Hershey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pennsylvania, United States
Is Airbnb profitable in Hershey in 2025? Explore comprehensive Airbnb analytics for Hershey, Pennsylvania, United States to uncover income potential. This 2025 STR market report for Hershey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Hershey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hershey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hershey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hershey (2025)
Understanding the monthly revenue variations for Airbnb listings in Hershey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hershey is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hershey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,193 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,993, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hershey
Hershey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hershey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hershey:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hershey
Average Daily Rate (ADR) Airbnb Trends in Hershey (2025)
Effective short term rental pricing strategy in Hershey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hershey typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Hershey
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Airbnb Seasonality Analysis & Trends in Hershey (2025)
Peak Season (August, July, June)
- Revenue averages $6,502 per month
- Occupancy rates average 66.9%
- Daily rates average $254
Shoulder Season
- Revenue averages $3,746 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $2,245 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $212
Seasonality Insights for Hershey
- The Airbnb seasonality in Hershey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hershey's highest earning potential, with monthly revenues capable of climbing to $6,716, occupancy reaching a high of 71.0%, and ADRs peaking at $260.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,173, occupancy could drop to 29.0%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hershey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hershey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hershey (2025)
Exploring the top neighborhoods for short-term rentals in Hershey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hersheypark Area | Close to the iconic Hersheypark amusement park, making it a popular destination for families and thrill-seekers. Provides easy access to fun and excitement throughout the year. | Hersheypark, Hershey's Chocolate World, ZooAmerica, The Hershey Story Museum, Hershey Gardens |
| Downtown Hershey | Offers a charming small-town atmosphere with shops, restaurants, and entertainment options. Ideal for guests looking to experience Hershey's local culture and history. | Hershey Theatre, The Chocolate Avenue, Hershey's Mill, Hershey Lodge & Convention Center |
| Hershey's Chocolate World | A unique attraction dedicated to all things chocolate, a must-visit for chocolate lovers and families with kids. Provides a memorable experience only steps away from the main attractions. | Chocolate-making tour, Chocolate tasting, Hershey's Create Your Own Candy Bar, Hershey's 4D Experience |
| Golf Course Area | Peaceful and scenic, this area is ideal for travelers seeking relaxation and outdoor activities. Close to Hershey's golf courses, ideal for groups and couples. | Hershey Country Club, Hershey Golf Course, Parks and trails for hiking, Spas and wellness retreats |
| Hershey's Sweet Lights | A festive area known for its holiday light displays and family activities, perfect for those looking to enjoy seasonal events in a joyful atmosphere. | Sweet Lights drive-through holiday display, Winter activities, Nearby shopping spots |
| Derry Township | Surrounding the main Hershey attractions, this residential area offers a quieter alternative for visitors looking to escape the hustle while remaining close to activities. | Local parks, Community events, Proximity to shopping and dining |
| Chocolate Avenue | A main thoroughfare filled with shops and attractions that give a taste of Hershey's sweet legacy, great for those wanting to be in the heart of the action. | Hershey's Chocolate World, Local cafés and shops, Restaurants |
| Local Wineries and Breweries | This area features several wineries and breweries that attract visitors looking for unique tasting experiences alongside their stay at Hershey. | Hershey Wine and Chocolate Trail, Local breweries, Winery tours, Culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Hershey (2025)
While Hershey, Pennsylvania, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hershey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hershey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hersheybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Cocoa Chateau
Entire Place • 5 bedrooms
Reeses Retreat
Entire Place • 3 bedrooms
Payday Paradise
Entire Place • 3 bedrooms
The Sweet Escape Large Family House
Entire Place • 5 bedrooms
Modern Family House Super Close to Hershey Park
Entire Place • 5 bedrooms
Convenient Hummelstown Home w/ Deck!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hershey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hershey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michele | 4 | $395,688 | 637 | 4.81/5.0 |
| Philip | 7 | $205,598 | 2032 | 4.73/5.0 |
| Emily | 1 | $130,357 | 18 | 5.00/5.0 |
| Evolve | 2 | $125,127 | 108 | 4.79/5.0 |
| Matt | 2 | $98,422 | 168 | 4.91/5.0 |
| Francesco | 5 | $76,623 | 44 | 3.79/5.0 |
| Alex | 1 | $54,525 | 358 | 4.81/5.0 |
| Htin | 1 | $52,944 | 16 | 4.88/5.0 |
| Stephen | 1 | $51,124 | 31 | 4.94/5.0 |
| Jeffrey | 1 | $47,863 | 39 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hershey.
Dive Deeper: Advanced Hershey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hershey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHershey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hershey
- The Hershey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hershey, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
Hershey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hershey
- The dominant room capacity in Hershey is 3 bedrooms listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Hershey, indicating a high concentration in these sizes.
- A significant 55.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hershey.
Hershey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hershey
- The most common guest capacity trend in Hershey vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Hershey STR market, accounting for 55.9% of listings.
- 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hershey.
- On average, properties in Hershey are equipped to host 5.4 guests.
Hershey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hershey
- The most common availability pattern in Hershey falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hershey (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hershey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
10 listings
29.4% of total
3 Nights
1 listings
2.9% of total
7-29 Nights
5 listings
14.7% of total
30+ Nights
8 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hershey is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Hershey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Hershey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hershey.
Hershey Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
24.1% of total
Moderate
12 listings
41.4% of total
Firm
7 listings
24.1% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Hershey
- The prevailing Airbnb cancellation policy trend in Hershey is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Hershey.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hershey.
Hershey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hershey
- The overall average booking lead time for vacation rentals in Hershey is 53 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Hershey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Hershey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hershey (2025)
Amenity Prevalence
Amenity Insights for Hershey
- Essential amenities in Hershey that guests expect include: Smoke alarm, Hot water, TV, Air conditioning, Wifi, Heating, Washer, Dryer, Kitchen, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hershey: Smoke alarm, Hot water, TV, Air conditioning, Wifi, Heating, Washer, Dryer, Kitchen, Carbon monoxide alarm.
- Prioritize adding missing essentials: Washer, Dryer, Kitchen, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hershey to stay competitive.
Hershey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hershey
- The typical guest profile for Airbnb in Hershey consists of primarily domestic travelers (97%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and DC (1.3%).
- Top languages spoken are English (79.1%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hershey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Foster Township | 20 | $5,841 | $420.22 | 38% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |