Jacksonville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Jacksonville in 2025? Explore comprehensive Airbnb analytics for Jacksonville, Oregon, United States to uncover income potential. This 2025 STR market report for Jacksonville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Jacksonville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jacksonville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jacksonville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jacksonville (2025)
Understanding the monthly revenue variations for Airbnb listings in Jacksonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jacksonville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jacksonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,897+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,271 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,890 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $988, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jacksonville
Jacksonville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jacksonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jacksonville:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jacksonville
Average Daily Rate (ADR) Airbnb Trends in Jacksonville (2025)
Effective short term rental pricing strategy in Jacksonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jacksonville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Jacksonville
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Airbnb Seasonality Analysis & Trends in Jacksonville (2025)
Peak Season (June, July, May)
- Revenue averages $3,389 per month
- Occupancy rates average 45.8%
- Daily rates average $203
Shoulder Season
- Revenue averages $2,392 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $196
Low Season (January, February, March)
- Revenue drops to average $1,471 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $181
Seasonality Insights for Jacksonville
- The Airbnb seasonality in Jacksonville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jacksonville's highest earning potential, with monthly revenues capable of climbing to $3,676, occupancy reaching a high of 51.8%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,354, occupancy could drop to 24.2%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jacksonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jacksonville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jacksonville (2025)
Exploring the top neighborhoods for short-term rentals in Jacksonville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming area known for its well-preserved 19th-century architecture and rich history. Attracts guests interested in exploring Jacksonville's heritage and cultural sites. | Jackson County Courthouse, Jacksonville Cemetery, Historical Society Museum, J2 Ranch and Vineyard, Art Presence Art Center |
| Applegate Valley | Beautiful rural area known for vineyards and outdoor activities. Perfect for travelers seeking a peaceful retreat amidst nature and wine tasting experiences. | Applegate Valley Vineyards, Standing Stone Vineyards, Applegate Lake, Hiking trails, Wildlife viewing |
| Lithia Park | Stunning park area in nearby Ashland, perfect for nature lovers. Popular for outdoor activities and close to cultural events, including the famous Oregon Shakespeare Festival. | Lithia Park, Oregon Shakespeare Festival, Ashland Plaza, Lithia Water Fountain, Hiking trails |
| Bear Creek | A family-friendly area with spacious homes and parks. Ideal for families visiting the nearby Oregon Shakespeare Festival or outdoor enthusiasts looking to explore. | Bear Creek Park, Scenic walking trails, Nearby wineries, Family-friendly attractions, Local dining options |
| Downtown Jacksonville | Vibrant area with local shops, dining, and entertainment. Hosts events and markets, attracting both locals and visitors year-round. | Historical downtown buildings, Local shops, Seasonal farmers market, Coffee shops, Art galleries |
| Rogue River | Scenic area known for its stunning river views and outdoor activities such as rafting and fishing. Great for nature lovers and adventure seekers. | Rogue River rafting, Fishing spots, Scenic viewpoints, Hiking trails, Wildlife viewing |
| Medford | Nearby city with a growing economy and amenities. Attracts visitors for business and leisure, being close to Jacksonville and the surrounding attractions. | Medford Railroad Park, Crater Lake National Park access, Shopping centers, Local dining, Cultural events |
| Talent | A small town with a strong sense of community and local events. Perfect for those looking for a quiet stay while still being close to the attractions of both Medford and Jacksonville. | Talent Irrigation District trails, Local farmers markets, Theater events, Community parks, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Jacksonville (2025)
While Jacksonville, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jacksonville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jacksonville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jacksonville Mountain Retreat!
Entire Place • 5 bedrooms
Jacksonville Creekside Inn
Entire Place • 2 bedrooms
Jacksonville Inn RM #1 | King Suite w/ Lux Tub
Private Room • 1 bedroom
Modern Farmhouse in Wine Country
Entire Place • 2 bedrooms
Britt Bungalow in the Heart of Jacksonville
Entire Place • 2 bedrooms
🥂The Applegate Spa🥂
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jacksonville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jacksonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deanna | 17 | $516,277 | 721 | 4.56/5.0 |
| Stay Rogue | 9 | $241,517 | 91 | 3.85/5.0 |
| Kathleen | 5 | $166,945 | 73 | 5.00/5.0 |
| Wendy | 4 | $136,633 | 252 | 3.71/5.0 |
| Stephanie | 3 | $81,287 | 491 | 4.98/5.0 |
| Jackie | 2 | $72,482 | 415 | 5.00/5.0 |
| Tyson | 8 | $62,785 | 251 | 4.13/5.0 |
| Tammy | 1 | $59,162 | 285 | 4.99/5.0 |
| Shon | 3 | $56,064 | 27 | 4.85/5.0 |
| Adam And Celeste | 1 | $55,050 | 400 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jacksonville.
Dive Deeper: Advanced Jacksonville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jacksonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJacksonville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jacksonville
- The Jacksonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jacksonville, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 5.1%) offer potential for unique stay experiences.
Jacksonville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jacksonville
- The dominant room capacity in Jacksonville is 1 bedroom listings, making up 53.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Jacksonville, indicating a high concentration in these sizes.
- With over half the market (53.4%) consisting of studios or 1-bedroom units, Jacksonville is particularly well-suited for individuals or couples.
Jacksonville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jacksonville
- The most common guest capacity trend in Jacksonville vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jacksonville STR market, accounting for 54.3% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jacksonville.
- On average, properties in Jacksonville are equipped to host 3.8 guests.
Jacksonville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jacksonville
- The most common availability pattern in Jacksonville falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jacksonville (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jacksonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
46% of total
2 Nights
50 listings
44.2% of total
3 Nights
3 listings
2.7% of total
30+ Nights
8 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jacksonville is 1 Night, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.2%) of the Jacksonville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46% of Jacksonville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jacksonville.
Jacksonville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
26% of total
Moderate
22 listings
22% of total
Firm
39 listings
39% of total
Strict
13 listings
13% of total
Cancellation Policy Insights for Jacksonville
- The prevailing Airbnb cancellation policy trend in Jacksonville is Firm, used by 39% of listings.
- A majority (52.0%) of hosts in Jacksonville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39% market standard in Jacksonville.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jacksonville.
Jacksonville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jacksonville
- The overall average booking lead time for vacation rentals in Jacksonville is 37 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Jacksonville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Jacksonville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jacksonville (2025)
Amenity Prevalence
Amenity Insights for Jacksonville
- Essential amenities in Jacksonville that guests expect include: Heating, Smoke alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jacksonville: Heating, Smoke alarm, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Heating, Smoke alarm, Free parking on premises, Wifi.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jacksonville to stay competitive.
Jacksonville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jacksonville
- The typical guest profile for Airbnb in Jacksonville consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1%).
- Top languages spoken are English (73%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Bend.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jacksonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bandon | 149 | $4,539 | $344.41 | 46% |
| Trinidad | 131 | $4,414 | $310.48 | 50% |
| Langlois | 14 | $4,099 | $364.80 | 45% |
| Harbor | 27 | $3,580 | $245.46 | 50% |
| Brookings | 130 | $3,520 | $251.02 | 47% |
| Smith River | 71 | $3,515 | $257.77 | 46% |
| Port Orford | 52 | $3,379 | $260.34 | 45% |
| Dunes City | 33 | $3,279 | $248.06 | 47% |
| Crescent City | 225 | $3,226 | $216.25 | 53% |
| Mount Shasta | 164 | $3,104 | $233.94 | 48% |