Greenville County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Greenville County in 2025? Explore comprehensive Airbnb analytics for Greenville County, South Carolina, United States to uncover income potential. This 2025 STR market report for Greenville County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Greenville County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greenville County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greenville County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greenville County (2025)
Understanding the monthly revenue variations for Airbnb listings in Greenville County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenville County is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenville County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,227+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,311 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,386 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $794, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greenville County
Greenville County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greenville County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenville County:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greenville County
Average Daily Rate (ADR) Airbnb Trends in Greenville County (2025)
Effective short term rental pricing strategy in Greenville County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenville County typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Greenville County
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Airbnb Seasonality Analysis & Trends in Greenville County (2025)
Peak Season (May, April, June)
- Revenue averages $3,127 per month
- Occupancy rates average 33.1%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,808 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $139
Low Season (January, February, August)
- Revenue drops to average $1,271 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $142
Seasonality Insights for Greenville County
- The Airbnb seasonality in Greenville County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greenville County's highest earning potential, with monthly revenues capable of climbing to $3,330, occupancy reaching a high of 48.7%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,001, occupancy could drop to 21.5%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenville County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greenville County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greenville County (2025)
Exploring the top neighborhoods for short-term rentals in Greenville County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Greenville | Vibrant urban center featuring a mix of dining, shopping, and cultural attractions. Ideal for visitors who want to explore local art, festivals, and nightlife. | Falls Park on the Reedy, Peace Center, Greenville County Museum of Art, Main Street shops, Cleveland Park, Spartanburg Regional History Museum |
| Greer | Charming small town atmosphere with a growing population and local businesses. Offers a family-friendly environment with parks and community events. | Greer City Park, Riverside Golf Club, Greer Heritage Museum, Lake Robinson, City Park |
| Travelers Rest | Located at the foothills of the Blue Ridge Mountains, it offers outdoor enthusiasts access to hiking and biking trails along with a quaint downtown area. | Swamp Rabbit Trail, Paris Mountain State Park, Traveler's Rest Farmers Market, Downtown shops and eateries |
| Simpsonville | A fast-growing suburb with good schools and family-friendly amenities. Popular for its parks and community-driven events. | Simpsonville City Park, Southwest Simpsonville Park, Heritage Park, Greenville County Library - Simpsonville Branch |
| Taylors | A growing suburban community with a blend of rural and urban vibes, close to popular outdoor recreational areas and local shops. | Lake Hartwell, Taylors Mill, Taylors Recreation Center, Buncombe Street United Methodist Church |
| Mauldin | Offers a mix of suburban charm and proximity to major highways, making it convenient for visitors looking to explore the greater Greenville area. | Mauldin Park, Woodruff Road shopping, Mauldin Cultural Center, Parks and recreation areas |
| Pelzer | A small, historical town that is seeing increased interest due to its quaint atmosphere and proximity to Greenville and Anderson. | Pelzer Water Park, Historic Pelzer Mill, Local shops and cafes |
| Fountain Inn | Rapidly growing area with a historic downtown and strong community vibes. Attractive for visitors looking for a quiet retreat close to Greenville. | Fountain Inn Museum, Geer Park, Downtown shops and restaurants |
Understanding Airbnb License Requirements & STR Laws in Greenville County (2025)
While Greenville County, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greenville County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Greenville County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenville Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Travelers Rest Cabin- Stylish 5 BR Home on 8 Acres
Entire Place • 5 bedrooms
The Tiny House at Ferngully
Entire Place • 1 bedroom
Lakefront Landrum Cabin w/ Deck + Game Room!
Entire Place • 3 bedrooms
Cabin near Pretty Place!
Private Room • 1 bedroom
Cozy private cabin
Entire Place • 2 bedrooms
Cozy Cabin in the Woods
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greenville County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greenville County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mandie | 1 | $77,912 | 53 | 4.98/5.0 |
| Micah | 7 | $76,948 | 34 | 2.02/5.0 |
| Martin | 1 | $36,840 | 142 | 4.99/5.0 |
| Evolve | 1 | $30,671 | 17 | 4.53/5.0 |
| Jo | 3 | $19,821 | 61 | 4.77/5.0 |
| Lisa | 1 | $13,699 | 108 | 4.95/5.0 |
| Jennifer | 1 | $10,397 | 72 | 5.00/5.0 |
| Profound | 1 | $6,597 | 19 | 4.79/5.0 |
| Isaac | 1 | $4,440 | 63 | 4.95/5.0 |
| Jessica | 1 | $2,302 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenville County.
Dive Deeper: Advanced Greenville County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenville County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreenville County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greenville County
- The Greenville County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Greenville County, Outdoor/Unique properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
Greenville County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greenville County
- The dominant room capacity in Greenville County is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Greenville County, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenville County.
Greenville County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greenville County
- The most common guest capacity trend in Greenville County vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Greenville County STR market, accounting for 50.0% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenville County.
- On average, properties in Greenville County are equipped to host 3.8 guests.
Greenville County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greenville County
- The most common availability pattern in Greenville County falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Greenville County (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Greenville County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
66.7% of total
2 Nights
5 listings
27.8% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Greenville County is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.5%) of the Greenville County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Greenville County hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenville County.
Greenville County Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
61.5% of total
Moderate
1 listings
7.7% of total
Firm
1 listings
7.7% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Greenville County
- The prevailing Airbnb cancellation policy trend in Greenville County is Flexible, used by 61.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.2%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.5% market standard in Greenville County.
- Given the high prevalence of Flexible policies (61.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Greenville County.
Greenville County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greenville County
- The overall average booking lead time for vacation rentals in Greenville County is 30 days.
- Guests book furthest in advance for stays during November (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Greenville County.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Greenville County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greenville County (2025)
Amenity Prevalence
Amenity Insights for Greenville County
- Essential amenities in Greenville County that guests expect include: Free parking on premises, Heating, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Washer, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greenville County: Free parking on premises, Heating, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Essentials or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greenville County to stay competitive.
Greenville County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greenville County
- The typical guest profile for Airbnb in Greenville County consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and United Kingdom (0.8%).
- Top languages spoken are English (78.9%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greenville County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |