Spearfish Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Spearfish in 2025? Explore comprehensive Airbnb analytics for Spearfish, South Dakota, United States to uncover income potential. This 2025 STR market report for Spearfish, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.

Whether you're considering an Airbnb investment in Spearfish, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spearfish Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Spearfish Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$274
The average rental revenue earned for an occupied room per day in Spearfish.
Occupancy Rate(?)
46.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$33,072
Typical annual income for an Airbnb listing in Spearfish. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.8%
Strong growth (11.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Spearfish.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Spearfish.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
153
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Spearfish (2025)

Understanding the monthly revenue variations for Airbnb listings in Spearfish is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spearfish is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spearfish across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,571 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,827 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,771, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Spearfish

Spearfish Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Spearfish STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spearfish:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Spearfish

Average Daily Rate (ADR) Airbnb Trends in Spearfish (2025)

Effective short term rental pricing strategy in Spearfish involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spearfish typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $623+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $379 or more.
  • Typical properties (Median) charge around $225 per night.
  • Entry-level properties (Bottom 25%) earn around $139 per night.

Average Daily Rate (ADR) Trend by Month in Spearfish

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Airbnb Seasonality Analysis & Trends in Spearfish (2025)

Peak Season (July, June, August)
  • Revenue averages $5,964 per month
  • Occupancy rates average 63.2%
  • Daily rates average $340
Shoulder Season
  • Revenue averages $3,240 per month
  • Occupancy maintains around 45.1%
  • Daily rates hold near $294
Low Season (January, February, March)
  • Revenue drops to average $1,821 per month
  • Occupancy decreases to average 29.7%
  • Daily rates adjust to average $260

Seasonality Insights for Spearfish

  • The Airbnb seasonality in Spearfish shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Spearfish's highest earning potential, with monthly revenues capable of climbing to $6,461, occupancy reaching a high of 68.0%, and ADRs peaking at $348.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,510, occupancy could drop to 27.3%, and ADRs may adjust down to $253.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spearfish.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Spearfish seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Spearfish (2025)

Exploring the top neighborhoods for short-term rentals in Spearfish? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Spearfish
Vibrant area showcasing local businesses, dining, and events. Ideal for guests wanting to experience the heart of Spearfish and attend local festivals.
Spearfish Creek, Historic Downtown District, Restaurants and cafes, Spearfish Farmers Market, Local shops
Spearfish Canyon
Scenic location with stunning views and outdoor activities. Perfect for guests seeking adventure, hiking, and photography in a natural setting.
Spearfish Canyon Scenic Byway, Hiking trails, Bridal Veil Falls, Roughlock Falls, Fishing opportunities
Sturgis
Famous for the annual motorcycle rally, this area attracts a large number of visitors every year, making it a profitable rental location during the rally and other events.
Sturgis Motorcycle Rally, Buffalo Chip, Local bars and restaurants, Black Hills National Forest, Historic Sturgis
Belle Fourche
Nearby town with attractions and events, appealing to guests wanting a quieter stay while being close to outdoor adventures.
Butte de Muerte, Belle Fourche River, Camping and fishing, Agricultural events, Local parks
Deadwood
Historic mining town with gambling, entertainment, and rich history. Popular among tourists looking for nightlife and historical experiences.
Deadwood Historic District, Gaming casinos, Magma Mill, Wild Bill Hickok History, Mansion and museums
Black Hills National Forest
Renowned for its vast wilderness and outdoor activities like hiking, camping, and wildlife viewing. Ideal for nature lovers and outdoor adventurers.
Mount Rushmore, Crazy Horse Memorial, Custer State Park, Hiking trails, Wildlife watching
Rapid City
The gateway to the Black Hills and major attractions, providing a broad urban experience along with close proximity to natural wonders.
Downtown Rapid City, Mount Rushmore, Arc of Dreams, Dinosaur Park, Local breweries
Lead
Offers a unique historical experience with its mining heritage, appealing to guests interested in history and nearby outdoor activities.
Lead Mining Museum, Recreation area, Pactola Lake, Snow sports, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Spearfish (2025)

While Spearfish, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spearfish to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Spearfish (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Spearfishbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Peaceful Forest Park Lodge

Peaceful Forest Park Lodge

Entire Place • 6 bedrooms

$121,261
Revenue
56.2%
Occupancy
$468.63
Daily Rate
Hot tub, walk to downtown & Spearfish Canyon!

Hot tub, walk to downtown & Spearfish Canyon!

Entire Place • 4 bedrooms

$97,199
Revenue
63.6%
Occupancy
$414.73
Daily Rate
Rooftop Deck | Hot Tub| Steam Shower| Arcade Games

Rooftop Deck | Hot Tub| Steam Shower| Arcade Games

Entire Place • 5 bedrooms

$91,809
Revenue
77.9%
Occupancy
$302.51
Daily Rate
Lazy Elk Lodge

Lazy Elk Lodge

Entire Place • 4 bedrooms

$86,432
Revenue
51.5%
Occupancy
$427.10
Daily Rate
Hot Tub | Arcades | Bunk Room | Sleeps 16

Hot Tub | Arcades | Bunk Room | Sleeps 16

Entire Place • 5 bedrooms

$85,510
Revenue
66.7%
Occupancy
$311.28
Daily Rate
South Dakota Retreat w/ Hot Tub, Fire Pit & Grill!

South Dakota Retreat w/ Hot Tub, Fire Pit & Grill!

Entire Place • 5 bedrooms

$79,617
Revenue
37.1%
Occupancy
$547.90
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Spearfish (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Spearfish based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jacquelyn Danae15$657,10821454.92/5.0
Evolve8$370,7292044.91/5.0
Ryan7$337,2548944.93/5.0
Tia4$250,6051594.96/5.0
Tracy8$223,1094043.69/5.0
Budi4$156,494202.41/5.0
Heidi2$154,878474.89/5.0
Cappie8$147,6644803.70/5.0
Dorcie2$136,077734.92/5.0
Mike5$132,4311924.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spearfish.

Dive Deeper: Advanced Spearfish STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spearfish. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Spearfish Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Spearfish

  • The Spearfish Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 153 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Spearfish, House properties are the most common (64.1%), reflecting the local real estate landscape.
  • Houses represent a significant 64.1% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 4.6%) offer potential for unique stay experiences.

Spearfish Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Spearfish

  • The dominant room capacity in Spearfish is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 47.0% of the active Airbnb listings in Spearfish, indicating a high concentration in these sizes.
  • A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spearfish.

Spearfish Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Spearfish

  • The most common guest capacity trend in Spearfish vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Spearfish STR market, accounting for 60.8% of listings.
  • 51.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spearfish.
  • On average, properties in Spearfish are equipped to host 4.9 guests.

Spearfish Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Spearfish

  • The most common availability pattern in Spearfish falls within the 181-270 days range, representing 40.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Spearfish (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Spearfish Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44.6%)

1 Night

66 listings

44.6% of total

2 Nights (29.1%)

2 Nights

43 listings

29.1% of total

3 Nights (10.8%)

3 Nights

16 listings

10.8% of total

4-6 Nights (4.1%)

4-6 Nights

6 listings

4.1% of total

7-29 Nights (2%)

7-29 Nights

3 listings

2% of total

30+ Nights (9.5%)

30+ Nights

14 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Spearfish is 1 Night, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.7%) of the Spearfish Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44.6% of Spearfish hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spearfish.

Spearfish Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.9%)

Super Strict 60 Days

8 listings

5.9% of total

Super Strict 30 Days

3 listings

2.2% of total

Flexible (6.7%)

Flexible

9 listings

6.7% of total

Moderate (20.7%)

Moderate

28 listings

20.7% of total

Firm (43.7%)

Firm

59 listings

43.7% of total

Strict (20.7%)

Strict

28 listings

20.7% of total

Cancellation Policy Insights for Spearfish

  • The prevailing Airbnb cancellation policy trend in Spearfish is Firm, used by 43.7% of listings.
  • A majority (64.4%) of hosts in Spearfish utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 43.7% market standard in Spearfish.
  • Regularly review your cancellation policy against competitors and market demand shifts in Spearfish.

Spearfish STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Spearfish

  • The overall average booking lead time for vacation rentals in Spearfish is 59 days.
  • Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Spearfish.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Spearfish averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Spearfish (2025)

Amenity Prevalence

Amenity Insights for Spearfish

  • Essential amenities in Spearfish that guests expect include: Wifi, TV, Smoke alarm, Air conditioning, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Spearfish: Wifi, TV, Smoke alarm, Air conditioning, Heating, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Air conditioning, Heating, Free parking on premises.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Spearfish to stay competitive.

Spearfish Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Spearfish

  • The typical guest profile for Airbnb in Spearfish consists of primarily domestic travelers (98%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.6% of guests.
  • Key international markets include United States (97.6%) and Canada (1.2%).
  • Top languages spoken are English (82%) followed by Spanish (7.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Sioux Falls and Minneapolis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Spearfish Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Powder House Pass114$6,488$548.0741%
Nemo22$3,822$351.5151%
Lead478$3,302$338.9538%
Black Hawk21$3,280$282.4247%
Deadwood137$3,111$372.7141%
Whitewood30$3,067$342.9542%
Custer253$2,991$269.2552%
Keystone89$2,935$250.6560%
Rapid City604$2,645$233.7952%
North Spearfish20$2,572$220.4746%

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