Pierre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States
Is Airbnb profitable in Pierre in 2025? Explore comprehensive Airbnb analytics for Pierre, South Dakota, United States to uncover income potential. This 2025 STR market report for Pierre, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Pierre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pierre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pierre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pierre (2025)
Understanding the monthly revenue variations for Airbnb listings in Pierre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierre is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,321+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,533 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,697 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,713, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pierre
Pierre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pierre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierre:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pierre
Average Daily Rate (ADR) Airbnb Trends in Pierre (2025)
Effective short term rental pricing strategy in Pierre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierre typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Pierre
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Airbnb Seasonality Analysis & Trends in Pierre (2025)
Peak Season (June, May, November)
- Revenue averages $4,590 per month
- Occupancy rates average 57.5%
- Daily rates average $198
Shoulder Season
- Revenue averages $3,181 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $203
Low Season (February, March, September)
- Revenue drops to average $2,227 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $209
Seasonality Insights for Pierre
- The Airbnb seasonality in Pierre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pierre's highest earning potential, with monthly revenues capable of climbing to $5,150, occupancy reaching a high of 62.0%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,899, occupancy could drop to 26.7%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pierre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pierre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pierre (2025)
Exploring the top neighborhoods for short-term rentals in Pierre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Pierre | The vibrant center of Pierre featuring historic buildings and local shops. Close to state government offices, museums, and cultural events, making it ideal for both tourists and business travelers. | South Dakota State Capitol, The Arsenal Museum, Pierre Children's Museum, Leisure State Park, Tuthill Park |
| Lake Oahe | A scenic area offering recreational activities such as fishing, boating, and camping. Popular among outdoor enthusiasts and tourists looking to experience South Dakota's natural beauty. | Lake Oahe, Oahe Dam, Fishing and boating opportunities, Hiking trails, Picnic areas |
| Steamboat Park | A beautiful park by the Missouri River, perfect for family outings and events. Features walking trails, playgrounds, and stunning views, making it a desirable spot for visitors. | Missouri River, Walking trails, Playground, Picnic areas, Outdoor events |
| Pierre Regional Airport Area | Convenient for business travelers flying in to Pierre. Close to the airport with easy access to local amenities, catering mainly to those needing accommodation near travel points. | Pierre Regional Airport, Car rental services, Nearby restaurants, Fast food options, Short stay accommodations |
| South Dakota State Fairgrounds | Hosts large events and fairs throughout the year, drawing visitors from all over the state. Ideal for hosting guests during fair time or events held at the grounds. | South Dakota State Fair, Concerts, Agricultural events, Exhibitions, Family-friendly activities |
| Badlands National Park | A bit of a drive from Pierre but attracts many tourists interested in stunning natural landscapes and hiking. An ideal spot for nature lovers looking to explore the Badlands. | Badlands National Park, Breathtaking views, Hiking trails, Wildlife viewing, Visitor center |
| Casey Tibbs Rodeo Center | Celebrating South Dakota's rodeo culture, this area attracts visitors interested in rodeo events and country culture, making it appealing for unique experiences. | Casey Tibbs Rodeo Museum, Rodeo events, Local rodeo culture, Country-themed events, Workshops |
| Cultural and Historical Sites | Pierre is rich in history and culture, with museums and monuments. Great for families, school trips, and tourists looking to learn more about South Dakota's history. | South Dakota State Historical Society, Historic sites, Guided tours, Cultural events, Local history museums |
Understanding Airbnb License Requirements & STR Laws in Pierre (2025)
While Pierre, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pierre to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pierre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hope's Anchor- Whole Home
Entire Place • 5 bedrooms
Updated Farmhouse Getaway
Entire Place • 4 bedrooms
Comfortable 3 bed/3 bath/garage overlooking Pierre
Entire Place • 3 bedrooms
Hockohwahe Cabin @ Spring Creek - Lake Oahe
Entire Place • 5 bedrooms
Hope's Anchor - Half
Entire Place • 2 bedrooms
Beautiful Lake House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pierre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pierre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 2 | $143,715 | 33 | 5.00/5.0 |
| Terry | 3 | $114,931 | 44 | 4.96/5.0 |
| Deb | 4 | $101,191 | 88 | 4.83/5.0 |
| Jason | 3 | $91,416 | 67 | 4.98/5.0 |
| Tim | 1 | $70,356 | 78 | 4.96/5.0 |
| Dave And Connie | 1 | $65,852 | 49 | 5.00/5.0 |
| Christy | 1 | $60,548 | 40 | 4.90/5.0 |
| Evolve | 5 | $54,612 | 23 | 2.59/5.0 |
| Patrick | 1 | $53,832 | 49 | 4.98/5.0 |
| Stan | 4 | $52,877 | 150 | 3.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pierre.
Dive Deeper: Advanced Pierre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPierre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pierre
- The Pierre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pierre, House properties are the most common (67.5%), reflecting the local real estate landscape.
- Houses represent a significant 67.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Pierre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pierre
- The dominant room capacity in Pierre is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.5% of the active Airbnb listings in Pierre, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pierre.
Pierre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pierre
- The most common guest capacity trend in Pierre vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Pierre STR market, accounting for 62.5% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierre.
- On average, properties in Pierre are equipped to host 5.5 guests.
Pierre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pierre
- The most common availability pattern in Pierre falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pierre (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pierre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
33.3% of total
2 Nights
21 listings
53.8% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
3 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pierre is 2 Nights, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.1%) of the Pierre Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.8% of Pierre hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierre.
Pierre Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
35.1% of total
Moderate
8 listings
21.6% of total
Firm
9 listings
24.3% of total
Strict
7 listings
18.9% of total
Cancellation Policy Insights for Pierre
- The prevailing Airbnb cancellation policy trend in Pierre is Flexible, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.1% market standard in Pierre.
- Regularly review your cancellation policy against competitors and market demand shifts in Pierre.
Pierre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pierre
- The overall average booking lead time for vacation rentals in Pierre is 64 days.
- Guests book furthest in advance for stays during October (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Pierre.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Pierre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pierre (2025)
Amenity Prevalence
Amenity Insights for Pierre
- Essential amenities in Pierre that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pierre: TV, Wifi, Air conditioning, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pierre to stay competitive.
Pierre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pierre
- The typical guest profile for Airbnb in Pierre consists of primarily domestic travelers (98%), often arriving from nearby Rapid City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and Canada (1.1%).
- Top languages spoken are English (78.5%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rapid City and Sioux Falls.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pierre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chamberlain | 12 | $1,658 | $184.16 | 31% |
| Mobridge | 16 | $1,283 | $182.26 | 33% |