Rogue River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rogue River in 2025? Explore comprehensive Airbnb analytics for Rogue River, Oregon, United States to uncover income potential. This 2025 STR market report for Rogue River, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Rogue River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogue River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rogue River Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$154
The average rental revenue earned for an occupied room per day in Rogue River.
Occupancy Rate(?)
45.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,930
Typical annual income for an Airbnb listing in Rogue River. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.9%
Strong growth (25.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Rogue River.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rogue River.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rogue River (2025)

Understanding the monthly revenue variations for Airbnb listings in Rogue River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogue River is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogue River across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,252 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,774 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rogue River

Rogue River Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rogue River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogue River:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rogue River

Average Daily Rate (ADR) Airbnb Trends in Rogue River (2025)

Effective short term rental pricing strategy in Rogue River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogue River typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
  • Typical properties (Median) charge around $129 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in Rogue River

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Airbnb Seasonality Analysis & Trends in Rogue River (2025)

Peak Season (July, June, August)
  • Revenue averages $3,481 per month
  • Occupancy rates average 59.5%
  • Daily rates average $167
Shoulder Season
  • Revenue averages $2,216 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $154
Low Season (February, March, November)
  • Revenue drops to average $1,343 per month
  • Occupancy decreases to average 31.5%
  • Daily rates adjust to average $143

Seasonality Insights for Rogue River

  • The Airbnb seasonality in Rogue River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rogue River's highest earning potential, with monthly revenues capable of climbing to $3,831, occupancy reaching a high of 71.5%, and ADRs peaking at $168.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,027, occupancy could drop to 25.6%, and ADRs may adjust down to $141.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogue River.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rogue River seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rogue River (2025)

Exploring the top neighborhoods for short-term rentals in Rogue River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rogue River
A picturesque small town known for its outdoor recreation, including fishing, hiking, and rafting. Attracts tourists looking for a relaxing getaway in nature, with access to the Rogue River National Forest.
Rogue River National Forest, Fishing on the Rogue River, Rafting and Kayaking, Hiking Trails, Historic Old Town Rogue River, Rogue River Valley Wine Country
Grants Pass
Nearby city famous for its historic downtown and vibrant arts scene. It serves as a gateway to the scenic Rogue River and attracts visitors interested in both culture and outdoor activities.
Grants Pass Historic District, Rogue River Tubing, The Oregon Caves, Riverside Park, Grants Pass Museum of Art, Wildlife Images Animal Ambassadors
Medford
A larger urban center that offers a variety of shopping, dining, and entertainment options. Attractive for Airbnb hosting due to its proximity to the Rogue Valley and access to amenities.
Rogue Valley Mall, Crater Lake National Park, Harry and David, Medford Railroad Park, Downtown Medford, Britt Festivals
Ashland
Home to the famous Oregon Shakespeare Festival, this charming town attracts arts enthusiasts and visitors all year round. A great spot for Airbnb due to its cultural offerings and beautiful surroundings.
Oregon Shakespeare Festival, Lithia Park, Ashland Art Center, Downtown Ashland, ScienceWorks Hands-On Museum
Talent
A small city located near Ashland, known for its wineries and close-knit community feel. Invokes a sense of peace and charm, appealing to couples and families seeking a quiet retreat.
Talent Historical Museum, Wineries and Vineyards, Talent Community Center, Outdoor Parks, Close proximity to Ashland
White City
A developing area close to Medford, gaining attention for its access to outdoor activities and new housing developments. An attractive spot for budget-conscious travelers looking for value.
Rogue Valley Fairgrounds, Outdoor Recreation Opportunities, Proximity to Medford, Family-Friendly Parks, Local Events and Festivals
Phoenix
Known for its family-friendly atmosphere and community events. It appeals to visitors looking for a quieter stay while still being near popular attractions in the Rogue Valley.
Phoenix Park, Local vineyards, Annual Festivals, Community Arts Programs, Outdoor Recreation
Gold Hill
A charming town situated along the Rogue River, known for its scenic views and outdoor activities such as fishing and hiking. Attracts nature lovers and those looking for a serene environment.
Gold Hill Historical Society, Rogue River, Fishing and Boating Opportunities, Hiking Trails, Local Events

Understanding Airbnb License Requirements & STR Laws in Rogue River (2025)

While Rogue River, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogue River to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rogue River (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogue Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

In Town of Rogue River. Home with Pool and Hot tub

In Town of Rogue River. Home with Pool and Hot tub

Entire Place • 3 bedrooms

$66,750
Revenue
78.7%
Occupancy
$309.78
Daily Rate
Tiny Groove with sauna and soaking tubs

Tiny Groove with sauna and soaking tubs

Entire Place • 1 bedroom

$51,630
Revenue
70.5%
Occupancy
$182.58
Daily Rate
Hot Tub w/ River Views / Private Patio / Spacious

Hot Tub w/ River Views / Private Patio / Spacious

Entire Place • 2 bedrooms

$42,772
Revenue
61.5%
Occupancy
$182.68
Daily Rate
Firepit|Hot Tub| King Bed| Downtown Rogue River

Firepit|Hot Tub| King Bed| Downtown Rogue River

Entire Place • 3 bedrooms

$39,672
Revenue
56.8%
Occupancy
$222.95
Daily Rate
Broadway House

Broadway House

Entire Place • 4 bedrooms

$33,941
Revenue
41.7%
Occupancy
$201.92
Daily Rate
Rinehart Ranch

Rinehart Ranch

Entire Place • 3 bedrooms

$26,546
Revenue
41.3%
Occupancy
$349.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rogue River (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rogue River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Julie1$66,750135.00/5.0
Francesca2$65,2451704.87/5.0
Stay Rogue3$63,9334094.83/5.0
Christine1$51,630574.89/5.0
Wendi2$44,1812144.90/5.0
Joshua3$37,497184.96/5.0
Aïten1$33,941144.93/5.0
Justin1$26,546385.00/5.0
Cassandra1$19,082315.00/5.0
Mike1$14,9171144.58/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogue River.

Dive Deeper: Advanced Rogue River STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogue River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rogue River Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rogue River

  • The Rogue River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rogue River, House properties are the most common (42.9%), reflecting the local real estate landscape.
  • Houses represent a significant 42.9% portion, catering likely to families or larger groups.
  • The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.

Rogue River Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rogue River

  • The dominant room capacity in Rogue River is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Rogue River, indicating a high concentration in these sizes.
  • A significant 47.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rogue River.

Rogue River Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rogue River

  • The most common guest capacity trend in Rogue River vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Rogue River STR market, accounting for 47.6% of listings.
  • 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogue River.
  • On average, properties in Rogue River are equipped to host 4.2 guests.

Rogue River Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rogue River

  • The most common availability pattern in Rogue River falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rogue River (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rogue River Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (42.9%)

2 Nights

9 listings

42.9% of total

3 Nights (9.5%)

3 Nights

2 listings

9.5% of total

30+ Nights (19%)

30+ Nights

4 listings

19% of total

Key Insights

  • The most prevalent minimum stay requirement in Rogue River is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.5%) of the Rogue River Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19%) caters to monthly stays (30+ nights) in Rogue River, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.9% of Rogue River hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogue River.

Rogue River Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.4%)

Flexible

11 listings

52.4% of total

Moderate (19%)

Moderate

4 listings

19% of total

Firm

1 listings

4.8% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Rogue River

  • The prevailing Airbnb cancellation policy trend in Rogue River is Flexible, used by 52.4% of listings.
  • The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Rogue River may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.4% market standard in Rogue River.
  • Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rogue River.

Rogue River STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rogue River

  • The overall average booking lead time for vacation rentals in Rogue River is 32 days.
  • Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (39 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Rogue River.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
  • Monitor your own booking lead times against these Rogue River averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rogue River (2025)

Amenity Prevalence

Amenity Insights for Rogue River

  • Essential amenities in Rogue River that guests expect include: Heating, Free parking on premises, Fire extinguisher, Smoke alarm, Cooking basics, Wifi, Air conditioning, Coffee maker, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rogue River: Heating, Free parking on premises, Fire extinguisher, Smoke alarm, Cooking basics, Wifi, Air conditioning, Coffee maker, Refrigerator, Dishes and silverware.
  • Prioritize adding missing essentials: Coffee maker, Refrigerator, Dishes and silverware.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rogue River to stay competitive.

Rogue River Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rogue River

  • The typical guest profile for Airbnb in Rogue River consists of primarily domestic travelers (97%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.4% of guests.
  • Key international markets include United States (97.4%) and Germany (0.4%).
  • Top languages spoken are English (71.9%) followed by Spanish (14.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Portland and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rogue River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bandon149$4,539$344.4146%
Trinidad131$4,414$310.4850%
Langlois14$4,099$364.8045%
Harbor27$3,580$245.4650%
Brookings130$3,520$251.0247%
Smith River71$3,515$257.7746%
Port Orford52$3,379$260.3445%
Dunes City33$3,279$248.0647%
Crescent City225$3,226$216.2553%
Mount Shasta164$3,104$233.9448%

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