John Day Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in John Day in 2025? Explore comprehensive Airbnb analytics for John Day, Oregon, United States to uncover income potential. This 2025 STR market report for John Day, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in John Day, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the John Day Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key John Day Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in John Day (2025)
Understanding the monthly revenue variations for Airbnb listings in John Day is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in John Day is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in John Day across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,625+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,561 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,771 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,027, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in John Day
John Day Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the John Day STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in John Day:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in John Day
Average Daily Rate (ADR) Airbnb Trends in John Day (2025)
Effective short term rental pricing strategy in John Day involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in John Day typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in John Day
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Airbnb Seasonality Analysis & Trends in John Day (2025)
Peak Season (October, May, July)
- Revenue averages $2,786 per month
- Occupancy rates average 58.1%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,962 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,147 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $147
Seasonality Insights for John Day
- The Airbnb seasonality in John Day shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases John Day's highest earning potential, with monthly revenues capable of climbing to $2,968, occupancy reaching a high of 70.5%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 23.2%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in John Day.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these John Day seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in John Day (2025)
Exploring the top neighborhoods for short-term rentals in John Day? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| John Day River | Scenic river views and outdoor recreation opportunities. Popular for fishing, rafting, and hiking enthusiasts looking for a peaceful retreat surrounded by nature. | John Day River, Muddy Creek Falls, Burnt River, Reed & Lott Reserves, Bates State Park |
| John Day Fossil Beds National Monument | Famous for its unique fossils and stunning geological formations. Attracts tourists interested in paleontology and natural history, offering educational opportunities and scenic vistas. | Sheep Rock Unit, Clarno Unit, Painted Hills, Fossil interpretation center |
| Historic Downtown John Day | Charming downtown area with historic buildings, local shops, and restaurants. Appeals to visitors looking to experience the local culture and history. | Grant County Historical Museum, Local Art Galleries, Restaurants and Cafes, Craft Shops |
| Mitchell, Oregon | A small nearby town known for its natural beauty and access to outdoor activities. Ideal for those seeking a quiet getaway or exploring the surrounding landscapes. | John Day River, Mitchell Park, Nearby mountain ranges, Starvation Creek, Cool Cow Cafe |
| Burns, Oregon | Located a bit farther but still popular for travelers exploring the high desert landscapes. Offers a mix of outdoor adventure and local experiences. | Malheur National Wildlife Refuge, Pine Mountain, Burns Historical Museum, Local rodeos |
| Dayville | Small and scenic community close to significant outdoor attractions. A great base for exploring the John Day area and its natural wonders. | John Day River, Leslie Gulch, Sheep Rock, Canal Campground |
| Sumpter, Oregon | A historic gold mining town that attracts history buffs and outdoor adventurers. Offers unique lodging experiences and access to outdoor activities. | Sumpter Valley Railway, Gold panning, Wallowa-Whitman National Forest, Historic buildings |
| Canyon City | Close to historical landmarks and nature parks, appealing to visitors interested in the Old West and outdoor recreation. Offers a quaint, small-town feel. | Grant County Museum, Canyon Creek, Historic Canyon City, Outdoor trails |
Understanding Airbnb License Requirements & STR Laws in John Day (2025)
While John Day, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for John Day to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in John Day (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in John Daybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deux View
Entire Place • 4 bedrooms
John Day Lakehouse w/ a Great Outdoor Space!
Entire Place • 3 bedrooms
John Day Chalet
Entire Place • 3 bedrooms
New Home in Quiet Neighborhood
Entire Place • 2 bedrooms
House close to downtown
Entire Place • 2 bedrooms
LITTLE COUNTRY HOME
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in John Day (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in John Day based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jim | 3 | $67,007 | 168 | 4.86/5.0 |
| Susan Jane | 1 | $49,475 | 272 | 4.96/5.0 |
| Michael | 2 | $36,383 | 41 | 4.82/5.0 |
| Evolve | 1 | $33,885 | 48 | 4.85/5.0 |
| Greg | 1 | $27,689 | 60 | 4.95/5.0 |
| Rhonda | 1 | $22,959 | 168 | 4.98/5.0 |
| Kim | 1 | $20,572 | 34 | 4.82/5.0 |
| Jessie | 1 | $18,148 | 49 | 4.86/5.0 |
| Andrea | 3 | $15,118 | 23 | 5.00/5.0 |
| Randall | 1 | $6,669 | 67 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in John Day.
Dive Deeper: Advanced John Day STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for John Day. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohn Day Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for John Day
- The John Day Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in John Day, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
John Day Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for John Day
- The dominant room capacity in John Day is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 44.5% of the active Airbnb listings in John Day, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in John Day.
John Day Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for John Day
- The most common guest capacity trend in John Day vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the John Day STR market, accounting for 55.5% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in John Day.
- On average, properties in John Day are equipped to host 4.1 guests.
John Day Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for John Day
- The most common availability pattern in John Day falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in John Day (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
John Day Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
41.2% of total
2 Nights
10 listings
58.8% of total
Key Insights
- The most prevalent minimum stay requirement in John Day is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the John Day Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of John Day hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in John Day.
John Day Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
9 listings
50% of total
Firm
1 listings
5.6% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for John Day
- The prevailing Airbnb cancellation policy trend in John Day is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in John Day.
- With 33.3% using Strict terms, this is a viable option in John Day, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in John Day.
John Day STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for John Day
- The overall average booking lead time for vacation rentals in John Day is 36 days.
- Guests book furthest in advance for stays during November (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in John Day.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these John Day averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in John Day (2025)
Amenity Prevalence
Amenity Insights for John Day
- Essential amenities in John Day that guests expect include: Essentials, Wifi, Smoke alarm, Shampoo, Heating, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for John Day: Essentials, Wifi, Smoke alarm, Shampoo, Heating, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Carbon monoxide alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in John Day to stay competitive.
John Day Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for John Day
- The typical guest profile for Airbnb in John Day consists of primarily domestic travelers (99%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Switzerland (0.6%).
- Top languages spoken are English (81.6%) followed by Spanish (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and West Linn.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the John Day Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Grande | 76 | $2,528 | $154.24 | 53% |
| Milton-Freewater | 23 | $2,484 | $228.95 | 41% |
| Hermiston | 21 | $2,320 | $153.94 | 56% |
| Baker City | 84 | $2,253 | $160.08 | 49% |
| Pendleton | 67 | $2,057 | $176.90 | 42% |
| Hines | 20 | $1,848 | $122.78 | 54% |
| Halfway | 13 | $1,816 | $118.55 | 48% |
| Enterprise | 31 | $1,754 | $173.30 | 41% |
| Burns | 21 | $1,575 | $115.40 | 50% |
| Joseph | 123 | $1,477 | $252.99 | 29% |