Airbnb Market Analytics, Statistics and Data in Jacksonville, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jacksonville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jacksonville:
How much do Airbnb hosts make on average per month in Jacksonville?
The short-term rental market in Jacksonville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,964 per month
- Strong performing properties (top 25%) make $3,514 or more
- Best-in-class properties (top 10%) achieve $5,023+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,013
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jacksonville
The market in Jacksonville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jacksonville
Daily rates in Jacksonville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $159 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $303+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
Get Live Jacksonville Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Jacksonville
Peak Season (June, July, August)
- Revenue peaks at $3579.22 per month
- Occupancy rates reach 52.07%
- Daily rates average $198.71
Shoulder Season
- Revenue averages $2520.39 per month
- Occupancy maintains 39.73%
- Daily rates hold at $188.33
Low Season (December, November, January)
- Revenue drops to $1466.84 per month
- Occupancy decreases to 25.34%
- Daily rates adjust to $178.31
Is it still profitable to do Airbnb in Jacksonville in 2025?
Yes! Jacksonville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2520 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jacksonville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Jacksonville | Charming 19th-century town with well-preserved buildings and rich history. Attracts visitors interested in history and culture, particularly during the annual Britt Music Festival. | Britt Music Festival, Jacksonville Museum, Historic Courthouse, Ballet Oregon, Quincy Adams' Sweet Shop |
| Jacksonville Valley | Scenic wine country area with picturesque vineyards and outdoor activities. Ideal for travelers looking to explore local wineries and engage in nature-based activities. | Rogue Valley wineries, Applegate Valley, Asante Rogue Regional Medical Center, Outdoor hiking trails, Local farmers markets |
| Table Rock | Natural landmark offering hiking trails and stunning views of the Rogue Valley. Popular with nature lovers and those seeking outdoor adventure. | Table Rock Trail, Rogue River – Siskiyou National Forest, Scenic viewpoints, Wildlife viewing opportunities, Photography spots |
| Prescott Park | Family-friendly neighborhood with parks and recreational activities. Great for families and travelers looking for a quiet and safe place. | Prescott Park, Dog parks, Playgrounds, Community events, Neighborhood restaurants |
| Eden Valley | Peaceful rural area known for its farms and orchards. Attracts visitors looking for a countryside retreat and agritourism experiences. | Local farms, Fruit picking, Scenic drives, Farmers markets, Seasonal festivals |
| Rogue River | Picturesque area known for outdoor recreational opportunities like fishing, rafting, and hiking. Ideal for adventure seekers. | Rogue River rafting, Fishing spots, Hiking trails, Wildlife watching, Historical sites along the river |
| Lake Selmac | Lakeside area suitable for water activities and relaxation. Popular with families and those who enjoy camping and outdoor recreation. | Lake Selmac Park, Fishing and boating opportunities, Picnic areas, Nature trails, Camping spots |
| Downtown Jacksonville | Vibrant area with local shops, eateries, and festivals. Attracts visitors looking for a taste of local culture and dining. | Local boutiques, Restaurants, Jacksonville's historic sites, Community events, Art galleries |
Do you need a license for Airbnb in Jacksonville?
We recommend checking directly with Jacksonville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jacksonville
Jacksonville Mountain Retreat!
Entire Place • 5 bedrooms
Jacksonville Inn RM #1 | King Suite w/ Lux Tub
Private Room • 1 bedroom
Jacksonville Creekside Inn
Entire Place • 2 bedrooms
Britt Bungalow in the Heart of Jacksonville
Entire Place • 2 bedrooms
Modern Farmhouse in Wine Country
Entire Place • 2 bedrooms
🥂The Applegate Spa🥂
Entire Place • 1 bedroom
Top Performing Professional Hosts in Jacksonville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deanna | 19 | $502,466 | 734 | 4.61/5.0 |
| Stay Rogue | 9 | $276,998 | 91 | 3.85/5.0 |
| Kathleen | 5 | $153,979 | 73 | 5.00/5.0 |
| Wendy | 4 | $124,631 | 252 | 3.71/5.0 |
| Stephanie | 3 | $84,871 | 491 | 4.98/5.0 |
| Shon | 3 | $84,426 | 27 | 4.85/5.0 |
| Jackie | 2 | $72,702 | 415 | 5.00/5.0 |
| Tammy | 1 | $57,594 | 285 | 4.99/5.0 |
| Tyson | 8 | $57,216 | 251 | 4.13/5.0 |
| Adam And Celeste | 1 | $53,898 | 400 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jacksonville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.7%), with house and outdoor & mobile properties comprising 68.1% of inventory
- Strong specialty sector (35.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 119 properties in Jacksonville shows that 1 bedroom properties are most prevalent, making up 52.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.9% of all listings.
Key Insights
- Most common: 1 bedroom (52.9%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 73.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Jacksonville reveals that 2 guests properties dominate the market, representing 31.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 2 guests (31.1% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Jacksonville, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (34.5%)
- Properties with high availability (180+ days): 80.7%
- Properties with long-term bookings (180+ days): 21.0%
Minimum Stay Distributions
1 Night
51 listings
45.1% of total
2 Nights
51 listings
45.1% of total
3 Nights
2 listings
1.8% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
7 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 92.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
25.7% of total
Moderate
22 listings
21.8% of total
Firm
39 listings
38.6% of total
Strict
14 listings
13.9% of total
Key Insights
- Firm is the preferred policy at 38.6% of listings
- The market shows a balanced distribution between guest-friendly (47.5%) and strict (52.5%) policies
- Strong market consensus around Firm policies
- Strict policies are least common at 13.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 64 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 29 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Jacksonville
Below is the distribution of amenities across listings in Jacksonville:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and United Kingdom (0.4%)
- English is the top language at 78.8%, followed by Spanish (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Portland and Bend markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jacksonville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bandon | 145 | $4,499 | $343.07 | 45% |
| Trinidad | 132 | $4,477 | $302.04 | 51% |
| Langlois | 15 | $4,025 | $349.15 | 46% |
| Harbor | 28 | $3,731 | $238.42 | 51% |
| Smith River | 72 | $3,727 | $249.52 | 47% |
| Brookings | 131 | $3,653 | $249.06 | 48% |
| Port Orford | 51 | $3,529 | $265.85 | 47% |
| Dunes City | 34 | $3,460 | $258.04 | 48% |
| Crescent City | 228 | $3,233 | $207.13 | 54% |
| Mount Shasta | 162 | $3,179 | $233.99 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights