Roseburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Roseburg in 2025? Explore comprehensive Airbnb analytics for Roseburg, Oregon, United States to uncover income potential. This 2025 STR market report for Roseburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Roseburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roseburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roseburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roseburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Roseburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roseburg is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roseburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,720+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,171 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,068 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,014, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roseburg
Roseburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roseburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roseburg:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roseburg
Average Daily Rate (ADR) Airbnb Trends in Roseburg (2025)
Effective short term rental pricing strategy in Roseburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roseburg typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Roseburg
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Airbnb Seasonality Analysis & Trends in Roseburg (2025)
Peak Season (August, July, September)
- Revenue averages $2,761 per month
- Occupancy rates average 55.8%
- Daily rates average $143
Shoulder Season
- Revenue averages $2,303 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $152
Low Season (January, February, December)
- Revenue drops to average $2,044 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $153
Seasonality Insights for Roseburg
- The Airbnb seasonality in Roseburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roseburg's highest earning potential, with monthly revenues capable of climbing to $2,970, occupancy reaching a high of 57.0%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,960, occupancy could drop to 42.3%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roseburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roseburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roseburg (2025)
Exploring the top neighborhoods for short-term rentals in Roseburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Riverside Drive | Offers a picturesque view of the Umpqua River, attracting visitors looking for serenity and natural beauty. Great for outdoor enthusiasts and those wanting a relaxing retreat. | Umpqua River, Riverfront Park, Roseburg Valley Mall, Douglas County Museum |
| Historic Roseburg | Rich in history and charm, this area showcases beautiful old buildings and offers a cultural experience. It appeals to those interested in history and community events. | Downtown Roseburg, Historic Walk, Music on the river, Local boutiques and cafes |
| Lookingglass | A rural area with beautiful landscapes and proximity to outdoor recreational activities, perfect for those looking to escape urban life. | Lookingglass Creek, Hiking trails, Fern Ridge Park, Local farms |
| Gardiner | Located near the Oregon Dunes National Recreation Area, it attracts adventure seekers and those interested in water sports and dune activities. | Oregon Dunes, Sandy beaches, Fishing and boating, Local seafood restaurants |
| Wilbur | A small community just outside Roseburg, it offers a quiet lifestyle and is close to nature, making it appealing for families and retirees. | Wilbur Park, Nature trails, Community events, Local markets |
| Sutherlin | A nearby city with affordable housing and a growing community, attracting families and long-term renters. | Sutherlin City Park, Local wineries, Sutherlin River Trail, Nearby golf courses |
| Myrtle Creek | Known for its historical significance and natural surroundings, it attracts visitors interested in exploring local history and nature. | Myrtle Creek Museum, Myrtle Creek Forest, Historic sites, Nature parks |
| Canyonville | Famous for its scenic canyons and outdoor activities, it draws visitors who enjoy hiking, fishing, and exploring the natural beauty of the area. | Rogue River, Canyonville Park, Wildlife watching, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Roseburg (2025)
While Roseburg, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roseburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Roseburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roseburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bar Run Golf House With pool
Entire Place • 3 bedrooms
Firewater Lodge Log Cabin
Entire Place • 3 bedrooms
*Riverfront* Log Cabin in Roseburg’s Wine Country
Entire Place • 5 bedrooms
River House in Roseburg on the South Umpqua
Entire Place • 3 bedrooms
Monroe River House. Luxury, Jacuzzi, Private Beach
Entire Place • 2 bedrooms
OREGON HILLTOP RETREAT
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roseburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roseburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abby | 4 | $163,192 | 175 | 4.96/5.0 |
| April | 5 | $129,751 | 653 | 4.92/5.0 |
| Joanne | 2 | $112,381 | 253 | 4.95/5.0 |
| Wesley | 1 | $75,615 | 80 | 4.98/5.0 |
| Jon | 1 | $68,969 | 91 | 4.99/5.0 |
| Kady | 2 | $66,752 | 94 | 4.97/5.0 |
| The Mutka Family | 1 | $64,327 | 67 | 4.99/5.0 |
| Patricia | 1 | $56,386 | 108 | 4.94/5.0 |
| Sue | 2 | $54,907 | 393 | 4.89/5.0 |
| Nicole | 1 | $52,709 | 57 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roseburg.
Dive Deeper: Advanced Roseburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roseburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoseburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roseburg
- The Roseburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.8% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roseburg, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Roseburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roseburg
- The dominant room capacity in Roseburg is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Roseburg, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roseburg.
Roseburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roseburg
- The most common guest capacity trend in Roseburg vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Roseburg STR market, accounting for 50.4% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roseburg.
- On average, properties in Roseburg are equipped to host 3.7 guests.
Roseburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roseburg
- The most common availability pattern in Roseburg falls within the 271-366 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roseburg (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roseburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
49.5% of total
2 Nights
33 listings
29.7% of total
3 Nights
9 listings
8.1% of total
4-6 Nights
2 listings
1.8% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
9 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Roseburg is 1 Night, adopted by 49.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Roseburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.5% of Roseburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roseburg.
Roseburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
28.7% of total
Moderate
43 listings
39.8% of total
Firm
20 listings
18.5% of total
Strict
14 listings
13% of total
Cancellation Policy Insights for Roseburg
- The prevailing Airbnb cancellation policy trend in Roseburg is Moderate, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.8% market standard in Roseburg.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roseburg.
Roseburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roseburg
- The overall average booking lead time for vacation rentals in Roseburg is 39 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Roseburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Roseburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roseburg (2025)
Amenity Prevalence
Amenity Insights for Roseburg
- Essential amenities in Roseburg that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roseburg: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roseburg to stay competitive.
Roseburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roseburg
- The typical guest profile for Airbnb in Roseburg consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (1.3%).
- Top languages spoken are English (78.4%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Roseburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roseburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Beach | 12 | $5,374 | $345.82 | 51% |
| Seal Rock | 39 | $4,577 | $353.95 | 49% |
| Bandon | 152 | $4,283 | $349.83 | 44% |
| Langlois | 14 | $3,796 | $372.26 | 44% |
| Waldport | 185 | $3,746 | $289.95 | 45% |
| Lincoln Beach | 29 | $3,603 | $300.83 | 46% |
| Yachats | 176 | $3,583 | $254.28 | 49% |
| Depoe Bay | 232 | $3,556 | $276.39 | 47% |
| Lincoln City | 899 | $3,395 | $284.89 | 44% |
| Harbor | 26 | $3,292 | $247.48 | 50% |