Airbnb Market Analytics, Statistics and Data in Portland, Oregon, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portland:

Average Daily Rate

$142

Occupancy Rate

53.51%

Annual Revenue

$24,039

Revenue Growth YoY

1.16%

Best Month

July

Worst Month

January

Regulation

High

Active Listings

3312

How much do Airbnb hosts make on average per month in Portland?

The short-term rental market in Portland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,167 per month
Strong performing properties (top 25%) make $3,212 or more
Best-in-class properties (top 10%) achieve $4,864+ monthly
Entry-level properties (bottom 25%) typically earn around $1,318

Revenue Variations by Month

Occupancy Rates Throughout the Year in Portland

The market in Portland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 60% occupancy rates
Strong performing properties (top 25%) achieve 78% or higher
Best-in-class properties (top 10%) reach 89%+occupancy
Entry-level properties (bottom 25%) average around 36%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Portland

Daily rates in Portland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $111 per night
Strong performing properties (top 25%) secure $164 or more
Best-in-class properties (top 10%) pull in $252+ per night
Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

Get Live Portland Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in Portland

Peak Season (July, June, August)

Revenue peaks at $3302.39 per month
Occupancy rates reach 67.21%
Daily rates average $151.82

Shoulder Season

Revenue averages $2627.83 per month
Occupancy maintains 56.01%
Daily rates hold at $143.15

Low Season (December, February, January)

Revenue drops to $1762.04 per month
Occupancy decreases to 41.25%
Daily rates adjust to $135.58

Is it still profitable to do Airbnb in Portland in 2025?

Yes! Portland demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $2628 and As a mature market with 3312 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Portland

Area	Why Choose This Area	Key Attractions
Pearl District	Vibrant neighborhood known for its art galleries, upscale dining, and proximity to downtown. A popular choice for both tourists and residents, making it ideal for Airbnb hosting.	Portland Art Museum, Powell's City of Books, Tom McCall Waterfront Park, Pearl District shopping and dining, Oregon Museum of Science and Industry (OMSI)
Sellwood-Moreland	Charming residential area with a relaxed vibe, featuring antique shops and local cafes. Close to parks and the river, attracting families and couples looking for a serene stay.	Sellwood Park, Crystal Springs Rhododendron Garden, Oregon Rail Heritage Center, Willamette River Greenway, Westmoreland Park
Alberta Arts District	A lively neighborhood known for its diverse cultural scene, street art, and unique shops. A favorite among younger travelers seeking a trendy experience.	Alberta Street, Local art galleries, Food carts, Mississippi Avenue shops, Live music venues
Northwest District	Historic district with beautiful architecture, close to Forest Park and the Oregon Zoo. Popular with nature lovers and families.	Forest Park, Oregon Zoo, Washington Park, Japanese Garden, Pittock Mansion
Downtown Portland	The bustling heart of the city, with easy access to public transportation and major attractions, ideal for business travelers and tourists.	Pioneer Courthouse Square, Portlandia, Willamette River, Portland Saturday Market, Oregon Convention Center
South Waterfront	Rapidly developing area with modern apartments, proximity to the river, and scenic views. Attractive for visitors wanting a contemporary feel in Portland.	Oregon Health & Science University, Tilikum Crossing, South Waterfront Park, Portland Aerial Tram, Willamette Park
Hawthorne District	Quirky neighborhood famous for its eclectic shops, cafes, and vintage boutiques. A hotspot for those seeking a local vibe and unique experiences.	Hawthorne Boulevard, Bagdad Theater, Brew pubs, Powell's City of Books, Food cart pods
Brooklyn	Up-and-coming neighborhood with plenty of parks and local eateries. Offers a relaxed atmosphere while still being close to downtown.	Gabriel Park, Brooklyn Park, Local restaurants and cafes, Willamette River, Close to downtown Portland

Do you need a license for Airbnb in Portland?

$738.54

Daily Rate

Top Performing Professional Hosts in Portland

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Jordan	16	$1,112,769	3254	4.80/5.0
Aaron	19	$1,021,559	5640	4.87/5.0
ITrip Vacations	26	$924,298	822	4.54/5.0
Delanie	14	$828,044	1417	4.47/5.0
Michelle	6	$800,835	575	4.95/5.0
Peter	6	$678,993	829	4.97/5.0
Thomas	7	$480,834	590	4.17/5.0
Amy	19	$477,546	2603	4.81/5.0
Evolve	14	$468,632	296	3.45/5.0
Descansa Property	20	$467,050	784	4.29/5.0

Additional analytics on vacation rental, real estate, short term rental data in Portland

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86%), with house and apartment & condo properties comprising 68.7% of inventory
Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile, unique stays segments (1.0% combined)

Room Capacity Distribution

Analysis of 3,312 properties in Portland shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.2% of all listings.

Key Insights

Most common: 1 bedroom (48.1%)
Least common: 5+ bedrooms (2.1%)
Market concentration: 73.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 3,312 properties in Portland reveals that 2 guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.1% of the market.

Key Insights

Most common capacity: 2 guests (35.4% of market)
Least common capacity: 7 guests (0.7% of market)
Average guest capacity: 3.4 guests per property
Market concentration: 61.1% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 3,312 properties in Portland, the most common availability pattern is 91-180 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.1% of properties).

Key Insights

Most common availability window: 91-180 days (32.4%)
Most common booking duration: 181-270 days (32.1%)
Properties with high availability (180+ days): 50.7%
Properties with long-term bookings (180+ days): 50.5%

Minimum Stay Distributions

1 Night (27%)

1 Night

790 listings

27% of total

2 Nights (27.5%)

2 Nights

805 listings

27.5% of total

3 Nights (8%)

3 Nights

233 listings

8% of total

4-6 Nights (3%)

4-6 Nights

89 listings

3% of total

7-29 Nights (3%)

7-29 Nights

89 listings

3% of total

30+ Nights (31.4%)

30+ Nights

917 listings

31.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 54.5%
Mid-length stays (4-6 nights) represent 3% of listings
Monthly+ stays (31.4%) suggest a stable extended-stay market
High market flexibility with 62.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Refundable (0.3%)

Refundable

9 listings

0.3% of total

Super Strict 30 Days (0.6%)

Super Strict 30 Days

16 listings

0.6% of total

Super Strict 60 Days (0.3%)

Super Strict 60 Days

9 listings

0.3% of total

Non-refundable (0.3%)

Non-refundable

10 listings

0.3% of total

Flexible (21.5%)

Flexible

626 listings

21.5% of total

Moderate (36.1%)

Moderate

1051 listings

36.1% of total

Firm (19.6%)

Firm

571 listings

19.6% of total

Strict (21.2%)

Strict

616 listings

21.2% of total

Key Insights

Moderate is the preferred policy at 36.1% of listings
The market shows a balanced distribution between guest-friendly (57.6%) and strict (40.8%) policies
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.3% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 56 days
Shortest booking windows are in Mar, Feb, Jan, averaging 34 days
Summer shows the longest average booking window at 56 days, while Winter has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jan when lead times are shortest

Popular Airbnb Amenities in Portland

Below is the distribution of amenities across listings in Portland:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
Primary international markets: Canada (3.6%) and United Kingdom (0.7%)
English is the top language at 74.8%, followed by Spanish (15.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%

Recommendations

Target marketing campaigns for Seattle and Portland markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Portland. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Arch Cape	68	$7,740	$478.90	54%
Manzanita	224	$5,849	$355.86	47%
Dundee	67	$5,130	$394.39	39%
Powell Butte	40	$4,970	$390.09	42%
Cannon Beach	210	$4,699	$389.84	43%
Mount Hood Village	61	$4,515	$305.84	47%
Warrenton	50	$4,432	$308.74	51%
Nehalem	83	$4,297	$311.18	46%
Pacific City	287	$4,292	$325.51	41%
Cloverdale	61	$4,251	$314.86	43%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights