Umatilla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Umatilla in 2025? Explore comprehensive Airbnb analytics for Umatilla, Oregon, United States to uncover income potential. This 2025 STR market report for Umatilla, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Umatilla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Umatilla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Umatilla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Umatilla (2025)
Understanding the monthly revenue variations for Airbnb listings in Umatilla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Umatilla is typically April, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Umatilla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,109+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,286 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Umatilla
Umatilla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Umatilla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Umatilla:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Umatilla
Average Daily Rate (ADR) Airbnb Trends in Umatilla (2025)
Effective short term rental pricing strategy in Umatilla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Umatilla typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $170+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Umatilla
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Airbnb Seasonality Analysis & Trends in Umatilla (2025)
Peak Season (April, January, August)
- Revenue averages $2,721 per month
- Occupancy rates average 56.1%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,378 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $135
Low Season (May, July, November)
- Revenue drops to average $1,804 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $139
Seasonality Insights for Umatilla
- The Airbnb seasonality in Umatilla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Umatilla's highest earning potential, with monthly revenues capable of climbing to $2,821, occupancy reaching a high of 65.3%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,553, occupancy could drop to 31.2%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Umatilla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Umatilla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Umatilla (2025)
Exploring the top neighborhoods for short-term rentals in Umatilla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| McNary Beach Park | A popular recreational area known for its beautiful views of the Columbia River and easy access to water activities. Ideal for families and nature lovers looking for outdoor experiences. | McNary Beach Park, Lake Wallula, Wildhorse Resort & Casino, Columbia River, Hiking trails |
| Umatilla Riverfront Park | Scenic park area along the Umatilla River, great for picnics and outdoor gatherings. Attracts visitors enjoying the riverfront activities and nearby amenities. | Umatilla Riverfront Park, Fishing spots, Boating access, Picnic areas, Scenic walking paths |
| Historic Downtown Umatilla | Charming downtown area with local shops and restaurants, close to the river and community events. Appeals to tourists wanting an authentic small-town experience. | Local shops, Cafes and eateries, River views, Community events, Art installations |
| Umatilla Marina | Marina area with access to boating and fishing on the Columbia River. A prime spot for water enthusiasts and travelers wanting a waterfront stay. | Umatilla Marina, Boat rentals, Fishing tours, Picnic areas, Scenic views |
| Hat Rock State Park | A stunning outdoor location featuring unique rock formations and hiking trails. Perfect for visitors looking for hiking and exploring the natural beauty of Oregon. | Hiking trails, Picnic areas, Wildlife watching, Scenic viewpoints, Photography points |
| Gopher Gulch | A quiet residential area close to the river that offers a peaceful retreat. Ideal for families and those looking for a place away from the hustle and bustle. | Nature trails, Quiet environment, Local wildlife, Access to the river, Family-friendly parks |
| Wildhorse Resort | Located a short drive away, it offers gaming, dining, and entertainment options. Great for travelers seeking a full-service resort experience. | Casino, Fine dining, Spa services, Golf course, Conference facilities |
| Pendleton Round-Up | While not in Umatilla, the nearby town is famous for its annual rodeo. Attracts visitors year-round for cultural events and Western heritage experiences. | Pendleton Round-Up grounds, Western art museum, Shopping, Local festivals, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Umatilla (2025)
While Umatilla, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Umatilla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Umatilla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Umatillabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Marina view, 3-bedroom house with patio
Entire Place • 3 bedrooms
Comfort on the Course! #1 - 3 Queen Beds
Entire Place • 3 bedrooms
Additional Living Room, Just Minutes From Highway
Entire Place • 3 bedrooms
Marvel Superhero 3 Story Long Term Getaway!
Entire Place • 2 bedrooms
Sunrise Umatilla | KING SUITE | 28+day stays!
Entire Place • 3 bedrooms
Peace & Comfort - Heart of Umatilla! Short Stays!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Umatilla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Umatilla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shauna | 11 | $150,730 | 100 | 4.97/5.0 |
| Jonathan | 11 | $138,844 | 192 | 4.86/5.0 |
| Tara | 3 | $72,053 | 30 | 5.00/5.0 |
| Vanessa | 2 | $41,895 | 19 | 5.00/5.0 |
| City Of | 1 | $39,798 | 46 | 4.89/5.0 |
| Yesenia | 1 | $8,928 | 26 | 4.69/5.0 |
| Mark | 1 | $1,131 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Umatilla.
Dive Deeper: Advanced Umatilla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Umatilla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUmatilla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Umatilla
- The Umatilla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Umatilla, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Umatilla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Umatilla
- The dominant room capacity in Umatilla is 3 bedrooms listings, making up 80% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 96.7% of the active Airbnb listings in Umatilla, indicating a high concentration in these sizes.
- A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Umatilla.
Umatilla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Umatilla
- The most common guest capacity trend in Umatilla vacation rentals is listings accommodating 5 guests (43.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 6 guests dominate the Umatilla STR market, accounting for 76.6% of listings.
- 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Umatilla.
- On average, properties in Umatilla are equipped to host 5.1 guests.
Umatilla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Umatilla
- The most common availability pattern in Umatilla falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Umatilla (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Umatilla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
23.3% of total
2 Nights
3 listings
10% of total
4-6 Nights
1 listings
3.3% of total
7-29 Nights
15 listings
50% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Umatilla is 7-29 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Umatilla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 50% of Umatilla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Umatilla.
Umatilla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
13.3% of total
Moderate
11 listings
36.7% of total
Firm
13 listings
43.3% of total
Strict
2 listings
6.7% of total
Cancellation Policy Insights for Umatilla
- The prevailing Airbnb cancellation policy trend in Umatilla is Firm, used by 43.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.3% market standard in Umatilla.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Umatilla.
Umatilla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Umatilla
- The overall average booking lead time for vacation rentals in Umatilla is 19 days.
- Guests book furthest in advance for stays during September (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Umatilla.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Umatilla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Umatilla (2025)
Amenity Prevalence
Amenity Insights for Umatilla
- Essential amenities in Umatilla that guests expect include: Wifi, Smoke alarm, Washer, Free parking on premises, TV, Air conditioning, Kitchen, Carbon monoxide alarm, Oven, Dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Umatilla: Wifi, Smoke alarm, Washer, Free parking on premises, TV, Air conditioning, Kitchen, Carbon monoxide alarm, Oven, Dryer.
- Prioritize adding missing essentials: Oven, Dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Umatilla to stay competitive.
Umatilla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Umatilla
- The typical guest profile for Airbnb in Umatilla consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and New Zealand (1.1%).
- Top languages spoken are English (85.4%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Cheney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Umatilla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Walla Walla | 246 | $2,954 | $293.64 | 41% |
| Wapato | 10 | $2,648 | $177.52 | 53% |
| Benton City | 23 | $2,461 | $292.85 | 40% |
| College Place | 63 | $2,429 | $241.50 | 37% |
| La Grande | 79 | $2,295 | $154.97 | 51% |
| Mitchell | 14 | $2,079 | $173.56 | 49% |
| Prosser | 33 | $2,041 | $197.13 | 41% |
| Ellensburg | 91 | $2,028 | $200.60 | 41% |
| Desert Aire | 46 | $2,027 | $312.57 | 36% |
| Hermiston | 26 | $1,820 | $158.63 | 55% |