Gresham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Gresham in 2025? Explore comprehensive Airbnb analytics for Gresham, Oregon, United States to uncover income potential. This 2025 STR market report for Gresham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Gresham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gresham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gresham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gresham (2025)
Understanding the monthly revenue variations for Airbnb listings in Gresham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gresham is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gresham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,380 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,127 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,125, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gresham
Gresham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gresham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gresham:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gresham
Average Daily Rate (ADR) Airbnb Trends in Gresham (2025)
Effective short term rental pricing strategy in Gresham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gresham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Gresham
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Airbnb Seasonality Analysis & Trends in Gresham (2025)
Peak Season (June, July, May)
- Revenue averages $3,574 per month
- Occupancy rates average 56.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,761 per month
- Occupancy maintains around 52.7%
- Daily rates hold near $153
Low Season (January, February, March)
- Revenue drops to average $1,863 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $158
Seasonality Insights for Gresham
- The Airbnb seasonality in Gresham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gresham's highest earning potential, with monthly revenues capable of climbing to $3,689, occupancy reaching a high of 65.1%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,720, occupancy could drop to 40.6%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gresham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gresham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gresham (2025)
Exploring the top neighborhoods for short-term rentals in Gresham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gresham | The heart of Gresham, offering a mix of urban and suburban living. Close to shops, restaurants, and public transport, making it convenient for visitors. | Gresham City Hall, Mt. Hood Community College, Gresham Farmers' Market, Red Sunset Park, Historic Downtown Gresham |
| Gresham Buttes | A scenic residential area known for its stunning views and proximity to nature. Ideal for guests looking for a peaceful retreat near hiking trails. | Gresham Butte Trail, Nature Parks, Biking Trails, Scenic Overlooks |
| Springwater Corridor | A popular trail area that attracts outdoor enthusiasts and bikers. Perfect for those who want to explore the beautiful Oregon outdoors. | Springwater Trail, Sandy River, Parks, Picnic Areas |
| East Gresham | A tranquil neighborhood with family-friendly amenities and proximity to schools and parks, appealing to families traveling for various events. | Parks, Community Centers, Gresham Golf Course |
| West Gresham | A developing area with new attractions and amenities, offering a blend of modern living with easy access to nearby Portland. | Shopping Centers, Restaurants, Cinemas |
| Historic Downtown | Rich in history and culture, offering a variety of shops and restaurants that attract tourists interested in local culture and heritage. | Historic Buildings, Local Art Galleries, Farmers' Market, Restaurants |
| Boring | Just outside Gresham, this area offers a rural escape with beautiful landscapes and outdoor activities, ideal for nature lovers. | Beautiful Scenery, Hiking Trails, Outdoor Recreation |
| Fairview | Close to Gresham, this suburb offers family-friendly amenities and is near to recreational spots, suitable for families and group travelers. | Fairview Lake, Parks, Recreational Areas |
Understanding Airbnb License Requirements & STR Laws in Gresham (2025)
While Gresham, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gresham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gresham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greshambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Group Friendly Hilltop Estate.Sauna,Gym,Media Room
Entire Place • 4 bedrooms
Mt Hood Luxury Home with Hot tub Game room & More
Entire Place • 4 bedrooms
Fantastic Mid-Centuary Escape, Enormous Yard and
Entire Place • 4 bedrooms
Mansion in Gresham
Entire Place • 3 bedrooms
Upgraded Everywhere, Pet Friendly, Hot Tub, BBQ
Entire Place • 5 bedrooms
Charming 4 bedroom 3 full bath
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gresham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gresham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ITrip Vacations | 2 | $144,426 | 39 | 4.83/5.0 |
| Thu | 1 | $136,351 | 42 | 4.98/5.0 |
| Lixin | 2 | $108,524 | 188 | 4.94/5.0 |
| Konstantin | 1 | $87,490 | 43 | 4.98/5.0 |
| Mikhail | 2 | $83,775 | 152 | 4.96/5.0 |
| Lon | 1 | $69,634 | 69 | 4.94/5.0 |
| Hoang | 2 | $64,312 | 59 | 4.95/5.0 |
| Tom | 1 | $61,397 | 37 | 4.78/5.0 |
| Jackson | 1 | $54,315 | 430 | 4.97/5.0 |
| Natalya | 1 | $50,169 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gresham.
Dive Deeper: Advanced Gresham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gresham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGresham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gresham
- The Gresham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gresham, House properties are the most common (67.7%), reflecting the local real estate landscape.
- Houses represent a significant 67.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 7.7%) offer potential for unique stay experiences.
Gresham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gresham
- The dominant room capacity in Gresham is 1 bedroom listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.9% of the active Airbnb listings in Gresham, indicating a high concentration in these sizes.
- A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gresham.
Gresham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gresham
- The most common guest capacity trend in Gresham vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Gresham STR market, accounting for 43.1% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gresham.
- On average, properties in Gresham are equipped to host 4.4 guests.
Gresham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gresham
- The most common availability pattern in Gresham falls within the 91-180 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gresham (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gresham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
36.1% of total
2 Nights
13 listings
21.3% of total
3 Nights
8 listings
13.1% of total
4-6 Nights
2 listings
3.3% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
15 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Gresham is 1 Night, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Gresham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.1% of Gresham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gresham.
Gresham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
24.1% of total
Moderate
22 listings
37.9% of total
Firm
8 listings
13.8% of total
Strict
14 listings
24.1% of total
Cancellation Policy Insights for Gresham
- The prevailing Airbnb cancellation policy trend in Gresham is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Gresham.
- Regularly review your cancellation policy against competitors and market demand shifts in Gresham.
Gresham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gresham
- The overall average booking lead time for vacation rentals in Gresham is 34 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Gresham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Gresham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gresham (2025)
Amenity Prevalence
Amenity Insights for Gresham
- Essential amenities in Gresham that guests expect include: Smoke alarm, Wifi, Heating, Hot water, Coffee maker, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gresham: Smoke alarm, Wifi, Heating, Hot water, Coffee maker, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Heating, Hot water, Coffee maker, Carbon monoxide alarm.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gresham to stay competitive.
Gresham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gresham
- The typical guest profile for Airbnb in Gresham consists of primarily domestic travelers (93%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.1% of guests.
- Key international markets include United States (93.1%) and Canada (3.2%).
- Top languages spoken are English (67.2%) followed by Spanish (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gresham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Cloverdale | 63 | $3,926 | $309.80 | 43% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |