Medford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Medford in 2025? Explore comprehensive Airbnb analytics for Medford, Oregon, United States to uncover income potential. This 2025 STR market report for Medford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 257 active listings.
Whether you're considering an Airbnb investment in Medford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Medford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Medford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Medford (2025)
Understanding the monthly revenue variations for Airbnb listings in Medford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Medford is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Medford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,911 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,007, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Medford
Medford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Medford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Medford:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Medford
Average Daily Rate (ADR) Airbnb Trends in Medford (2025)
Effective short term rental pricing strategy in Medford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Medford typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Medford
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Airbnb Seasonality Analysis & Trends in Medford (2025)
Peak Season (July, June, August)
- Revenue averages $3,040 per month
- Occupancy rates average 54.1%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,252 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $1,742 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $152
Seasonality Insights for Medford
- The Airbnb seasonality in Medford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Medford's highest earning potential, with monthly revenues capable of climbing to $3,196, occupancy reaching a high of 57.6%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,575, occupancy could drop to 38.4%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Medford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Medford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Medford (2025)
Exploring the top neighborhoods for short-term rentals in Medford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Medford | The vibrant heart of Medford, featuring a mix of shopping, dining, and entertainment options. A great hub for travelers visiting the local attractions and enjoying community events. | Harry & David's, Craterian Theater, Medford Downtown Historic District, Rogue Valley Mall, Medford Carnegie Library |
| Ashland | Just a short drive from Medford, Ashland is known for its renowned Oregon Shakespeare Festival, beautiful parks, and charming downtown area. Perfect for guests looking for culture and outdoor activities. | Oregon Shakespeare Festival, Lithia Park, Ashland Plaza, ScienceWorks Hands-On Museum, Ashland Creek |
| Rogue River Valley | Known for its stunning natural beauty and outdoor recreation opportunities, the Rogue River Valley is ideal for nature lovers and adventure enthusiasts, attracting visitors year-round. | Rogue River, Grants Pass, White-water rafting, Wineries and vineyards, Rogue River National Forest |
| West Medford | A residential area with a local feel, West Medford offers a quieter atmosphere and is ideal for families or those looking for a suburban experience while still being close to downtown. | Medford Skatepark, Bear Creek Park, Hawthorne Park, Local cafes and shops |
| East Medford | A growing neighborhood known for its family-friendly vibe, good schools, and proximity to medical facilities, making it appealing for families and medical professionals. | Southern Oregon University, Asante Rogue Regional Medical Center, Willowcreek Park, Local wineries |
| Lower Table Rock | A scenic natural area with hiking trails and panoramic views, perfect for guests interested in outdoor activities and exploring the beauty of southern Oregon. | Lower Table Rock Trail, Rogue Valley Vineyards, Hiking and nature walks, Wildlife viewing |
| Phoenix | A quaint town close to Medford, Phoenix offers a small-town charm with access to outdoor activities and is a great spot for travelers looking for a peaceful retreat. | Phoenix Park, Local festivals and events, Access to hiking trails |
| Talent | A friendly community known for its art scene and agricultural heritage, Talent is a lovely location for visitors to enjoy a slower pace and local culture. | Talent Historical Society, Art galleries, Local farmers market, Nearby Ashland |
Understanding Airbnb License Requirements & STR Laws in Medford (2025)
While Medford, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Medford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Medford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Medfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Medford Home and 2 Condos with Pool
Entire Place • 6 bedrooms
Large 4 bedroom house with pool in bamboo forest!
Entire Place • 4 bedrooms
Going Rogue Airbnb. Walking distance to Rogue X!
Entire Place • 4 bedrooms
6 king bed real movie theater!! 5star BIG Hot tub!
Entire Place • 6 bedrooms
Beautiful Clean and Modern Home In Medford
Entire Place • 5 bedrooms
3 King Beds! BBQ, Game Room
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Medford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Medford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 12 | $449,665 | 2242 | 4.81/5.0 |
| Evolve | 7 | $223,555 | 262 | 4.68/5.0 |
| Steffanie | 4 | $137,717 | 156 | 2.45/5.0 |
| Shon | 4 | $137,534 | 124 | 4.81/5.0 |
| David | 4 | $112,603 | 293 | 4.94/5.0 |
| Joel | 2 | $111,421 | 68 | 4.89/5.0 |
| Jeri | 4 | $97,937 | 615 | 4.87/5.0 |
| Stay Rogue | 7 | $95,934 | 1349 | 4.78/5.0 |
| Kathryn | 3 | $84,398 | 1932 | 4.95/5.0 |
| Valisatie | 3 | $81,895 | 9 | 3.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Medford.
Dive Deeper: Advanced Medford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Medford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMedford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Medford
- The Medford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 257 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Medford, House properties are the most common (64.6%), reflecting the local real estate landscape.
- Houses represent a significant 64.6% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Medford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Medford
- The dominant room capacity in Medford is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.6% of the active Airbnb listings in Medford, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Medford.
Medford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Medford
- The most common guest capacity trend in Medford vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Medford STR market, accounting for 50.2% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Medford.
- On average, properties in Medford are equipped to host 4.4 guests.
Medford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Medford
- The most common availability pattern in Medford falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Medford (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Medford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
50.4% of total
2 Nights
73 listings
29.9% of total
3 Nights
11 listings
4.5% of total
4-6 Nights
4 listings
1.6% of total
7-29 Nights
15 listings
6.1% of total
30+ Nights
18 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Medford is 1 Night, adopted by 50.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.3%) of the Medford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.4% of Medford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Medford.
Medford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Flexible
73 listings
30.9% of total
Moderate
71 listings
30.1% of total
Firm
50 listings
21.2% of total
Strict
41 listings
17.4% of total
Cancellation Policy Insights for Medford
- The prevailing Airbnb cancellation policy trend in Medford is Flexible, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.0%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.9% market standard in Medford.
- Regularly review your cancellation policy against competitors and market demand shifts in Medford.
Medford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Medford
- The overall average booking lead time for vacation rentals in Medford is 32 days.
- Guests book furthest in advance for stays during June (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Medford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Medford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Medford (2025)
Amenity Prevalence
Amenity Insights for Medford
- Essential amenities in Medford that guests expect include: Smoke alarm, Heating, Air conditioning, Wifi, Free parking on premises, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Medford: Smoke alarm, Heating, Air conditioning, Wifi, Free parking on premises, TV, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, Wifi, Free parking on premises, TV, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Medford to stay competitive.
Medford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Medford
- The typical guest profile for Airbnb in Medford consists of primarily domestic travelers (97%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.8%).
- Top languages spoken are English (71%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Medford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fort Klamath | 10 | $3,616 | $277.73 | 51% |
| Sunriver | 1,161 | $3,345 | $361.58 | 34% |
| Mount Shasta | 164 | $3,104 | $233.94 | 48% |
| Crescent | 46 | $2,822 | $253.04 | 42% |
| McCloud | 56 | $2,744 | $255.60 | 40% |
| Ashland | 274 | $2,649 | $217.39 | 46% |
| Central Point | 47 | $2,481 | $191.66 | 46% |
| Trail | 19 | $2,450 | $224.98 | 41% |
| La Pine | 72 | $2,426 | $189.57 | 45% |
| Gasquet | 14 | $2,350 | $161.37 | 50% |