Wilkes-Barre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States
Is Airbnb profitable in Wilkes-Barre in 2025? Explore comprehensive Airbnb analytics for Wilkes-Barre, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Wilkes-Barre, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Wilkes-Barre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilkes-Barre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilkes-Barre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilkes-Barre (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilkes-Barre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilkes-Barre is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilkes-Barre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,707+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $731, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilkes-Barre
Wilkes-Barre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilkes-Barre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilkes-Barre:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilkes-Barre
Average Daily Rate (ADR) Airbnb Trends in Wilkes-Barre (2025)
Effective short term rental pricing strategy in Wilkes-Barre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilkes-Barre typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Wilkes-Barre
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Airbnb Seasonality Analysis & Trends in Wilkes-Barre (2025)
Peak Season (June, May, August)
- Revenue averages $2,211 per month
- Occupancy rates average 49.1%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,810 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $113
Low Season (January, September, November)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $112
Seasonality Insights for Wilkes-Barre
- The Airbnb seasonality in Wilkes-Barre shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilkes-Barre's highest earning potential, with monthly revenues capable of climbing to $2,276, occupancy reaching a high of 56.8%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,228, occupancy could drop to 34.7%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilkes-Barre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilkes-Barre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilkes-Barre (2025)
Exploring the top neighborhoods for short-term rentals in Wilkes-Barre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wilkes-Barre | The heart of the city with dining, shopping, and nightlife options. It attracts both tourists and business travelers, making it a prime location for short-term rentals. | Wilkes-Barre City Market, F.M. Kirby Center for the Performing Arts, Square at City Center, Mohegan Sun Arena, Riverside Park |
| Kingston | A nearby suburb with a family-friendly atmosphere and easy access to the River Commons. Popular among visitors seeking a quieter stay while still close to attractions. | Kingston Corners Shopping Center, Wyoming Valley River Trail, Hollydell Park, Local Restaurants |
| Plymouth | A historic town that provides a glimpse into the region's past, attracting tourists interested in local history and culture. | Plymouth Memorial Park, Plymouth Historical Society, Local Heritage Sites |
| Exeter | This small town boasts charm and local eateries. A desirable spot for families visiting the area. | Exeter Commons, Exeter Historical Society, Local Parks |
| West Hazleton | A growing area with accessibility to major highways, appealing for business travelers and tourists looking for convenient lodging. | Shopping Centers, Local Dining, Proximity to Hazleton |
| Back Mountain | An area known for its natural beauty and outdoor activities, attracting tourists for hiking and nature experiences. | Francis Slocum State Park, Fishing and boating on local lakes, Local Festivals |
| South Wilkes-Barre | An area with a mix of residential and commercial properties, appealing to those visiting nearby attractions and amenities. | Local Restaurants and Shops, Proximity to Wilkes University |
| Luzerne | A town offering a blend of local culture and easy access to nearby businesses and services, suitable for various travelers. | Luzerne County Historical Society, Local Parks, Dining Options |
Understanding Airbnb License Requirements & STR Laws in Wilkes-Barre (2025)
While Wilkes-Barre, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilkes-Barre to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wilkes-Barre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilkes-Barrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Close to Hospitals with W&D Priv Parking Fast Wifi
Entire Place • 2 bedrooms
Close to Hospitals with W&D Free Parking Fast Wifi
Entire Place • 2 bedrooms
Casa Azul in Wilkes Barre
Entire Place • 3 bedrooms
Charming apartment on Wilkes University campus
Entire Place • 1 bedroom
Another lovely, charming apartment. Top floor 3a
Entire Place • 2 bedrooms
Another Charming apartment on Wilkes University 1a
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilkes-Barre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilkes-Barre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deana | 4 | $122,183 | 353 | 4.99/5.0 |
| Aurelio | 2 | $91,984 | 106 | 4.72/5.0 |
| Jennifer | 4 | $43,602 | 97 | 4.79/5.0 |
| Jocelyn | 3 | $38,502 | 7 | 3.25/5.0 |
| Jompex Stay | 1 | $36,153 | 43 | 4.79/5.0 |
| Eva | 5 | $25,844 | 100 | 3.75/5.0 |
| Joyce | 3 | $24,703 | 486 | 4.80/5.0 |
| Patricia | 1 | $24,616 | 48 | 4.88/5.0 |
| Wade | 1 | $19,364 | 71 | 4.66/5.0 |
| Jules | 1 | $18,689 | 490 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilkes-Barre.
Dive Deeper: Advanced Wilkes-Barre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilkes-Barre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilkes-Barre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilkes-Barre
- The Wilkes-Barre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilkes-Barre, Apartment/Condo properties are the most common (48.5%), reflecting the local real estate landscape.
- Houses represent a significant 39.4% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
Wilkes-Barre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilkes-Barre
- The dominant room capacity in Wilkes-Barre is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Wilkes-Barre, indicating a high concentration in these sizes.
Wilkes-Barre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilkes-Barre
- The most common guest capacity trend in Wilkes-Barre vacation rentals is listings accommodating 3 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Wilkes-Barre STR market, accounting for 48.5% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilkes-Barre.
- On average, properties in Wilkes-Barre are equipped to host 3.2 guests.
Wilkes-Barre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilkes-Barre
- The most common availability pattern in Wilkes-Barre falls within the 181-270 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wilkes-Barre (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilkes-Barre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
8 listings
24.2% of total
3 Nights
6 listings
18.2% of total
7-29 Nights
6 listings
18.2% of total
30+ Nights
3 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Wilkes-Barre is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Wilkes-Barre hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilkes-Barre.
Wilkes-Barre Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
32.1% of total
Moderate
8 listings
28.6% of total
Firm
5 listings
17.9% of total
Strict
6 listings
21.4% of total
Cancellation Policy Insights for Wilkes-Barre
- The prevailing Airbnb cancellation policy trend in Wilkes-Barre is Flexible, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.1% market standard in Wilkes-Barre.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilkes-Barre.
Wilkes-Barre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilkes-Barre
- The overall average booking lead time for vacation rentals in Wilkes-Barre is 32 days.
- Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Wilkes-Barre.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Wilkes-Barre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilkes-Barre (2025)
Amenity Prevalence
Amenity Insights for Wilkes-Barre
- Essential amenities in Wilkes-Barre that guests expect include: Wifi, Heating, TV, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilkes-Barre: Wifi, Heating, TV, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Kitchen or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilkes-Barre to stay competitive.
Wilkes-Barre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilkes-Barre
- The typical guest profile for Airbnb in Wilkes-Barre consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.2% of guests.
- Key international markets include United States (90.2%) and Canada (2.9%).
- Top languages spoken are English (71%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilkes-Barre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Otisco | 19 | $5,936 | $404.67 | 44% |
| Foster Township | 20 | $5,841 | $420.22 | 38% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Town of Monroe | 23 | $5,561 | $686.61 | 33% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |