Airbnb Market Analytics, Statistics and Data in Westerly, Rhode Island, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Westerly? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Westerly:
How much do Airbnb hosts make on average per month in Westerly?
The short-term rental market in Westerly shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,123 per month
- Strong performing properties (top 25%) make $7,176 or more
- Best-in-class properties (top 10%) achieve $12,337+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,053
Revenue Variations by Month
Occupancy Rates Throughout the Year in Westerly
The market in Westerly shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Westerly
Daily rates in Westerly vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $337 per night
- Strong performing properties (top 25%) secure $507 or more
- Best-in-class properties (top 10%) pull in $846+ per night
- Entry-level properties (bottom 25%) earn around $224
Daily Rate Variations by Month
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Seasonality patterns in Westerly
Peak Season (August, July, June)
- Revenue peaks at $11064.36 per month
- Occupancy rates reach 70.82%
- Daily rates average $478.64
Shoulder Season
- Revenue averages $5637.45 per month
- Occupancy maintains 40.08%
- Daily rates hold at $431.73
Low Season (November, December, January)
- Revenue drops to $2424.90 per month
- Occupancy decreases to 24.21%
- Daily rates adjust to $395.36
Is it still profitable to do Airbnb in Westerly in 2025?
Yes! Westerly demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $5637 and The market's 157 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Westerly
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Misquamicut Beach | Popular beachfront area ideal for summer tourists looking for sun and sand, with a great atmosphere for family vacations and beach activities. | Misquamicut State Beach, Atlantic Beach Park, Water Wizz of Westerly, Marina at Misquamicut, The Andrea, Charlie’s Place |
| Weekapaug | Exclusive and serene neighborhood known for its beautiful homes and proximity to the salt pond, appealing to those seeking a peaceful getaway and nature activities. | Weekapaug Breachway, Square Pond, Kaleidoscope Art Center, Nature walks, Beach access, Fishing spots |
| Westerly Downtown | Charming downtown area filled with boutique shops, cafes, and restaurants. Great for travelers looking to explore local culture and history. | Wilcox Park, United Theatre, Babcock-Smith House, Westerly Museum, Local shops and eateries |
| Watch Hill | Upscale area with stunning views, historic mansions, and a quaint village feel. Attracts affluent travelers looking for luxury and tranquility. | Watch Hill Lighthouse, Misquamicut State Beach, Ocean House, Watch Hill Beach, The Flying Horse Carousel |
| Stonington | Just a short drive from Westerly; charming seaside town with a historic district, scenic views, and lovely beaches, appealing for a more laid-back stay. | Stonington Borough, DuBois Beach, Stonington Vineyards, Waterfront parks, Historic homes |
| Charlestown | Family-friendly destination with expansive beaches and quiet environment. Ideal for vacationers looking for relaxation away from the city. | Charlestown Town Beach, Ninigret National Wildlife Refuge, Farms and local markets, Biking trails, Salt Pond |
| Rhode Island Beaches | Westerly is a gateway to several famous Rhode Island beaches, attracting beach lovers and those interested in local seafood and culture. | Narragansett Beach, Scarborough Beach, Point Judith Lighthouse, Local seafood restaurants, Summer festivals |
| Wood River Junction | Emerging area with a mix of natural beauty and outdoor activities, attracting those who enjoy hiking, fishing, and a rural setting. | Wood River, Fishing and boating, Hiking trails, Nature preserves, Local farms |
Do you need a license for Airbnb in Westerly?
Yes, Westerly requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Westerly
MCM Beachhome - RI
Entire Place • 5 bedrooms
Amazing Beach House in the Woods - Pool & Hot Tub
Entire Place • 4 bedrooms
Ocean front The Beach House
Entire Place • 3 bedrooms
Pond Front with Dock
Entire Place • 3 bedrooms
Waterfront beach house
Entire Place • 5 bedrooms
*The Swift LOVER House*
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Westerly
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tom | 4 | $295,846 | 109 | 4.97/5.0 |
| Donna | 1 | $185,392 | 78 | 4.99/5.0 |
| Perry | 1 | $174,687 | 43 | 5.00/5.0 |
| Cynthia | 1 | $174,622 | 65 | 4.97/5.0 |
| Dorothea | 1 | $174,163 | 12 | 5.00/5.0 |
| Lauren | 3 | $161,897 | 35 | 4.83/5.0 |
| Myriah | 1 | $161,853 | 23 | 4.83/5.0 |
| Danielle | 1 | $139,791 | 27 | 4.70/5.0 |
| 208572129 | 1 | $137,364 | 1 | 0.00/5.0 |
| Edwin | 1 | $132,950 | 72 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Westerly
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.2%), with house and apartment & condo properties comprising 94.3% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (5.7% combined)
Room Capacity Distribution
Analysis of 157 properties in Westerly shows that 3 bedrooms properties are most prevalent, making up 35.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 58.6% of all listings.
Key Insights
- Most common: 3 bedrooms (35.7%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 157 properties in Westerly reveals that 8+ guests properties dominate the market, representing 28% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 8+ guests (28% of market)
- Least common capacity: 3 guests (5.1% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 157 properties in Westerly, the most common availability pattern is 181-270 days (44.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.9% of properties).
Key Insights
- Most common availability window: 181-270 days (44.6%)
- Most common booking duration: 91-180 days (45.9%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 16.6%
Minimum Stay Distributions
1 Night
19 listings
13% of total
2 Nights
58 listings
39.7% of total
3 Nights
31 listings
21.2% of total
4-6 Nights
22 listings
15.1% of total
7-29 Nights
11 listings
7.5% of total
30+ Nights
5 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.7%
- Mid-length stays (4-6 nights) represent 15.1% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 73.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.7% of total
Flexible
12 listings
8.3% of total
Moderate
26 listings
18.1% of total
Firm
40 listings
27.8% of total
Strict
65 listings
45.1% of total
Key Insights
- Strict is the preferred policy at 45.1% of listings
- Stricter policies (Firm & Strict) dominate at 72.9% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 72.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 111 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 38 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Westerly
Every property in Westerly comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.5%)
- English is the top language at 78.4%, followed by Spanish (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Westerly. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
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