Upper Merion Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States
Is Airbnb profitable in Upper Merion Township in 2025? Explore comprehensive Airbnb analytics for Upper Merion Township, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Upper Merion Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Upper Merion Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Merion Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upper Merion Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upper Merion Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Upper Merion Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Merion Township is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Merion Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,215 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,315, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upper Merion Township
Upper Merion Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upper Merion Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Merion Township:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upper Merion Township
Average Daily Rate (ADR) Airbnb Trends in Upper Merion Township (2025)
Effective short term rental pricing strategy in Upper Merion Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Merion Township typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $456+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Upper Merion Township
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Airbnb Seasonality Analysis & Trends in Upper Merion Township (2025)
Peak Season (April, May, June)
- Revenue averages $4,552 per month
- Occupancy rates average 58.2%
- Daily rates average $207
Shoulder Season
- Revenue averages $3,107 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $233
Low Season (February, March, December)
- Revenue drops to average $2,078 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $278
Seasonality Insights for Upper Merion Township
- The Airbnb seasonality in Upper Merion Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upper Merion Township's highest earning potential, with monthly revenues capable of climbing to $4,613, occupancy reaching a high of 65.3%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,738, occupancy could drop to 33.0%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Merion Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upper Merion Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upper Merion Township (2025)
Exploring the top neighborhoods for short-term rentals in Upper Merion Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| King of Prussia | A major shopping and entertainment hub, home to the King of Prussia Mall, the largest shopping mall in the United States. Ideal for guests looking for retail therapy and dining options. | King of Prussia Mall, Valley Forge National Historical Park, Golfing at the Golf Club at Valley Forge, The Movie Tavern, iFLY Indoor Skydiving |
| Valley Forge | Rich in American history, providing access to the Valley Forge National Historical Park. A great area for guests interested in outdoor activities and historical tours. | Valley Forge National Historical Park, Washington Memorial Chapel, The Encampment Store, Montgomery County Community College, Schuylkill River Trail |
| Trooper | A cozy residential neighborhood close to King of Prussia with easy access to major highways. Attracts families and business travelers looking for a quieter stay. | East Norriton Park, Sandy Hill Park, The Norristown Farm Park, World of Birds Sanctuary |
| Wynnewood | A family-friendly suburb with a mix of residential and commercial areas, offering access to parks and good schools. Suitable for families visiting the area. | Lankenau Medical Center, Wynnewood Shopping Center, Oak Hill Park, Merion Botanical Park |
| Bala Cynwyd | A suburban area adjacent to Philadelphia, known for its historic homes and picturesque landscapes. Attracts tourists looking for a peaceful retreat with proximity to the city. | Bala Cynwyd Park, Cynwyd Heritage Trail, Drexel Hill Golf Club, Historic homes and estates |
| Conshohocken | A vibrant community known for its trendy restaurants and proximity to the Schuylkill River. Great for young professionals and active travelers. | Conshohocken Brewing Company, Schuylkill River Park, Great American Pub, The Cosimo's Restaurant |
| Lansdale | A charming town with a growing number of craft breweries and local artisans. Suitable for guests looking for a taste of local culture and craftsmanship. | Lansdale Historical Society, Kersey Park, Round Guys Brewing Company, Lansdale Farmers Market |
| Montgomeryville | A suburban area with shopping centers and beautiful parks. Often chosen by families and travelers seeking a suburban experience with amenities nearby. | Montgomeryville Mall, Kaffeehaus, Lakeside Park, The Montgomeryville Cemetery |
Understanding Airbnb License Requirements & STR Laws in Upper Merion Township (2025)
While Upper Merion Township, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Merion Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Upper Merion Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Merion Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Cabin in Wayne
Entire Place • 2 bedrooms
Conshohocken Home-Stream View
Entire Place • 3 bedrooms
Gulph Mills Georgian Stone Manor
Entire Place • 6 bedrooms
KOP Town Center Gem
Entire Place • 3 bedrooms
Relaxing 3B2B Koi pond house heart of KOP
Entire Place • 3 bedrooms
Luxury 2bd Apt | 24/7 Support | Resort Amenities
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upper Merion Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upper Merion Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 1 | $76,756 | 71 | 5.00/5.0 |
| Sharon Bell | 2 | $72,974 | 89 | 4.86/5.0 |
| Peggy | 1 | $72,414 | 68 | 4.99/5.0 |
| Anh And Nga | 1 | $58,212 | 37 | 4.73/5.0 |
| Vanessa | 1 | $54,344 | 17 | 4.88/5.0 |
| Bo | 1 | $50,242 | 52 | 4.67/5.0 |
| Pat | 2 | $40,180 | 210 | 4.92/5.0 |
| Ernest | 1 | $34,932 | 4 | 4.50/5.0 |
| Evolve | 1 | $28,279 | 6 | 4.17/5.0 |
| Carol | 1 | $24,564 | 88 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Merion Township.
Dive Deeper: Advanced Upper Merion Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Merion Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpper Merion Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upper Merion Township
- The Upper Merion Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Upper Merion Township, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Upper Merion Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upper Merion Township
- The dominant room capacity in Upper Merion Township is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.3% of the active Airbnb listings in Upper Merion Township, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upper Merion Township.
Upper Merion Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upper Merion Township
- The most common guest capacity trend in Upper Merion Township vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Upper Merion Township STR market, accounting for 47.6% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Merion Township.
- On average, properties in Upper Merion Township are equipped to host 4.2 guests.
Upper Merion Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upper Merion Township
- The most common availability pattern in Upper Merion Township falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Upper Merion Township (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upper Merion Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
10 listings
47.6% of total
3 Nights
3 listings
14.3% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Upper Merion Township is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Upper Merion Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Upper Merion Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (47.6%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Merion Township.
Upper Merion Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Moderate
6 listings
31.6% of total
Firm
7 listings
36.8% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Upper Merion Township
- The prevailing Airbnb cancellation policy trend in Upper Merion Township is Firm, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Upper Merion Township.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Upper Merion Township.
Upper Merion Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upper Merion Township
- The overall average booking lead time for vacation rentals in Upper Merion Township is 39 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Upper Merion Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Upper Merion Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upper Merion Township (2025)
Amenity Prevalence
Amenity Insights for Upper Merion Township
- Essential amenities in Upper Merion Township that guests expect include: Free parking on premises, Wifi, Air conditioning, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upper Merion Township: Free parking on premises, Wifi, Air conditioning, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upper Merion Township to stay competitive.
Upper Merion Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upper Merion Township
- The typical guest profile for Airbnb in Upper Merion Township consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (0.8%).
- Top languages spoken are English (75.7%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upper Merion Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Foster Township | 20 | $5,841 | $420.22 | 38% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Town of Monroe | 23 | $5,561 | $686.61 | 33% |