Tillamook Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Tillamook in 2025? Explore comprehensive Airbnb analytics for Tillamook, Oregon, United States to uncover income potential. This 2025 STR market report for Tillamook, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Tillamook, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tillamook Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tillamook Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tillamook (2025)
Understanding the monthly revenue variations for Airbnb listings in Tillamook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tillamook is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tillamook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,358+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,146 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,990 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,700, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tillamook
Tillamook Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tillamook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tillamook:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tillamook
Average Daily Rate (ADR) Airbnb Trends in Tillamook (2025)
Effective short term rental pricing strategy in Tillamook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tillamook typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Tillamook
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Airbnb Seasonality Analysis & Trends in Tillamook (2025)
Peak Season (July, August, June)
- Revenue averages $5,211 per month
- Occupancy rates average 59.5%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,445 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $2,445 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $182
Seasonality Insights for Tillamook
- The Airbnb seasonality in Tillamook shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tillamook's highest earning potential, with monthly revenues capable of climbing to $5,403, occupancy reaching a high of 64.0%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,213, occupancy could drop to 33.5%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tillamook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tillamook seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tillamook (2025)
Exploring the top neighborhoods for short-term rentals in Tillamook? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Meares | Beautiful coastal area with scenic views and access to the Cape Meares Lighthouse. Ideal for those seeking a peaceful retreat close to nature. | Cape Meares Lighthouse, Oregon Coast Scenic Byway, Tillamook Forest Center, Tide Pools, Cape Meares State Scenic Viewpoint |
| Rockaway Beach | Charming beach town known for its long sandy beaches and family-friendly atmosphere. Great location for summer tourists and beach lovers. | Rockaway Beach, Twin Rocks, Nehalem Bay State Park, Kitesurfing, Fishing opportunities |
| Garibaldi | Small coastal town with a rich fishing history, providing guests with access to waterfront dining and marine activities. | Garibaldi Marina, Boat tours, Fishing trips, Oregon Coast Scenic Railroad, Dine at local seafood restaurants |
| Manzanita | Picturesque beach community that offers beautiful views of the Pacific Ocean and is known for its quiet beaches and outdoor activities. | Manzanita Beach, Neahkahnie Mountain, Oswald West State Park, Surfing, Kayaking |
| Tillamook Bay | Historic area with beautiful views of the bay and access to fresh seafood. Great for those interested in culinary experiences and coastal activities. | Tillamook Bay, Tillamook Cheese Factory, Bayocean Peninsula County Park, Birdwatching, Crabbing |
| Netarts | Quaint seaside village known for its tidal flats and marine life, attracting visitors looking for a rustic experience. | Netarts Bay, Tide pooling, Kayaking, Clamming, Beautiful sunsets |
| Bay City | Small town providing a quiet and authentic Oregon coastal experience, close to Tillamook and easy access to recreational areas. | Tillamook County Pioneer Museum, Scenic views, Local shops, Crabbing, Fishing |
| Nehalem | Charming riverside town located at the confluence of the Nehalem River and the Pacific Ocean, known for its relaxing atmosphere. | Nehalem River, Jayne's Scenic Viewpoint, State parks nearby, Beach access, Local breweries |
Understanding Airbnb License Requirements & STR Laws in Tillamook (2025)
While Tillamook, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tillamook to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tillamook (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tillamookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mid-Century Riverfront Cabin - Seclusion Awaits!
Entire Place • 2 bedrooms
Bayfront Escape - King Beds, Hot Tub, EV, Pets OK
Entire Place • 3 bedrooms
Bourbon Place- Hot Tub & Pool Table ~ Netarts
Entire Place • 4 bedrooms
Happy Hollow Retreat~ Tillamook ~ River Fishing
Entire Place • 4 bedrooms
Great Ocean View On Private Rd. Above Tsunami Zone
Entire Place • 3 bedrooms
The Surfside - mid-century, ocean view, fireplace
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tillamook (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tillamook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 8 | $448,356 | 1654 | 4.75/5.0 |
| Karie | 1 | $121,940 | 439 | 4.98/5.0 |
| Tyler | 1 | $114,372 | 67 | 5.00/5.0 |
| Marie | 2 | $104,924 | 37 | 4.72/5.0 |
| Vacasa Oregon | 4 | $101,398 | 126 | 4.50/5.0 |
| Alex | 2 | $92,624 | 300 | 4.88/5.0 |
| Carrie | 2 | $78,567 | 178 | 4.88/5.0 |
| Chris | 1 | $75,824 | 417 | 4.81/5.0 |
| Emily | 1 | $69,476 | 374 | 4.78/5.0 |
| Mei | 1 | $61,470 | 58 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tillamook.
Dive Deeper: Advanced Tillamook STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tillamook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTillamook Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tillamook
- The Tillamook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tillamook, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Tillamook Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tillamook
- The dominant room capacity in Tillamook is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.9% of the active Airbnb listings in Tillamook, indicating a high concentration in these sizes.
- A significant 48.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tillamook.
Tillamook Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tillamook
- The most common guest capacity trend in Tillamook vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tillamook STR market, accounting for 55.2% of listings.
- 56.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tillamook.
- On average, properties in Tillamook are equipped to host 5.5 guests.
Tillamook Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tillamook
- The most common availability pattern in Tillamook falls within the 91-180 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tillamook (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tillamook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
26.8% of total
2 Nights
24 listings
42.9% of total
3 Nights
1 listings
1.8% of total
4-6 Nights
1 listings
1.8% of total
30+ Nights
15 listings
26.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tillamook is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.7%) of the Tillamook Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.8%) caters to monthly stays (30+ nights) in Tillamook, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Tillamook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tillamook.
Tillamook Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
10.7% of total
Flexible
11 listings
19.6% of total
Moderate
19 listings
33.9% of total
Firm
9 listings
16.1% of total
Strict
11 listings
19.6% of total
Cancellation Policy Insights for Tillamook
- The prevailing Airbnb cancellation policy trend in Tillamook is Moderate, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (53.5%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.9% market standard in Tillamook.
- Regularly review your cancellation policy against competitors and market demand shifts in Tillamook.
Tillamook STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tillamook
- The overall average booking lead time for vacation rentals in Tillamook is 44 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Tillamook.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Tillamook averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tillamook (2025)
Amenity Prevalence
Amenity Insights for Tillamook
- Essential amenities in Tillamook that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tillamook: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tillamook to stay competitive.
Tillamook Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tillamook
- The typical guest profile for Airbnb in Tillamook consists of primarily domestic travelers (95%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Canada (2.4%).
- Top languages spoken are English (70.9%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tillamook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| South Beach | 12 | $5,286 | $334.50 | 51% |
| Seal Rock | 38 | $4,847 | $347.10 | 51% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Lincoln Beach | 28 | $4,183 | $308.98 | 46% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Yachats | 169 | $4,021 | $252.94 | 50% |