Airbnb Market Analytics, Statistics and Data in Groton, Southeastern Connecticut Planning Region, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Groton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Groton:
How much do Airbnb hosts make on average per month in Groton?
The short-term rental market in Groton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,846 per month
- Strong performing properties (top 25%) make $6,545 or more
- Best-in-class properties (top 10%) achieve $10,661+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,189
Revenue Variations by Month
Occupancy Rates Throughout the Year in Groton
The market in Groton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Groton
Daily rates in Groton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $257 per night
- Strong performing properties (top 25%) secure $415 or more
- Best-in-class properties (top 10%) pull in $666+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
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Seasonality patterns in Groton
Peak Season (August, July, June)
- Revenue peaks at $8460.94 per month
- Occupancy rates reach 64.24%
- Daily rates average $378.65
Shoulder Season
- Revenue averages $5458.02 per month
- Occupancy maintains 46.23%
- Daily rates hold at $345.11
Low Season (December, February, January)
- Revenue drops to $2584.50 per month
- Occupancy decreases to 29.04%
- Daily rates adjust to $318.81
Is it still profitable to do Airbnb in Groton in 2025?
Yes! Groton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $5458 and With 214 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Groton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mystic | A picturesque seaside village known for its maritime history, Mystic is a popular tourist destination with attractions that draw families and couples looking for a charming New England experience. | Mystic Seaport Museum, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan, Mystic River Bascule Bridge, Essex Steam Train |
| Groton Long Point | This small beach community offers private beaches and a laid-back atmosphere, perfect for families and vacationers looking to relax away from the hustle and bustle. | Groton Long Point Beach, Halkett's Beach, Pavilion Park, local restaurants, quiet residential vibe |
| Noank | A quaint fishing village that provides a serene waterfront experience with beautiful views and fantastic seafood dining options, attracting visitors who want a peaceful getaway. | Noank Village, Seafood restaurants, Harbors and marinas, Nautilus Park, Waterside activities |
| Pawcatuck | Offering a blend of rural charm and proximity to coastal attractions, Pawcatuck is ideal for visitors wanting to explore the surrounding areas including Stonington. | Wilcox Park, Pawcatuck River, Stonington Borough, local shops and cafes, nearby beaches |
| Ledyard | Home to Foxwoods Resort Casino, this area attracts many visitors looking for entertainment and gaming options, providing a lively atmosphere year-round. | Foxwoods Resort Casino, Mashantucket Pequot Museum, Ledyard Town Hall, local hiking trails, nearby nature parks |
| Stonington | Known for its charming coastal villages and beautiful beaches, Stonington attracts visitors seeking scenic views and outdoor activities along the shoreline. | Stonington Borough, Duquesne Park, Jumbo's Clam Shack, Local vineyards, Beaches and boating activities |
| East Lyme | With beautiful beaches and a family-friendly atmosphere, East Lyme is perfect for those looking to enjoy the coastline and outdoor adventures, popular among summer tourists. | Niantic Bay, McCooks Park, Niantic Boardwalk, local parks and waterfront, beach activities |
| New London | An urban area with cultural and historical significance, New London is a hub for visiting sailors, students, and urban explorers wanting a vibrant city experience with waterfront access. | United States Coast Guard Academy, Ocean Beach Park, the New London Historic District, local theaters, maritime events |
Do you need a license for Airbnb in Groton?
We recommend checking directly with Groton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Groton
Northern Oasis
Entire Place ā¢ 10 bedrooms
Stunning Coastal Home Near Historic Mystic, CT
Entire Place ā¢ 6 bedrooms
Grand Historic Waterfront Estate
Entire Place ā¢ 7 bedrooms
Magnificent Ferncrest - Towering Home on the Coast
Entire Place ā¢ 8 bedrooms
Ocean front beach house in GLP
Entire Place ā¢ 5 bedrooms
Tee nā Sea | Luxury Getaway - Golf & Coastal Views
Entire Place ā¢ 4 bedrooms
Top Performing Professional Hosts in Groton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 8 | $799,456 | 410 | 4.98/5.0 |
| Great Gull | 4 | $474,968 | 764 | 4.98/5.0 |
| Jason | 3 | $457,967 | 83 | 4.93/5.0 |
| Gustavo | 1 | $404,165 | 11 | 5.00/5.0 |
| Robert | 1 | $360,304 | 34 | 4.94/5.0 |
| Brian | 1 | $305,084 | 43 | 4.98/5.0 |
| Fran | 3 | $298,374 | 41 | 4.88/5.0 |
| Ariane | 5 | $283,080 | 329 | 4.75/5.0 |
| Peter | 8 | $256,410 | 224 | 4.91/5.0 |
| Emmanuel | 4 | $231,127 | 333 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Groton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.3%), with house and apartment & condo properties comprising 87.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.2% combined)
Room Capacity Distribution
Analysis of 214 properties in Groton shows that 1 bedroom properties are most prevalent, making up 29.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 51.4% of all listings.
Key Insights
- Most common: 1 bedroom (29.9%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 51.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 214 properties in Groton reveals that 8+ guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 44.4% of the market.
Key Insights
- Most common capacity: 8+ guests (24.8% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 44.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 214 properties in Groton, the most common availability pattern is 181-270 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.9% of properties).
Key Insights
- Most common availability window: 181-270 days (38.3%)
- Most common booking duration: 91-180 days (36.9%)
- Properties with high availability (180+ days): 65.9%
- Properties with long-term bookings (180+ days): 36.0%
Minimum Stay Distributions
1 Night
59 listings
29.2% of total
2 Nights
99 listings
49% of total
3 Nights
21 listings
10.4% of total
4-6 Nights
7 listings
3.5% of total
7-29 Nights
6 listings
3% of total
30+ Nights
10 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.2%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 88.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
27 listings
13.4% of total
Moderate
63 listings
31.2% of total
Firm
70 listings
34.7% of total
Strict
42 listings
20.8% of total
Key Insights
- Firm is the preferred policy at 34.7% of listings
- The market shows a balanced distribution between guest-friendly (44.6%) and strict (55.5%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 13.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 85 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 82 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Groton
Every property in Groton comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.8%) and DC (0.6%)
- English is the top language at 82.4%, followed by Spanish (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Groton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
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