queen
Entire Place • 4 bedrooms
Beautiful Modern Beach Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New London (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New London based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charlotte | 6 | $561,715 | 919 | 4.87/5.0 |
| AnnGina | 2 | $215,464 | 66 | 4.91/5.0 |
| Katie | 1 | $208,915 | 50 | 4.92/5.0 |
| Brian | 1 | $202,498 | 8 | 4.88/5.0 |
| Keith | 3 | $181,900 | 62 | 4.94/5.0 |
| Tony | 1 | $168,023 | 47 | 4.98/5.0 |
| Cozy Getaway | 5 | $142,535 | 268 | 4.44/5.0 |
| François | 4 | $124,354 | 755 | 4.86/5.0 |
| Mary | 2 | $120,424 | 58 | 4.99/5.0 |
| Anne | 3 | $116,735 | 73 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New London.
Dive Deeper: Advanced New London STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New London. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew London Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New London
- The New London Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New London, House properties are the most common (74.7%), reflecting the local real estate landscape.
- Houses represent a significant 74.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
New London Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New London
- The dominant room capacity in New London is 3 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.3% of the active Airbnb listings in New London, indicating a high concentration in these sizes.
- A significant 61.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New London.
New London Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New London
- The most common guest capacity trend in New London vacation rentals is listings accommodating 8+ guests (42.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the New London STR market, accounting for 64.0% of listings.
- 70.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New London.
- On average, properties in New London are equipped to host 5.7 guests.
New London Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New London
- The most common availability pattern in New London falls within the 181-270 days range, representing 45.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New London (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New London Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
30.7% of total
2 Nights
25 listings
33.3% of total
3 Nights
11 listings
14.7% of total
4-6 Nights
8 listings
10.7% of total
7-29 Nights
2 listings
2.7% of total
30+ Nights
6 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in New London is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the New London Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of New London hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New London.
New London Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
14.7% of total
Moderate
17 listings
22.7% of total
Firm
18 listings
24% of total
Strict
29 listings
38.7% of total
Cancellation Policy Insights for New London
- The prevailing Airbnb cancellation policy trend in New London is Strict, used by 38.7% of listings.
- A majority (62.7%) of hosts in New London utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in New London.
- With 38.7% using Strict terms, this is a viable option in New London, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in New London.
New London STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New London
- The overall average booking lead time for vacation rentals in New London is 51 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in New London.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these New London averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New London (2025)
Amenity Prevalence
Amenity Insights for New London
- Essential amenities in New London that guests expect include: Smoke alarm, Wifi, Heating, Hangers, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New London: Smoke alarm, Wifi, Heating, Hangers, Air conditioning.
- Prioritize adding missing essentials: Heating, Hangers, Air conditioning.
- Consider adding popular differentiators like TV or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New London to stay competitive.
New London Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New London
- The typical guest profile for Airbnb in New London consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and DC (1%).
- Top languages spoken are English (69.2%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New London Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Town of Putnam Valley | 50 | $5,316 | $394.30 | 48% |