Lead Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States
Is Airbnb profitable in Lead in 2025? Explore comprehensive Airbnb analytics for Lead, South Dakota, United States to uncover income potential. This 2025 STR market report for Lead, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 478 active listings.
Whether you're considering an Airbnb investment in Lead, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lead Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lead Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lead (2025)
Understanding the monthly revenue variations for Airbnb listings in Lead is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lead is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lead across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lead
Lead Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lead STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lead:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lead
Average Daily Rate (ADR) Airbnb Trends in Lead (2025)
Effective short term rental pricing strategy in Lead involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lead typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $530+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $409 or more.
- Typical properties (Median) charge around $303 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Lead
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Airbnb Seasonality Analysis & Trends in Lead (2025)
Peak Season (July, June, August)
- Revenue averages $6,867 per month
- Occupancy rates average 56.8%
- Daily rates average $365
Shoulder Season
- Revenue averages $3,476 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $319
Low Season (January, March, November)
- Revenue drops to average $2,310 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $318
Seasonality Insights for Lead
- The Airbnb seasonality in Lead shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lead's highest earning potential, with monthly revenues capable of climbing to $7,832, occupancy reaching a high of 66.3%, and ADRs peaking at $380.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,984, occupancy could drop to 24.0%, and ADRs may adjust down to $283.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lead.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lead seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lead (2025)
Exploring the top neighborhoods for short-term rentals in Lead? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lead City Center | The historic downtown area of Lead, close to many amenities and attractions like the Black Hills. | Black Hills Mining Museum, Lead-Deadwood Historic Trail, local shops and eateries |
| Terry Peak | Popular for year-round outdoor activities, especially skiing in winter and hiking in summer, making it attractive for adventure seekers. | Terry Peak Ski Area, hiking trails, scenic views |
| Deadwood | Famous for its Wild West history and vibrant nightlife, Deadwood is just a short drive from Lead and attracts many tourists. | Historic Deadwood, Gaming Casinos, Maggie's Farm, Mount Moriah Cemetery |
| Black Hills National Forest | A stunning natural area for outdoor enthusiasts, ideal for guests wanting a nature escape with hiking, camping, and wildlife viewing opportunities. | Custer State Park, Mount Rushmore, Needles Highway, hiking and biking trails |
| Lazarus Canyon | Offers beautiful views and nature, can be an ideal spot for those looking for secluded retreats away from city life. | Nature trails, scenic overlooks, wildlife watching |
| Boulder Canyon | A beautiful area known for its outdoor recreational opportunities and stunning landscapes, attracting nature lovers and adventure tourists. | Boulder Canyon Creek, Campgrounds, hiking and biking opportunities |
| Lower Elk Creek | A serene location near Lead, perfect for peaceful getaways and exploration of the surrounding nature. | Fishing spots, picnic areas, hiking paths |
| Spearfish Canyon | Famous for its dramatic scenery and outdoor activities, popular with tourists seeking beauty and adventure. | Bridal Veil Falls, Roughlock Falls, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Lead (2025)
While Lead, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lead to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lead (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Powder Keg
Entire Place • 6 bedrooms
Mine Shaft Tunnel. Greystone Is A Must See!
Entire Place • 6 bedrooms
Misty Mountain
Entire Place • 5 bedrooms
Hickok`s Bluff - New! Hot tub, Garage, stunning vi
Entire Place • 6 bedrooms
Vista Lodge
Entire Place • 7 bedrooms
Sunset Serenity * Amazing Views *Close to Deadwood
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lead (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lead based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonna Kay | 94 | $4,184,888 | 3841 | 4.62/5.0 |
| Black Hills | 41 | $1,627,505 | 1617 | 4.82/5.0 |
| Budi | 39 | $1,321,575 | 490 | 4.42/5.0 |
| Vacation Home Renter | 24 | $1,109,692 | 366 | 4.30/5.0 |
| Evolve | 21 | $918,510 | 851 | 4.63/5.0 |
| Hospitium | 12 | $624,595 | 288 | 4.71/5.0 |
| Heidi | 7 | $446,493 | 263 | 4.90/5.0 |
| Host #68431422 | 8 | $401,266 | 9 | 0.56/5.0 |
| Elevation Of The Black Hills | 6 | $398,301 | 205 | 4.89/5.0 |
| Into The Woods | 8 | $332,623 | 195 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lead.
Dive Deeper: Advanced Lead STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lead. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLead Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lead
- The Lead Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 478 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lead, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 0.6%) offer potential for unique stay experiences.
Lead Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lead
- The dominant room capacity in Lead is 3 bedrooms listings, making up 28.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 55.7% of the active Airbnb listings in Lead, indicating a high concentration in these sizes.
- A significant 76.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lead.
Lead Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lead
- The most common guest capacity trend in Lead vacation rentals is listings accommodating 8+ guests (73%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lead STR market, accounting for 87.4% of listings.
- 89.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lead.
- On average, properties in Lead are equipped to host 7.2 guests.
Lead Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lead
- The most common availability pattern in Lead falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lead (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lead Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
7.6% of total
2 Nights
232 listings
53.2% of total
3 Nights
45 listings
10.3% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
124 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in Lead is 2 Nights, adopted by 53.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.8%) of the Lead Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in Lead, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.2% of Lead hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.6% currently do.
- A 2-night minimum appears standard (53.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lead.
Lead Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
56 listings
13% of total
Super Strict 30 Days
55 listings
12.7% of total
Flexible
17 listings
3.9% of total
Moderate
35 listings
8.1% of total
Firm
164 listings
38% of total
Strict
105 listings
24.3% of total
Cancellation Policy Insights for Lead
- The prevailing Airbnb cancellation policy trend in Lead is Firm, used by 38% of listings.
- A majority (62.3%) of hosts in Lead utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38% market standard in Lead.
- Regularly review your cancellation policy against competitors and market demand shifts in Lead.
Lead STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lead
- The overall average booking lead time for vacation rentals in Lead is 65 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Lead.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Lead averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lead (2025)
Amenity Prevalence
Amenity Insights for Lead
- Essential amenities in Lead that guests expect include: Smoke alarm, Kitchen, Heating, Free parking on premises, TV, Fire extinguisher, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Cooking basics, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lead: Smoke alarm, Kitchen, Heating, Free parking on premises, TV, Fire extinguisher, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating, Free parking on premises, TV, Fire extinguisher, Essentials.
- Consider adding popular differentiators like Microwave or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lead to stay competitive.
Lead Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lead
- The typical guest profile for Airbnb in Lead consists of primarily domestic travelers (97%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Canada (1.5%).
- Top languages spoken are English (86.6%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sioux Falls and Bismarck.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lead Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 114 | $6,488 | $548.07 | 41% |
| Nemo | 22 | $3,822 | $351.51 | 51% |
| Black Hawk | 21 | $3,280 | $282.42 | 47% |
| Deadwood | 137 | $3,111 | $372.71 | 41% |
| Whitewood | 30 | $3,067 | $342.95 | 42% |
| Custer | 253 | $2,991 | $269.25 | 52% |
| Keystone | 89 | $2,935 | $250.65 | 60% |
| Spearfish | 153 | $2,756 | $274.09 | 47% |
| Rapid City | 604 | $2,645 | $233.79 | 52% |
| North Spearfish | 20 | $2,572 | $220.47 | 46% |