Keystone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Dakota, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Keystone in 2025? Explore comprehensive Airbnb analytics for Keystone, South Dakota, United States to uncover income potential. This 2025 STR market report for Keystone, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 89 active listings.

Whether you're considering an Airbnb investment in Keystone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keystone Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Keystone Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$251
The average rental revenue earned for an occupied room per day in Keystone.
Occupancy Rate(?)
59.6%
High demand. Good booking frequency.
Median Annual Revenue(?)
$35,219
Typical annual income for an Airbnb listing in Keystone. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.7%
Significant decrease (-12.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Keystone.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Keystone.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
89
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Keystone (2025)

Understanding the monthly revenue variations for Airbnb listings in Keystone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keystone is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keystone across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,595+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,185 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,345 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,051, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Keystone

Keystone Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Keystone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keystone:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Keystone

Average Daily Rate (ADR) Airbnb Trends in Keystone (2025)

Effective short term rental pricing strategy in Keystone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keystone typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
  • Typical properties (Median) charge around $207 per night.
  • Entry-level properties (Bottom 25%) earn around $155 per night.

Average Daily Rate (ADR) Trend by Month in Keystone

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Airbnb Seasonality Analysis & Trends in Keystone (2025)

Peak Season (July, June, August)
  • Revenue averages $6,417 per month
  • Occupancy rates average 70.4%
  • Daily rates average $292
Shoulder Season
  • Revenue averages $4,009 per month
  • Occupancy maintains around 50.4%
  • Daily rates hold near $249
Low Season (February, March, December)
  • Revenue drops to average $2,334 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $233

Seasonality Insights for Keystone

  • The Airbnb seasonality in Keystone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Keystone's highest earning potential, with monthly revenues capable of climbing to $6,866, occupancy reaching a high of 76.1%, and ADRs peaking at $296.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,661, occupancy could drop to 19.2%, and ADRs may adjust down to $230.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keystone.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Keystone seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Keystone (2025)

Exploring the top neighborhoods for short-term rentals in Keystone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mount Rushmore
Iconic landmark and major tourist attraction that draws millions of visitors each year. A great location for guests wanting to see the famous monument and nearby national parks.
Mount Rushmore National Memorial, Black Hills National Forest, Crazy Horse Memorial, Custer State Park
Custer State Park
Stunning natural park offering a range of outdoor activities, including hiking, wildlife viewing, and scenic drives. Popular for families and nature enthusiasts.
Wildlife Loop Road, Needles Highway, Sylvan Lake, Custer State Park Lodge
Keystone Village
Charming village atmosphere with shops, restaurants, and proximity to major attractions like Mount Rushmore. Ideal for tourists looking for a quaint getaway.
Rushmore Tramway Adventures, Keystone Historical Museum, Giant Rushmore Egg, local dining and shopping
Hill City
Gateway to the Black Hills and a picturesque small town with art galleries, dining, and outdoor activities. Attractive to visitors looking to explore the area.
Museum at Black Hills Institute, Hill City Art Gallery, Custer State Park, Biking and hiking trails
Rapid City
The largest city in South Dakota, offering a diverse range of attractions, restaurants, and shopping. Suitable for travelers wanting urban amenities close to natural attractions.
Bear Country USA, Dahl Arts Center, Storybook Island, K enroll's Geological Site
Lead and Deadwood
Historic towns offering a glimpse into the Wild West, rich in history and entertainment. Great for guests wanting a taste of history and gambling.
Deadwood Historic Main Street, Black Hills Gold, Lead Mine Tours, Wild Bill Hickok's grave
Badlands National Park
A stunning national park known for its unique rock formations and fossil beds, attracting nature lovers and adventure seekers.
Badlands Loop Road, Fossil Exhibit Trail, Skywalk, Numerous hiking trails
Walleye Fishing on the Missouri River
Popular destination for anglers and outdoor enthusiasts looking for fishing and boating adventures. Appeals to those wanting a water-centric experience.
Missouri River, Fishing spots, Local boat rentals, Scenic views

Understanding Airbnb License Requirements & STR Laws in Keystone (2025)

While Keystone, South Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keystone to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Keystone (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Keystonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lodge at Mount Rushmore

Lodge at Mount Rushmore

Entire Place • 5 bedrooms

$147,126
Revenue
63.5%
Occupancy
$538.73
Daily Rate
Granite Ridge Lodge

Granite Ridge Lodge

Entire Place • 5 bedrooms

$131,156
Revenue
50.3%
Occupancy
$675.33
Daily Rate
The Ranch at Keystone: 9 Mi to Mount Rushmore!

The Ranch at Keystone: 9 Mi to Mount Rushmore!

Entire Place • 5 bedrooms

$108,173
Revenue
53.0%
Occupancy
$673.57
Daily Rate
GlassLodge, SD Bucketlist to Stay

GlassLodge, SD Bucketlist to Stay

Entire Place • 3 bedrooms

$97,275
Revenue
70.9%
Occupancy
$544.04
Daily Rate
Keystone Cabin w/ Mount Rushmore Views

Keystone Cabin w/ Mount Rushmore Views

Entire Place • 3 bedrooms

$76,541
Revenue
69.0%
Occupancy
$368.88
Daily Rate
Granite Point

Granite Point

Entire Place • 2 bedrooms

$68,624
Revenue
53.5%
Occupancy
$328.79
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Keystone (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Keystone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holy Smoke Resort24$428,0202303.74/5.0
Kate + Garrett7$377,9826894.97/5.0
Evan11$348,4013204.85/5.0
Evolve5$321,2061874.92/5.0
Rushmore Vacation Rentals4$272,741724.66/5.0
Svenmar6$261,4696524.68/5.0
Marilyn8$162,4791974.34/5.0
BlackHillsPremier2$155,175364.97/5.0
J&J Hospitality1$147,126314.97/5.0
James2$97,1071814.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keystone.

Dive Deeper: Advanced Keystone STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keystone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Keystone Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Keystone

  • The Keystone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 89 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Keystone, Outdoor/Unique properties are the most common (38.2%), reflecting the local real estate landscape.
  • Houses represent a significant 33.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.

Keystone Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Keystone

  • The dominant room capacity in Keystone is 2 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 62.9% of the active Airbnb listings in Keystone, indicating a high concentration in these sizes.
  • A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Keystone.

Keystone Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Keystone

  • The most common guest capacity trend in Keystone vacation rentals is listings accommodating 8+ guests (27%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Keystone STR market, accounting for 52.8% of listings.
  • 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keystone.
  • On average, properties in Keystone are equipped to host 5.5 guests.

Keystone Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Keystone

  • The most common availability pattern in Keystone falls within the 181-270 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Keystone (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Keystone Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.3%)

1 Night

39 listings

45.3% of total

2 Nights (30.2%)

2 Nights

26 listings

30.2% of total

3 Nights (16.3%)

3 Nights

14 listings

16.3% of total

4-6 Nights (1.2%)

4-6 Nights

1 listings

1.2% of total

30+ Nights (7%)

30+ Nights

6 listings

7% of total

Key Insights

  • The most prevalent minimum stay requirement in Keystone is 1 Night, adopted by 45.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.5%) of the Keystone Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.3% of Keystone hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keystone.

Keystone Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

2.5% of total

Super Strict 30 Days (13.8%)

Super Strict 30 Days

11 listings

13.8% of total

Flexible

3 listings

3.8% of total

Moderate (10%)

Moderate

8 listings

10% of total

Firm (41.3%)

Firm

33 listings

41.3% of total

Strict (28.7%)

Strict

23 listings

28.7% of total

Cancellation Policy Insights for Keystone

  • The prevailing Airbnb cancellation policy trend in Keystone is Firm, used by 41.3% of listings.
  • A majority (70.0%) of hosts in Keystone utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.3% market standard in Keystone.
  • Regularly review your cancellation policy against competitors and market demand shifts in Keystone.

Keystone STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Keystone

  • The overall average booking lead time for vacation rentals in Keystone is 60 days.
  • Guests book furthest in advance for stays during January (average 116 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 47 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (95 days avg.) sees the longest lead times, while Spring (66 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Keystone.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Keystone averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Keystone (2025)

Amenity Prevalence

Amenity Insights for Keystone

  • Essential amenities in Keystone that guests expect include: Air conditioning, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Hair dryer, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Keystone: Air conditioning, Wifi, Heating.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Heating.
  • Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Keystone to stay competitive.

Keystone Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Keystone

  • The typical guest profile for Airbnb in Keystone consists of primarily domestic travelers (97%), often arriving from nearby Sioux Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.4% of guests.
  • Key international markets include United States (97.4%) and Canada (0.7%).
  • Top languages spoken are English (82.8%) followed by Spanish (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Sioux Falls and Minneapolis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Keystone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Powder House Pass114$6,488$548.0741%
Nemo22$3,822$351.5151%
Lead478$3,302$338.9538%
Black Hawk21$3,280$282.4247%
Deadwood137$3,111$372.7141%
Whitewood30$3,067$342.9542%
Custer253$2,991$269.2552%
Spearfish153$2,756$274.0947%
Rapid City604$2,645$233.7952%
North Spearfish20$2,572$220.4746%

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