Sturgis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States
Is Airbnb profitable in Sturgis in 2025? Explore comprehensive Airbnb analytics for Sturgis, South Dakota, United States to uncover income potential. This 2025 STR market report for Sturgis, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 233 active listings.
Whether you're considering an Airbnb investment in Sturgis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sturgis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sturgis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sturgis (2025)
Understanding the monthly revenue variations for Airbnb listings in Sturgis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sturgis is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sturgis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,718 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,889 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sturgis
Sturgis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sturgis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sturgis:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sturgis
Average Daily Rate (ADR) Airbnb Trends in Sturgis (2025)
Effective short term rental pricing strategy in Sturgis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sturgis typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $786+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $491 or more.
- Typical properties (Median) charge around $264 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Sturgis
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Airbnb Seasonality Analysis & Trends in Sturgis (2025)
Peak Season (July, May, June)
- Revenue averages $6,352 per month
- Occupancy rates average 46.2%
- Daily rates average $379
Shoulder Season
- Revenue averages $3,717 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $359
Low Season (January, February, November)
- Revenue drops to average $2,043 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $333
Seasonality Insights for Sturgis
- The Airbnb seasonality in Sturgis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sturgis's highest earning potential, with monthly revenues capable of climbing to $6,739, occupancy reaching a high of 55.7%, and ADRs peaking at $397.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,732, occupancy could drop to 22.3%, and ADRs may adjust down to $321.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sturgis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sturgis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sturgis (2025)
Exploring the top neighborhoods for short-term rentals in Sturgis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sturgis Main Street | Central area known for its vibrant atmosphere and proximity to major events like the Sturgis Motorcycle Rally. Ideal for hosting tourists looking for convenience and local attractions. | Sturgis Motorcycle Museum & Hall of Fame, Buffalo Chip Campground, Local shops and restaurants, Rallies and festivals |
| Black Hills National Forest | A stunning natural area attracting outdoor enthusiasts and families. A great location for those looking to enjoy camping, hiking, and scenic beauty. | Mount Rushmore, Custer State Park, Badlands National Park, Hiking Trails, Scenic Drives |
| Bear Butte Lake | Perfect for visitors who enjoy outdoor activities and water sports. Close to nature and offers beautiful lake views. | Bear Butte State Park, Fishing and boating, Picnic areas, Nature trails |
| Deadwood | Historic town with a rich Gold Rush history. A hotspot for tourists due to its casinos, entertainment, and Old West charm, making it a great investment area. | Historic Deadwood Main Street, Deadwood Mountain Grand, Gold mining tours, Casinos |
| Lead | Adjacent to Deadwood, Lead offers a more family-friendly environment and access to outdoor activities. A good option for ski season and summer tourism. | Mother Lode Mine, Black Hills Mining Museum, Skiing in winter, Hiking in summer |
| Rapid City | The largest city in the region, providing a mix of urban amenities and access to attractions like Mount Rushmore. Popular with families and business travelers. | Downtown Rapid City, South Dakota Air and Space Museum, Dinosaur Park, Theme restaurants |
| Custer | A charming town near many state parks and natural attractions. Ideal for families and tourists looking for a home base to explore the Black Hills. | Custer State Park, Wildlife Loop, Crazy Horse Memorial, Gold Discovery Days Festival |
| Hill City | Located between major attractions in the Black Hills, this small town is a favorite for vacationers seeking history and outdoor recreation. | Hill City Railroad, Geology Museum, Access to cycling trails, Wine tours in the area |
Understanding Airbnb License Requirements & STR Laws in Sturgis (2025)
While Sturgis, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sturgis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sturgis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sturgisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious 10BR Black Hills | Private Pool | Hot Tub
Entire Place • 10 bedrooms
Bent Nickel, fire table, hot tub
Entire Place • 6 bedrooms
Hot Tub + Golf Course Views: Luxe Sturgis Home!
Entire Place • 5 bedrooms
THE DEADWOOD DREAM
Entire Place • 5 bedrooms
Deadwood, Log Cabin w/Gold Mine, On Two Bit Creek
Entire Place • 2 bedrooms
Modern 5-bed cabin with Hot Tub, King size beds
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sturgis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sturgis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BlackHillsPremier | 16 | $1,004,698 | 396 | 4.63/5.0 |
| Vacasa South Dakota | 14 | $678,579 | 212 | 4.16/5.0 |
| Evolve | 10 | $443,552 | 129 | 4.70/5.0 |
| Deadwood Connections | 7 | $295,400 | 151 | 4.15/5.0 |
| Trinity | 6 | $269,429 | 58 | 5.00/5.0 |
| Davina | 6 | $257,822 | 23 | 2.43/5.0 |
| Brandi | 3 | $182,965 | 246 | 4.91/5.0 |
| Budi | 2 | $149,172 | 21 | 4.92/5.0 |
| Pam | 2 | $148,657 | 12 | 4.93/5.0 |
| Vacasa South Dakota | 6 | $131,144 | 57 | 3.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sturgis.
Dive Deeper: Advanced Sturgis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sturgis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSturgis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sturgis
- The Sturgis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 233 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sturgis, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.6%) offer potential for unique stay experiences.
Sturgis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sturgis
- The dominant room capacity in Sturgis is 5+ bedrooms listings, making up 18.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 34.8% of the active Airbnb listings in Sturgis, indicating a high concentration in these sizes.
- A significant 50.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sturgis.
Sturgis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sturgis
- The most common guest capacity trend in Sturgis vacation rentals is listings accommodating 8+ guests (48.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sturgis STR market, accounting for 63.5% of listings.
- 63.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sturgis.
- On average, properties in Sturgis are equipped to host 5.8 guests.
Sturgis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sturgis
- The most common availability pattern in Sturgis falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sturgis (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sturgis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
35.6% of total
2 Nights
78 listings
36.1% of total
3 Nights
25 listings
11.6% of total
4-6 Nights
6 listings
2.8% of total
7-29 Nights
4 listings
1.9% of total
30+ Nights
26 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Sturgis is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.7%) of the Sturgis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Sturgis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Sturgis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sturgis.
Sturgis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
8.9% of total
Super Strict 30 Days
13 listings
6.8% of total
Flexible
22 listings
11.6% of total
Moderate
16 listings
8.4% of total
Firm
38 listings
20% of total
Strict
84 listings
44.2% of total
Cancellation Policy Insights for Sturgis
- The prevailing Airbnb cancellation policy trend in Sturgis is Strict, used by 44.2% of listings.
- A majority (64.2%) of hosts in Sturgis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.2% market standard in Sturgis.
- With 44.2% using Strict terms, this is a viable option in Sturgis, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sturgis.
Sturgis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sturgis
- The overall average booking lead time for vacation rentals in Sturgis is 72 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Sturgis.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Sturgis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sturgis (2025)
Amenity Prevalence
Amenity Insights for Sturgis
- Essential amenities in Sturgis that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sturgis: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sturgis to stay competitive.
Sturgis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sturgis
- The typical guest profile for Airbnb in Sturgis consists of primarily domestic travelers (96%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1.2%).
- Top languages spoken are English (85.4%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sioux Falls and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sturgis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 114 | $6,488 | $548.07 | 41% |
| Nemo | 22 | $3,822 | $351.51 | 51% |
| Lead | 478 | $3,302 | $338.95 | 38% |
| Black Hawk | 21 | $3,280 | $282.42 | 47% |
| Deadwood | 137 | $3,111 | $372.71 | 41% |
| Whitewood | 30 | $3,067 | $342.95 | 42% |
| Custer | 253 | $2,991 | $269.25 | 52% |
| Keystone | 89 | $2,935 | $250.65 | 60% |
| Spearfish | 153 | $2,756 | $274.09 | 47% |
| Rapid City | 604 | $2,645 | $233.79 | 52% |