Pacific City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pacific City in 2025? Explore comprehensive Airbnb analytics for Pacific City, Oregon, United States to uncover income potential. This 2025 STR market report for Pacific City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 281 active listings.

Whether you're considering an Airbnb investment in Pacific City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pacific City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pacific City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$303
The average rental revenue earned for an occupied room per day in Pacific City.
Occupancy Rate(?)
39.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$45,412
Typical annual income for an Airbnb listing in Pacific City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.0%
Slight decrease (-1.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pacific City.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pacific City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
281
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pacific City (2025)

Understanding the monthly revenue variations for Airbnb listings in Pacific City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pacific City is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pacific City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,862 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,471 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,799, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pacific City

Pacific City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pacific City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pacific City:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pacific City

Average Daily Rate (ADR) Airbnb Trends in Pacific City (2025)

Effective short term rental pricing strategy in Pacific City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pacific City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
  • Typical properties (Median) charge around $254 per night.
  • Entry-level properties (Bottom 25%) earn around $192 per night.

Average Daily Rate (ADR) Trend by Month in Pacific City

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Airbnb Seasonality Analysis & Trends in Pacific City (2025)

Peak Season (July, August, June)
  • Revenue averages $7,624 per month
  • Occupancy rates average 58.6%
  • Daily rates average $353
Shoulder Season
  • Revenue averages $3,948 per month
  • Occupancy maintains around 35.6%
  • Daily rates hold near $283
Low Season (January, February, December)
  • Revenue drops to average $2,221 per month
  • Occupancy decreases to average 25.2%
  • Daily rates adjust to average $265

Seasonality Insights for Pacific City

  • The Airbnb seasonality in Pacific City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pacific City's highest earning potential, with monthly revenues capable of climbing to $8,369, occupancy reaching a high of 66.5%, and ADRs peaking at $363.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,814, occupancy could drop to 23.7%, and ADRs may adjust down to $252.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pacific City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pacific City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pacific City (2025)

Exploring the top neighborhoods for short-term rentals in Pacific City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pacific City Beach
A stunning beach area known for its natural beauty and outdoor activities. This location attracts tourists for its scenic views, surfing, and family-friendly atmosphere.
Cape Kiwanda State Natural Area, Pelican Brewing Company, Haystack Rock, Sand Dunes, Fishing and crabbing spots
Pacific City Center
The hub of local shops, restaurants, and amenities. Ideal for travelers who want to be close to essential services while enjoying the coastal vibe.
Local boutiques, Restaurants and cafes, Pacific City Farmers Market, Live music events, Community festivals
Nestucca River
Offers serene riverfront views and activities. Great for those looking for a peaceful retreat with opportunities for fishing, kayaking, and hiking.
Nestucca River, Kayaking and canoeing, Fishing spots, Nature trails, Wildlife viewing
Cape Lookout State Park
A beautiful park known for its hiking trails and stunning coastal scenery. Perfect for nature lovers and outdoor enthusiasts.
Hiking trails, Camping spots, Beach access, Wildlife viewing, Scenic overlooks
Cloverdale
A charming nearby community offering a more laid-back atmosphere. It’s attractive for visitors seeking a quiet getaway while being near the beach.
Local shops and eateries, The Cloverdale Historical Society, Parks, Cloverdale Community Events
Terwilliger Plaza
A local favorite for its picturesque views and proximity to nature. A good spot for those looking for tranquility and scenic beauty.
Scenic viewpoints, Walking trails, Nature observation, Photography spots, Picnic areas
Doryland Pizza
Popular among tourists for casual dining and takeout. A fun place for families looking for good food and a relaxed atmosphere after a day at the beach.
Casual dining, Family-friendly atmosphere, Local seafood, Takeout options, Nearby surf spots
Bob Straub State Park
A beautiful park that showcases the natural beauty of the Oregon coast. Great for outdoor recreation and enjoying the coastal environment.
Walking trails, Beach access, Wildlife viewing, Picnic areas, Playgrounds

Understanding Airbnb License Requirements & STR Laws in Pacific City (2025)

While Pacific City, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pacific City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pacific City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pacific Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beachfront 5 bedroom estate on the sand oceanfront

Beachfront 5 bedroom estate on the sand oceanfront

Entire Place • 5 bedrooms

$316,541
Revenue
78.7%
Occupancy
$1014.87
Daily Rate
Beachfront Oasis in Pacific City

Beachfront Oasis in Pacific City

Entire Place • 5 bedrooms

$202,904
Revenue
43.8%
Occupancy
$903.68
Daily Rate
Pelican's Place-New, modern luxury oceanfront.

Pelican's Place-New, modern luxury oceanfront.

Entire Place • 6 bedrooms

$202,350
Revenue
55.5%
Occupancy
$886.13
Daily Rate
Bailey's Place-Brand new luxury oceanfront home

Bailey's Place-Brand new luxury oceanfront home

Entire Place • 4 bedrooms

$194,680
Revenue
61.4%
Occupancy
$810.65
Daily Rate
Unmatched Multi-Home Estate on Private Lake

Unmatched Multi-Home Estate on Private Lake

Entire Place • 7 bedrooms

$159,148
Revenue
41.5%
Occupancy
$1044.78
Daily Rate
Private Sandy Beach, Hot Tub, Pool Table, Fishing

Private Sandy Beach, Hot Tub, Pool Table, Fishing

Entire Place • 4 bedrooms

$152,730
Revenue
50.8%
Occupancy
$748.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pacific City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pacific City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Meredith52$2,894,77215584.55/5.0
Kiwanda Coastal49$2,554,39614314.71/5.0
Oregon Beach Vacations14$795,6773074.52/5.0
ITrip Vacations8$651,8502944.53/5.0
Open Nest13$457,1403424.85/5.0
Mel1$316,541874.98/5.0
Katie7$284,995171.40/5.0
Oregon Beach Vacations5$256,955803.75/5.0
Cuong1$202,904195.00/5.0
Melannie2$192,3852094.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pacific City.

Dive Deeper: Advanced Pacific City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pacific City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pacific City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pacific City

  • The Pacific City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 281 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pacific City, House properties are the most common (89%), reflecting the local real estate landscape.
  • Houses represent a significant 89% portion, catering likely to families or larger groups.
  • The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, apartment/condo (combined 5.3%) offer potential for unique stay experiences.

Pacific City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pacific City

  • The dominant room capacity in Pacific City is 3 bedrooms listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Pacific City, indicating a high concentration in these sizes.
  • A significant 67.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pacific City.

Pacific City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pacific City

  • The most common guest capacity trend in Pacific City vacation rentals is listings accommodating 8+ guests (49.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Pacific City STR market, accounting for 72.9% of listings.
  • 76.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pacific City.
  • On average, properties in Pacific City are equipped to host 6.4 guests.

Pacific City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pacific City

  • The most common availability pattern in Pacific City falls within the 181-270 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pacific City (42%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pacific City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.1%)

1 Night

37 listings

14.1% of total

2 Nights (72.5%)

2 Nights

190 listings

72.5% of total

3 Nights (2.7%)

3 Nights

7 listings

2.7% of total

4-6 Nights (0.4%)

4-6 Nights

1 listings

0.4% of total

30+ Nights (10.3%)

30+ Nights

27 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pacific City is 2 Nights, adopted by 72.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.6%) of the Pacific City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.3%) caters to monthly stays (30+ nights) in Pacific City, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 72.5% of Pacific City hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
  • A 2-night minimum appears standard (72.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pacific City.

Pacific City Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.4% of total

Super Strict 30 Days (5.3%)

Super Strict 30 Days

14 listings

5.3% of total

Flexible

13 listings

5% of total

Moderate (17.6%)

Moderate

46 listings

17.6% of total

Firm (34.7%)

Firm

91 listings

34.7% of total

Strict (37%)

Strict

97 listings

37% of total

Cancellation Policy Insights for Pacific City

  • The prevailing Airbnb cancellation policy trend in Pacific City is Strict, used by 37% of listings.
  • A majority (71.7%) of hosts in Pacific City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37% market standard in Pacific City.
  • With 37% using Strict terms, this is a viable option in Pacific City, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pacific City.

Pacific City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pacific City

  • The overall average booking lead time for vacation rentals in Pacific City is 43 days.
  • Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Pacific City.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Pacific City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pacific City (2025)

Amenity Prevalence

Amenity Insights for Pacific City

  • Essential amenities in Pacific City that guests expect include: Free parking on premises, Wifi, Heating, Smoke alarm, Coffee maker, Refrigerator, TV, Hot water, Dishes and silverware, Kitchen. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pacific City: Free parking on premises, Wifi, Heating, Smoke alarm, Coffee maker, Refrigerator, TV, Hot water, Dishes and silverware, Kitchen.
  • Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, Smoke alarm, Coffee maker, Refrigerator, TV, Hot water, Dishes and silverware, Kitchen.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pacific City to stay competitive.

Pacific City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pacific City

  • The typical guest profile for Airbnb in Pacific City consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and Canada (2.1%).
  • Top languages spoken are English (76.2%) followed by Spanish (12.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Portland and Bend.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pacific City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Arch Cape71$7,731$465.9555%
Manzanita232$5,351$341.0246%
South Beach12$5,286$334.5051%
Seal Rock38$4,847$347.1051%
Dundee66$4,846$391.9239%
Cannon Beach209$4,570$385.9744%
Warrenton49$4,395$309.9351%
Lincoln Beach28$4,183$308.9846%
Nehalem83$4,099$303.8346%
Yachats169$4,021$252.9450%

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