Airbnb Market Analytics, Statistics and Data in Lead, South Dakota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lead? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lead:
How much do Airbnb hosts make on average per month in Lead?
The short-term rental market in Lead shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,450 per month
- Strong performing properties (top 25%) make $5,953 or more
- Best-in-class properties (top 10%) achieve $9,520+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,879
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lead
The market in Lead shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lead
Daily rates in Lead vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $305 per night
- Strong performing properties (top 25%) secure $410 or more
- Best-in-class properties (top 10%) pull in $558+ per night
- Entry-level properties (bottom 25%) earn around $202
Daily Rate Variations by Month
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Seasonality patterns in Lead
Peak Season (July, June, August)
- Revenue peaks at $8147.69 per month
- Occupancy rates reach 66.30%
- Daily rates average $388.97
Shoulder Season
- Revenue averages $4558.03 per month
- Occupancy maintains 36.47%
- Daily rates hold at $338.13
Low Season (October, November, January)
- Revenue drops to $2361.18 per month
- Occupancy decreases to 23.20%
- Daily rates adjust to $286.39
Is it still profitable to do Airbnb in Lead in 2025?
Yes! Lead demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $4558 and With 486 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lead
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Lead | The heart of Lead, offering a mix of historic charm and modern amenities. Close to main attractions, making it a convenient base for visitors exploring the Black Hills region. | Black Hills Mining Museum, Lead Historic District, historic architecture, local shops and eateries |
| Deadwood | Just a short drive from Lead, Deadwood is a historic town famous for its Wild West history, casinos, and vibrant nightlife. It draws tourists year-round for entertainment and adventure. | Deadwood Historic Landmark, Wild Bill Hickok's grave, Deadwood Mountain Grand, local casinos, Saloon No. 10 |
| Spearfish Canyon | Known for its stunning natural beauty, Spearfish Canyon offers outdoor activities like hiking, fishing, and scenic drives. Ideal for nature lovers and adventure seekers. | Spearfish Canyon Scenic Byway, Roughlock Falls, Bridal Veil Falls, hiking trails, wildlife watching |
| Mount Rushmore | A short drive from Lead, this iconic national memorial attracts millions of visitors each year. It's a must-see for tourists, giving great potential for short-term rentals. | Mount Rushmore National Memorial, Presidential Trail, Visitor Center, Gift Shop |
| Custer State Park | A beautiful state park known for its diverse wildlife and scenic landscapes. It offers a range of outdoor activities and is a popular spot for visitors to the Black Hills. | Wildlife Loop Road, Custer State Park Lodge, Needles Highway, hiking trails, Buffalo round-up |
| Sturgis | Famous for its annual motorcycle rally, Sturgis draws a large crowd of bikers and tourists year-round. A great area for rentals, especially during summer events. | Sturgis Motorcycle Museum, Bear Butte State Park, local shops and bars |
| Pactola Reservoir | A beautiful recreational area perfect for fishing, boating, and swimming. It's popular during the summer months for families and outdoor enthusiasts. | Pactola Lake, fishing and boating spots, hiking trails, picnic areas |
| Hill City | A quaint town known as the 'Heart of the Black Hills', Hill City offers a great mix of arts, history, and outdoor activities, attracting year-round visitors. | Black Hills Central Railroad, Museum at Black Hills Institute, local art galleries, wine tasting rooms, hiking trails |
Do you need a license for Airbnb in Lead?
We recommend checking directly with Lead's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lead
Powder Keg
Entire Place • 6 bedrooms
Lead Me to The Peak, Black Hills
Entire Place • 4 bedrooms
Vista Lodge 7BR Villa: Amazing Views & Hot Tub!
Entire Place • 7 bedrooms
Hickok`s Bluff - New! Hot tub, Garage, stunning vi
Entire Place • 6 bedrooms
Mine Shaft Tunnel. Greystone Is A Must See!
Entire Place • 6 bedrooms
New Misty Pine - Brand New Cabin at Terry Peak
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Lead
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonna Kay | 95 | $4,437,731 | 3842 | 4.57/5.0 |
| Black Hills | 41 | $1,824,729 | 1617 | 4.82/5.0 |
| Budi | 42 | $1,470,343 | 507 | 4.33/5.0 |
| Vacation Home Renter | 24 | $1,223,115 | 366 | 4.30/5.0 |
| Evolve | 21 | $1,016,395 | 851 | 4.63/5.0 |
| Hospitium | 12 | $763,611 | 288 | 4.71/5.0 |
| Elevation Of The Black Hills | 6 | $521,991 | 205 | 4.89/5.0 |
| 369257999 | 8 | $470,870 | 11 | 1.16/5.0 |
| Heidi | 7 | $465,050 | 263 | 4.90/5.0 |
| 68431422 | 8 | $462,897 | 9 | 0.56/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lead
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.9%), with house and outdoor & mobile properties comprising 90.3% of inventory
- Strong specialty sector (44.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays, boutique & hotels segments (0.6% combined)
Room Capacity Distribution
Analysis of 486 properties in Lead shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 1 bedroom (6%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 486 properties in Lead reveals that 8+ guests properties dominate the market, representing 72.6% of all listings. The average property accommodates 7.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 87.4% of the market.
Key Insights
- Most common capacity: 8+ guests (72.6% of market)
- Least common capacity: 5 guests (1.4% of market)
- Average guest capacity: 7.2 guests per property
- Market concentration: 87.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 486 properties in Lead, the most common availability pattern is 181-270 days (41.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (43.8% of properties).
Key Insights
- Most common availability window: 181-270 days (41.4%)
- Most common booking duration: 91-180 days (43.8%)
- Properties with high availability (180+ days): 80.7%
- Properties with long-term bookings (180+ days): 20.4%
Minimum Stay Distributions
1 Night
34 listings
7.8% of total
2 Nights
250 listings
57.3% of total
3 Nights
57 listings
13.1% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
92 listings
21.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.1%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (21.1%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
56 listings
12.8% of total
Super Strict 30 Days
56 listings
12.8% of total
Flexible
17 listings
3.9% of total
Moderate
35 listings
8% of total
Firm
164 listings
37.6% of total
Strict
108 listings
24.8% of total
Key Insights
- Firm is the preferred policy at 37.6% of listings
- Stricter policies (Firm & Strict) dominate at 62.4% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 3.9% of listings
Recommendations
- The market supports stricter policies, with 62.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 101 days
- Shortest booking windows are in Mar, Jan, Oct, averaging 52 days
- Summer shows the longest average booking window at 101 days, while Fall has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 101 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Oct when lead times are shortest
Popular Airbnb Amenities in Lead
Below is the distribution of amenities across listings in Lead:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.5%) and United Kingdom (0.3%)
- English is the top language at 89.8%, followed by Spanish (6.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Sioux Falls and Bismarck markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lead. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Powder House Pass | 113 | $7,158 | $608.55 | 42% |
| Nemo | 24 | $3,850 | $359.56 | 52% |
| Black Hawk | 21 | $3,732 | $295.31 | 46% |
| Deadwood | 134 | $3,269 | $381.39 | 41% |
| Hot Springs | 73 | $3,177 | $323.90 | 43% |
| Whitewood | 32 | $3,152 | $326.06 | 43% |
| Keystone | 89 | $3,132 | $252.35 | 58% |
| Custer | 264 | $3,105 | $273.09 | 52% |
| North Spearfish | 20 | $3,038 | $237.19 | 46% |
| Spearfish | 160 | $3,010 | $290.17 | 48% |
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