Rockaway Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Rockaway Beach in 2025? Explore comprehensive Airbnb analytics for Rockaway Beach, Oregon, United States to uncover income potential. This 2025 STR market report for Rockaway Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 548 active listings.
Whether you're considering an Airbnb investment in Rockaway Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockaway Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockaway Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockaway Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockaway Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockaway Beach is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockaway Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,926+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,892 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,962 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,494, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockaway Beach
Rockaway Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockaway Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockaway Beach:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockaway Beach
Average Daily Rate (ADR) Airbnb Trends in Rockaway Beach (2025)
Effective short term rental pricing strategy in Rockaway Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockaway Beach typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Rockaway Beach
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Airbnb Seasonality Analysis & Trends in Rockaway Beach (2025)
Peak Season (July, August, June)
- Revenue averages $6,423 per month
- Occupancy rates average 56.1%
- Daily rates average $305
Shoulder Season
- Revenue averages $3,499 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $242
Low Season (January, February, November)
- Revenue drops to average $2,069 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $226
Seasonality Insights for Rockaway Beach
- The Airbnb seasonality in Rockaway Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockaway Beach's highest earning potential, with monthly revenues capable of climbing to $6,715, occupancy reaching a high of 62.3%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,757, occupancy could drop to 26.6%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockaway Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockaway Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockaway Beach (2025)
Exploring the top neighborhoods for short-term rentals in Rockaway Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Beach | Popular with families and tourists for its sandy shores and proximity to local shops and restaurants. Great for vacation rentals due to beach access and family-friendly amenities. | Rockaway Beach, Humboldt State Beach, Kiwanda Beach, Access to fishing and kayaking, Local restaurants and cafes |
| Riverview | A quiet area close to nature trails and rivers, appealing to those who seek tranquility and outdoor activities. Ideal for those looking to escape and enjoy a peaceful environment. | Tillamook Head Trail, Nehalem Bay State Park, Kayaking on Nehalem River, Nature watching, Scenic views and picnic spots |
| Oceanview | This area provides stunning ocean views, making it attractive for travelers wanting picturesque sunsets and beach living. Great for photographers and couples seeking romantic getaways. | Beachfront access, Scenic viewpoints, Whale watching, Bonfire setups on the beach, Local art galleries |
| South Rockaway | Known for its more secluded beaches and community-feel atmosphere, it's perfect for people looking for a quiet retreat away from the more crowded areas. | Secret Beach, Rockaway River, Nature trails, Local markets, Quiet family-friendly environment |
| The Cove | A picturesque cove known for its beauty and tranquility. Ideal for kayaking, fishing, and enjoying nature, it’s a hit with those seeking relaxation and outdoor adventures. | Rockaway Beach Cove, Fishing spots, Kayaking and paddle boarding, Nature photography spots, Picnic areas |
| Nehalem Bay | This area offers breathtaking views and access to outdoor activities like hiking and beachcombing. It’s a sought-after location for eco-tourism and nature enthusiasts. | Nehalem Bay State Park, Bird watching, Beachcombing, Kayaking, Wildflower trails |
| Rockaway City Center | Main area for shopping and dining, it provides easy access to amenities and attractions. Perfect for visitors wanting to experience local culture and cuisine. | Local shops and boutiques, Restaurants, Farmers market, Cultural festivals, Art shows |
| Cape Meares | Famous for its lighthouse and scenic coastal views, this area attracts tourists interested in history and stunning landscapes. It's great for those wanting an educational and nature-focused visit. | Cape Meares Lighthouse, Octopus Tree, Coastal walking trails, Bird watching, Photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Rockaway Beach (2025)
While Rockaway Beach, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockaway Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockaway Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockaway Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Hot Tub, Dog Friendly Beach Retreat
Entire Place • 6 bedrooms
NEW 6400 SQFT Beach Mansion, Ocean Views, Sleep 25
Entire Place • 6 bedrooms
Oceanfront Views of Twin Rocks, Pets OK + Hot Tub
Entire Place • 4 bedrooms
Oceanfront-Beach Access-Fenced Yard-Dogs Welcome
Entire Place • 5 bedrooms
Fantastic Ocean Front Home, Pet Friendly, Hot Tub
Entire Place • 4 bedrooms
Unreal Panoramic Oceanfront and Beach Views, Hot
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockaway Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockaway Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ITrip Vacations | 54 | $2,831,886 | 2095 | 4.51/5.0 |
| Meredith | 43 | $2,558,583 | 1093 | 4.35/5.0 |
| Vacasa Oregon | 44 | $841,545 | 3718 | 4.51/5.0 |
| Vacasa Oregon | 45 | $789,819 | 2070 | 4.44/5.0 |
| Beach Break | 16 | $598,428 | 1357 | 4.71/5.0 |
| Oregon Beach Vacations | 17 | $578,881 | 286 | 4.51/5.0 |
| Jennifer | 3 | $459,993 | 224 | 4.94/5.0 |
| Evolve | 12 | $437,839 | 733 | 4.65/5.0 |
| Rachelle | 5 | $403,674 | 641 | 4.77/5.0 |
| Oregon Beach Vacations | 9 | $357,247 | 177 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockaway Beach.
Dive Deeper: Advanced Rockaway Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockaway Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockaway Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockaway Beach
- The Rockaway Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 548 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockaway Beach, House properties are the most common (76.8%), reflecting the local real estate landscape.
- Houses represent a significant 76.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 3.5%) offer potential for unique stay experiences.
Rockaway Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockaway Beach
- The dominant room capacity in Rockaway Beach is 2 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.1% of the active Airbnb listings in Rockaway Beach, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockaway Beach.
Rockaway Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockaway Beach
- The most common guest capacity trend in Rockaway Beach vacation rentals is listings accommodating 8+ guests (40.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rockaway Beach STR market, accounting for 63.5% of listings.
- 67.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockaway Beach.
- On average, properties in Rockaway Beach are equipped to host 6.2 guests.
Rockaway Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockaway Beach
- The most common availability pattern in Rockaway Beach falls within the 271-366 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockaway Beach (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockaway Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
13.4% of total
2 Nights
334 listings
63.9% of total
3 Nights
19 listings
3.6% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
97 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rockaway Beach is 2 Nights, adopted by 63.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Rockaway Beach Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Rockaway Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.9% of Rockaway Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- A 2-night minimum appears standard (63.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockaway Beach.
Rockaway Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
67 listings
13.2% of total
Flexible
22 listings
4.3% of total
Moderate
124 listings
24.4% of total
Firm
107 listings
21.1% of total
Strict
187 listings
36.8% of total
Cancellation Policy Insights for Rockaway Beach
- The prevailing Airbnb cancellation policy trend in Rockaway Beach is Strict, used by 36.8% of listings.
- A majority (57.9%) of hosts in Rockaway Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.8% market standard in Rockaway Beach.
- With 36.8% using Strict terms, this is a viable option in Rockaway Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockaway Beach.
Rockaway Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockaway Beach
- The overall average booking lead time for vacation rentals in Rockaway Beach is 41 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Rockaway Beach.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Rockaway Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockaway Beach (2025)
Amenity Prevalence
Amenity Insights for Rockaway Beach
- Essential amenities in Rockaway Beach that guests expect include: TV, Hot water, Wifi, Microwave, Coffee maker, Essentials, Smoke alarm, Kitchen, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockaway Beach: TV, Hot water, Wifi, Microwave, Coffee maker, Essentials, Smoke alarm, Kitchen, Heating, Free parking on premises.
- Prioritize adding missing essentials: TV, Hot water, Wifi, Microwave, Coffee maker, Essentials, Smoke alarm, Kitchen, Heating, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockaway Beach to stay competitive.
Rockaway Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockaway Beach
- The typical guest profile for Airbnb in Rockaway Beach consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (2.9%).
- Top languages spoken are English (76.2%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockaway Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| South Beach | 12 | $5,286 | $334.50 | 51% |
| Seal Rock | 38 | $4,847 | $347.10 | 51% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Lincoln Beach | 28 | $4,183 | $308.98 | 46% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Yachats | 169 | $4,021 | $252.94 | 50% |