Airbnb Market Analytics, Statistics and Data in Deadwood, South Dakota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Deadwood? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Deadwood:
How much do Airbnb hosts make on average per month in Deadwood?
The short-term rental market in Deadwood shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,819 per month
- Strong performing properties (top 25%) make $5,093 or more
- Best-in-class properties (top 10%) achieve $9,456+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,579
Revenue Variations by Month
Occupancy Rates Throughout the Year in Deadwood
The market in Deadwood shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Deadwood
Daily rates in Deadwood vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $269 per night
- Strong performing properties (top 25%) secure $439 or more
- Best-in-class properties (top 10%) pull in $674+ per night
- Entry-level properties (bottom 25%) earn around $157
Daily Rate Variations by Month
Get Live Deadwood Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Deadwood
Peak Season (July, August, June)
- Revenue peaks at $7419.27 per month
- Occupancy rates reach 62.24%
- Daily rates average $438.11
Shoulder Season
- Revenue averages $4207.79 per month
- Occupancy maintains 37.85%
- Daily rates hold at $381.63
Low Season (March, November, January)
- Revenue drops to $2064.72 per month
- Occupancy decreases to 18.93%
- Daily rates adjust to $344.54
Is it still profitable to do Airbnb in Deadwood in 2025?
Yes! Deadwood demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $4208 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Deadwood
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | The heart of Deadwood, known for its preserved Wild West history and vibrant nightlife. A hotspot for tourists looking to experience the old West, with casinos, bars, and historical sites. | Deadwood Historic District, Wild Bill Hickok Grave, Adams Museum, Mount Moriah Cemetery, The Midnight Star Casino |
| Black Hills | A picturesque region surrounding Deadwood, famed for its natural beauty and outdoor activities. Ideal for visitors looking to explore nature, hiking, and scenic views. | Mount Rushmore, Custer State Park, Badlands National Park, Devils Tower, Wind Cave National Park |
| Lead | A small town near Deadwood known for its mining history and proximity to skiing in the winter months. Perfect for year-round tourism. | Black Hills Mining Museum, Lead-Deadwood Historic Trail, Terry Peak Ski Area, Mickelson Trail, Lead City Hall |
| Spearfish Canyon | An outdoor lover's paradise, this area is known for its stunning canyon views and recreational activities like hiking, fishing, and rock climbing. | Spearfish Canyon Scenic Byway, Bridal Veil Falls, Roughlock Falls, hiking trails, Spearfish Creek |
| Sturgis | Famous for the Sturgis Motorcycle Rally, this area attracts visitors year-round, especially during the summer months. Great for lodging during events. | Sturgis Motorcycle Museum & Hall of Fame, Buffalo Chip, Bear Butte State Park, Sturgis Community Center, local breweries |
| Lake Pactola | A recreational lake that offers fishing, boating, and camping opportunities. A great spot for families and outdoor enthusiasts visiting Deadwood. | Pactola Lake, Black Hills National Forest, fishing spots, camping areas, hiking trails |
| Buffalo Gap | A scenic and quiet area that offers a taste of the Old West charm, with opportunities for nature exploration and relaxation away from the hustle of Deadwood. | Buffalo Gap National Grassland, historical sites, wildlife viewing, hiking, local art galleries |
| Deadwood Gulch | A charming and secluded area within Deadwood that provides unique lodging experiences in a historic setting. Ideal for those seeking a more intimate stay. | Deadwood Gulch Gaming Resort, nature trails, local events, artisan shops, galleries |
Do you need a license for Airbnb in Deadwood?
We recommend checking directly with Deadwood's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Deadwood
Largest Black Hills Lodge - Sleeps 30 - 13 Bedroom
Entire Place • 13 bedrooms
Luxury Penthouse Overlook Main Street
Entire Place • 3 bedrooms
Deadwood SD 11k sq ft 9 Bd Suites 11 Ba Sleeps 35+
Entire Place • 9 bedrooms
Lodge 44, Family Getaway
Entire Place • 5 bedrooms
Birdcage, Families and comforts of home.
Entire Place • 5 bedrooms
Rocky Retreat
Entire Place • 1 bedroom
Top Performing Professional Hosts in Deadwood
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carmen | 4 | $387,774 | 48 | 3.74/5.0 |
| BlackHillsPremier | 3 | $319,324 | 70 | 4.91/5.0 |
| Wayne | 5 | $247,656 | 160 | 4.83/5.0 |
| Evolve | 11 | $243,072 | 163 | 4.33/5.0 |
| Budi | 5 | $237,577 | 86 | 3.73/5.0 |
| Deadwood Connections | 5 | $232,668 | 265 | 3.89/5.0 |
| TrailHound | 1 | $196,662 | 11 | 4.91/5.0 |
| Aaron | 9 | $195,773 | 710 | 4.96/5.0 |
| Brandi | 3 | $186,637 | 36 | 4.82/5.0 |
| Trinity | 5 | $168,684 | 680 | 3.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Deadwood
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.5%), with outdoor & mobile and apartment & condo properties comprising 60.4% of inventory
- Strong specialty sector (41.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (3.7% combined)
Room Capacity Distribution
Analysis of 134 properties in Deadwood shows that 2 bedrooms properties are most prevalent, making up 27.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.5% of all listings.
Key Insights
- Most common: 2 bedrooms (27.6%)
- Least common: 5+ bedrooms (11.2%)
- Market concentration: 54.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in Deadwood reveals that 8+ guests properties dominate the market, representing 33.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 56.7% of the market.
Key Insights
- Most common capacity: 8+ guests (33.6% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 56.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Deadwood, the most common availability pattern is 181-270 days (50% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (47% of properties).
Key Insights
- Most common availability window: 181-270 days (50%)
- Most common booking duration: 91-180 days (47%)
- Properties with high availability (180+ days): 89.6%
- Properties with long-term bookings (180+ days): 13.4%
Minimum Stay Distributions
1 Night
32 listings
24.8% of total
2 Nights
67 listings
51.9% of total
3 Nights
16 listings
12.4% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
2 listings
1.6% of total
30+ Nights
9 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.7%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
6.9% of total
Super Strict 60 Days
10 listings
8.6% of total
Flexible
6 listings
5.2% of total
Moderate
10 listings
8.6% of total
Firm
28 listings
24.1% of total
Strict
54 listings
46.6% of total
Key Insights
- Strict is the preferred policy at 46.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.7% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 5.2% of listings
Recommendations
- The market supports stricter policies, with 70.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 109 days
- Shortest booking windows are in Dec, Nov, Feb, averaging 51 days
- Summer shows the longest average booking window at 109 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Deadwood
Below is the distribution of amenities across listings in Deadwood:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and United Kingdom (0.7%)
- English is the top language at 91.3%, followed by Spanish (5.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Sioux Falls and Bismarck markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Deadwood. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Powder House Pass | 113 | $7,158 | $608.55 | 42% |
| Nemo | 24 | $3,850 | $359.56 | 52% |
| Black Hawk | 21 | $3,732 | $295.31 | 46% |
| Lead | 486 | $3,614 | $352.39 | 38% |
| Hot Springs | 73 | $3,177 | $323.90 | 43% |
| Whitewood | 32 | $3,152 | $326.06 | 43% |
| Keystone | 89 | $3,132 | $252.35 | 58% |
| Custer | 264 | $3,105 | $273.09 | 52% |
| North Spearfish | 20 | $3,038 | $237.19 | 46% |
| Spearfish | 160 | $3,010 | $290.17 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights