Airbnb Market Analytics, Statistics and Data in Salem, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salem? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salem:
How much do Airbnb hosts make on average per month in Salem?
The short-term rental market in Salem shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,134 per month
- Strong performing properties (top 25%) make $3,507 or more
- Best-in-class properties (top 10%) achieve $5,469+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,050
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salem
The market in Salem shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salem
Daily rates in Salem vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $184 or more
- Best-in-class properties (top 10%) pull in $269+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Salem
Peak Season (June, August, July)
- Revenue peaks at $3404.36 per month
- Occupancy rates reach 63.15%
- Daily rates average $163.67
Shoulder Season
- Revenue averages $2719.92 per month
- Occupancy maintains 51.34%
- Daily rates hold at $151.50
Low Season (February, December, January)
- Revenue drops to $1740.90 per month
- Occupancy decreases to 38.13%
- Daily rates adjust to $142.70
Is it still profitable to do Airbnb in Salem in 2025?
Yes! Salem demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2720 and With 292 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salem
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Salem | The heart of the city with a vibrant mix of history, government, and entertainment. Ideal for visitors interested in exploring local attractions and businesses, including restaurants, shops, and cultural sites. | Oregon State Capitol, Willamette Heritage Center, Salem's Riverfront Park, Salem Art Association, Salem Saturday Market |
| Northwest Salem | A residential area with established neighborhoods and proximity to parks and schools. Popular among families and local visitors looking for a quieter stay while being close to the city's amenities. | Minto-Brown Island Park, Bush's Pasture Park, Salem Golf Club, Salem's Historic District |
| South Salem | A growing suburb with easy access to amenities and beautiful parks. Appeals to families and those seeking a longer stay in a peaceful neighborhood with local dining and shopping options. | Fairview Park, Cloverdale Park, Shopping at South Salem's strip malls |
| West Salem | Across the river from Downtown, offering scenic views and a suburban feel. Great for visitors looking for a quieter atmosphere while still being close to the city’s main attractions. | Salem Riverfront Carousel, Wallace Marine Park, Riverfront Park |
| East Salem | A rapidly developing area with a range of shopping options and residential spaces. Attracts a mix of visitors looking for convenience and access to major roads. | Lancaster Mall, Salem Public Library, Shopping centers and restaurants |
| Keizer | Neighboring city known for its family-friendly atmosphere and community events. Ideal for visitors who want to explore both Salem and Keizer attractions. | Keizer Rapids Park, Keizer Station, Local shops and eateries |
| Salem Heights | An upscale residential area known for its views and proximity to parks. Suitable for visitors wanting a more affluent experience with a local touch. | Bush Pasture Park, Gaiety Hollow, Nearby wineries |
| Silverton | Charming small town near Salem, known for its beautiful gardens and quaint shops. Perfect for guests looking to explore the Oregon countryside and small-town charm. | Silver Falls State Park, Oregon Garden, Silverton's Historic District |
Do you need a license for Airbnb in Salem?
We recommend checking directly with Salem's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salem
AtTheJoy - Luxury Oregon Wine Country Retreat
Entire Place • 7 bedrooms
Downtown Salem Next to Bush Park Historical Home
Entire Place • 4 bedrooms
Mid-Century Modern King Suite - Luxurious Getaway
Entire Place • 3 bedrooms
Spacious Historic Wine Country Manor - Dogs OK
Entire Place • 3 bedrooms
Zenith Vineyard Estate
Entire Place • 5 bedrooms
Salem Midtown Charmer!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Salem
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timothy | 4 | $425,829 | 293 | 4.94/5.0 |
| Warren | 15 | $243,868 | 488 | 4.87/5.0 |
| Ellen | 11 | $232,036 | 157 | 4.06/5.0 |
| Amanda | 6 | $150,643 | 1125 | 4.79/5.0 |
| Brandon | 2 | $149,479 | 267 | 4.95/5.0 |
| Jolie | 4 | $139,294 | 320 | 4.74/5.0 |
| Destination Willamette | 2 | $126,181 | 67 | 4.99/5.0 |
| Michael | 4 | $122,093 | 377 | 4.92/5.0 |
| Mark & Svetlana | 2 | $108,367 | 144 | 4.96/5.0 |
| Tim K. | 1 | $107,808 | 124 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salem
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.6%), with house and apartment & condo properties comprising 76.4% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 292 properties in Salem shows that 1 bedroom properties are most prevalent, making up 35.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.6% of all listings.
Key Insights
- Most common: 1 bedroom (35.3%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 292 properties in Salem reveals that 2 guests properties dominate the market, representing 19.5% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.4% of the market.
Key Insights
- Most common capacity: 2 guests (19.5% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 38.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 292 properties in Salem, the most common availability pattern is 181-270 days (30.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.5% of properties).
Key Insights
- Most common availability window: 181-270 days (30.5%)
- Most common booking duration: 91-180 days (30.5%)
- Properties with high availability (180+ days): 58.9%
- Properties with long-term bookings (180+ days): 42.8%
Minimum Stay Distributions
1 Night
93 listings
34.3% of total
2 Nights
103 listings
38% of total
3 Nights
20 listings
7.4% of total
4-6 Nights
9 listings
3.3% of total
7-29 Nights
19 listings
7% of total
30+ Nights
27 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.3%
- Mid-length stays (4-6 nights) represent 3.3% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 79.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
65 listings
26% of total
Moderate
69 listings
27.6% of total
Firm
66 listings
26.4% of total
Strict
49 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (53.6%) and strict (46.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 72 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 32 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Salem
Below is the distribution of amenities across listings in Salem:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and United Kingdom (0.5%)
- English is the top language at 78.2%, followed by Spanish (16%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salem. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arch Cape | 68 | $7,740 | $478.90 | 54% |
| Manzanita | 224 | $5,849 | $355.86 | 47% |
| South Beach | 12 | $5,350 | $326.84 | 51% |
| Dundee | 67 | $5,130 | $394.39 | 39% |
| Seal Rock | 38 | $4,962 | $354.66 | 52% |
| Cannon Beach | 210 | $4,699 | $389.84 | 43% |
| Lincoln Beach | 28 | $4,620 | $311.90 | 47% |
| Bandon | 145 | $4,499 | $343.07 | 45% |
| Nehalem | 83 | $4,297 | $311.18 | 46% |
| Pacific City | 287 | $4,292 | $325.51 | 41% |
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