Airbnb Market Analytics, Statistics and Data in McMinnville, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in McMinnville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in McMinnville:
How much do Airbnb hosts make on average per month in McMinnville?
The short-term rental market in McMinnville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,046 per month
- Strong performing properties (top 25%) make $4,971 or more
- Best-in-class properties (top 10%) achieve $7,519+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,697
Revenue Variations by Month
Occupancy Rates Throughout the Year in McMinnville
The market in McMinnville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in McMinnville
Daily rates in McMinnville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $208 per night
- Strong performing properties (top 25%) secure $308 or more
- Best-in-class properties (top 10%) pull in $410+ per night
- Entry-level properties (bottom 25%) earn around $124
Daily Rate Variations by Month
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Seasonality patterns in McMinnville
Peak Season (July, August, September)
- Revenue peaks at $5558.10 per month
- Occupancy rates reach 63.24%
- Daily rates average $270.16
Shoulder Season
- Revenue averages $3753.70 per month
- Occupancy maintains 45.16%
- Daily rates hold at $247.65
Low Season (December, February, January)
- Revenue drops to $1854.27 per month
- Occupancy decreases to 28.32%
- Daily rates adjust to $222.92
Is it still profitable to do Airbnb in McMinnville in 2025?
Yes! McMinnville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3754 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in McMinnville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown McMinnville | A charming area with a vibrant atmosphere, known for its historic buildings and local shops. It's a prime location for visitors looking to explore McMinnville's restaurants, breweries, and wineries. | Evergreen Aviation & Space Museum, McMinnville Historic District, local wineries, Granary District, local art galleries |
| Wine Country | Situated in the heart of Oregon's wine country, this area attracts wine enthusiasts and tourists interested in vineyard tours, tastings, and stunning countryside views. | Dundee Hills, Willamette Valley wineries, Chateau Bianca, Erath Winery, Wine tours and tastings |
| Linfield College | A popular area for visitors and families attending events at Linfield College. This area offers a mix of local culture and college-town charm, appealing to student families and faculty. | Linfield College campus, McMinnville Public Library, local coffee shops, Drew's on Third, Linfield Theatre |
| Newberg | A neighboring community with a picturesque setting and a stronger focus on tourism. It is known for its wineries and craft breweries, drawing visitors from McMinnville. | Newberg's wine tasting rooms, George Fox University, Champoeg State Park, local festivals, historic downtown |
| Baker Creek | A quieter, more residential area that offers a relaxed environment. It's perfect for families visiting the region and those looking for a peaceful getaway. | Baker Creek Park, local hiking trails, community events, neighboring vineyards, family-friendly establishments |
| McMinnville Municipal Airport | The airport area is convenient for travelers arriving by air and is close to local attractions. It provides easy access for tourists exploring the region. | Evergreen Aviation & Space Museum, local car rentals, airport dining options, proximity to wine country, aerial tours |
| Historic 3rd Street | A bustling street featuring boutique shops, restaurants, and entertainment options. It's a lively area that draws both locals and tourists alike. | McMinville Farmers Market, art festivals, unique shops, riverfront walking paths, restaurant scene |
| Yamhill-Carlton | Another nearby town known for its wineries and scenic views, it's popular among tourists looking to experience Oregon's rich wine culture, nature trails, and agricultural experiences. | historic downtown, Yamhill County Wineries, nature parks, farm-to-table restaurants, scenic drives |
Do you need a license for Airbnb in McMinnville?
We recommend checking directly with McMinnville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in McMinnville
McMinnville Wine Country Home w/ Hot Tub + Deck
Entire Place • 5 bedrooms
Elegant, historic gem in heart of wine country.
Entire Place • 4 bedrooms
Downtown 5BR/5BA w/ Sauna, Firepit, Outdoor Dining
Entire Place • 5 bedrooms
Sleeps 14 with 5 en suite bathrooms
Entire Place • 7 bedrooms
Downtown Modern Farmhouse
Entire Place • 5 bedrooms
Luxe remodel, three King ensuites, walk to 3rd St
Entire Place • 3 bedrooms
Top Performing Professional Hosts in McMinnville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Porch Light Vacation Rentals | 8 | $402,549 | 444 | 4.90/5.0 |
| Tim | 4 | $339,982 | 661 | 4.97/5.0 |
| Evolve | 5 | $339,288 | 380 | 4.94/5.0 |
| 3rd Street Flats | 11 | $309,447 | 239 | 4.90/5.0 |
| Kevin | 9 | $283,444 | 42 | 3.85/5.0 |
| Anita | 10 | $269,156 | 623 | 4.68/5.0 |
| ITrip Vacations | 4 | $190,922 | 57 | 4.68/5.0 |
| Brielle | 6 | $183,794 | 863 | 4.11/5.0 |
| Lucetta | 5 | $155,994 | 167 | 4.87/5.0 |
| Sarita | 3 | $130,477 | 313 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in McMinnville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 83.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (8.3% combined)
Room Capacity Distribution
Analysis of 145 properties in McMinnville shows that 1 bedroom properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (32.4%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 145 properties in McMinnville reveals that 2 guests properties dominate the market, representing 32.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 2 guests (32.4% of market)
- Least common capacity: 5 guests (4.1% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in McMinnville, the most common availability pattern is 181-270 days (43.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.8% of properties).
Key Insights
- Most common availability window: 181-270 days (43.4%)
- Most common booking duration: 91-180 days (42.8%)
- Properties with high availability (180+ days): 69.7%
- Properties with long-term bookings (180+ days): 33.1%
Minimum Stay Distributions
1 Night
41 listings
30.6% of total
2 Nights
71 listings
53% of total
3 Nights
5 listings
3.7% of total
7-29 Nights
5 listings
3.7% of total
30+ Nights
12 listings
9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (9%) suggest a stable extended-stay market
- High market flexibility with 87.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2.9% of total
Flexible
19 listings
14% of total
Moderate
48 listings
35.3% of total
Firm
32 listings
23.5% of total
Strict
33 listings
24.3% of total
Key Insights
- Moderate is the preferred policy at 35.3% of listings
- The market shows a balanced distribution between guest-friendly (49.3%) and strict (47.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 83 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 34 days
- Summer shows the longest average booking window at 82 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in McMinnville
Every property in McMinnville comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and United Kingdom (0.7%)
- English is the top language at 81.6%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding McMinnville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arch Cape | 68 | $7,740 | $478.90 | 54% |
| Manzanita | 224 | $5,849 | $355.86 | 47% |
| South Beach | 12 | $5,350 | $326.84 | 51% |
| Dundee | 67 | $5,130 | $394.39 | 39% |
| Seal Rock | 38 | $4,962 | $354.66 | 52% |
| Cannon Beach | 210 | $4,699 | $389.84 | 43% |
| Lincoln Beach | 28 | $4,620 | $311.90 | 47% |
| Warrenton | 50 | $4,432 | $308.74 | 51% |
| Nehalem | 83 | $4,297 | $311.18 | 46% |
| Pacific City | 287 | $4,292 | $325.51 | 41% |
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