Westerly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rhode Island, United States
Is Airbnb profitable in Westerly in 2025? Explore comprehensive Airbnb analytics for Westerly, Rhode Island, United States to uncover income potential. This 2025 STR market report for Westerly, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.
Whether you're considering an Airbnb investment in Westerly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westerly Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westerly Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westerly (2025)
Understanding the monthly revenue variations for Airbnb listings in Westerly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westerly is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westerly across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,589 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,999, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westerly
Westerly Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westerly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westerly:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westerly
Average Daily Rate (ADR) Airbnb Trends in Westerly (2025)
Effective short term rental pricing strategy in Westerly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westerly typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $850+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $506 or more.
- Typical properties (Median) charge around $336 per night.
- Entry-level properties (Bottom 25%) earn around $221 per night.
Average Daily Rate (ADR) Trend by Month in Westerly
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Airbnb Seasonality Analysis & Trends in Westerly (2025)
Peak Season (July, August, June)
- Revenue averages $9,715 per month
- Occupancy rates average 61.1%
- Daily rates average $455
Shoulder Season
- Revenue averages $4,401 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $420
Low Season (January, February, March)
- Revenue drops to average $2,260 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $406
Seasonality Insights for Westerly
- The Airbnb seasonality in Westerly shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westerly's highest earning potential, with monthly revenues capable of climbing to $10,791, occupancy reaching a high of 70.6%, and ADRs peaking at $461.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,974, occupancy could drop to 25.4%, and ADRs may adjust down to $405.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westerly.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westerly seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westerly (2025)
Exploring the top neighborhoods for short-term rentals in Westerly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Watch Hill | A charming coastal village known for its upscale atmosphere, historic architecture, and stunning beaches. This area attracts affluent tourists and families looking for a peaceful getaway by the sea. | Watch Hill Lighthouse, Misquamicut State Beach, The Ocean House Resort, Napatree Point Conservation Area, Babcock Smith House |
| Misquamicut | A popular beach destination with a lively atmosphere, offering a variety of activities and attractions perfect for families and beachgoers. Ideal for those looking to enjoy water sports and local seafood. | Misquamicut State Beach, Water Wizz Water Park, Atlantic Beach Park, The Andrea, Charlie’s place |
| Dunes Park | A serene neighborhood situated near the beach, perfect for those seeking a quieter stay while still having beach access. This area is ideal for couples and families who appreciate a more laid-back environment. | Dunes Park Beach, Westerly Town Beach, block Island Ferry, local seafood restaurants, nearby nature trails |
| Westerly Downtown | The vibrant downtown area featuring local shops, restaurants, and cultural venues. This area is great for travelers who enjoy exploring local culture and history while having convenient access to all amenities. | Wilcox Park, Westerly Library, local galleries, shops and boutiques, historic architecture |
| Granite Point | An upscale neighborhood known for its luxurious homes and proximity to the water. Attracts high-end travelers looking for a more exclusive stay in Westerly. | Granite Point Beach, private marinas, local fine dining, scenic waterfront views, nearby golf courses |
| Mischief Island | A secluded area offering a unique experience for guests who want to enjoy nature and tranquility away from the crowds. Great for nature lovers and eco-tourists. | Mischief Island, nature trails, wildlife viewing, scenic views, kayaking opportunities |
| Weekapaug | A quaint community known for its beautiful beach homes and scenic views. Popular among families and groups looking for a scenic beach escape, with a relaxed atmosphere. | Weekapaug Beach, the Atlantic Ocean, nature trails, local seafood restaurants, charming cottages |
| Rocky Neck State Park | A state park that offers campsites, hiking trails, and access to beautiful beaches. Ideal for guests looking for outdoor adventures and a close-to-nature experience. | Rocky Neck Beach, hiking trails, camping sites, outdoor activities, fishing spots |
Understanding Airbnb License Requirements & STR Laws in Westerly (2025)
Yes, Westerly, Rhode Island, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westerly to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Westerly (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westerlybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MCM Beachhome - RI
Entire Place • 5 bedrooms
Ocean front The Beach House
Entire Place • 3 bedrooms
Amazing Beach House in the Woods - Pool & Hot Tub
Entire Place • 4 bedrooms
Pond Front with Dock
Entire Place • 3 bedrooms
Waterfront beach house
Entire Place • 5 bedrooms
Avondale/Watch Hill Farm House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westerly (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westerly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donna | 1 | $181,573 | 78 | 4.99/5.0 |
| Cynthia | 1 | $179,189 | 65 | 4.97/5.0 |
| Lauren | 4 | $170,651 | 35 | 3.63/5.0 |
| Evolve | 5 | $164,626 | 65 | 3.90/5.0 |
| Perry | 1 | $163,789 | 43 | 5.00/5.0 |
| Dorothea | 1 | $160,816 | 12 | 5.00/5.0 |
| Myriah | 1 | $155,037 | 23 | 4.83/5.0 |
| Joseph And Ilsa | 2 | $137,728 | 91 | 4.99/5.0 |
| Kristine | 1 | $135,392 | 33 | 4.97/5.0 |
| Cate | 1 | $133,852 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westerly.
Dive Deeper: Advanced Westerly STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westerly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWesterly Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westerly
- The Westerly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westerly, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Westerly Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westerly
- The dominant room capacity in Westerly is 3 bedrooms listings, making up 38% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.7% of the active Airbnb listings in Westerly, indicating a high concentration in these sizes.
- A significant 56.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westerly.
Westerly Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westerly
- The most common guest capacity trend in Westerly vacation rentals is listings accommodating 6 guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Westerly STR market, accounting for 56.0% of listings.
- 63.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westerly.
- On average, properties in Westerly are equipped to host 5.7 guests.
Westerly Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westerly
- The most common availability pattern in Westerly falls within the 181-270 days range, representing 46% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westerly (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westerly Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
13.2% of total
2 Nights
46 listings
31.9% of total
3 Nights
25 listings
17.4% of total
4-6 Nights
23 listings
16% of total
7-29 Nights
19 listings
13.2% of total
30+ Nights
12 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Westerly is 2 Nights, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.9% of Westerly hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- A 2-night minimum appears standard (31.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westerly.
Westerly Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
12 listings
9% of total
Moderate
23 listings
17.2% of total
Firm
39 listings
29.1% of total
Strict
59 listings
44% of total
Cancellation Policy Insights for Westerly
- The prevailing Airbnb cancellation policy trend in Westerly is Strict, used by 44% of listings.
- A majority (73.1%) of hosts in Westerly utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Westerly.
- With 44% using Strict terms, this is a viable option in Westerly, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Westerly.
Westerly STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westerly
- The overall average booking lead time for vacation rentals in Westerly is 65 days.
- Guests book furthest in advance for stays during July (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Westerly.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Westerly averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westerly (2025)
Amenity Prevalence
Amenity Insights for Westerly
- Essential amenities in Westerly that guests expect include: Wifi, Smoke alarm, TV, Kitchen, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westerly: Wifi, Smoke alarm, TV, Kitchen, Free parking on premises, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Kitchen, Free parking on premises, Heating.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westerly to stay competitive.
Westerly Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westerly
- The typical guest profile for Airbnb in Westerly consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.7%).
- Top languages spoken are English (71.6%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westerly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |