Wilsonville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Wilsonville in 2025? Explore comprehensive Airbnb analytics for Wilsonville, Oregon, United States to uncover income potential. This 2025 STR market report for Wilsonville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Wilsonville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilsonville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilsonville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilsonville (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilsonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilsonville is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilsonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,899+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $969, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilsonville
Wilsonville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilsonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilsonville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilsonville
Average Daily Rate (ADR) Airbnb Trends in Wilsonville (2025)
Effective short term rental pricing strategy in Wilsonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilsonville typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Wilsonville
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Airbnb Seasonality Analysis & Trends in Wilsonville (2025)
Peak Season (June, August, May)
- Revenue averages $3,786 per month
- Occupancy rates average 52.6%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,965 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $174
Low Season (January, February, December)
- Revenue drops to average $1,835 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $154
Seasonality Insights for Wilsonville
- The Airbnb seasonality in Wilsonville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilsonville's highest earning potential, with monthly revenues capable of climbing to $3,836, occupancy reaching a high of 62.4%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,704, occupancy could drop to 33.5%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilsonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilsonville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilsonville (2025)
Exploring the top neighborhoods for short-term rentals in Wilsonville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | A quaint area with a rich history, featuring charming shops and restaurants. It's close to parks and natural attractions, making it ideal for families and nature lovers. | Wilsonville's Historic Old Town, Murphy's Park, Willamette River, Local eateries, Shopping districts |
| Town Center | The central hub of Wilsonville offering convenient access to various amenities, shopping, and dining options. Great for those wanting a modern suburban experience. | Town Center Park, Shopping plazas, Restaurants, Local events, The Wilsonville Library |
| Villas at Villebois | A modern community known for its new developments and family-friendly environment. Attractive to long-term guests and families due to its amenities and community events. | Villebois Village Plaza, Parks and playgrounds, Community events, Walking trails, Local coffee shops |
| Charbonneau | A quiet residential area with a golf course and beautiful views. Ideal for guests seeking a peaceful retreat with recreational activities. | Charbonneau Golf Club, Local parks, Village shops, Scenic views, Nearby wineries |
| Boones Ferry Park | This area is popular for nature lovers, due to its proximity to parks and outdoor activities. It's appealing for those who enjoy hiking and outdoor adventures. | Boones Ferry Park, Walking trails, Nature ponds, Nearby rivers, Outdoor sports |
| Stafford | A suburban neighborhood known for its spacious homes and greenery. It offers a peaceful lifestyle, attracting guests who prefer tranquility and nature. | Rural views, Local farms, Community events, Parks, Nature trails |
| West Linn | Situated nearby, this area provides waterfront views and a quaint downtown. It's attractive to guests looking for a blend of urban and nature experiences. | Willamette Falls, West Linn downtown, Local eateries, Parks, Nature trails |
| Rivergreen | A beautiful planned community with parks and walking paths, great for families and those seeking a wholesome environment. Ideal for families and group stays. | Community parks, Walking and biking trails, Playgrounds, Family-friendly activities, Nearby amenities |
Understanding Airbnb License Requirements & STR Laws in Wilsonville (2025)
While Wilsonville, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilsonville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wilsonville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilsonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PNW Paradise
Entire Place • 4 bedrooms
The Olive Branch
Entire Place • 6 bedrooms
Our Sweet Retreat:1910 Restored Vintage Farmhouse
Entire Place • 3 bedrooms
Beautiful Dog Friendly Cottage on a 10 Acre Estate
Entire Place • 1 bedroom
Home in Wilsonville
Entire Place • 3 bedrooms
Spacious, Lovely home near Portland in Wilsonville
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilsonville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilsonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hope | 1 | $73,285 | 8 | 4.75/5.0 |
| Anika | 1 | $72,233 | 26 | 4.96/5.0 |
| Noelle | 2 | $69,233 | 15 | 2.50/5.0 |
| Brent | 1 | $55,219 | 198 | 4.98/5.0 |
| Mark And Christina | 1 | $49,744 | 82 | 4.93/5.0 |
| Michelle | 1 | $45,107 | 27 | 4.96/5.0 |
| Jayme | 1 | $30,778 | 27 | 4.96/5.0 |
| ITrip Vacations | 1 | $26,482 | 23 | 4.78/5.0 |
| Stiles | 1 | $24,004 | 483 | 4.95/5.0 |
| Lenka | 1 | $20,318 | 243 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilsonville.
Dive Deeper: Advanced Wilsonville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilsonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilsonville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilsonville
- The Wilsonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 47.8% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wilsonville, House properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 82.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo, outdoor/unique (combined 17.2%) offer potential for unique stay experiences.
Wilsonville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilsonville
- The dominant room capacity in Wilsonville is 1 bedroom listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 39.1% of the active Airbnb listings in Wilsonville, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wilsonville.
Wilsonville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilsonville
- The most common guest capacity trend in Wilsonville vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Wilsonville STR market, accounting for 39.1% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilsonville.
- On average, properties in Wilsonville are equipped to host 2.9 guests.
Wilsonville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilsonville
- The most common availability pattern in Wilsonville falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wilsonville (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilsonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
27.3% of total
2 Nights
7 listings
31.8% of total
3 Nights
4 listings
18.2% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wilsonville is 2 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Wilsonville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.8% of Wilsonville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilsonville.
Wilsonville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
3 listings
15% of total
Firm
7 listings
35% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Wilsonville
- The prevailing Airbnb cancellation policy trend in Wilsonville is Firm, used by 35% of listings.
- A majority (55.0%) of hosts in Wilsonville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Wilsonville.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilsonville.
Wilsonville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilsonville
- The overall average booking lead time for vacation rentals in Wilsonville is 49 days.
- Guests book furthest in advance for stays during December (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Wilsonville.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Wilsonville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilsonville (2025)
Amenity Prevalence
Amenity Insights for Wilsonville
- Essential amenities in Wilsonville that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilsonville: Air conditioning, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilsonville to stay competitive.
Wilsonville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilsonville
- The typical guest profile for Airbnb in Wilsonville consists of primarily domestic travelers (94%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (3.9%).
- Top languages spoken are English (72.3%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilsonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Cloverdale | 63 | $3,926 | $309.80 | 43% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |