Portland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Portland in 2025? Explore comprehensive Airbnb analytics for Portland, Oregon, United States to uncover income potential. This 2025 STR market report for Portland, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,376 active listings.
Whether you're considering an Airbnb investment in Portland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portland Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portland (2025)
Understanding the monthly revenue variations for Airbnb listings in Portland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portland is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,726+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,202 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,185 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,322, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portland
Portland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portland:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portland
Average Daily Rate (ADR) Airbnb Trends in Portland (2025)
Effective short term rental pricing strategy in Portland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portland typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Portland
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Airbnb Seasonality Analysis & Trends in Portland (2025)
Peak Season (July, June, August)
- Revenue averages $3,297 per month
- Occupancy rates average 64.6%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,562 per month
- Occupancy maintains around 55.7%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,935 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $139
Seasonality Insights for Portland
- The Airbnb seasonality in Portland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portland's highest earning potential, with monthly revenues capable of climbing to $3,373, occupancy reaching a high of 66.7%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,848, occupancy could drop to 43.9%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portland (2025)
Exploring the top neighborhoods for short-term rentals in Portland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pearl District | A vibrant urban neighborhood known for its art galleries, trendy shops, and restaurants. This area attracts young professionals and tourists seeking a chic city experience. | Portland Art Museum, North Park Blocks, Powell's City of Books, Deschutes Brewery, Portland Center Stage |
| Alberta Arts District | A lively arts area filled with murals, galleries, and a variety of eateries. This neighborhood is popular with those looking for a creative and eclectic vibe. | Alberta Street, Woodlawn Park, art galleries, local boutiques, food carts |
| Nob Hill | A historic neighborhood known for its Victorian buildings and upscale shopping. It's a great area for families and couples visiting Portland. | 23rd Avenue shopping, Kearney Street, Forest Park, Washington Park, Powell's City of Books |
| Kerns | A trendy neighborhood with a mix of breweries, coffee shops, and local boutiques. It appeals to younger crowds and those looking for a lively atmosphere. | Laurelhurst Park, Brewery Blocks, local eateries, art installations, bike-friendly streets |
| Sellwood-Moreland | A charming and historic neighborhood known for its antique shops and close-knit community feel. Perfect for families and visitors looking for a quieter stay. | Sellwood Park, Oaks Amusement Park, Antique Mall, Willamette River |
| North Portland | A diverse area featuring parks, waterways, and a relaxed vibe. It's great for outdoor lovers and those who enjoy a more laid-back atmosphere. | University of Portland, St. Johns Bridge, Fjord Fish Market, Saint Johns neighborhood, Pier Park |
| Downtown Portland | The heart of the city, offering easy access to major attractions and public transport. Ideal for business travelers and tourists. | Tom McCall Waterfront Park, Pioneer Courthouse Square, Oregon Museum of Science and Industry, Portland Saturday Market, Performing arts venues |
| South Waterfront | An emerging neighborhood adjacent to the river that boasts modern living spaces and scenic views. Ideal for those looking for contemporary amenities. | Oregon Health & Science University, Tilikum Crossing, South Waterfront Park, Riverwalk, local restaurants |
Understanding Airbnb License Requirements & STR Laws in Portland (2025)
Yes, Portland, Oregon, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Portland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 20!- amazing architecture + location
Entire Place • 9 bedrooms
1922 Craftsman Compound in Laurelhurst ~ Sleeps 16
Entire Place • 8 bedrooms
1910 Historic Jessie Morehead House - 98 WalkScore
Entire Place • 7 bedrooms
Private Rooftop Flat~ 14 Guests ~ 94 WalkScore
Entire Place • 7 bedrooms
Amazing location, family friendly in Alberta Arts
Entire Place • 7 bedrooms
Unique 8 BR Private Home in Pearl District
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 16 | $1,018,919 | 3254 | 4.80/5.0 |
| Aaron | 19 | $1,000,649 | 5640 | 4.87/5.0 |
| ITrip Vacations | 25 | $893,593 | 744 | 4.51/5.0 |
| Michelle | 6 | $820,883 | 575 | 4.95/5.0 |
| Delanie | 14 | $784,463 | 1417 | 4.47/5.0 |
| Peter | 6 | $661,342 | 829 | 4.97/5.0 |
| Host #174792040 | 64 | $593,522 | 47 | 0.20/5.0 |
| Amy | 18 | $481,479 | 2441 | 4.81/5.0 |
| Evolve | 16 | $460,931 | 315 | 3.32/5.0 |
| Thomas | 7 | $425,288 | 590 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portland.
Dive Deeper: Advanced Portland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portland
- The Portland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 3,376 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portland, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 0.9%) offer potential for unique stay experiences.
Portland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portland
- The dominant room capacity in Portland is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Portland, indicating a high concentration in these sizes.
Portland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portland
- The most common guest capacity trend in Portland vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portland STR market, accounting for 61.3% of listings.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portland.
- On average, properties in Portland are equipped to host 3.4 guests.
Portland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portland
- The most common availability pattern in Portland falls within the 91-180 days range, representing 32% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Portland (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
776 listings
25.3% of total
2 Nights
763 listings
24.9% of total
3 Nights
188 listings
6.1% of total
4-6 Nights
83 listings
2.7% of total
7-29 Nights
122 listings
4% of total
30+ Nights
1134 listings
37% of total
Key Insights
- The most prevalent minimum stay requirement in Portland is 30+ Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37%) caters to monthly stays (30+ nights) in Portland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37% of Portland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portland.
Portland Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
9 listings
0.3% of total
Super Strict 30 Days
19 listings
0.7% of total
Super Strict 60 Days
9 listings
0.3% of total
Non-refundable
10 listings
0.3% of total
Flexible
632 listings
21.7% of total
Moderate
1038 listings
35.6% of total
Firm
583 listings
20% of total
Strict
618 listings
21.2% of total
Cancellation Policy Insights for Portland
- The prevailing Airbnb cancellation policy trend in Portland is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.3%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Portland.
- Regularly review your cancellation policy against competitors and market demand shifts in Portland.
Portland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portland
- The overall average booking lead time for vacation rentals in Portland is 42 days.
- Guests book furthest in advance for stays during July (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Portland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Portland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portland (2025)
Amenity Prevalence
Amenity Insights for Portland
- Essential amenities in Portland that guests expect include: Wifi, Smoke alarm, Heating, Hot water, Essentials, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portland: Wifi, Smoke alarm, Heating, Hot water, Essentials, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Hot water, Essentials, Carbon monoxide alarm.
- Consider adding popular differentiators like Hangers or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portland to stay competitive.
Portland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portland
- The typical guest profile for Airbnb in Portland consists of primarily domestic travelers (93%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (3.3%).
- Top languages spoken are English (67.6%) followed by Spanish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Cloverdale | 63 | $3,926 | $309.80 | 43% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |