Airbnb Market Analytics, Statistics and Data in Florence, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Florence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Florence:
How much do Airbnb hosts make on average per month in Florence?
The short-term rental market in Florence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,702 per month
- Strong performing properties (top 25%) make $4,710 or more
- Best-in-class properties (top 10%) achieve $6,866+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,377
Revenue Variations by Month
Occupancy Rates Throughout the Year in Florence
The market in Florence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Florence
Daily rates in Florence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $209 per night
- Strong performing properties (top 25%) secure $284 or more
- Best-in-class properties (top 10%) pull in $398+ per night
- Entry-level properties (bottom 25%) earn around $153
Daily Rate Variations by Month
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Seasonality patterns in Florence
Peak Season (July, August, June)
- Revenue peaks at $5245.33 per month
- Occupancy rates reach 66.75%
- Daily rates average $255.81
Shoulder Season
- Revenue averages $3381.93 per month
- Occupancy maintains 43.31%
- Daily rates hold at $235.09
Low Season (November, December, January)
- Revenue drops to $1613.71 per month
- Occupancy decreases to 26.60%
- Daily rates adjust to $217.56
Is it still profitable to do Airbnb in Florence in 2025?
Yes! Florence demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3382 and The market's 197 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Florence
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Florence | Charming historic district featuring quaint shops and restaurants along the Siuslaw River. Attracts visitors looking for picturesque views and local culture. | Siuslaw River, Historic Old Town, Florence Events Center, Heceta Head Lighthouse, Thompson Falls |
| Heceta Beach | Peaceful beach neighborhood known for its stunning coastline and access to natural beauty. Ideal for tourists looking to relax by the ocean and enjoy outdoor activities. | Heceta Beach, Heceta Head Lighthouse, Cape Creek Bridge, Florence Sand Dunes, Old Town |
| Florence Dunes | A unique area featuring expansive sand dunes and opportunities for adventure sports. Popular among outdoor enthusiasts and families seeking fun activities. | Oregon Dunes National Recreation Area, Sutton Lake, Sandboarding, ATV rentals, Hiking trails |
| Siuslaw National Forest | Located nearby, this forest offers a natural retreat for nature lovers and those seeking to explore Oregon's landscapes. Great for eco-tourism and hiking. | Siuslaw National Forest, Hiking trails, Wildlife watching, Biking paths, Camping |
| North Jetty | Popular for its stunning views of the Pacific Ocean and the Siuslaw River. Attracts fishermen and beachgoers seeking peace and serenity. | North Jetty Park, Fishing spots, Surfing, Wildlife viewing, Beachcombing |
| City Center | The central hub of Florence, offering a mix of shopping, dining, and local attractions. Convenient for visitors who want to explore the city on foot. | Florence Museum, Shopping districts, Restaurants, Local cafes, Cultural events |
| Sandland Adventures | This area provides unique attractions such as dune buggy rides and wildlife tours. Ideal for those looking for adventure and family-friendly activities. | Sandland Adventures, Dune buggy rentals, Wildlife tours, Family activities, Outdoor fun |
| Bayocean State Park | A scenic park located nearby, great for picnics, hiking, and enjoying nature. A tranquil spot for visitors looking for relaxation away from the city. | Bayocean State Park, Nature trails, Wildlife viewing, Picnicking areas, Beach access |
Do you need a license for Airbnb in Florence?
We recommend checking directly with Florence's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Florence
AMAZING VIEWS, STEPS TO BEACH, PLUS 3 KING SUITES
Entire Place • 5 bedrooms
Ocean Front A Frame! Views! Dogs OK! Fireplace!
Entire Place • 3 bedrooms
Sandpines Coastal Escape
Entire Place • 3 bedrooms
Old Town river home with dunes view
Entire Place • 4 bedrooms
New Listing! Beautiful lakefront home w/ hot tub
Entire Place • 3 bedrooms
GEM ON THE OREGON COAST
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Florence
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jim | 29 | $1,321,010 | 833 | 4.49/5.0 |
| Leslie | 28 | $669,015 | 1192 | 4.90/5.0 |
| Sweet Homes | 9 | $294,709 | 122 | 2.62/5.0 |
| Vacasa Oregon | 16 | $284,421 | 1009 | 4.43/5.0 |
| Justin | 3 | $152,354 | 84 | 4.97/5.0 |
| Lindsay | 4 | $141,292 | 265 | 4.88/5.0 |
| Chanda | 6 | $135,022 | 411 | 4.89/5.0 |
| Amanda | 1 | $132,169 | 75 | 4.97/5.0 |
| Vacasa Oregon | 5 | $112,882 | 210 | 4.62/5.0 |
| Wendy | 2 | $107,220 | 466 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Florence
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.9%), with house and apartment & condo properties comprising 86.8% of inventory
- Untapped potential in others segments (2.5% combined)
Room Capacity Distribution
Analysis of 197 properties in Florence shows that 2 bedrooms properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 2 bedrooms (35%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 197 properties in Florence reveals that 8+ guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.3% of the market.
Key Insights
- Most common capacity: 8+ guests (26.9% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 51.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 197 properties in Florence, the most common availability pattern is 271-366 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (34.5%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 67.0%
- Properties with long-term bookings (180+ days): 34.5%
Minimum Stay Distributions
1 Night
45 listings
24.7% of total
2 Nights
115 listings
63.2% of total
3 Nights
9 listings
4.9% of total
30+ Nights
13 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 92.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
2.8% of total
Super Strict 30 Days
23 listings
12.8% of total
Flexible
20 listings
11.2% of total
Moderate
56 listings
31.3% of total
Firm
33 listings
18.4% of total
Strict
42 listings
23.5% of total
Key Insights
- Moderate is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (42.5%) and strict (41.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 74 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 36 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Florence
Below is the distribution of amenities across listings in Florence:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.4%) and United Kingdom (0.9%)
- English is the top language at 80.1%, followed by Spanish (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.0%
Recommendations
- Target marketing campaigns for Portland and Eugene markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Florence. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arch Cape | 68 | $7,740 | $478.90 | 54% |
| Manzanita | 224 | $5,849 | $355.86 | 47% |
| South Beach | 12 | $5,350 | $326.84 | 51% |
| Dundee | 67 | $5,130 | $394.39 | 39% |
| Seal Rock | 38 | $4,962 | $354.66 | 52% |
| Cannon Beach | 210 | $4,699 | $389.84 | 43% |
| Lincoln Beach | 28 | $4,620 | $311.90 | 47% |
| Bandon | 145 | $4,499 | $343.07 | 45% |
| Nehalem | 83 | $4,297 | $311.18 | 46% |
| Pacific City | 287 | $4,292 | $325.51 | 41% |
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