Lane County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Lane County in 2025? Explore comprehensive Airbnb analytics for Lane County, Oregon, United States to uncover income potential. This 2025 STR market report for Lane County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Lane County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lane County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lane County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lane County (2025)
Understanding the monthly revenue variations for Airbnb listings in Lane County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lane County is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lane County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,531+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,027 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,038, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lane County
Lane County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lane County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lane County:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lane County
Average Daily Rate (ADR) Airbnb Trends in Lane County (2025)
Effective short term rental pricing strategy in Lane County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lane County typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Lane County
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Airbnb Seasonality Analysis & Trends in Lane County (2025)
Peak Season (July, June, May)
- Revenue averages $5,071 per month
- Occupancy rates average 71.3%
- Daily rates average $239
Shoulder Season
- Revenue averages $3,382 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $218
Low Season (January, February, March)
- Revenue drops to average $1,833 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $186
Seasonality Insights for Lane County
- The Airbnb seasonality in Lane County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lane County's highest earning potential, with monthly revenues capable of climbing to $5,272, occupancy reaching a high of 80.5%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,596, occupancy could drop to 31.9%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lane County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lane County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lane County (2025)
Exploring the top neighborhoods for short-term rentals in Lane County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Eugene | A vibrant college town that attracts students, families, and outdoor enthusiasts. Known for its lively arts scene, and proximity to the University of Oregon, making it a popular spot for both short-term travelers and longer stays. | University of Oregon, Hayward Field, Willamette River, Owen Rose Garden, Museum of Natural and Cultural History |
| Florence | Charming coastal city famous for its historic Old Town and scenic views of the Pacific Ocean. Great for travelers looking for beach access, sand dunes, and natural beauty. | Heceta Head Lighthouse, Oregon Dunes National Recreation Area, Siuslaw River, Old Town Florence, South Jetty Beach |
| Cottage Grove | Known for its picturesque covered bridges and historic downtown. A peaceful retreat for nature lovers and those looking for a small-town feel while still being near nature and outdoor activities. | Cottage Grove Covered Bridge Tour, Loon Lake, Benson State Park, Dorena Lake |
| Veneta | A quiet small town that attracts visitors during the summertime, especially for the famous Oregon Country Fair. It offers a laid-back atmosphere with easy access to outdoor activities. | Oregon Country Fair, Veneta Park, Fern Ridge Reservoir, Cascades Raptor Center |
| Springfield | Adjacent to Eugene, Springfield offers larger rental opportunities with a suburban feel. It's popular among families and visitors to the Eugene area. | Jordan Schnitzer Park, Willamette National Forest, UO's Hayward Field, Springfield Museum |
| Oakridge | A great destination for outdoor enthusiasts, known for its mountain biking and outdoor recreation opportunities. Attracts adventure seekers looking for nature and outdoor activities. | Oakridge Ranger District, Willamette National Forest, Salt Creek Falls, Muir Creek |
| Lowell | A small, scenic town located along the Willamette River, appealing to those who prefer a quieter place to stay amidst beautiful nature. | Dexter Lake, Willamette Valley, Lowell Park |
| Bandon | A coastal town known for its stunning beaches and excellent golf courses. Attracts tourists wanting a relaxing beach getaway with plenty of local charm. | Bandon Dunes Golf Resort, Face Rock State Scenic Viewpoint, Bandon Beach, Old Town Bandon |
Understanding Airbnb License Requirements & STR Laws in Lane County (2025)
While Lane County, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lane County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lane County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lane Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Right on the McKenzie - Pickleball court
Entire Place • 3 bedrooms
2 Cabins 7 Bedrooms 5 bath
Entire Place • 7 bedrooms
LUXE Whitewater Overlook Getaway Haus Experience!
Entire Place • 1 bedroom
The Little Lodge
Entire Place • 1 bedroom
Mckenzie River Escape~private hideaway
Entire Place • 3 bedrooms
Mckenzie River Getaway - Modern Rustic UPPER CABIN
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lane County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lane County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra | 6 | $169,071 | 60 | 3.87/5.0 |
| Jordan | 3 | $136,442 | 743 | 4.81/5.0 |
| Alyssa | 3 | $116,794 | 866 | 4.97/5.0 |
| Janell | 1 | $88,596 | 11 | 5.00/5.0 |
| Mckenzie River Property Manage | 3 | $82,288 | 95 | 4.80/5.0 |
| Allison & Greg | 2 | $59,861 | 241 | 4.86/5.0 |
| Brent | 1 | $49,136 | 64 | 4.95/5.0 |
| Stephanie | 1 | $34,083 | 61 | 4.85/5.0 |
| Christopher | 1 | $19,872 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lane County.
Dive Deeper: Advanced Lane County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lane County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLane County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lane County
- The Lane County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lane County, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
Lane County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lane County
- The dominant room capacity in Lane County is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Lane County, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lane County.
Lane County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lane County
- The most common guest capacity trend in Lane County vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Lane County STR market, accounting for 57.1% of listings.
- 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lane County.
- On average, properties in Lane County are equipped to host 5.4 guests.
Lane County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lane County
- The most common availability pattern in Lane County falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lane County (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lane County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
10 listings
50% of total
3 Nights
1 listings
5% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Lane County is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Lane County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Lane County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Lane County hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lane County.
Lane County Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
3 listings
15.8% of total
Firm
5 listings
26.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Lane County
- The prevailing Airbnb cancellation policy trend in Lane County is Flexible, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Lane County.
- Regularly review your cancellation policy against competitors and market demand shifts in Lane County.
Lane County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lane County
- The overall average booking lead time for vacation rentals in Lane County is 43 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Lane County.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Lane County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lane County (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Lane County
- Essential amenities in Lane County that guests expect include: Bed linens, Essentials, Cooking basics, Hot water, Heating, Dishes and silverware, Smoke alarm, Fire extinguisher, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lane County: Bed linens, Essentials, Cooking basics, Hot water, Heating, Dishes and silverware, Smoke alarm, Fire extinguisher, Kitchen, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lane County to stay competitive.
Lane County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lane County
- The typical guest profile for Airbnb in Lane County consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.7%).
- Top languages spoken are English (74.2%) followed by Spanish (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Eugene.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lane County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Cloverdale | 63 | $3,926 | $309.80 | 43% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |
| Pacific City | 281 | $3,784 | $303.43 | 39% |