Indiana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Indiana in 2025? Explore comprehensive Airbnb analytics for Indiana, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Indiana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Indiana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Indiana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Indiana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$104
The average rental revenue earned for an occupied room per day in Indiana.
Occupancy Rate(?)
53.4%
High demand. Good booking frequency.
Median Annual Revenue(?)
$17,617
Typical annual income for an Airbnb listing in Indiana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.5%
Slight decrease (-4.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Indiana.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Indiana.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Indiana (2025)

Understanding the monthly revenue variations for Airbnb listings in Indiana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Indiana is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Indiana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,180+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,335 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,673 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,058, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Indiana

Indiana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Indiana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Indiana:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 54%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Indiana

Average Daily Rate (ADR) Airbnb Trends in Indiana (2025)

Effective short term rental pricing strategy in Indiana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Indiana typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
  • Typical properties (Median) charge around $83 per night.
  • Entry-level properties (Bottom 25%) earn around $68 per night.

Average Daily Rate (ADR) Trend by Month in Indiana

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Airbnb Seasonality Analysis & Trends in Indiana (2025)

Peak Season (June, July, May)
  • Revenue averages $2,367 per month
  • Occupancy rates average 59.6%
  • Daily rates average $96
Shoulder Season
  • Revenue averages $1,870 per month
  • Occupancy maintains around 56.3%
  • Daily rates hold near $100
Low Season (January, February, March)
  • Revenue drops to average $1,349 per month
  • Occupancy decreases to average 40.3%
  • Daily rates adjust to average $109

Seasonality Insights for Indiana

  • The Airbnb seasonality in Indiana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Indiana's highest earning potential, with monthly revenues capable of climbing to $2,512, occupancy reaching a high of 65.3%, and ADRs peaking at $111.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,140, occupancy could drop to 37.9%, and ADRs may adjust down to $93.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Indiana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Indiana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Indiana (2025)

Exploring the top neighborhoods for short-term rentals in Indiana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Indiana
The heart of Indiana, offering easy access to restaurants, shops, and entertainment. A lively area for visitors looking to immerse themselves in local culture and activities.
Indiana University of Pennsylvania, The Jimmy Stewart Museum, Mack Park, Indiana County Historical Society, Local dining and shops
Blue Spruce Park
A beautiful park area offering outdoor recreation and natural beauty. Attracts families and nature lovers looking for a peaceful retreat close to the town.
Fishing and boating, Picnic areas, Hiking trails, Natural scenery, Wildlife observation
IUP Campus
Home to Indiana University of Pennsylvania, this area is highly attractive to students and parents during the academic year. Provides opportunities for short-term rentals during college events.
Educational events, Cultural activities, Concerts and performances, Student activities
Old Town
Rich in history and charm, Old Town is a picturesque area with historic buildings and quaint shops. It attracts visitors interested in history and local culture.
Historic architecture, Local boutiques, Art galleries, Small cafes, Cultural festivals
Pine Ridge Park
Another favorite for nature lovers, known for its recreational facilities and scenic environment. Ideal for those looking to enjoy outdoor activities near the town.
Walking trails, Picnicking areas, Fishing spots, Natural landscapes
The Arboretum
A serene and beautiful area filled with diverse plant life, ideal for educational visits and relaxation. It attracts individuals interested in nature and botany.
Botanical gardens, Walking paths, Educational programs, Family-friendly environment
The Indiana Mall area
Convenient for shopping and dining, featuring a variety of stores and restaurants. It's popular among visitors looking for convenience during their stay.
Indiana Mall, Shopping centers, Restaurants, Entertainment options
Local Vineyards and Farms
The surrounding areas of Indiana offer unique rural experiences, including wine tasting and farm visits. Attracts guests seeking a countryside experience.
Vineyard tours, Farm-to-table dining, Wine tasting events, Scenic countryside

Understanding Airbnb License Requirements & STR Laws in Indiana (2025)

While Indiana, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Indiana to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Indiana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Indianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

9 bedroom/13 beds, 3 bath 954/956 philly st house

9 bedroom/13 beds, 3 bath 954/956 philly st house

Entire Place • 9 bedrooms

$38,459
Revenue
47.0%
Occupancy
$303.22
Daily Rate
8th Street Inn

8th Street Inn

Entire Place • 3 bedrooms

$37,528
Revenue
50.1%
Occupancy
$162.22
Daily Rate
Peacock Palace-Downtown 3BR-built in 1815

Peacock Palace-Downtown 3BR-built in 1815

Entire Place • 3 bedrooms

$33,996
Revenue
58.9%
Occupancy
$148.72
Daily Rate
Divinity Inn ~ A Divine Downtown Victorian

Divinity Inn ~ A Divine Downtown Victorian

Entire Place • 4 bedrooms

$33,022
Revenue
41.8%
Occupancy
$202.84
Daily Rate
4 BR/6 bed 2 BA townhouse at 956 Philadelphia St.

4 BR/6 bed 2 BA townhouse at 956 Philadelphia St.

Entire Place • 4 bedrooms

$25,020
Revenue
62.2%
Occupancy
$107.99
Daily Rate
The Fancy Flamingo ~2BR ~Downtown Indiana, PA

The Fancy Flamingo ~2BR ~Downtown Indiana, PA

Entire Place • 2 bedrooms

$24,295
Revenue
62.3%
Occupancy
$125.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Indiana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Indiana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tiffany8$135,5305154.13/5.0
Darcie2$58,291724.93/5.0
Brian4$43,2831704.86/5.0
Amanda2$42,9311314.92/5.0
Dana1$37,528554.98/5.0
Mary Anne1$33,022614.97/5.0
Alyssa1$19,6981444.82/5.0
Tiffany1$17,6512004.95/5.0
Sheila1$14,775454.98/5.0
Barbara1$11,7233234.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Indiana.

Dive Deeper: Advanced Indiana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Indiana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Indiana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Indiana

  • The Indiana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Indiana, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.

Indiana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Indiana

  • The dominant room capacity in Indiana is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 45.8% of the active Airbnb listings in Indiana, indicating a high concentration in these sizes.
  • A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Indiana.

Indiana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Indiana

  • The most common guest capacity trend in Indiana vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Indiana STR market, accounting for 58.3% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Indiana.
  • On average, properties in Indiana are equipped to host 4.2 guests.

Indiana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Indiana

  • The most common availability pattern in Indiana falls within the 91-180 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 45.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Indiana (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 54.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Indiana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (87%)

1 Night

20 listings

87% of total

2 Nights (13%)

2 Nights

3 listings

13% of total

Key Insights

  • The most prevalent minimum stay requirement in Indiana is 1 Night, adopted by 87% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Indiana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 87% of Indiana hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Indiana.

Indiana Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.2%)

Flexible

12 listings

52.2% of total

Moderate (13%)

Moderate

3 listings

13% of total

Firm (30.4%)

Firm

7 listings

30.4% of total

Strict

1 listings

4.3% of total

Cancellation Policy Insights for Indiana

  • The prevailing Airbnb cancellation policy trend in Indiana is Flexible, used by 52.2% of listings.
  • There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.7%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.2% market standard in Indiana.
  • Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Indiana.

Indiana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Indiana

  • The overall average booking lead time for vacation rentals in Indiana is 56 days.
  • Guests book furthest in advance for stays during February (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (70 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Indiana.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Indiana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Indiana (2025)

Amenity Prevalence

Amenity Insights for Indiana

  • Essential amenities in Indiana that guests expect include: Air conditioning, Free parking on premises, Microwave, Refrigerator, Essentials, Heating, Smoke alarm, Wifi, Kitchen, Coffee maker. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Indiana: Air conditioning, Free parking on premises, Microwave, Refrigerator, Essentials, Heating, Smoke alarm, Wifi, Kitchen, Coffee maker.
  • Prioritize adding missing essentials: Kitchen, Coffee maker.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Indiana to stay competitive.

Indiana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Indiana

  • The typical guest profile for Airbnb in Indiana consists of primarily domestic travelers (97%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.9% of guests.
  • Key international markets include United States (96.9%) and Canada (1.1%).
  • Top languages spoken are English (82.4%) followed by Spanish (8.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Pittsburgh and Holland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Indiana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Friendsville12$5,012$493.2439%
Halfmoon Township17$4,992$691.1636%
Wardensville27$4,263$230.3357%
Swanton212$4,069$568.7831%
Sewickley13$4,034$195.3067%
McHenry551$3,927$532.8530%
Huston Township16$3,780$447.7333%
Sandy Township21$3,681$239.1347%
Lower Turkeyfoot Township11$3,578$224.4849%
Oakland458$3,467$455.3131%

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