The Dalles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in The Dalles in 2025? Explore comprehensive Airbnb analytics for The Dalles, Oregon, United States to uncover income potential. This 2025 STR market report for The Dalles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in The Dalles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Dalles Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Dalles Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Dalles (2025)
Understanding the monthly revenue variations for Airbnb listings in The Dalles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Dalles is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Dalles across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Dalles
The Dalles Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Dalles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Dalles:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Dalles
Average Daily Rate (ADR) Airbnb Trends in The Dalles (2025)
Effective short term rental pricing strategy in The Dalles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Dalles typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in The Dalles
Get Live The Dalles Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in The Dalles (2025)
Peak Season (July, August, June)
- Revenue averages $4,798 per month
- Occupancy rates average 65.1%
- Daily rates average $196
Shoulder Season
- Revenue averages $3,497 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $2,343 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $185
Seasonality Insights for The Dalles
- The Airbnb seasonality in The Dalles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Dalles's highest earning potential, with monthly revenues capable of climbing to $5,267, occupancy reaching a high of 70.9%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,065, occupancy could drop to 33.8%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Dalles.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Dalles seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Dalles (2025)
Exploring the top neighborhoods for short-term rentals in The Dalles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown The Dalles | The historic downtown area offers a charming atmosphere with local shops, restaurants, and easy access to the Columbia River. A vibrant spot for visitors looking to explore the local culture and history. | Sherman County Historical Museum, The Dalles Riverfront Trail, Baldwin Salmon Hatchery, Columbia Gorge Discovery Center, Fort Dalles Museum |
| West The Dalles | This area is known for its residential appeal and proximity to the Columbia River Gorge, making it attractive for those looking to enjoy outdoor activities and natural beauty. | Columbia River Gorge, Horsetail Falls, Rowena Crest Viewpoint, Memaloose State Park, Historic Columbia River Highway |
| East Dalles | A growing area with easy access to the highway for travelers. Ideal for those looking for convenience while being close to nature and local attractions. | Cascade Cliffs Winery, The Dalles Dam, Columbia Gorge Scenic Area, The Wasco County Fairgrounds, Mount Hood |
| The Heights | Offering stunning views of the Columbia River, this residential area appeals to visitors looking for a serene environment while still being close to town. | The Heights Park, The Dalles Golf Club, Sunset Marina, Columbia Scenic Highway, Sandy River |
| Thompson Park | A quieter neighborhood with family-friendly amenities and parks. Perfect for families or groups traveling together who want to enjoy a local feel. | Thompson Park, The Dalles Civic Auditorium, The Dalles Dubois Park, Baldwin Park, The Dalles Pool |
| North The Dalles | A peaceful neighborhood with a mix of residential and commercial areas. Great for travelers looking for local eateries and shops away from heavy tourist crowds. | Blue Mountain Park, Katy's Place, Mount Adams, Border Collie Park, Local food trucks |
| Hood River nearby | Just a short drive from The Dalles, Hood River is a popular destination for windsurfing and outdoor activities. Ideal for adventure seekers. | Hood River Waterfront Park, Windsurfing at The Hook, Columbia River Gorge National Scenic Area, Mount Hood, Local breweries and wineries |
| Columbia Cliff Villas | An upscale area with beautiful views of the gorge and luxurious accommodations, appealing to tourists looking for a premium experience. | Columbia Cliff Villas, Gorge Wine Tours, Scenic viewpoints, Breathtaking hiking trails, Fine dining options |
Understanding Airbnb License Requirements & STR Laws in The Dalles (2025)
While The Dalles, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Dalles to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in The Dalles (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Dallesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pano Gorge Views Mid-Mod w/pool&Htub outdoor oasis
Entire Place • 5 bedrooms
Pool, Theater, Gym Larger than it looks
Entire Place • 6 bedrooms
Snowdrop: Views,Hot tub,Ping pong!
Entire Place • 4 bedrooms
The Crane’s View: Views,Hot Tub,Dog/Kid Friendly!
Entire Place • 3 bedrooms
Gorge View Cliffside Home "Mosier Magic"
Entire Place • 4 bedrooms
Beautiful Rowena Waterfront Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Dalles (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Dalles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Britnei | 4 | $373,335 | 602 | 4.93/5.0 |
| Michelle | 1 | $90,828 | 97 | 4.98/5.0 |
| Taylor | 1 | $89,354 | 159 | 4.99/5.0 |
| Mari | 2 | $88,634 | 77 | 4.82/5.0 |
| Elizabeth | 1 | $87,444 | 66 | 4.94/5.0 |
| Kristen | 1 | $83,092 | 77 | 4.99/5.0 |
| Mauntrece | 2 | $79,767 | 207 | 4.91/5.0 |
| ITrip Vacations | 1 | $64,112 | 21 | 5.00/5.0 |
| Evolve | 1 | $62,318 | 21 | 4.95/5.0 |
| Sally | 1 | $60,713 | 33 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Dalles.
Dive Deeper: Advanced The Dalles STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Dalles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Dalles Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Dalles
- The The Dalles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Dalles, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
The Dalles Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Dalles
- The dominant room capacity in The Dalles is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.3% of the active Airbnb listings in The Dalles, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Dalles.
The Dalles Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Dalles
- The most common guest capacity trend in The Dalles vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the The Dalles STR market, accounting for 48.3% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Dalles.
- On average, properties in The Dalles are equipped to host 4.4 guests.
The Dalles Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Dalles
- The most common availability pattern in The Dalles falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Dalles (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Dalles Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
35.1% of total
2 Nights
21 listings
36.8% of total
3 Nights
4 listings
7% of total
4-6 Nights
2 listings
3.5% of total
7-29 Nights
3 listings
5.3% of total
30+ Nights
7 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in The Dalles is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.9%) of the The Dalles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in The Dalles, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of The Dalles hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Dalles.
The Dalles Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Flexible
15 listings
27.3% of total
Moderate
14 listings
25.5% of total
Firm
12 listings
21.8% of total
Strict
13 listings
23.6% of total
Cancellation Policy Insights for The Dalles
- The prevailing Airbnb cancellation policy trend in The Dalles is Flexible, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.8%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in The Dalles.
- Regularly review your cancellation policy against competitors and market demand shifts in The Dalles.
The Dalles STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Dalles
- The overall average booking lead time for vacation rentals in The Dalles is 46 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in The Dalles.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these The Dalles averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Dalles (2025)
Amenity Prevalence
Amenity Insights for The Dalles
- Essential amenities in The Dalles that guests expect include: Smoke alarm, Wifi, Heating, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Dalles: Smoke alarm, Wifi, Heating, Air conditioning, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, Hot water.
- Consider adding popular differentiators like Coffee maker or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Dalles to stay competitive.
The Dalles Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Dalles
- The typical guest profile for Airbnb in The Dalles consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.2%).
- Top languages spoken are English (76.1%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Dalles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |
| Ashford | 260 | $3,678 | $221.85 | 55% |
| Packwood | 290 | $3,635 | $236.85 | 49% |
| Rhododendron | 205 | $3,594 | $254.52 | 47% |
| Detroit | 13 | $3,565 | $304.28 | 42% |
| McKenzie Bridge | 38 | $3,488 | $261.17 | 47% |
| Newberg | 123 | $3,397 | $271.99 | 47% |
| Lake Oswego | 82 | $3,274 | $236.36 | 53% |