Airbnb Market Analytics, Statistics and Data in Rockaway Beach, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rockaway Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rockaway Beach:
How much do Airbnb hosts make on average per month in Rockaway Beach?
The short-term rental market in Rockaway Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,334 per month
- Strong performing properties (top 25%) make $5,880 or more
- Best-in-class properties (top 10%) achieve $9,339+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,610
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rockaway Beach
The market in Rockaway Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rockaway Beach
Daily rates in Rockaway Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $218 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $465+ per night
- Entry-level properties (bottom 25%) earn around $157
Daily Rate Variations by Month
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Seasonality patterns in Rockaway Beach
Peak Season (August, July, June)
- Revenue peaks at $7142.93 per month
- Occupancy rates reach 62.01%
- Daily rates average $326.95
Shoulder Season
- Revenue averages $4509.96 per month
- Occupancy maintains 40.39%
- Daily rates hold at $265.91
Low Season (November, December, January)
- Revenue drops to $2063.68 per month
- Occupancy decreases to 26.34%
- Daily rates adjust to $232.63
Is it still profitable to do Airbnb in Rockaway Beach in 2025?
Yes! Rockaway Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $4510 and As a mature market with 551 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rockaway Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rockaway Beach | A charming coastal town known for its beautiful sandy beaches and stunning ocean views. Perfect for families and beachgoers looking for a relaxing vacation getaway. | Rockaway Beach Wayside, Nehalem Bay State Park, Twin Rocks, Garibaldi Museum, Tillamook Cheese Factory, Oswald West State Park |
| Manzanita | A quaint beach town offering a serene environment with access to expansive beaches and scenic hiking trails. Ideal for travelers seeking a peaceful escape and nature activities. | Manzanita Beach, Nehalem Bay State Park, Oswald West State Park, Manzanita Village, Hiking trails along the coast |
| Cannon Beach | Famous for its iconic Haystack Rock and vibrant arts scene. Attracts tourists looking for picturesque coastal views and a charming town atmosphere. | Haystack Rock, Cannon Beach Downtown, Ecola State Park, Cannon Beach History Center, Surfsand Resort |
| Gearhart | A serene beach community that combines historic charm with modern amenities. Great for visitors looking for a quieter beach experience with local shops and dining. | Gearhart Golf Links, Gearhart Beach, The Finns Fish Market, Scottish Rite Masonic Temple, Sunset Beach State Recreation Site |
| Seaside | A bustling coastal resort town with a famous boardwalk and a lively atmosphere. Popular for family vacations and those looking for a variety of entertainment options. | Seaside Promenade, Turnaround, Seaside Aquarium, Necanicum River, Broadway Street shops and restaurants |
| Arch Cape | A tranquil and picturesque location that offers a more secluded beach experience. Perfect for couples and those seeking a romantic getaway amid natural beauty. | Arch Cape Beach, Haystack Rock (visible from the beach), Hiking trails, Photography opportunities, Quiet beaches |
| Nehalem | A small, friendly community known for its stunning river views and access to outdoor activities. Ideal for those who love nature and want a more laid-back atmosphere. | Nehalem Bay State Park, Nehalem River, Local shops and cafes, Fishing opportunities, Kayaking and paddleboarding |
| Tillamook | The gateway to the Oregon Coast, famous for its cheese and rich agricultural landscape. Great for visitors interested in local food and farming culture. | Tillamook Cheese Factory, Cape Meares Lighthouse, Tillamook Air Museum, Tillamook Forest Center, Local farms and craft markets |
Do you need a license for Airbnb in Rockaway Beach?
We recommend checking directly with Rockaway Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rockaway Beach
NEW 6400 SQFT Beach Mansion, Ocean Views, Sleep 25
Entire Place • 6 bedrooms
Oceanfront Views of Twin Rocks, Pets OK + Hot Tub
Entire Place • 4 bedrooms
Oceanfront Hot Tub, Dog Friendly Beach Retreat
Entire Place • 6 bedrooms
Fantastic Ocean Front Home, Pet Friendly, Hot Tub
Entire Place • 4 bedrooms
Dogs OK-Great Views-2 Homes in One! Lifesaver
Entire Place • 6 bedrooms
Unreal Panoramic Oceanfront and Beach Views, Hot
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rockaway Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meredith | 44 | $3,475,827 | 1151 | 4.36/5.0 |
| ITrip Vacations | 54 | $3,400,962 | 2095 | 4.51/5.0 |
| Vacasa Oregon | 47 | $932,199 | 3976 | 4.50/5.0 |
| Vacasa Oregon | 45 | $894,967 | 2070 | 4.44/5.0 |
| Oregon Beach Vacations | 18 | $693,800 | 294 | 4.52/5.0 |
| Beach Break | 17 | $653,521 | 1450 | 4.71/5.0 |
| Jennifer | 3 | $515,738 | 224 | 4.94/5.0 |
| Oregon Beach Vacations | 9 | $478,858 | 177 | 4.38/5.0 |
| Evolve | 12 | $470,261 | 733 | 4.65/5.0 |
| 392412264 | 13 | $429,955 | 1090 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rockaway Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.2%), with house and apartment & condo properties comprising 96.8% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (3.2% combined)
Room Capacity Distribution
Analysis of 551 properties in Rockaway Beach shows that 2 bedrooms properties are most prevalent, making up 33% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 62.1% of all listings.
Key Insights
- Most common: 2 bedrooms (33%)
- Least common: 5+ bedrooms (7.3%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 551 properties in Rockaway Beach reveals that 8+ guests properties dominate the market, representing 40.7% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 63.9% of the market.
Key Insights
- Most common capacity: 8+ guests (40.7% of market)
- Least common capacity: 3 guests (1.6% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 63.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 551 properties in Rockaway Beach, the most common availability pattern is 271-366 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (34.8%)
- Most common booking duration: 181-270 days (27.8%)
- Properties with high availability (180+ days): 61.0%
- Properties with long-term bookings (180+ days): 40.3%
Minimum Stay Distributions
1 Night
73 listings
14.3% of total
2 Nights
335 listings
65.6% of total
3 Nights
37 listings
7.2% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
62 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.9%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 87.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
69 listings
13.7% of total
Flexible
22 listings
4.4% of total
Moderate
121 listings
24% of total
Firm
104 listings
20.6% of total
Strict
188 listings
37.2% of total
Key Insights
- Strict is the preferred policy at 37.2% of listings
- The market shows a balanced distribution between guest-friendly (28.4%) and strict (57.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 74 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Rockaway Beach
Below is the distribution of amenities across listings in Rockaway Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3%) and United Kingdom (0.3%)
- English is the top language at 82.3%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rockaway Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arch Cape | 68 | $7,740 | $478.90 | 54% |
| Manzanita | 224 | $5,849 | $355.86 | 47% |
| South Beach | 12 | $5,350 | $326.84 | 51% |
| Dundee | 67 | $5,130 | $394.39 | 39% |
| Seal Rock | 38 | $4,962 | $354.66 | 52% |
| Cannon Beach | 210 | $4,699 | $389.84 | 43% |
| Lincoln Beach | 28 | $4,620 | $311.90 | 47% |
| Warrenton | 50 | $4,432 | $308.74 | 51% |
| Nehalem | 83 | $4,297 | $311.18 | 46% |
| Pacific City | 287 | $4,292 | $325.51 | 41% |
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