Airbnb Market Analytics, Statistics and Data in Sturgis, South Dakota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sturgis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sturgis:
How much do Airbnb hosts make on average per month in Sturgis?
The short-term rental market in Sturgis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,268 per month
- Strong performing properties (top 25%) make $6,892 or more
- Best-in-class properties (top 10%) achieve $11,098+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,241
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sturgis
The market in Sturgis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sturgis
Daily rates in Sturgis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $275 per night
- Strong performing properties (top 25%) secure $523 or more
- Best-in-class properties (top 10%) pull in $829+ per night
- Entry-level properties (bottom 25%) earn around $130
Daily Rate Variations by Month
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Seasonality patterns in Sturgis
Peak Season (July, June, May)
- Revenue peaks at $7445.03 per month
- Occupancy rates reach 55.70%
- Daily rates average $420.71
Shoulder Season
- Revenue averages $4819.64 per month
- Occupancy maintains 36.74%
- Daily rates hold at $371.06
Low Season (December, November, January)
- Revenue drops to $2326.93 per month
- Occupancy decreases to 23.18%
- Daily rates adjust to $321.44
Is it still profitable to do Airbnb in Sturgis in 2025?
Yes! Sturgis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $4820 and With 235 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sturgis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sturgis Main Street | The heart of Sturgis, known for its vibrant atmosphere during the annual Motorcycle Rally. A fantastic place for visitors looking to experience local culture and nightlife. | Sturgis Motorcycle Museum & Hall of Fame, Buffalo Chip, Bear Butte State Park, Sturgis City Park, Local restaurants and bars |
| Bear Butte | A sacred mountain and popular hiking destination just outside of Sturgis. Great for nature lovers and outdoor enthusiasts looking for a peaceful retreat. | Bear Butte State Park, Hiking Trails, Wildlife Viewing, Picnic Areas, Scenic Views |
| Deadwood | A historic town nearby known for its gambling, historic sites, and Wild West history. A quick drive from Sturgis and a popular destination for entertainment. | Deadwood Historic Main Street, Mount Moriah Cemetery, Adams Museum, Local Casinos, Wild West Tours |
| Rapid City | The largest city near Sturgis, offering a range of attractions, dining, and shopping options. A hub for visitors exploring the Black Hills. | Mount Rushmore, Badlands National Park, Dinosaur Park, Art Alley, Rapid City Arts District |
| Custer State Park | One of the largest state parks in the U.S., known for its bison herd and stunning landscapes. An outdoor destination for families and nature lovers. | Custer State Park Scenic Drives, Wildlife Loop Road, Custer State Park Visitor Center, Hiking Trails, Sylvan Lake |
| Hill City | Known as the 'Heart of the Hills', Hill City offers unique shops, art galleries, and proximity to major attractions like the Crazy Horse Memorial. | Crazy Horse Memorial, Black Hills Central Railroad, Wineries, Wildlife Watching, Local Shops and Restaurants |
| Lead | A historic mining town with a rich history and access to the Black Hills mountains. Attractive to visitors interested in history and outdoor activities. | Black Hills Mining Museum, Lead Area Historic Preservation, Local Trails, Nearby Ski Resort, Chamberlain Observatory |
| Spearfish Canyon | A picturesque canyon area known for its stunning views and outdoor recreation, including hiking and fishing. A perfect retreat for nature enthusiasts. | Spearfish Falls, Hiking Trails, Fish Hatchery, Canyonside Scenic Drives, Wildlife Viewing |
Do you need a license for Airbnb in Sturgis?
We recommend checking directly with Sturgis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sturgis
Redwood Sweet Serenity
Entire Place • 1 bedroom
4BR Home | Hot Tub | Pool Table | Firepit | W/D
Entire Place • 4 bedrooms
Spacious 10BR Black Hills | Private Pool | Hot Tub
Entire Place • 10 bedrooms
Bent Nickel, fire table, hot tub
Entire Place • 6 bedrooms
Hot Tub + Golf Course Views: Luxe Sturgis Home!
Entire Place • 5 bedrooms
Spacious 5BR Mountainview Black Hills | Hot Tub
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sturgis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BlackHillsPremier | 15 | $997,699 | 380 | 4.60/5.0 |
| Vacasa South Dakota | 14 | $942,388 | 212 | 4.16/5.0 |
| Evolve | 11 | $590,023 | 152 | 4.70/5.0 |
| Davina | 6 | $361,564 | 23 | 2.43/5.0 |
| Trinity | 5 | $310,256 | 51 | 5.00/5.0 |
| Deadwood Connections | 6 | $258,765 | 134 | 4.04/5.0 |
| Brandi | 3 | $229,589 | 246 | 4.91/5.0 |
| Pam | 2 | $172,929 | 12 | 4.93/5.0 |
| Vacasa South Dakota | 6 | $151,013 | 57 | 3.87/5.0 |
| Budi | 2 | $147,945 | 21 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sturgis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.8%), with house and outdoor & mobile properties comprising 89.0% of inventory
- Strong specialty sector (36.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (2.6% combined)
Room Capacity Distribution
Analysis of 235 properties in Sturgis shows that 5+ bedrooms properties are most prevalent, making up 19.1% of the market. The market tends to favor larger properties, with 5+ bedrooms and 4 bedrooms together representing 35.7% of all listings.
Key Insights
- Most common: 5+ bedrooms (19.1%)
- Least common: 1 bedroom (14.9%)
- Market concentration: 35.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 235 properties in Sturgis reveals that 8+ guests properties dominate the market, representing 48.5% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 63.0% of the market.
Key Insights
- Most common capacity: 8+ guests (48.5% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 63.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 235 properties in Sturgis, the most common availability pattern is 271-366 days (59.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (59.1%)
- Most common booking duration: 31-90 days (34.5%)
- Properties with high availability (180+ days): 88.1%
- Properties with long-term bookings (180+ days): 14.0%
Minimum Stay Distributions
1 Night
79 listings
36.7% of total
2 Nights
79 listings
36.7% of total
3 Nights
30 listings
14% of total
4-6 Nights
7 listings
3.3% of total
7-29 Nights
4 listings
1.9% of total
30+ Nights
16 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.4%
- Mid-length stays (4-6 nights) represent 3.3% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 87.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
17 listings
8.8% of total
Super Strict 30 Days
13 listings
6.7% of total
Flexible
22 listings
11.4% of total
Moderate
16 listings
8.3% of total
Firm
38 listings
19.7% of total
Strict
87 listings
45.1% of total
Key Insights
- Strict is the preferred policy at 45.1% of listings
- Stricter policies (Firm & Strict) dominate at 64.8% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 6.7% of listings
Recommendations
- The market supports stricter policies, with 64.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 118 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 44 days
- Summer shows the longest average booking window at 118 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 118 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Sturgis
Below is the distribution of amenities across listings in Sturgis:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and Australia (0.4%)
- English is the top language at 90.3%, followed by Spanish (6.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Sioux Falls and Denver markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sturgis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Powder House Pass | 113 | $7,158 | $608.55 | 42% |
| Nemo | 24 | $3,850 | $359.56 | 52% |
| Black Hawk | 21 | $3,732 | $295.31 | 46% |
| Lead | 486 | $3,614 | $352.39 | 38% |
| Deadwood | 134 | $3,269 | $381.39 | 41% |
| Hot Springs | 73 | $3,177 | $323.90 | 43% |
| Whitewood | 32 | $3,152 | $326.06 | 43% |
| Keystone | 89 | $3,132 | $252.35 | 58% |
| Custer | 264 | $3,105 | $273.09 | 52% |
| North Spearfish | 20 | $3,038 | $237.19 | 46% |
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