Groton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southeastern Connecticut Planning Region, United States
Is Airbnb profitable in Groton in 2025? Explore comprehensive Airbnb analytics for Groton, Southeastern Connecticut Planning Region, United States to uncover income potential. This 2025 STR market report for Groton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 217 active listings.
Whether you're considering an Airbnb investment in Groton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Groton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Groton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Groton (2025)
Understanding the monthly revenue variations for Airbnb listings in Groton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Groton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Groton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,446 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,824 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Groton
Groton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Groton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Groton:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Groton
Average Daily Rate (ADR) Airbnb Trends in Groton (2025)
Effective short term rental pricing strategy in Groton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Groton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $423 or more.
- Typical properties (Median) charge around $260 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Groton
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Airbnb Seasonality Analysis & Trends in Groton (2025)
Peak Season (August, July, June)
- Revenue averages $7,922 per month
- Occupancy rates average 60.1%
- Daily rates average $372
Shoulder Season
- Revenue averages $5,099 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $342
Low Season (January, February, March)
- Revenue drops to average $2,634 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $323
Seasonality Insights for Groton
- The Airbnb seasonality in Groton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Groton's highest earning potential, with monthly revenues capable of climbing to $8,277, occupancy reaching a high of 64.1%, and ADRs peaking at $375.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,475, occupancy could drop to 28.8%, and ADRs may adjust down to $321.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Groton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Groton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Groton (2025)
Exploring the top neighborhoods for short-term rentals in Groton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mystic | A charming coastal village known for its maritime history and beautiful waterfront. Hosts visitors looking for a quaint New England experience, with attractions like the Mystic Seaport and Aquarium. | Mystic Seaport, Mystic Aquarium, Olde Mistick Village, Abbott's Lobster in the Rough, Mystic River Park, Historic Downtown Mystic |
| Groton Long Point | A scenic beach community offering a serene atmosphere and direct beach access. Perfect for families and beach lovers looking for relaxation and recreation by the shore. | Groton Long Point Beach, Borough of Groton Long Point, Water sports, Local parks, Fishing spots |
| Noank | A picturesque fishing village with a laid-back vibe, known for its seafood restaurants and coastal views. Attracts visitors looking for a quiet getaway with access to various outdoor activities. | Noank Village, Abbots Lobster in the Rough, Noank Historic District, Pequotsepos Nature Center |
| Pawcatuck | An area known for its charming small-town feel and proximity to the Connecticut-Rhode Island border. Ideal for visitors seeking a unique local experience with access to both states. | Pawcatuck River, Local shops and cafes, Wilcox Park, Stonington Borough nearby |
| Groton | A centrally located town with rich history and proximity to major attractions in southeastern Connecticut. A good base for visitors exploring the region's offerings. | USS Nautilus and Submarine Force Museum, Fort Griswold State Park, Hiking trails, Local restaurants |
| East Lyme | A coastal town with beautiful beaches and recreational activities. Popular with families looking for vacation rentals along the shore, particularly during the summer months. | Dewit Spur Beach, Niantic Bay Boardwalk, East Lyme Town Beach, Lake Pautipaug |
| Stonington | Known for its picturesque seaside charm and historic architecture. Attracts visitors interested in history and maritime culture, offering a range of local experiences. | Stonington Borough, Old Lighthouse Museum, Beautiful beaches, Wine vineyards, Local artisanal shops |
| Old Lyme | A historic town with a rich arts community and stunning riverfront. Attracts art enthusiasts and those looking for a peaceful retreat in a scenic setting. | Florence Griswold Museum, Connecticut River Museum, Local art galleries, Beaches along the coastline |
Understanding Airbnb License Requirements & STR Laws in Groton (2025)
While Groton, Southeastern Connecticut Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Groton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Groton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grotonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northern Oasis
Entire Place • 10 bedrooms
Grand Historic Waterfront Estate
Entire Place • 7 bedrooms
Stunning Coastal Home Near Historic Mystic, CT
Entire Place • 6 bedrooms
Magnificent Ferncrest - Towering Home on the Coast
Entire Place • 8 bedrooms
Harbor View Landing, The Mystic - 3rd Floor Suite
Entire Place • 3 bedrooms
Stately Family Home on the Water Near Mystic
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Groton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Groton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 8 | $855,952 | 410 | 4.98/5.0 |
| Great Gull | 4 | $473,150 | 764 | 4.98/5.0 |
| Jason | 3 | $413,597 | 83 | 4.93/5.0 |
| Gustavo | 1 | $368,516 | 11 | 5.00/5.0 |
| Peter | 11 | $281,493 | 250 | 4.40/5.0 |
| Brian | 1 | $261,558 | 43 | 4.98/5.0 |
| Robert | 1 | $257,971 | 34 | 4.94/5.0 |
| Emmanuel | 4 | $230,638 | 333 | 4.79/5.0 |
| Ariane | 4 | $217,889 | 276 | 4.74/5.0 |
| Fran | 3 | $216,709 | 41 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Groton.
Dive Deeper: Advanced Groton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Groton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGroton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Groton
- The Groton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 217 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Groton, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Groton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Groton
- The dominant room capacity in Groton is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.1% of the active Airbnb listings in Groton, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Groton.
Groton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Groton
- The most common guest capacity trend in Groton vacation rentals is listings accommodating 8+ guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Groton STR market, accounting for 45.1% of listings.
- 43.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Groton.
- On average, properties in Groton are equipped to host 4.6 guests.
Groton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Groton
- The most common availability pattern in Groton falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Groton (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Groton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
28.5% of total
2 Nights
93 listings
44.9% of total
3 Nights
13 listings
6.3% of total
4-6 Nights
7 listings
3.4% of total
7-29 Nights
7 listings
3.4% of total
30+ Nights
28 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Groton is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Groton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Groton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Groton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Groton.
Groton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
13.2% of total
Moderate
64 listings
31.2% of total
Firm
73 listings
35.6% of total
Strict
41 listings
20% of total
Cancellation Policy Insights for Groton
- The prevailing Airbnb cancellation policy trend in Groton is Firm, used by 35.6% of listings.
- A majority (55.6%) of hosts in Groton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Groton.
- Regularly review your cancellation policy against competitors and market demand shifts in Groton.
Groton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Groton
- The overall average booking lead time for vacation rentals in Groton is 52 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Groton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Groton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Groton (2025)
Amenity Prevalence
Amenity Insights for Groton
- Essential amenities in Groton that guests expect include: Smoke alarm, Wifi, Heating, Air conditioning, Carbon monoxide alarm, Free parking on premises, Coffee maker, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Groton: Smoke alarm, Wifi, Heating, Air conditioning, Carbon monoxide alarm, Free parking on premises, Coffee maker, TV.
- Prioritize adding missing essentials: Heating, Air conditioning, Carbon monoxide alarm, Free parking on premises, Coffee maker, TV.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Groton to stay competitive.
Groton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Groton
- The typical guest profile for Airbnb in Groton consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and United Kingdom (0.9%).
- Top languages spoken are English (76%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Groton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Town of Putnam Valley | 50 | $5,316 | $394.30 | 48% |