Sunriver Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Sunriver in 2025? Explore comprehensive Airbnb analytics for Sunriver, Oregon, United States to uncover income potential. This 2025 STR market report for Sunriver, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,161 active listings.
Whether you're considering an Airbnb investment in Sunriver, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunriver Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunriver Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunriver (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunriver is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunriver is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunriver across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,363 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,032 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,502, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunriver
Sunriver Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunriver STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunriver:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunriver
Average Daily Rate (ADR) Airbnb Trends in Sunriver (2025)
Effective short term rental pricing strategy in Sunriver involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunriver typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $611+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $401 or more.
- Typical properties (Median) charge around $282 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Sunriver
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Airbnb Seasonality Analysis & Trends in Sunriver (2025)
Peak Season (July, August, June)
- Revenue averages $7,482 per month
- Occupancy rates average 49.6%
- Daily rates average $420
Shoulder Season
- Revenue averages $3,358 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $332
Low Season (February, October, November)
- Revenue drops to average $2,692 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $316
Seasonality Insights for Sunriver
- The Airbnb seasonality in Sunriver shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunriver's highest earning potential, with monthly revenues capable of climbing to $9,762, occupancy reaching a high of 62.9%, and ADRs peaking at $445.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,449, occupancy could drop to 25.3%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunriver.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunriver seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunriver (2025)
Exploring the top neighborhoods for short-term rentals in Sunriver? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fort Rock Park | A scenic area perfect for outdoor enthusiasts and families, offering activities like hiking, picnicking, and beautiful views of the Cascade Mountains. Ideal for guests looking for nature and tranquility. | Fort Rock Park, Deschutes River Trail, Sunriver Nature Center, Sunriver Marina |
| Sunriver Village | The heart of Sunriver, featuring shops, restaurants, and entertainment options. A vibrant area that attracts visitors for dining and shopping, especially during peak seasons. | Sunriver Village Mall, The Great Hall, Sunriver Resort, Circle 4 Ranch |
| The Meadows | A picturesque residential area with easy access to golf courses and biking trails. Great for guests seeking a quieter stay with family-friendly amenities and activities nearby. | Meadows Golf Course, Biking trails, Sunriver Observatory |
| North Unit | An ideal spot for visitors looking for spacious accommodations and proximity to nature. Offers access to trails and the nearby national forests, making it popular among hikers and nature lovers. | M. James Gleeson Memorial Park, National Forest access, Hiking trails |
| South Davis Loop | A peaceful residential area with close-knit community vibes. Perfect for families and groups looking for a relaxing getaway with access to local amenities. | South Davis Loop Trail, Community parks |
| Osprey Park | Known for its tranquility and beautiful landscapes, Osprey Park is great for nature lovers and guests seeking a relaxing retreat amidst the beauty of Sunriver. | Osprey Park, Nature trails, Wildlife viewing opportunities |
| Deschutes River View | Offers stunning views of the Deschutes River and easy access to water activities. A sought-after area for those who love fishing, kayaking, and relaxing by the water. | Deschutes River, Kayaking and rafting, Scenic river views |
| Sunriver Mountain Resort | A premier destination known for its luxurious accommodations and world-class amenities. Attracts travelers looking for a high-end experience and access to recreational activities. | Sunriver Resort Spa, Golf courses, Bike rentals, Swimming pools |
Understanding Airbnb License Requirements & STR Laws in Sunriver (2025)
While Sunriver, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunriver to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunriver (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunriverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 30, Riverfront, HotTub, PoolTable, DiscGolf
Entire Place • 11 bedrooms
Woodland Retreat, Giant HotTub, Fireplace, GameRm
Entire Place • 6 bedrooms
Luxury 5BR, Lodge-feel with Everything! - VIS14
Entire Place • 5 bedrooms
2King Suites 1st Floor, 6Queens, 2Fulls, 4twins
Entire Place • 7 bedrooms
Caldera Lodge: Amazing Amenities! Retreat Springs
Entire Place • 7 bedrooms
A/C, Rec Passes, Sleeps 14, 2 Living Areas -YPN32
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunriver (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunriver based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bennington_Properties | 220 | $6,858,772 | 3459 | 4.62/5.0 |
| Cascara | 63 | $5,658,961 | 1237 | 4.58/5.0 |
| Arrived Your Vacation Rental D | 43 | $3,504,347 | 2017 | 4.65/5.0 |
| Mark & Kate | 67 | $2,884,839 | 566 | 4.19/5.0 |
| Meredith | 57 | $2,453,404 | 1260 | 4.28/5.0 |
| Sunriver Resort | 104 | $1,943,368 | 275 | 2.60/5.0 |
| Sunset Lodging In Sunriver | 60 | $1,397,142 | 402 | 3.88/5.0 |
| AvantStay | 9 | $919,616 | 402 | 4.80/5.0 |
| Blue Pacific By Portoro | 6 | $578,284 | 51 | 4.04/5.0 |
| Mountain Resort | 31 | $541,015 | 136 | 2.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunriver.
Dive Deeper: Advanced Sunriver STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunriver. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunriver Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunriver
- The Sunriver Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 1,161 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunriver, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 0.5%) offer potential for unique stay experiences.
Sunriver Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunriver
- The dominant room capacity in Sunriver is 3 bedrooms listings, making up 38% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 62.9% of the active Airbnb listings in Sunriver, indicating a high concentration in these sizes.
- A significant 77.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunriver.
Sunriver Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunriver
- The most common guest capacity trend in Sunriver vacation rentals is listings accommodating 8+ guests (69.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sunriver STR market, accounting for 89.1% of listings.
- 92.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunriver.
- On average, properties in Sunriver are equipped to host 7.3 guests.
Sunriver Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunriver
- The most common availability pattern in Sunriver falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunriver (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunriver Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
5.1% of total
2 Nights
647 listings
57.9% of total
3 Nights
60 listings
5.4% of total
4-6 Nights
12 listings
1.1% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
340 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sunriver is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Sunriver Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Sunriver, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of Sunriver hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.1% currently do.
- A 2-night minimum appears standard (57.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunriver.
Sunriver Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
107 listings
10.3% of total
Super Strict 60 Days
147 listings
14.1% of total
Flexible
35 listings
3.4% of total
Moderate
128 listings
12.3% of total
Firm
165 listings
15.9% of total
Strict
458 listings
44% of total
Cancellation Policy Insights for Sunriver
- The prevailing Airbnb cancellation policy trend in Sunriver is Strict, used by 44% of listings.
- A majority (59.9%) of hosts in Sunriver utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Sunriver.
- With 44% using Strict terms, this is a viable option in Sunriver, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunriver.
Sunriver STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunriver
- The overall average booking lead time for vacation rentals in Sunriver is 69 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Sunriver.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Sunriver averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunriver (2025)
Amenity Prevalence
Amenity Insights for Sunriver
- Essential amenities in Sunriver that guests expect include: Wifi, Smoke alarm, TV, Kitchen, Heating, Carbon monoxide alarm, Free parking on premises, Washer, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunriver: Wifi, Smoke alarm, TV, Kitchen, Heating, Carbon monoxide alarm, Free parking on premises, Washer, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Kitchen, Heating, Carbon monoxide alarm, Free parking on premises, Washer, Coffee maker, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunriver to stay competitive.
Sunriver Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunriver
- The typical guest profile for Airbnb in Sunriver consists of primarily domestic travelers (99%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Canada (0.3%).
- Top languages spoken are English (74.6%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Eugene.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunriver Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Fort Klamath | 10 | $3,616 | $277.73 | 51% |
| Detroit | 13 | $3,565 | $304.28 | 42% |
| McKenzie Bridge | 38 | $3,488 | $261.17 | 47% |
| Bend | 1,754 | $3,006 | $241.49 | 48% |
| Sisters | 254 | $3,002 | $297.74 | 38% |
| Lane County | 21 | $3,001 | $192.59 | 53% |
| Vida | 14 | $2,921 | $276.02 | 42% |
| Camp Sherman | 24 | $2,867 | $352.53 | 36% |
| Terrebonne | 45 | $2,862 | $295.91 | 47% |