Hermiston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Hermiston in 2025? Explore comprehensive Airbnb analytics for Hermiston, Oregon, United States to uncover income potential. This 2025 STR market report for Hermiston, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Hermiston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermiston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hermiston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hermiston (2025)
Understanding the monthly revenue variations for Airbnb listings in Hermiston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermiston is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermiston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,522 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,555, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermiston
Hermiston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hermiston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermiston:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermiston
Average Daily Rate (ADR) Airbnb Trends in Hermiston (2025)
Effective short term rental pricing strategy in Hermiston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermiston typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Hermiston
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Airbnb Seasonality Analysis & Trends in Hermiston (2025)
Peak Season (March, December, April)
- Revenue averages $3,172 per month
- Occupancy rates average 62.5%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,612 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $162
Low Season (January, June, November)
- Revenue drops to average $2,239 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $153
Seasonality Insights for Hermiston
- The Airbnb seasonality in Hermiston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hermiston's highest earning potential, with monthly revenues capable of climbing to $3,312, occupancy reaching a high of 67.1%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,116, occupancy could drop to 37.6%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermiston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hermiston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hermiston (2025)
Exploring the top neighborhoods for short-term rentals in Hermiston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hermiston | The heart of Hermiston, featuring local shops, restaurants, and cultural amenities. A central location that attracts both business travelers and tourists. | Hermiston Conference Center, Heritage Station Museum, local dining and shopping, Umatilla River |
| Umatilla River | A scenic area perfect for outdoor enthusiasts, featuring hiking, fishing, and beautiful river views. Attractive to families and nature lovers. | Umatilla River Trail, Riverfront Park, outdoor recreational activities, campgrounds |
| Hermiston Community Park | A popular recreation area with sports facilities, playgrounds, and picnic areas. Ideal for families visiting the area. | sports fields, playgrounds, walking trails, community events |
| North Hermiston | A quiet residential area that's growing in popularity, offering a suburban feel with nearby amenities. | local schools, grocery stores, peaceful neighborhoods, close to nature |
| South Hermiston | A developing area with new housing and shopping opportunities. Attractive for long-term stays and family visits. | shopping centers, restaurants, community events, easy access to main highways |
| East Hermiston | An area that offers a mix of residential and commercial spaces, making it convenient for various travelers. | local cafes, small businesses, walking paths, community activities |
| West Hermiston | Known for its spacious parks and family-friendly environment. Great for those seeking a more relaxed stay in Hermiston. | Pioneer Park, sports facilities, walking trails, family-friendly events |
| Agricultural Area | Hermiston is known for its agriculture, making this an interesting location for those looking to engage with local farms and markets. | local farmers' markets, agricultural tours, pumpkin patches, agricultural festivals |
Understanding Airbnb License Requirements & STR Laws in Hermiston (2025)
While Hermiston, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermiston to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Hermiston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermistonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Comfort
Entire Place • 3 bedrooms
Autumn Retreat
Entire Place • 3 bedrooms
Home at a Horse Facility now with 5G reception!
Entire Place • 3 bedrooms
Casita de la Vanee
Entire Place • 2 bedrooms
2 bed 2 bath- sleeps 4 Available ROUND UP weekend
Entire Place • 2 bedrooms
Casa Pioneer
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hermiston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hermiston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mica | 5 | $145,923 | 107 | 4.94/5.0 |
| Saira | 2 | $67,541 | 118 | 4.95/5.0 |
| Tara | 2 | $51,038 | 121 | 4.95/5.0 |
| Casie | 1 | $41,213 | 48 | 4.88/5.0 |
| Vanessa | 1 | $40,566 | 43 | 4.79/5.0 |
| Andre | 2 | $38,566 | 24 | 4.76/5.0 |
| Jodi | 1 | $38,321 | 112 | 4.96/5.0 |
| Erendira | 1 | $29,807 | 21 | 4.52/5.0 |
| Darren | 1 | $26,621 | 141 | 4.91/5.0 |
| Griselda | 1 | $26,584 | 42 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermiston.
Dive Deeper: Advanced Hermiston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermiston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermiston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermiston
- The Hermiston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermiston, House properties are the most common (89.7%), reflecting the local real estate landscape.
- Houses represent a significant 89.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Hermiston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermiston
- The dominant room capacity in Hermiston is 3 bedrooms listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 86.2% of the active Airbnb listings in Hermiston, indicating a high concentration in these sizes.
- A significant 48.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hermiston.
Hermiston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermiston
- The most common guest capacity trend in Hermiston vacation rentals is listings accommodating 6 guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Hermiston STR market, accounting for 69.0% of listings.
- 51.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermiston.
- On average, properties in Hermiston are equipped to host 5.1 guests.
Hermiston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermiston
- The most common availability pattern in Hermiston falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hermiston (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hermiston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
41.4% of total
2 Nights
8 listings
27.6% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
1 listings
3.4% of total
7-29 Nights
2 listings
6.9% of total
30+ Nights
5 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hermiston is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.0%) of the Hermiston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Hermiston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Hermiston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermiston.
Hermiston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
34.5% of total
Moderate
9 listings
31% of total
Firm
6 listings
20.7% of total
Strict
4 listings
13.8% of total
Cancellation Policy Insights for Hermiston
- The prevailing Airbnb cancellation policy trend in Hermiston is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.5%) and stricter (34.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Hermiston.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermiston.
Hermiston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermiston
- The overall average booking lead time for vacation rentals in Hermiston is 33 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Hermiston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Hermiston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hermiston (2025)
Amenity Prevalence
Amenity Insights for Hermiston
- Essential amenities in Hermiston that guests expect include: Free parking on premises, Air conditioning, TV, Washer, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermiston: Free parking on premises, Air conditioning, TV, Washer, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Washer, Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermiston to stay competitive.
Hermiston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hermiston
- The typical guest profile for Airbnb in Hermiston consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Mexico (1.1%).
- Top languages spoken are English (78.4%) followed by Spanish (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Queen Creek.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hermiston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Walla Walla | 244 | $3,091 | $300.45 | 40% |
| Wapato | 10 | $3,005 | $195.21 | 52% |
| Benton City | 20 | $3,003 | $312.31 | 41% |
| College Place | 62 | $2,675 | $253.64 | 39% |
| La Grande | 82 | $2,418 | $161.63 | 51% |
| Desert Aire | 44 | $2,215 | $312.89 | 33% |
| Prineville | 43 | $2,194 | $200.84 | 39% |
| Ellensburg | 90 | $2,179 | $196.11 | 41% |
| Prosser | 32 | $2,087 | $206.49 | 40% |
| Naches | 33 | $2,016 | $166.60 | 41% |